Product Mix of RIL: India's Big Conglomerate

1. Presentation On
Product Mix of
Presented by:
Ashutosh Sahu
MBA 1st Semester
Reference: RIL Annual Report 2015-16

2. Contents
 Introduction
 Product Mix
 About Reliance Industries Ltd.
 Product Mix of RIL.
 Calculation of Product Mix
 Conclusion

3. Introduction
 Business continuously make critical decision
about their product range.
 Product decision will include whether to
develop a new products or to manage existing
products.
 Product Mix helps in these types of
decisions.

4. Product Mix
 Set of all product offered for sale by a
company.
 It consist of various product line.
 Any company’s product mix has four
dimension :
◦ Width
◦ Length
◦ Depth
◦ Consistency

5. Continue....
 Width : Number of different product lines
carries by the company.
 Length : Total number of items in the product
mix of the company.
 Depth : Total number of size, colour and models
offered in each item of a product line.
 Consistency : It refers to how a product line
closely related to one another, either in their end
use, production requirement, distribution
channel or other way.

6. About Reliance Industries Ltd.
 Reliance Industries Limited (RIL) is an Indian conglomerate holding
company headquartered in Mumbai, Maharashtra, India.
 The company was co-founded by Dhirubhai Ambani and his brother
Champaklal Damani in 1960s as Reliance Commercial Corporation.
 Reliance is the second most profitable (Net Profit Rs 27,630 crores in 2015-
16) company in India.
 The company is ranked 215th on the Fortune Global 500 list of the world's
biggest corporations as of 2016.
 RIL contributes approximately 20% of India's total exports.
 It is ranked 8th among the Top 250 Global Energy Companies by S&P
Global Platts as of 2016.

7. Product
Mix of RIL
Refining and
Marketing
Petrochemicals
Oils and Gas
exploration and
production
Crude Oil &
Natural Gas
Retail
Textile Digital Services
Media &
Entertainment Go Back
(19)
(2)
(4)
(47)
(33)
(12)
(13)
(130)

8. Refining and
Marketing
Refining
RRG1
Petroleum
Retail
PR1
Go Back to Product Mix
(8) (1) (10)
(19)

9. RRG1 (8)
 Propylene
 Naphtha
 Gasoline
 Superior Kerosene Oil
 High Speed Diesel
 Sulphur
 Petroleum Coke
 Alkylate Go Back to Refining and Marketing

10. PR1 (10)
Go Back to Refining and Marketing

11. Petrochemicals
Polymers
P1
Chemicals
Polymers &
Fibre
Intermediaries
PFI1
Go Back to Product Mix
(33)
(8) (1)
(24)

12. P1 (8)
Go Back to Petrochemicals

13. PFI1 (24)
5 more...
Go Back to Petrochemicals

14. Retail (12)
Go Back to Product Mix

15. Textile
Vimal
Vimal
Gifting V2
DEO2
Go Back to Product Mix
(4)

16. Digital Services (13)
Go Back to Product Mix
Go
Back
MyJio
JioPlay
JioBeats
JioMags
JioXpressNews
JioDrive
JioSecurity
JioChat
JioNews
JioJoin
JioMoney
JioOnDemand
Jio Communications

17. Media and
Entertainments
Television
Channels
TV1
Filmed
Entertainment
Content Asset
Monetization
Digital
Content
Digital
Commerce
Publishing
Business
Allied
Business
Go to Calculations of Product Mix
(32) (2)
(1)
(3)
(2)
(4)
(3)
(47)

18. TV1(32)
8 more..
Go Back to Digital Services

19. Calculation of Production Mix
 Width: 7
 Length:130
 Average Product Length:
◦ 130/7 = 18.57 ; approx 19 products
 Product Depth of Digital Services:13
 Product Consistency: On Observing Product lines of RIL; We can find
out following things:
◦ ‘Refining and Marketing’, ‘Petrochemicals’ and ‘Oil and Natural Gas
exploration and production’ are closely related to each other.
◦ ‘Textile’ and ‘Retail’ are related in some aspects.
◦ ‘Digital Services’ and ‘Media and Entertainment’ are interrelated.
◦ Medium Consistency

20. Conclusion
 RIL has a product mix length of 130
products. It has 7 product lines.
 Depth for Digital Services is 13
 Product Consistency of RIL is medium