1. Toon Cricket @ Stadiums

2. Challenge & Idea Event: Toon Cricket, India’s only 20:20 cricket tournament exclusively for children Target Group: Children aged 6 – 14 years in Mumbai and Bangalore Challenge : To capture and retain the TG’s interest in the event by engaging them in an interactive and innovative manner Central idea : Cartoon Network’s TOON CRICKET used intARact, BluFi, Games and mobile applications to build a bigger connect between three well known combinations of cartoon characters, cricket and kids

3. Our Solution The campaign was planned & executed in two phases

6. Activations Invitee pass with intARact Code Standees with “Turn ON Bluetooth” Communication intARact code

7. Experience To experience the application: SMS TC to 58558 or access http://blufi.mobi/toon on your mobile to download the intARact app and scan the code in the Event brochure

8. Thank you