1. Introduction to International Marketing Presentor - Neeraj Bali

6. The Complete Process Market Segmentation Identify and describe market segments Market Targeting Evaluate segments and decide which to go after Market Positioning Design a product or service to meet a segment’s needs and develop a marketing mix that will create a competitive advantage in the minds of the selected target market

9. Marketing Mix

10. Product Price Place Promotion Consumers Marketing Mix

11. Marketing Mix: Product

16. Marketing Mix: Place

18. A Typical Distribution System Manufacturer Inside the Country Manufacturer Outside the Country Import Agent Wholesale Distributor Retail Distributor Final Customer

19. Marketing Mix: Price

24. Marketing Mix: Promotion