This document provides a product summary for developing mobile apps. It discusses how mobile apps can connect brands with customers and provide functionality like location services, augmented reality, and payments. The summary also outlines two approaches for developing cross-platform or native apps, and services offered like content management, analytics, and app marketing. Mobile apps are a powerful way to engage customers who rely on their phones.

1. Product Summary
Apps for
mobile devices
Development resources, APIs
and middleware
In less than three years, consumers have downloaded over 13 billion
mobile apps from the Apple App Store and Android Market, and
hundreds of millions more from other market places.
There are now dedicated app stores for both feature phones and
smartphones, covering almost all the mobile market. With hundreds
of thousands of apps to choose from, consumers are fast adopting this
new channel of media consumption.
Mobile apps provide marketers and brands with a new and personal
way to connect with their markets, even when they’re away from
their computers or TVs. Continue reading to find out how you can
implement a mobile app within your strategy and start reaching
consumers today.

2. Why customers need App functionality
a mobile app
Mobile apps can provide a range of functionality
limited only by your imagination. We have
To coin a popular phrase, “There’s an app for that”.
experience in developing mobile apps that include:
Research has shown that there is now a  Location-based services
demographic that relies primarily on mobile apps  Augmented reality
to get them through the day. Why? It’s because  Mobile coupons and discounts
apps are faster and more usable than typical  GPS tracking and mapping
desktop websites.  mCommerce transactions
 Content delivery and publishing
Apps can be more intuitive and better designed,
can render content quicker than sites, and
Remote content updates
are easily accessible. There is also a trend for
Our innovative ‘ripple’ technology allows for
some consumers to browse app stores, actively
real-time configuration and live content updates
looking for new content or tools, whilst others
using our mobile app middleware, providing the
visit sites.
ability to manage all devices from a single input.
Included is also an enterprise change control
process that includes a staging environment to
App platforms verify content updates.
There are currently eight major mobile platform Third party integration with the
architectures on the market today, including: Incentivated platform
We are system integration specialists with
 Apple iOS, developed using Objective C
extensive experience in providing parallel data
 BlackBerry OS, developed using Java
streams between systems if required.
 BlackBerry PlayBook OS, developed using
ActionScript
Enterprise class security
 Google Android, developed using Java
We have vast experience providing mobile data
 HP webOS, developed using C++
systems for the public and financial sectors
 Microsoft Windows Phone 7, developed
and understanding of security on all mobile
using C#
devices. For protection of any sensitive data, we
 Symbian, developed using C++
can ensure the correct protocols and encryption
 JME, developed using Java
technology is deployed.
One of the most challenging aspects of creating a
mobile app is deciding which platforms to target. Intelligent screen rendering
That’s why Incentivated has developed a library Our custom technology automatically ensures
supporting cross-platform technology, allowing us that application content displays correctly
to deliver the same app across multiple platforms. regardless of device-type or resolution.

3. Development approaches
Every project is assigned to a project manager develop a solution to meet your requirements.
and we use best practice Prince 2 methodology This is the recommended approach when the
for the project management process. Software solution is complex.
development is done in-house using Agile
and RAD methodologies allowing for iterative Advantages
development and testing processes to deliver a  Able to deliver a superior solution to meet
best of breed solution. business requirements (the very best apps are
always ‘native’)
We offer two mobile app development
 Able to deliver richer user experiences that
approaches and will recommend the one that
exploit the full capabilities of each platform
best suits your requirements.
Disadvantages
Approach 1: Cross platform build  Longer time to market
By utilising our unique set of cross platform  More costly to produce an application
libraries and templates, we can deliver mobile specifically for each mobile platform
applications that can be deployed across all
types of mobile devices. They are designed Rich engagement analytics
and developed to work across multiple screen Need to know how popular your mobile app is
resolution variants on mobile phones and and what your customers are doing in the app?
include Apple iPad, BlackBerry PlayBook and Then our made for mobile advanced reporting
Android tablets. solution can tell you what you need to know. We
will include tracking tags on every page and on
Advantages every functional element and provide a usage
 Single code base supporting cross platform report on a daily or weekly basis, allowing us to
environments continually optimise the mobile app interface and
 Supports variable screen resolutions functionality.
 Quick turnaround time
 Reduced cost Deployment and marketing
There are now thousands of mobile apps
Disadvantages
available in the various mobile app market places.
 As the library is designed to be cross platform,
We work closely with the app store owners to
the full range of functionality included within
ensure timely and correct placement of your app.
mobile device APIs is not available
We also provide mobile app marketing solutions
Approach 2: Native build using QR codes that redirect the user directly
Native mobile app build offers the full to the download of the mobile app that is
Client integration
extensibility of the mobile devices API to compatible for the mobile device. with the Incentivated
platform
HTTPS/
Client systems Incentivated platform
SFTP/...
Content
Excel Web service
Video Mobile app
XML
Asset URL
Middleware content
management Mobile
CSV app
Web server Assets
Files
Client website
Files Direct URL to external source
Video

4. Product Summary
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Contact us for more information
Email: info@incentivated.com A selection of other mobile
solutions we offer:
Web: Scan the QR code
below to see our  Mobile internet
optimised website on  mCommerce
your phone.  Direct response
 Enterprise messaging
Tel: +44 (0)20 7392 2323
Incentivated is an independent technology company with
10 years’ experience operating exclusively in the mobile
marketing services sector.
We help our international client base engage with their
customers by designing, developing and delivering integrated
acquisition, retention (CRM) and transaction (mCommerce)
campaigns and services for mobile.
Our proprietary technology and specialist staff are
well positioned to help brands, the public sector and charities to
develop everything from enterprise messaging (SMS & MMS)
through to mobile internet sites, to server-side software or
handset applications, including web-apps, for ‘smartphones’ and
feature-phones.
We also provide strategic, creative and technical advice for
the use of mobile by businesses to raise awareness, deliver
marketing ROI and provide customer service.
Scan the QR code below to see our website optimised for your
mobile phone, but accessed through our existing website URL.
(no code reader? Text CODE to 62233 to
link to a reader appropriate to your phone)