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Intellectual Property Rights 
Praveen Rapaka 
Ph.D scholar 
Agricultural Extension
IInnnnoovvaattiioonn –– WWhhaatt iiss iitt?? 
TThhee ccrreeaattiioonn ooff nneeww iiddeeaass//pprroocceesssseess wwhhiicchh 
wwiillll lleeaadd ttoo cchhaannggee iinn aann eenntteerrpprriissee’’ss 
eeccoonnoommiicc oorr ssoocciiaall ppootteennttiiaall
What is Innovative Thinking? 
– A means of generating innovation to achieve two objectives that are 
implicit in any good business strategy: 
• make best use of and/or improve what we have today 
• determine what we will need tomorrow and how we can best 
achieve it, to avoid the « Dinasaur syndrome » 
– Innovative thinking has, as a prime goal, the object of improving 
competitiveness through a perceived positive differentiation from 
others in: 
• Design/Performance 
• Quality 
• Price 
• Uniqueness/Novelty
OObbssttaacclleess ttoo SSuucccceessssffuull 
IInnnnoovvaattiioonn 
• CCoommppeettiittiivvee ppoossiittiioonn 
• MMaarrkkeett jjuuddggeemmeenntt 
• TTeecchhnniiccaall ppeerrffoorrmmaannccee 
• MMaannuuffaaccttuurriinngg eexxppeerrttiissee 
• FFiinnaanncciiaall rreessoouurrcceess
Innovation 
How to classify newness and degree of 
innovation and what to focus on: 
• New to the firm? 
• First in the market? 
• First in the world? 
• Incremental or radical innovation?
The Development of Technology: From 
Knowledge Generation to Diffusion 
The Development of Technology: From 
Knowledge Generation to Diffusion 
Basic 
Knowledge Invention Innovation Diffusion 
IM ITATION 
ADOPTION 
Supply side 
Demand side
Innovation Process 
• TThhee aaddooppttiioonn ooff aann 
iinnnnoovvaattiioonn bbyy ssiimmiillaarr 
ffiirrmmss 
• UUssuuaallllyy lleeaaddss ttoo 
pprroodduucctt oorr pprroocceessss 
ssttaannddaarrddiizzaattiioonn 
• PPrroodduuccttss bbaasseedd oonn 
iimmiittaattiioonn oofftteenn aarree 
ooffffeerreedd aatt lloowweerr pprriicceess 
bbuutt wwiitthh ffeewweerr ffeeaattuurreess 
IInnvveennttiioonn 
IInnnnoovvaattiioonn 
IImmiittaattiioonn
The Innovation Process 
• An innovation starts as an idea/concept that is 
refined and developed before application. 
• Innovations may be inspired by reality (known 
problem). The innovation (new product 
development) process, which leads to useful 
technology, requires: 
– Research 
– Development (up-scaling, testing) 
– Production 
– Marketing 
– Use 
• Experience with a product results in feedback and 
leads to incrementally or radically improved 
innovations.
New Product Development 
Stages in a New Product Development process: 
• Idea Generation 
• Idea Screening 
• Concept Development and Testing 
• Business Analysis 
• Beta Testing and Market Testing 
• Technical Implementation 
• Commercialization
IPR 
• Intellectual property rights (IPR) can be 
defined as the rights given to people over 
the creation of their minds. They usually 
give the creator an exclusive right over the 
use of his/her creations for a certain 
period of time.
HISTORY IN INDIA 
George Alfred DePenning is supposed to have made the 
first application for a patent in India in the year 1856. 
"An Efficient Punkah Pulling Machine". On September 2, 
DePenning, submitted the Specifications for his invention 
along with drawings to illustrate its working. These were 
accepted and the invention was granted the first ever 
Intellectual Property protection in India.
Classification 
1.IPRs that stimulate inventive and creative 
activities (patents, utility models, industrial 
designs, copyright, plant breeders’ rights. 
2.IPRs that offer information to consumers 
(trademarks and geographical indications).
Rights protected under 
Intellectual Property 
i. Patents 
ii. Copyrights 
iii. Trademarks 
iv. Industrial designs 
v. Protection of Integrated Circuits layout design 
vi. Geographical indications of goods 
vii. Biological diversity 
viii. Plant varieties and farmers rights 
ix. Undisclosed information
Duration of Intellectual Property Rights 
in a nutshell 
1) Term of every patent will be 20 years from the date of filing of 
patent. 
2) ) Term of every trademark registration is 10 years from the 
date of making of the application which is deemed to be the 
date of registration. 
3) Copyright generally lasts for a period of sixty years. 
4) The registration of a geographical indication is valid for a period 
of 10 years. 
5) The duration of protection of registered varieties is different for 
different crops namely18 years for trees and vines, 15 years 
for other crops and extant varieties.
Global Intellectual Property 
Trends 
• In 2009, one quarter of all trademark applications in Asia 
were filed at the China Trademark Office. India showed the 
highest five-year growth (13.5%) from 2005 to2009,whereas 
China had one of the highest annual growth rates (20.8%) 
from 2008 to 2009. 
• In 2009, China accounted for 50 percent of total industrial 
design filing activity while growing by 12.3 percent from 
2008 to 2009. India was in the 9th place. 
• In 2013, 1,41,943 trademark applications were filed, 34,287 
patent applications were filed and 6,092 Industrial designs 
applications were filed globally.
Intellectual Property Trends – 
India 
• During 2009-10, 34,287 patent applications were filed, 6069 
examined and 6168 patents granted. The number of 
applications filed by the Indian applicants was 7044. Out of 
the applications filed by the Indian applicants, Maharashtra 
accounted for the maximum number followed by Delhi, 
Tamil Nadu, Karnataka, Andhra Pradesh, West Bengal etc. 
• In 2010-11, a total of 642 applications representing 28 crops 
were received by the Authority for seeking plant variety 
protection under the Act. The applications belong to new 
(395), extant (216), farmers’ varieties (30) and essentially 
derived variety (1) categories
Initiatives of Government of India 
towards protection of IPR 
1.National Academy of Customs, Excise and 
Narcotics. 
2.The Department of Education, Ministry of 
Human Resource Development. 
3.Copyright Enforcement Advisory Council 
(CEAC)
PROTECTION OF PLANT VARIETIES 
AND FARMERS RIGHTS 
The Protection of Plant Varieties and Farmers' Right Act, 2001 
has been enacted to provide for the establishment of an effective 
system for protection of plant varieties 
• To establish an effective system for protection of plant varieties, the 
rights of farmers and plant breeders and to encourage the 
development of new varieties of plants 
• To protect plant breeders’ rights to stimulate investment for 
research and development both in the public and private sector for 
development of new plant varieties; 
• • To facilitate the growth of seed industry in the country that will 
ensure the availability of high quality seeds and planting material to 
the farmers
Intellectual Property Questions 
•It is necessary to know which types 
of intellectual property rights (IPRs) 
are applicable and when is each 
type of IPR appropriate. This varies 
somewhat from one country to 
another. 
•The advice of an IP lawyer is 
desirable if not essential.
• In September 2000, the WIPO Assemblies 
approved the creation of “a substantial new 
program of activities, focusing on the IP-related 
needs of SMEs worldwide” 
• SMEs Division established in October 2000 
• Nine professionals and three administrative 
staff in the SMEs Division of WIPO
IP adds value at every stage of the value 
chain from creative/innovative idea to putting 
a new, better, and cheaper, product/service 
on the market: 
Invention 
Literary / artistic 
creation 
Financing Product Design 
Commercialization 
Marketing 
Licensing 
Exporting 
Patents / 
Utility Models/Trade secrets 
Copyright/Related Rights 
Patents / 
Utility models 
Industrial 
Designs/ 
Trademarks/GIs 
Trademarks/ GIs 
Ind. Designs/Patents/Copyright 
All IP Rights 
All IP Rights
• Decades ago, Coca-Cola decided to keep its 
soft drink formula a secret 
• The formula is only know to a few people 
within the company 
• Kept in the vault of a bank in Atlanta 
• Those who know the secret formula have 
signed non-disclosure agreements 
• It is rumored that they are not allowed to 
travel together 
• If it had patented its formula, the whole world 
would be making Coca-Cola
WORLD INTELLECTUAL PROPERTY 
ORGANIZATION (WIPO 
The World Intellectual Property Organization (WIPO) is one 
of the 17 specialized agencies of the United Nations, 
located in Geneva, Switzerland. WIPO currently has 185 
Member States, and 68 intergovernmental organizations 
(IGOs) and 232 International non-governmental 
organizations (NGOs) and 63 National NGOs that are 
accredited as observers at WIPO meetings.
The core tasks of WIPO are: 
1. working with Member States to support a balanced evolution of 
international IP law 
2. administering treaties 
3. assisting governments and organizations in developing the policies, 
structures and skills needed to harness the potential of IP for 
economic development 
4. servicing global registration systems for trademarks, industrial 
designs and appellations of origin and a global filing system for 
patents 
5. delivering arbitration, mediation and other dispute resolution services 
6. promoting respect for IP 
7. providing a forum for informed debate and for the sharing of IP 
knowledge
INTELLECTUAL PROPERTY TREATIES 
1. The Paris Convention for the Protection of Industrial Property, signed in 
Paris, France, on March 20, 1883, was one of the first intellectual property 
treaties. It established a Union for the protection of industrial property 
2. The Berne Convention for the Protection of Literary and Artistic Works, 
usually known as the Berne Convention, is an international agreement 
governing copyright, which was first accepted in Bern, Switzerland in 
1886. 
3. The Patent Cooperation Treaty (PCT) is an international treaty 
administered by the World Intellectual Property Organization (WIPO). The 
treaty was done at Washington on June 19, 1970 
4. The Patent Law Treaty (PLT) was adopted on June 1, 2000 at a Diplomatic 
Conference in Geneva. The purpose of the PLT is to harmonize and 
streamline formal procedures in respect of national and regional patent 
applications and patents
Thank You

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Intellectual property rights agricultural extension

  • 1. Intellectual Property Rights Praveen Rapaka Ph.D scholar Agricultural Extension
  • 2. IInnnnoovvaattiioonn –– WWhhaatt iiss iitt?? TThhee ccrreeaattiioonn ooff nneeww iiddeeaass//pprroocceesssseess wwhhiicchh wwiillll lleeaadd ttoo cchhaannggee iinn aann eenntteerrpprriissee’’ss eeccoonnoommiicc oorr ssoocciiaall ppootteennttiiaall
  • 3. What is Innovative Thinking? – A means of generating innovation to achieve two objectives that are implicit in any good business strategy: • make best use of and/or improve what we have today • determine what we will need tomorrow and how we can best achieve it, to avoid the « Dinasaur syndrome » – Innovative thinking has, as a prime goal, the object of improving competitiveness through a perceived positive differentiation from others in: • Design/Performance • Quality • Price • Uniqueness/Novelty
  • 4. OObbssttaacclleess ttoo SSuucccceessssffuull IInnnnoovvaattiioonn • CCoommppeettiittiivvee ppoossiittiioonn • MMaarrkkeett jjuuddggeemmeenntt • TTeecchhnniiccaall ppeerrffoorrmmaannccee • MMaannuuffaaccttuurriinngg eexxppeerrttiissee • FFiinnaanncciiaall rreessoouurrcceess
  • 5. Innovation How to classify newness and degree of innovation and what to focus on: • New to the firm? • First in the market? • First in the world? • Incremental or radical innovation?
  • 6. The Development of Technology: From Knowledge Generation to Diffusion The Development of Technology: From Knowledge Generation to Diffusion Basic Knowledge Invention Innovation Diffusion IM ITATION ADOPTION Supply side Demand side
  • 7. Innovation Process • TThhee aaddooppttiioonn ooff aann iinnnnoovvaattiioonn bbyy ssiimmiillaarr ffiirrmmss • UUssuuaallllyy lleeaaddss ttoo pprroodduucctt oorr pprroocceessss ssttaannddaarrddiizzaattiioonn • PPrroodduuccttss bbaasseedd oonn iimmiittaattiioonn oofftteenn aarree ooffffeerreedd aatt lloowweerr pprriicceess bbuutt wwiitthh ffeewweerr ffeeaattuurreess IInnvveennttiioonn IInnnnoovvaattiioonn IImmiittaattiioonn
  • 8. The Innovation Process • An innovation starts as an idea/concept that is refined and developed before application. • Innovations may be inspired by reality (known problem). The innovation (new product development) process, which leads to useful technology, requires: – Research – Development (up-scaling, testing) – Production – Marketing – Use • Experience with a product results in feedback and leads to incrementally or radically improved innovations.
  • 9. New Product Development Stages in a New Product Development process: • Idea Generation • Idea Screening • Concept Development and Testing • Business Analysis • Beta Testing and Market Testing • Technical Implementation • Commercialization
  • 10. IPR • Intellectual property rights (IPR) can be defined as the rights given to people over the creation of their minds. They usually give the creator an exclusive right over the use of his/her creations for a certain period of time.
  • 11. HISTORY IN INDIA George Alfred DePenning is supposed to have made the first application for a patent in India in the year 1856. "An Efficient Punkah Pulling Machine". On September 2, DePenning, submitted the Specifications for his invention along with drawings to illustrate its working. These were accepted and the invention was granted the first ever Intellectual Property protection in India.
  • 12. Classification 1.IPRs that stimulate inventive and creative activities (patents, utility models, industrial designs, copyright, plant breeders’ rights. 2.IPRs that offer information to consumers (trademarks and geographical indications).
  • 13. Rights protected under Intellectual Property i. Patents ii. Copyrights iii. Trademarks iv. Industrial designs v. Protection of Integrated Circuits layout design vi. Geographical indications of goods vii. Biological diversity viii. Plant varieties and farmers rights ix. Undisclosed information
  • 14. Duration of Intellectual Property Rights in a nutshell 1) Term of every patent will be 20 years from the date of filing of patent. 2) ) Term of every trademark registration is 10 years from the date of making of the application which is deemed to be the date of registration. 3) Copyright generally lasts for a period of sixty years. 4) The registration of a geographical indication is valid for a period of 10 years. 5) The duration of protection of registered varieties is different for different crops namely18 years for trees and vines, 15 years for other crops and extant varieties.
  • 15. Global Intellectual Property Trends • In 2009, one quarter of all trademark applications in Asia were filed at the China Trademark Office. India showed the highest five-year growth (13.5%) from 2005 to2009,whereas China had one of the highest annual growth rates (20.8%) from 2008 to 2009. • In 2009, China accounted for 50 percent of total industrial design filing activity while growing by 12.3 percent from 2008 to 2009. India was in the 9th place. • In 2013, 1,41,943 trademark applications were filed, 34,287 patent applications were filed and 6,092 Industrial designs applications were filed globally.
  • 16. Intellectual Property Trends – India • During 2009-10, 34,287 patent applications were filed, 6069 examined and 6168 patents granted. The number of applications filed by the Indian applicants was 7044. Out of the applications filed by the Indian applicants, Maharashtra accounted for the maximum number followed by Delhi, Tamil Nadu, Karnataka, Andhra Pradesh, West Bengal etc. • In 2010-11, a total of 642 applications representing 28 crops were received by the Authority for seeking plant variety protection under the Act. The applications belong to new (395), extant (216), farmers’ varieties (30) and essentially derived variety (1) categories
  • 17. Initiatives of Government of India towards protection of IPR 1.National Academy of Customs, Excise and Narcotics. 2.The Department of Education, Ministry of Human Resource Development. 3.Copyright Enforcement Advisory Council (CEAC)
  • 18. PROTECTION OF PLANT VARIETIES AND FARMERS RIGHTS The Protection of Plant Varieties and Farmers' Right Act, 2001 has been enacted to provide for the establishment of an effective system for protection of plant varieties • To establish an effective system for protection of plant varieties, the rights of farmers and plant breeders and to encourage the development of new varieties of plants • To protect plant breeders’ rights to stimulate investment for research and development both in the public and private sector for development of new plant varieties; • • To facilitate the growth of seed industry in the country that will ensure the availability of high quality seeds and planting material to the farmers
  • 19. Intellectual Property Questions •It is necessary to know which types of intellectual property rights (IPRs) are applicable and when is each type of IPR appropriate. This varies somewhat from one country to another. •The advice of an IP lawyer is desirable if not essential.
  • 20. • In September 2000, the WIPO Assemblies approved the creation of “a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide” • SMEs Division established in October 2000 • Nine professionals and three administrative staff in the SMEs Division of WIPO
  • 21. IP adds value at every stage of the value chain from creative/innovative idea to putting a new, better, and cheaper, product/service on the market: Invention Literary / artistic creation Financing Product Design Commercialization Marketing Licensing Exporting Patents / Utility Models/Trade secrets Copyright/Related Rights Patents / Utility models Industrial Designs/ Trademarks/GIs Trademarks/ GIs Ind. Designs/Patents/Copyright All IP Rights All IP Rights
  • 22. • Decades ago, Coca-Cola decided to keep its soft drink formula a secret • The formula is only know to a few people within the company • Kept in the vault of a bank in Atlanta • Those who know the secret formula have signed non-disclosure agreements • It is rumored that they are not allowed to travel together • If it had patented its formula, the whole world would be making Coca-Cola
  • 23. WORLD INTELLECTUAL PROPERTY ORGANIZATION (WIPO The World Intellectual Property Organization (WIPO) is one of the 17 specialized agencies of the United Nations, located in Geneva, Switzerland. WIPO currently has 185 Member States, and 68 intergovernmental organizations (IGOs) and 232 International non-governmental organizations (NGOs) and 63 National NGOs that are accredited as observers at WIPO meetings.
  • 24. The core tasks of WIPO are: 1. working with Member States to support a balanced evolution of international IP law 2. administering treaties 3. assisting governments and organizations in developing the policies, structures and skills needed to harness the potential of IP for economic development 4. servicing global registration systems for trademarks, industrial designs and appellations of origin and a global filing system for patents 5. delivering arbitration, mediation and other dispute resolution services 6. promoting respect for IP 7. providing a forum for informed debate and for the sharing of IP knowledge
  • 25. INTELLECTUAL PROPERTY TREATIES 1. The Paris Convention for the Protection of Industrial Property, signed in Paris, France, on March 20, 1883, was one of the first intellectual property treaties. It established a Union for the protection of industrial property 2. The Berne Convention for the Protection of Literary and Artistic Works, usually known as the Berne Convention, is an international agreement governing copyright, which was first accepted in Bern, Switzerland in 1886. 3. The Patent Cooperation Treaty (PCT) is an international treaty administered by the World Intellectual Property Organization (WIPO). The treaty was done at Washington on June 19, 1970 4. The Patent Law Treaty (PLT) was adopted on June 1, 2000 at a Diplomatic Conference in Geneva. The purpose of the PLT is to harmonize and streamline formal procedures in respect of national and regional patent applications and patents