SnapTRAC is a mobile engagement solution that allows companies to turn printed materials like magazines, brochures and displays into interactive mobile experiences using barcodes and tags. It has a mobile website builder to create customized mobile sites. SnapTRAC provides analytics to track user engagement from print materials to mobile. It is a web-based solution that does not require special equipment or programming. SnapTRAC helps companies extend the reach of their print advertising and engage customers through their smartphones.