Outlook magazine wanted to celebrate recognizing India's Greatest by offering an innovative mobile experience for readers beyond print. They enabled their cover page with POINT to allow users to cast votes in a poll and access additional content by capturing the cover page with their phone. This reached more people and encouraged voting. Over 2100 users engaged with the magazine through this, generating over 4500 views of the interactive content and 22% of engagements over the weekend. The magazine found a new interactive way to deliver extra information and attracted over 1000 new users to POINT.