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Making money with android applications
- 1. Making Money withAndroid Applications July 17, 2013 soniash@google.com Google Confidential and Proprietary
- 2. Lets be Rich! Google Confidential and Proprietary
- 3. Lets be Rich! No Secret Formula: Jini make me rich Google Confidential and Proprietary
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- 8. Awesome Product Useful, worthbuying Awesome Product Google Confidential and Proprietary
- 9. Awesome Product cont. ● ● Catchyname Increase App discovery Entice Users Google Confidential and Proprietary
- 10. Catchy Application name CreateGood Application Name Experiment with these sites to come up with a great name. PunGenerator NameChk Thefreedictionary WerdMerge WikiRhymer Google Confidential and Proprietary
- 11. Awesome Product ● ● Catchy name IncreaseApp discovery ● ● ● ● Great User Experience Entice Users Smooth UI Easy to use Loads fast Innovative design Google Confidential and Proprietary
- 12. Awesome Product cont. ● Catchyname Increase App discovery ● ● ● ● Great User Experience Entice Users Smooth UI Easy to use Loads fast Innovative design Resource Management ● ● ● ● Less bandwidth Less memory Less battery Google Confidential and Proprietary
- 13. Awesome Product cont. ● ● Catchyname Increase App discovery ● ● ● Entice User Resource Management ● Great User Experience ● Retain User ● Smooth UI Easy to use Loads fast Innovative design User engagement Constantly updated ● ● ● Less bandwidth Less memory Less battery Google Confidential and Proprietary
- 14. Revenue Models Revenue Model Google Confidentialand Proprietary
- 15. Revenue Models In-App Paid Freemium Premium Free: Ads funded Subscriptions Revenue Model GoogleConfidential and Proprietary
- 16. Revenue Models Free: Adsfunded Google Confidential and Proprietary
- 17. Revenue Models You publish adsin your Application Advertiser provides ads Advertiser pays for ads based on user clicks You make money Google Confidential and Proprietary
- 18. Flexible Ad Formats BANNER SMARTBANNER Google Confidential and Proprietary
- 19. Ads funded Internet Admob (Adplatforms) Does all heavy lifting Publisher Google Confidential and Proprietary
- 20. Ads funded: 4 easysteps Signup at admob.com Google Confidential and Proprietary
- 21. Ads funded: 4easy steps Signup at admob.com Add admob library/sdk to project Google Confidential and Proprietary
- 22. Ads funded: 4easy steps Signup at admob.com Add admob library/sdk to project </manifest> <uses-permission android:name="android.permission.INTERNET" /> Google Confidential and Proprietary
- 23. Ads funded: 4easy steps Signup at admob.com Add admob library/sdk to project Add Permission to use internet Specify Ad look and feel Google Confidential and Proprietary
- 24. Ads funded <LinearLayout …… <com.google.ads.AdView xmlns:googleads="http://schemas.android. com/apk/lib/com.google.ads" android:id="@+id/ad" android:layout_width="fill_parent" android:layout_height="wrap_content" googleads:adSize="BANNER" googleads:adUnitId="@string/admob_id"/> ……… </LinearLayout> Google Confidential and Proprietary
- 25. Ads funded Mediation <LinearLayout…… <com.google.ads.AdView xmlns:googleads="http://schemas.android. com/apk/lib/com.google.ads" android:id="@+id/ad" android:layout_width="fill_parent" android:layout_height="wrap_content" googleads:adSize="BANNER" googleads:adUnitId="@string/admob_id" /> ……… </LinearLayout> Google Confidential and Proprietary
- 26. Better Ads Experience TargetedAds public View onCreateView (LayoutInflater inflater, ViewGroup container, Bundle savedInstanceState) { …….. View v = inflater.inflate(R.layout.main, container, false); mAdStatus = (TextView) v.findViewById(R.id.status); mAdView = (AdView) v.findViewById(R.id.ad); mAdView.setAdListener(new MyAdListener()); AdRequest adRequest = new AdRequest(); adRequest.addKeyword("shoes"); mAdView.loadAd(adRequest); return v; } Google Confidential and Proprietary
- 27. Better Ads Experience TargetedAds User controls Ads Google Confidential and Proprietary
- 28. Better Ads Experience TargetedAds User controls Ads Incentivize users to click on Ads Google Confidential and Proprietary
- 29. Better Ads Experience TargetedAds User controls Ads Incentivize users to click on Ads Make beautiful Ads http://code.google.com/mobile/ads/ Google Confidential and Proprietary
- 30. Better Ads Experience TargetedAds User controls Ads Incentivize users to click on Ads Make beautiful Ads Don’t be Evil Google Confidential and Proprietary
- 31. Revenue Models Paid Google Confidentialand Proprietary
- 32. Paid Google Confidential andProprietary
- 33. Revenue Models In-App Billing GoogleConfidential and Proprietary
- 34. Implementing In-App Billing GoogleConfidential and Proprietary
- 35. Implementing In-App Billing GoogleConfidential and Proprietary
- 36. Implementing In-App Billing Purchaseflow Get details of items Google Confidential and Proprietary
- 37. Implementing In-App Billing Queriesdetails synchronously Application Google Play Server Does all heavy lifting Google Confidential and Proprietary
- 38. Implementing In-App Billing Application GooglePlay Install Billing library Google Confidential and Proprietary
- 39. Implementing In-App Billing Application GooglePlay Add interface to talk to library IInAppBillingService.aidl Install Billing library Google Confidential and Proprietary
- 40. Implementing In-App Billing Application GooglePlay Add interface Install Billing library Add permission to use library <uses-permission android:name=" com.android.vending.BILLING" /> Google Confidential and Proprietary
- 41. Implementing In-App Billing Application GooglePlay Add Interface Install Billing library Permission to use lib Connect to lib public void onCreate (Bundle savedInstanceState) { IabHelper mHelper = new IabHelper( .... );} Google Confidential and Proprietary
- 42. Implementing In-App Billing Cache Application Google Play Server queryin-app item details make/launch purchase flow query all purchase consume purchase Google Confidential and Proprietary
- 43. Revenue Models Subscriptions Google Confidentialand Proprietary
- 44. Subscriptions Application Google Play query in-app itemdetails make/launch purchase flow query all purchase Google Confidential and Proprietary
- 45. Increase Reach/Buyers Users/Bu yers Google Confidentialand Proprietary
- 46. Increase Reach/Buyers Increase devicecoverage ● Read Supporting Multiple Screens Customize for tablets ● Use 9-patch drawables Google Confidential and Proprietary
- 47. Increase Reach/Buyers Globalize ● 2/3rd revenuefrom outside US Google Confidential and Proprietary
- 48. Increase Reach/Buyers Accessibility support ● ~1billion have accessibility needs Google Confidential and Proprietary
- 49. Increase Reach/Buyers Social engagement G+ APIs Don’treach wrong audience Reply to reviews Word of Mouth Ask for review/ratin g Constantly update Blog/ask others to blog Google Confidential and Proprietary
- 50. Increase Reach/Buyers Blogging canincrease and almost double your leads. This is a great way to connect to people directly and get feedback. Google Confidential and Proprietary
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- 52. Validate / Measureand Improve Measure/I mprove Google Confidential and Proprietary
- 53. Validate / Measureand Improve Devconsole/Analytics ● ● ● ● No of users Geo/Device Uninstalls Crashes Google Confidential and Proprietary
- 54. Validate / Measureand Improve Check Optimization Tips Google Confidential and Proprietary
- 55. In App testing Testing ● ● ● Testusing reserved/mock product IDs/products Create Beta groups for testing and refund money Use Sandbox environment. Add test accounts Google Confidential and Proprietary
- 56. Summary Google Confidential andProprietary
- 57. Summary: Awesome Product Useful,worth buying Awesome Product Google Confidential and Proprietary
- 58. Summary: Increase Reach/Buyers Reachall target audience and don’t reach wrong audience Users/ Buyers Google Confidential and Proprietary
- 59. Summary: Revenue Models SelectRevenue Model based on application, target audience and competition Revenue Model Google Confidential and Proprietary
- 60. Summary: Validate /Measure and Improve Test with real users before releasing app Measure/I mprove Google Confidential and Proprietary
- 61. Thanks and Questions? Sendfeedback to: soniash@google.com Google Confidential and Proprietary