Louis Philippe, a luxury brand, wanted to drive readers of its print ads for its autumn/winter collection to visit stores. It augmented the print ads to include a mobile experience where users could watch a video about the brand and locate the nearest store by map, call, or email from their phone. This mobile solution drove over 53% of users who watched the video to find a nearby store, engaged 97% of users who were new to the brand, and achieved high engagement levels, demonstrating the success of using mobile to generate interest and in-store visits.