This presentation walks you through the process of building a personal brand using social media. It also indicates the need to appreciate why building a brand early helps get a head start.
Tratando seu blog como um (ótimo) negócioNick Ellis
Você tem (ou quer ter) um blog, e quer que ele faça sucesso, mas como? Não existe fórmula mágica que comece ou termine sem muito trabalho, mas eu posso contar alguns segredos que aprendi no caminho.
Nick é o criador do Digital Drops e co-criador do Blog de Brinquedo e TechTudo. Atualmente trabalha como editor-chefe do Meio Bit.
This document is a magazine article about horror films that provides a top ten list of scary movie moments, an interview with director Oren Peli, and previews of new horror films coming out in 2012. It also features reviews of 5 classic horror films like The Exorcist and Psycho as well as backstage gossip from the Cannes Film Festival.
Este documento proporciona una introducción general a los conceptos básicos de las tecnologías de la información, incluyendo diferentes tipos de software, redes, transferencia de datos y su uso cotidiano. Explica conceptos como software de sistema, software de aplicación, tipos de redes como LAN, WAN e Intranet, y aplicaciones comunes como procesadores de texto, hojas de cálculo y navegadores web.
This document outlines 16 steps for expanding operations and opening new entities. It describes processes for recruitment, induction training, project work, leadership structure, and more. Key steps include market research and selecting priority universities, recruitment campaigns, induction conferences and trainings, weekly project meetings, and establishing leadership roles and responsibilities within new organizational structures. The overall goal is to methodically expand operations and replicate the entity model through standardized opening and onboarding procedures.
The document discusses how companies can create competitive advantage through social media. It provides tips on using LinkedIn and other social media platforms to engage clients, recruit talent, and market services. Case studies show how companies like HOK have successfully used social media for branding, client projects, and employee recruitment and retention. The final section discusses tips for using LinkedIn to build a strong personal profile and online presence in order to connect with potential clients and opportunities.
Tratando seu blog como um (ótimo) negócioNick Ellis
Você tem (ou quer ter) um blog, e quer que ele faça sucesso, mas como? Não existe fórmula mágica que comece ou termine sem muito trabalho, mas eu posso contar alguns segredos que aprendi no caminho.
Nick é o criador do Digital Drops e co-criador do Blog de Brinquedo e TechTudo. Atualmente trabalha como editor-chefe do Meio Bit.
This document is a magazine article about horror films that provides a top ten list of scary movie moments, an interview with director Oren Peli, and previews of new horror films coming out in 2012. It also features reviews of 5 classic horror films like The Exorcist and Psycho as well as backstage gossip from the Cannes Film Festival.
Este documento proporciona una introducción general a los conceptos básicos de las tecnologías de la información, incluyendo diferentes tipos de software, redes, transferencia de datos y su uso cotidiano. Explica conceptos como software de sistema, software de aplicación, tipos de redes como LAN, WAN e Intranet, y aplicaciones comunes como procesadores de texto, hojas de cálculo y navegadores web.
This document outlines 16 steps for expanding operations and opening new entities. It describes processes for recruitment, induction training, project work, leadership structure, and more. Key steps include market research and selecting priority universities, recruitment campaigns, induction conferences and trainings, weekly project meetings, and establishing leadership roles and responsibilities within new organizational structures. The overall goal is to methodically expand operations and replicate the entity model through standardized opening and onboarding procedures.
The document discusses how companies can create competitive advantage through social media. It provides tips on using LinkedIn and other social media platforms to engage clients, recruit talent, and market services. Case studies show how companies like HOK have successfully used social media for branding, client projects, and employee recruitment and retention. The final section discusses tips for using LinkedIn to build a strong personal profile and online presence in order to connect with potential clients and opportunities.
The document discusses ideas for an integrated talent branding campaign for Acme. It provides examples of current recruitment branding campaigns and employer brands. It suggests that Acme focus on good/innovative work, work-life balance, and societal impact. Ideas are presented for connecting with millennials through social media and mobile-friendly engaging content. Campaign ideas focus on health and hobbies in the workplace. Executing major campaigns would require some traditional advertising to generate buzz.
The document provides a 5-step process for writing an essay with the help of the website HelpWriting.net:
1. Create an account and provide login details.
2. Complete an order form with instructions, sources, and deadline. Attach sample work if wanting the writer to mimic your style.
3. Review bids from writers and choose one based on qualifications, history, and feedback. Place a deposit to start the assignment.
4. Ensure the completed paper meets expectations. Authorize full payment if pleased or request revisions.
5. Request multiple revisions to ensure satisfaction. HelpWriting.net guarantees original, high-quality work and refunds for plagiarism.
The document discusses the importance of core beliefs in enabling effective teamwork and strategy development within an organization. It outlines four key core beliefs that are critical to this: 1) Creating value is more important than anything else, 2) Getting it right doesn't always happen but learning can, 3) Together we can create something new, and 4) Strategy is not "Strategy" until it has become real. Having shared core beliefs provides employees with a common purpose and worldview to guide collaboration.
The document discusses the key differences between vision statements, mission statements, and value statements for businesses. It provides examples of vision statements from Disney ("To make people happy"), IKEA, BBC, and Sony. A vision statement describes an organization's aspirations or goals for the future, while a mission statement explains why the organization exists and what it aims to achieve in the short-term. The value statement outlines what an organization prioritizes and believes in to guide its actions.
1) The document discusses using social media and online communities to improve communication and engagement within large, global organizations.
2) Key strategies discussed include using videos, success stories, and employee blogging to define culture and keep employees informed and aligned.
3) Measurement of social media initiatives focuses on engagement metrics like site visits and content sharing as well as impact on attitudes, behaviors, and business outcomes.
Death of the Newspaper Industy: Bad News for YouTaleo Research
This is a session I did at Training 2012. The key argument in this presentation is that there are key parallels between newspaper reporters and learning professionals and that in order to avoid a similar fate, we need to rethink our roles and soon. The key shift is from instructional conduit to platform and strategy design.
The Importance of Design - 7 UX Design PrinciplesErik Bullen
This document outlines seven design principles for creating innovative user experiences: 1) The user experience is not just the user interface, 2) A product must meet its core purpose, 3) Great products fulfill promises made to users, 4) Design should elicit an emotional response, 5) Problems should be solved by asking the right questions, 6) Usability should be optimized through simplicity, and 7) Design can be used as a strategic differentiator. Examples are provided for each principle, and it is noted that the principles are not mutually exclusive or exhaustive. The document aims to spark thought and discussion around designing meaningful digital experiences.
The document provides information about career opportunities for young Americans seeking employment abroad in Europe, with a focus on jobs in countries with the highest GDP. It discusses the roles of manufacturing engineers and quality engineers in the automotive industry, who work to ensure vehicles can be efficiently assembled and meet high quality standards. The document also includes an interview with a software developer named Jordan Scheller about his career as a web developer.
This document appears to be a pitch book or proposal for a crowdsourcing platform called FishBonn. It includes sections on the core concept of facilitating team-based crowdsourcing projects, the values and benefits for both employers and workers, current pain points in managing and finding crowdsourced work, potential users and market size, and planned features like project management tools and a review database. There are also brief sections introducing the founder and advisors, as well as plans for future development to keep the platform engaging and useful to its users.
The document discusses data analysis and data mining. It notes that exponentially increasing amounts of data are being generated each year, making it more critical to extract useful information from data. Data is often stored in a data warehouse, which contains information from various sources. Analysis can include querying, reporting, statistical analysis, and data mining to discover patterns and relationships that can predict future behavior. The goal is to make sense of large quantities of data.
The document provides steps for requesting writing help from HelpWriting.net:
1. Create an account with a password and email.
2. Complete a 10-minute order form providing instructions, sources, and deadline.
3. Writers will bid on the request and the client can choose a writer based on qualifications.
4. The client can request revisions until satisfied with the paper. HelpWriting.net guarantees original work or a refund.
Pre-Written Papers Is It Safe To Buy Such Essays - ImaEmily James
The document provides instructions for requesting essay writing help from the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied. It emphasizes that the site aims to provide original, high-quality content and offers refunds for plagiarized work.
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
The document discusses the importance of an effective onboarding process, suggesting organizations provide ample information about their workplace and culture on their website and during the interview process. A strategic onboarding program should focus on engaging new employees to orient them to their job and the company's goals and culture. The onboarding process should begin before the employee's first day so they are well prepared to be productive when they start.
Personal Branding To Start And Grow Your CareerDan Stuart
Social Media" is a tool and a topic. It is a challenge and an opportunity. It has the strange ability to be all around us but remain elusive to some, and a mystery to many others. The subject of this interactive session will be to demystify social media and answer the question, "How can I use social media effectively to build and promote my own personal brand to start or grow my career through building a Personal Learning Environment - and do so in a way that is manageable and effective?"
The Value of Values for Founders and EntrepreneursBauerleadership1
Entrepreneurs sometimes fall into the trap of thinking that things like “values” and “culture” are issues they will get to once they can stop worrying about how to keep the lights on. But if values are not clearly articulated and firmly defended from a venture's earliest days, founders have little chance of creating companies that embody their deeply-held values. Moreover, those deeply ingrained values can be the critical differentiating ingredient in a new venture’s success formula. In this seminar, we consider the role and importance of values in entrepreneurship, and explore the chronic challenge of standing firm on values when faced with intense growth pressures.
Our magazine issue, "Business APAC's Top 10 CEOs of 2020," focuses on showcasing the brilliant leadership of featured clients. In this magazine, you will witnesses the unique business stories and leaders who have successfully thrived in the difficult times of pandemic.
How To Introduce Yourself In English Essential EssayMary Burg
The document summarizes the key points of the FLQ manifesto, a political manifesto released by the Front de liberation du Quebec (FLQ), a separatist organization advocating for Quebec's independence. The manifesto rejected Liberal party policies favoring big business and private investment. It outlined the FLQ's demands, including a desire to establish an independent Quebec nation. The manifesto provided insights into the views of the FLQ and broader debates taking place in Quebec society during a turbulent political period in Canada in the 1960s. The FLQ used public bombings to instill fear and push their narrative of French Canadian liberation and self-determination.
Keep Calm and Fit In: Perspectives From My Experiences Working In the CountryAniisu K Verghese
I did a short assignment in the UK in 2016 with the Communications team leading an initiative to audit and refresh the core purpose branding across the organization and help connect colleagues to the values.
Having conceptualized, created and launched a crodwsourcing campaign that recorded over 300 stories within the first 3 weeks since launch and continues to receive a story a day, I am sharing experiences from my interactions and work in the country. Hopefully, it will help others think about how they approach work. More insights can be read at: http://www.aniisu.com/2016/05/25/working-for-the-first-time-in-the-uk-keep-calm-and-fit-in/
Corporate Social Responsibility and Communication - Priorities and Way ForwardAniisu K Verghese
CSR is gaining momentum and communication is crucial to its success. There is a growing need for CSR professionals although skills they will need go beyond the standard job description. Collaboration, influencing and negotiating are among the attributes which these professionals will need.
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The document provides a 5-step process for writing an essay with the help of the website HelpWriting.net:
1. Create an account and provide login details.
2. Complete an order form with instructions, sources, and deadline. Attach sample work if wanting the writer to mimic your style.
3. Review bids from writers and choose one based on qualifications, history, and feedback. Place a deposit to start the assignment.
4. Ensure the completed paper meets expectations. Authorize full payment if pleased or request revisions.
5. Request multiple revisions to ensure satisfaction. HelpWriting.net guarantees original, high-quality work and refunds for plagiarism.
The document discusses the importance of core beliefs in enabling effective teamwork and strategy development within an organization. It outlines four key core beliefs that are critical to this: 1) Creating value is more important than anything else, 2) Getting it right doesn't always happen but learning can, 3) Together we can create something new, and 4) Strategy is not "Strategy" until it has become real. Having shared core beliefs provides employees with a common purpose and worldview to guide collaboration.
The document discusses the key differences between vision statements, mission statements, and value statements for businesses. It provides examples of vision statements from Disney ("To make people happy"), IKEA, BBC, and Sony. A vision statement describes an organization's aspirations or goals for the future, while a mission statement explains why the organization exists and what it aims to achieve in the short-term. The value statement outlines what an organization prioritizes and believes in to guide its actions.
1) The document discusses using social media and online communities to improve communication and engagement within large, global organizations.
2) Key strategies discussed include using videos, success stories, and employee blogging to define culture and keep employees informed and aligned.
3) Measurement of social media initiatives focuses on engagement metrics like site visits and content sharing as well as impact on attitudes, behaviors, and business outcomes.
Death of the Newspaper Industy: Bad News for YouTaleo Research
This is a session I did at Training 2012. The key argument in this presentation is that there are key parallels between newspaper reporters and learning professionals and that in order to avoid a similar fate, we need to rethink our roles and soon. The key shift is from instructional conduit to platform and strategy design.
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This document outlines seven design principles for creating innovative user experiences: 1) The user experience is not just the user interface, 2) A product must meet its core purpose, 3) Great products fulfill promises made to users, 4) Design should elicit an emotional response, 5) Problems should be solved by asking the right questions, 6) Usability should be optimized through simplicity, and 7) Design can be used as a strategic differentiator. Examples are provided for each principle, and it is noted that the principles are not mutually exclusive or exhaustive. The document aims to spark thought and discussion around designing meaningful digital experiences.
The document provides information about career opportunities for young Americans seeking employment abroad in Europe, with a focus on jobs in countries with the highest GDP. It discusses the roles of manufacturing engineers and quality engineers in the automotive industry, who work to ensure vehicles can be efficiently assembled and meet high quality standards. The document also includes an interview with a software developer named Jordan Scheller about his career as a web developer.
This document appears to be a pitch book or proposal for a crowdsourcing platform called FishBonn. It includes sections on the core concept of facilitating team-based crowdsourcing projects, the values and benefits for both employers and workers, current pain points in managing and finding crowdsourced work, potential users and market size, and planned features like project management tools and a review database. There are also brief sections introducing the founder and advisors, as well as plans for future development to keep the platform engaging and useful to its users.
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2. Complete a 10-minute order form providing instructions, sources, and deadline.
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4. The client can request revisions until satisfied with the paper. HelpWriting.net guarantees original work or a refund.
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A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
The document discusses the importance of an effective onboarding process, suggesting organizations provide ample information about their workplace and culture on their website and during the interview process. A strategic onboarding program should focus on engaging new employees to orient them to their job and the company's goals and culture. The onboarding process should begin before the employee's first day so they are well prepared to be productive when they start.
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Social Media" is a tool and a topic. It is a challenge and an opportunity. It has the strange ability to be all around us but remain elusive to some, and a mystery to many others. The subject of this interactive session will be to demystify social media and answer the question, "How can I use social media effectively to build and promote my own personal brand to start or grow my career through building a Personal Learning Environment - and do so in a way that is manageable and effective?"
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Entrepreneurs sometimes fall into the trap of thinking that things like “values” and “culture” are issues they will get to once they can stop worrying about how to keep the lights on. But if values are not clearly articulated and firmly defended from a venture's earliest days, founders have little chance of creating companies that embody their deeply-held values. Moreover, those deeply ingrained values can be the critical differentiating ingredient in a new venture’s success formula. In this seminar, we consider the role and importance of values in entrepreneurship, and explore the chronic challenge of standing firm on values when faced with intense growth pressures.
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I did a short assignment in the UK in 2016 with the Communications team leading an initiative to audit and refresh the core purpose branding across the organization and help connect colleagues to the values.
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With the world of work changing rapidly and expectations from the increasingly young workforce rising, internal communication in 2015 and beyond will never be the same. In this presentation I share perspectives that internal communicators must consider to stay relevant, add value and continue making an impact. Keen to hear your views.
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1. Copyright (C) Aniisu K Verghese 2009 If you can’t be found you won’t be found. Personal Branding in a Downturn and Later Aniisu K Verghese www.intraskope.com February 21, 2009
2. 2 Introduction Currently work as India Internal Communication Lead at a global services firm Worked with Accenture, i-flex, Leo Burnett Write for management publications Interests – workshops, founded road safety NGO – Friends For Life, graphology, tennis, meditation, traveling Blog: www.intraskope.wordpress.com Road Safety: http://civic.websitewelcome.com/~fflonlin/anishhome.htm Blog: www.roadsense.wordpress.com
3. Copyright (C) Aniisu K Verghese 2009 “Recession is when a neighbor loses his job. Depression is when you lose yours.” - Harry S.Truman
4. Copyright (C) Aniisu K Verghese 2009 "There are no signs of global slowdown and a grim stock market situation on the recently concluded B-school placements in India. Instead, a comprehensive post-placement analysis by a management portal highlights interesting trends and attitudinal shift amongst students that could gain momentum in coming years.” Economic Times said…
5. Copyright (C) Aniisu K Verghese 2009 Times of India said “Power has clearly shifted from employees to employers” “A lot of leveling has taken place in the minds of job-seekers, in terms of expectations, desire levels and aspirations” “Many are reworking CVs to make it multi-vertical friendly”
6. Copyright (C) Aniisu K Verghese 2009 In the Press “Look at things such as passion for your organization's industry, cultural fit within in your organization, and the presence of soft skills such as strong interpersonal communication, empathy, and likeability.”
7. Copyright (C) Aniisu K Verghese 2009 In the Press “To make themselves more attractive as candidates, some of these job seekers will be willing to work for less money than their experience, education, and skills would normally demand during better economic times.”
8. Copyright (C) Aniisu K Verghese 2009 What do companies look for? “It is absolutely critical that you insist on hiring team members who are a good fit for the position based on their unique behaviors, values, and personal talents as identified in a validated personality assessment.”
9. Copyright (C) Aniisu K Verghese 2009 Trends Fall in average salary on offer Offer turns elusive Job profile more important than pay packet
15. Copyright (C) Aniisu K Verghese 2009 What made your recognize them? They stand for something unique They provide a consistent experience They are believable They are trustworthy They are superior
17. Copyright (C) Aniisu K Verghese 2009 You are a Brand I did the following lately— this week— to make myself stand out….. My batch-mates or friends say _________ is my greatest and clearest strength My most noteworthy personal trait is ________ I have done the following that adds remarkable, measurable, distinguished, distinctive value…1, 2, 3, 4, 5 I do ______ that I am most proud of I accomplished _______that I can unabashedly brag about I want to be famous for________
18. Copyright (C) Aniisu K Verghese 2009 Discover Your Focus 1. Your Name 2. Unique Expertise 5. Your Performance 3. What you stand for 4. Imagery
19. Copyright (C) Aniisu K Verghese 2009 Reflection points What do you value most in a job? What activities do you like/dislike? What motivates you in life?I feel energized when I am doing…1.2.3.4.5. What type of lifestyle do you desire? If money were not a factor, what work would you do?
20. Copyright (C) Aniisu K Verghese 2009 How can I start? Blog A personal website Leverage social media – join conversations Offer your services – Elance etc Podcast - Blog Talk Radio YouTube Twitter Wikipedia Linkedin Monitor - Blogbulse, Technorati, and TwitScoop
21. Copyright (C) Aniisu K Verghese 2009 Why Social Media? http://www.youtube.com/watch?v=6gmP4nk0EOE
22. Copyright (C) Aniisu K Verghese 2009 3A Personal Branding Strategy Absorb Adapt Apply
35. Copyright (C) Aniisu K Verghese 2009 Action Planning – Begin Now! Who are you? What is your mission statement? "My personal career mission is to master the leading software development tools (specify) and gain greater understanding of e-business application development." “My personal career mission is to be known as an internal communication expert, scholar and coach with corresponding skills in social media and usability training to contribute widely to research and thought leadership”
37. Copyright (C) Aniisu K Verghese 2009 Summary First, you have to be a good human being, great teammate and a supportive colleague. Second, you've got to be an exceptional expert at something that has real value. Recession is temporary, what lasts is your brand and reputation (if you build it now!)
38. Copyright (C) Aniisu K Verghese 2009 References and additional reading Links: http://www.youtube.com/watch?v=WeysMY6DQxg http://www.youtube.com/watch?v=5LMkhAhaY5g http://blogs.siliconindia.com/parihar/Recession_%E2%80%93_The_Reality_for_the_MBA_Recruitment_Market-bid-82vetXPc49975234.html http://www.gauravonomics.com/blog/whats-wrong-with-indian-social-networking-sites/ Books: What got you here, will not get you there – Marshall Goldsmith Now, Discover your Strengths, Marcus Buckingham www.strengthsfinder.com Articles: Managing Oneself – Peter Drucker The Brand Called You – Tom Peters The Week, February 22, 2009 – MBA Placements 2009 Survey
39. Copyright (C) Aniisu K Verghese 2009 All the best! Aniisu K Verghese www.intraskope.wordpress.com intraskope@yahoo.com
Editor's Notes
SLIDE 8:#3. DISCOVER YOUR NICHEBrand recognition is building when people who have never met you know who you are. Come to terms with who you are and what you do well. The actual moment of brand recognition happens when others experience that “AH-HA!” moment and connects them to your name for the first time. To find your “Unique Specialty,” you must keep up to date on current business challenges. Develop unique tools and products or leverage products on the market. MindMap www.mindjet.com “software for visualizing and using information” Not a great tagline, but hey. This ONE tool has made me a star in front of clients. Most people think visually and to be able to lay out marketing strategies, media management plans, web sites, and sales toolkit information in an easy to understand format is golden. To develop your “Tag Line,” you must accept who you are REALLY and what you do well. That doesn’t mean you can’t continually change it… morph it… and improve it… adding new pieces and services as you gain new skills. Being different visually refers to your ability to stand out in the marketplace to enhance your chances of staying top-of-mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising, and editorial messages daily. Looking like everybody else was a great strategy when we were 13 years old, but not now.A visual difference is important for 3 reasons: 1. Gets you noticed 2. Establishes your unique position 3. Reminds your customers of your brand every time they see your visual differenceMany brands were built with a striking visual difference:Lime in the top of a Corona bottleCurve lines of a Coke bottleGrille on a MercedesWristband of a RolexThinness of a Razr phoneSmall can of a Red Bull.For us as business professionasl, “Key Visuals” refers to a quite a few things: Eye contact: reflects your personal confidence Smiling: reflects comfort in your own skin Voice: Pace- the rate of speed, slower equals better Pitch- lower pitch sounds more professional Projection- loudness projected through the diaphragm Pause- take appropriate pauses to avoid “runaway train” speech Nametags: always, always on your right-hand side, when you extend your hand for a handshake the line of sight makes it easier for other person to glance at your name. Handshake: fully engage the web of your hand against the other person’s; vary your grip to mirror the other’s Secondary physical contact: two-handed handshakes; handshakes accompanied by touch on shoulder, forearm, or back Posture: good posture= capacity to lead, self-confident, interested, honest; slumping/slouching= lack of self-confidence, no leadership ability, poor attention span and reliability Attire: I can go on for hours on this topic and I cannot recommend a stylist highly enough. Ayo Fashola www.icecreamstyle.com Etiquette: usages and rules for behavior in polite society, official or professional life. Amy Vanderbilt Complete Book of Etiquette. Table Manners: Tiffany’s Table Manners for Teenagers by Walter Hoving And finally, “Your Performance”… your performance IS your brand- People like what they understand People remember what they feel The answer to what you de best is in front of your nose