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Integrated Marketing Communications (ZiggZ.net) - Case Study
The document provides an overview of integrated marketing communications (IMC) and content marketing strategies. It discusses the importance of having a content hub, content strategy, distribution channels, measurement, and integrating marketing communications. It also provides examples of content marketing roles and functions, steps for creating a content plan, tactics for distribution, and emphasizes customer-centric approaches and continual re-evaluation of strategies.
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Integrated Marketing Communications (ZiggZ.net) - Case Study
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- 4. Technology has change thegame. Game Changer
- 7. Ability to convertceiling in to floor!
- 8. Ann Handley: “Takeyour brand out of the story. . . . . .Make your customers the hero.” Our Natural Instinct Content Marketing What Brands Publish What Customers Want Charity
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- 17. Steps 1. TEAM FORMING& ROLES DELEGATION 2. CHOOSE BUSINESS 3. SELECT TARGET CUSTOMERS 4. CREATE CUSTOMER CENTRIC VALUES 5. DEVELOPE CUSTOMER CENTRIC MESSAGES 6. SELECT CHANNELS 7. TRANSMIT WITH CREATIVITY 8. ANALYZE THE RESULTS 9. PUBLIC RELATIONS 10. RE-THINK !
- 18. M A RK E T I N G DR. HTET ZAN LINN HtetZanLinn@HtetZanLinn.com
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- 21. Content Marketing Rolesand Functions Content Marketer / Editor Strategizes, writes, and oversees content projects to ensure brand consistency and alignment with business objectives. Community Manager Distributes content across social channels, engages online communities, and contributes to content projects. Designer Brings content to life through the user experience and rich visuals. Contributors Any content creator- blogger, photographer, designer — who contributes to your project. SEO / Paid Specialist Manages the paid distribution of content online. Analytics Defines best/ worst performers, conversion optimization and measurement communications. Curator Finds and re-purposes the best content from your business and from around the web. DR. HTET ZAN LINN HtetZanLinn@HtetZanLinn.com
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- 25. Steps to creatingan content marketing plan Who will manage? What content will you include? Determine sending frequency and goals Make a schedule CONTENT MARKETING PLAN3
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- 27. DON’T OVER CHOOSEOF CHANNELS !
- 28. WHERE IS YOURTARGET BUYER? Cheat Sheet:
- 29. TACTICS FOR DISTRIBUTION 1.Ad networks (example: Google AdWords) 2. Organic Social (example: LinkedIn) 3. Paid Social (example: LinkedIn Sponsored Update) 4. Native advertising (example: Sharethrough) 5. SEO 6. Lead nurturing (both paid & earned) (example: newsletter)
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- 31. Celebrity doesn’t meanonly ACTORS & ACTRESSES. People who’s followers are mostly similar with your target audience are included
- 32. Even great contentneeds a PUSH The average Hollywood movie spends 50-60% of production budget on distribution.
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- 34. 385.6K monthly activepeople Demographics Age and Gender 35% Women 65% Men 38% 44% 12% 4% 2% 0.7% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 + 39% 43% 12% 4% 1% 0.5% For example
- 35. Education Level Demographics - 54% HighSchool +20% College - 8% Grad School 83% 11% 6% For example
- 36. Location Cities Selected Audience Yangon,Myanmar Taunggyi, Shan State, Myanmar Monywa, Sagaing, Myanmar Mandalay, Myanmar Kuala Lumpur, Malaysia Singapore, Central Region Bangkok, Thailand 55% 1% 1% 18% 4% 2% 6% For example
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- 38. RETHINK & REDO… NEW CONTENT STRATEGY 7
- 39. DECADES AGO FEWYEARS AGO RECENTLY NOW WHAT IS THE NEXT???
- 40. INTEGRATE WITH MARCOM MA R K E T I N G
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- 48. EDUCATION IS THEBEST WEAPON TO CHANGE THE WORLD - NELSON MANDELA • DUN USE AD FOR LIKES. • INVEST IN CONTENT. • LEARN THE CONTEXT. • MANAGE LEADS. • ENGAGE THE CUSTOMERS. • REACH MORE. • LEARN CUSTOMER X. • RE THINK AGAIN. • LET’S SEE !
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- 52. If other says “Zigg” you,“Z”. www.facebook.com/htetzanlinndotcomPH : +959 50 350 13, 78 50 350 13 M A R K E T I N G www.ZiggZ.net