This is a presentation that invited schools to join hands in the awareness campaign against road traffic accidents. Friends For Life is a road safety NGO that we began in 2003 in Bangalore.

1. Building safer, responsible communitiesThrough effective road safety messages Friends For Life presentation for schools and its work Bangalore 2004

2. The presentation covers The challenges Friends For Life The work Projects Back to School Project How can we collaborate Contact

3. Ground reality

4. Ground reality

5. Ground reality LICs’ scenario Poor road conditions – lighting, potholes, unmarked speed breakers, Man made obstacles – multi-type vehicles, cattle/dogs. Encroachment of roads – hawkers, infrastructure deficiencies. Low support from govt./police bodies – focus on policies, not on enforcement/awareness.

6. About Friends For Life Mission: To build safer, responsible communities Core area: Unintentional road traffic injury prevention Focus on: Communications and Education

8. Self-preservation is the first responsibilityMargaret Anderson (1886–1973), U.S. literary editor and autobiographer

9. The campaign Online, public interest Leverages the power of the Net http://civic.websitewelcome.com/~fflonlin/anishhome.htm It is about responsibility About one’s own safety About being concerned about the safety of your friends, family members,colleagues and community.

10. Why ? Increase in road accidents Lack of road sense Enforcing a rule is not a solution Myths surrounding road safety measures Morbid messages – lots of resistance Learning from experience

11. Common excuses Its bulky nature Very uncomfortable to carry around Loss of hair, skin itching Headache Burning sensation in the eyes Distraction of vision Suffocating during summer Barriers to overcome while conducting campaign..

12. Whom is it for ? All two wheeler riders Youth/school/college students Influencers – partner organizations, parents, friends. Get the message in early

13. What does it hope to achieve ? Create awareness Increase interaction Initiate change Increase helmet wearing Make people responsible Develop better standards of communications Bring local administration, policy bodies, police together

14. How is this campaign working ? Online: Communi –Kit – downloadable communication material Posters, stickers, logos, wallpapers, SMS text, survey documents, e-mailers and instructions Communications/Human Resources managers can run independent campaigns on their corporate Intranets Offline: Road shows, traffic signs, media coverage

15. Road safety college tour at Jyoti Nivas

16. Proposed Projects Poster/sticker campaign Radio campaign – ready to launch Helmet traffic signboards – next phase SMS campaign - WIP Back to School – posters, leaflets etc. WIP Contest among IT firms Presentations/Road Safety Weeks at organizations Campaign on milk packets ( Milk = Health, Helmet = Safety ) Toastmasters Ad club Bike clubs Road Safety Training packages for corporate houses HR forums Sponsorships Road Safety film

17. Poster/sticker campaign Support in distribution and printing

18. Back to School Project Plan: Posters for educating school children and parents/teachers Reflective stickers for school bags Introduction of session for children on road safety – once a week/month Games/puzzles/contest for children on road safety – using simple analogy – fruits/colors etc Target: schools in Bangalore by e-mail ( directory and School Net) Tie-up with School Net – web banners

20. Other subjects – unintentional road traffic injury prevention Lane discipline Road sense/consideration towards fellow road users Against mobile usage while driving Road safety and children Things to do in the event of an accident Targeting influencers – spouses/colleagues/parents

21. Schools :How you can help By involving your students/staff ( pro-actively spreading the message ) Talking to other professionals in your field Sponsoring the campaign Introducing this subject as part of the curriculum Inviting police officers/medical experts to speak to students Getting victims to talk to students

22. How can you contribute/collaborate ? Taking messages to forums – via e-mails/e-groups Tie-ups with schools/colleges/Times in Education Target: 4 corporate house per month To actively seek sponsors – programs/radio/TV/collaterals To make it a Knowledge Resource/Exchange Forum Road Safety champions School/college tours Talks at corporate houses Sponsorships Web marketing

23. Join us to make road safety a priority Keep in touch Friends For Life Contacts: acampaigner2002@yahoo.co.in http://civic.websitewelcome.com/~fflonlin/anishhome.htm