The document discusses various factors that influence international marketing mix decisions and strategies for standardization versus adaptation across different areas of the marketing mix. It includes diagrams and examples of how companies have standardized or adapted elements of their product, promotion, price, and distribution strategies in international markets.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Communication and Consumer Behavior
Basic Communication Model
The Message Initiator (source)
The Credibility and Dynamics of Informal Source and WOM
Sleeper Effect / source amnesia
The Target Audience (receivers)
Targeting Consumers Through New Media
Designing Persuasive Communications
Emotional Advertising Appeals
Fear
Humor
Abrasive advertising
Audience participation
Celebrities
message
framing
comparative advertising
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Communication and Consumer Behavior
Basic Communication Model
The Message Initiator (source)
The Credibility and Dynamics of Informal Source and WOM
Sleeper Effect / source amnesia
The Target Audience (receivers)
Targeting Consumers Through New Media
Designing Persuasive Communications
Emotional Advertising Appeals
Fear
Humor
Abrasive advertising
Audience participation
Celebrities
message
framing
comparative advertising
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
new product development and product life-cycle strategies sabaAkhan47
In this presentation i have explained the following:
1) definition of NPD (new product development)
2) NPD process
3) MANAGING NEW PRODUCT DEVELOPMENT
a) Customer-centered NPD.
b) Team based NPD.
c) Systematic NPD
4) Product life cycle and its stages.
5) Additional product and service considerations
6) Product decision and social responsibility
7) International product and services marketing.
International Market Entry & Development Advisory Specialist - Liow Ren Jan, ...RJ. Liow
“Mr. RJ. Liow is the Founder and CEO of AYS Sdn Bhd, the manufacturer and marketer of Sri Kulai halal ready to eat meals, which are available in major supermarkets in Malaysia such as Cold Storage and Tesco, as well as in airlines and food service providers. Sri Kulai is also available in his very own chain of Sri Kulai RTE Stations, “A one stop F&B outlet for halal ready to eat meals” under a licensing program.
In the short time since 2008, AYS has won numerous awards, including “Best Halal Product” presented at the World Halal Forum in 2009, and “Product Innovation Gold Award” from Malaysia Institute of Food Technology. Liow himself was awarded “Outstanding Leadership Award in World HRD Congress” this year, and “Asia’s thought leader award in Manufacturing” in 2012.
RJ speaks in international conferences. Some of the local and international conferences/events where RJ spoke to included “World Halal Week Conference 2013”, “Effective Entry to Indonesia by Halal Industry Development Corporation Malaysia”, as well as the following upcoming speaking engagements:
1. Food Ingredients Asia - MEGAtrends 2013 (Bangkok, September 2013)
2. National Quality Summit 2013 (Kuala Lumpur, September 2013)
RJ has recently launched a marketing book called “Marketing Halal: Creating New Economy. New Wealth”. Please check out www.marketinghalal.com.my for more insights to a very different kind of marketing book.”
Besides his halal ready to eat meals business, RJ helps companies and government trade organizations around the world to achieve their international business development goals. We generate leads, develop market entry and development strategies, identify and connect distributors and partners in our specialty markets – ASEAN, Middle East, China, Indian Subcontinent and Africa.
His company also provides consultancy services, training and business matching on the followings:
1. Training and consultancy services for setting up of Halal eco-system.
2. Business matching with companies from our network – ASEAN, Middle East, Indian Subcontinent and Africa.
3. Business advisory services on international market entry and development.
4. Speakers on doing business in our network countries.
Parties who are interested in our above services please write to Mr. RJ. Liow at lrj@ays.com.my.
We are also welcome partners who wish to work with us in the sales and marketing of our various programs and services.
International marketing mix: global products and servicesluispachon
International marketing mix: global products and services takes into account what are the characteristics that companies must consider in order to satisfy the local customer's needs.
19th Global marketing competition 2014- Spain Robin Garg
Second Place in the World while representing Asia-Oceania in an Automobile simulation competition organized by Santender and ESIC Business School, Spain. This PPT describes our entire business strategy adopted to build the company during the competition.
MMRSS Automotive Industry Market Research & Services in IndiaMajestic MRSS
Majestic MMRSS Automotive Market industry based in India, We Provides consulting services for Automotive Vehicle Manufacturers, Financial organizations, Transportation companies, Automotive Suppliers, Retailers, Commercial, Off-Road & Construction Equipment.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. 14- Figure 1 Environmental factors influencing the balance between standardization and adaptation
3. 14- Figure 2 Standardization and adaptation of the international marketing mix
4. Figure 14.1 The three levels of a product 14- functional features, performance, perceived value, image, technology Delivery, installation, guarantees, after-sales service, spare parts brand, quality, design, packaging, price, country of origin, staff behaviour, size Core product benefits Product attributes Support services Ability to standardize product elements Low High
15. Basic approaches to pricing across countries 15- Price standardization Price differentiation
16. Figure 15.5 Structural factors of standardized versus differentiated pricing 15- Source: Reprinted from European Management Journal , Vol. 12, No. 2, Diller. H. and Bukhari, I. (1994) ‘Pricing conditions in the European Common Market’, p. 168, Copyright 1994, with permission from Elsevier.
17. Figure 16.2a Japanese car parts distribution channels 16- Sources : Cateora (1993); Onkvisit and Shaw (1993); Pirog and Lancioni (1997).
18. Figure 16.2b US car parts distribution channels 16- Sources : Cateora (1993); Onkvisit and Shaw (1993); Pirog and Lancioni (1997).
19. Figure 16.5 Factors influencing channel width 16- Source: adapted from Lewison, 1996, p. 279.
20. Figure 16.7 Criteria for evaluating foreign distributors 16- Overall qualifications/ selection criteria Financial and company strengths Product factors Marketing skills Commitment Facilitating factors Source: Adapted from Cavusgil et al . (1995).
21. Cathay Pacific chose standardized advertising throughout its markets 17- http://www.cathaypacific.com
