Want more tips like this? Sign up for my newsletter at joshsteimle.com. These are the slides from my presentation at Content Marketing Conference 2016 in Las Vegas in May, 2016. As a writer who has contributed over 200 articles to publications like Forbes, Inc., Mashable, TechCrunch, Entrepreneur, Time, and more, and also as a marketer who has to pitch content to other writers, I'm able to talk about what a bad pitch looks like and how you can use infographics, data, and other tools to increase the chance your content gets into the mainstream media.

1. #CMC16
Content Marketing Conference 2016
INSIDER TIPS: HOW TO GET YOUR
CONTENT INTO MASHABLE, TECHCRUNCH,
FORBES, & MORE
@JoshSteimle
Josh Steimle
CEO, MWI
Author, 200+ articles in Forbes, Fast
Company, Mashable, TechCrunch, and more.

2. #CMC16
What’s Your Problem?
@JoshSteimle

3. #CMC16
Why Do You Want PR?
@JoshSteimle

4. #CMC16@JoshSteimle

5. #CMC16
Get Clients
@JoshSteimle

6. #CMC16
Help Clients
@JoshSteimle

7. #CMC16
Sell Stuff
@JoshSteimle

8. #CMC16
Get a Book Deal
@JoshSteimle

9. #CMC16
Get Paid to Speak
@JoshSteimle

10. #CMC16
Increase Influence
@JoshSteimle

11. #CMC16
Change the World
@JoshSteimle

12. #CMC16
Ego
@JoshSteimle

13. #CMC16
What if you could get all
this without PR?
@JoshSteimle

14. #CMC16@JoshSteimle
No Control

15. #CMC16@JoshSteimle
Blog

16. #CMC16@JoshSteimle
How to create a blog post
your customers will crave.
In 30 minutes.

17. #CMC16@JoshSteimle

18. #CMC16@JoshSteimle
How to create a blog post
your customers will crave.
In 30 minutes.
In 10 minutes.

19. #CMC16@JoshSteimle
Answer Questions

20. #CMC16@JoshSteimle
Turn Customer Support
Emails Into Blog Posts

21. “
“
#CMC16
Talk to your customers.
- Jay Baer
@JoshSteimle

22. #CMC16@JoshSteimle
Stalk Quora

23. #CMC16@JoshSteimle

24. #CMC16@JoshSteimle
The Most Fundamental
Question You Have to
Answer

25. #CMC16@JoshSteimle

26. “
“
#CMC16
But that content is on
Forbes, of course it does
well. What do I do?
- You
@JoshSteimle

27. #CMC16@JoshSteimle

28. #CMC16@JoshSteimle

29. #CMC16@JoshSteimle

30. #CMC16@JoshSteimle

31. #CMC16@JoshSteimle
Create graphics that
increase the sharability of
your content.

32. #CMC16@JoshSteimle
Create graphics that
increase the shareability of
your content.

33. #CMC16@JoshSteimle
Create graphics that
increase the share-ability of
your content.

34. #CMC16@JoshSteimle
BuzzFeed Community

35. #CMC16@JoshSteimle

36. #CMC16@JoshSteimle

37. #CMC16@JoshSteimle

38. #CMC16@JoshSteimle

39. #CMC16@JoshSteimle

40. #CMC16@JoshSteimle

41. #CMC16@JoshSteimle

42. #CMC16@JoshSteimle

43. #CMC16@JoshSteimle

44. #CMC16@JoshSteimle

45. #CMC16@JoshSteimle

46. #CMC16@JoshSteimle

47. #CMC16@JoshSteimle
How to pitch journalists the
right way.

48. #CMC16@JoshSteimle
1. Outlet

49. #CMC16@JoshSteimle
1. Outlet
2. Writer

50. “
“
#CMC16
But wait, how do I find these
writers to pitch?
- You
@JoshSteimle

51. #CMC16@JoshSteimle

52. #CMC16@JoshSteimle
How to pitch journalists the
wrong way.

53. #CMC16@JoshSteimle
The Shotgun Pitch

54. #CMC16@JoshSteimle
The “Special” Pitch

55. #CMC16@JoshSteimle
The “I’m Awesome” Pitch

56. #CMC16@JoshSteimle
The “Revolutionary” Pitch

57. #CMC16@JoshSteimle
The “Disruptive” Pitch

58. #CMC16@JoshSteimle
The “Innovative” Pitch

59. #CMC16@JoshSteimle
The “Uber of…” Pitch

60. #CMC16@JoshSteimle

61. #CMC16@JoshSteimle
The Begging Pitch

62. #CMC16@JoshSteimle
How to pitch journalists the
right way.

63. #CMC16@JoshSteimle
The Friend Pitch

64. #CMC16@JoshSteimle
The Friend of a Friend
Pitch

65. #CMC16@JoshSteimle
The Cold Pitch

66. “
“
#CMC16
It’s not me, it’s you.
- You
@JoshSteimle

67. #CMC16@JoshSteimle
4 Tips For Cold Pitches

68. #CMC16@JoshSteimle
1. Know the writer

69. #CMC16@JoshSteimle
What does the writer want?

70. #CMC16@JoshSteimle
What does the editor want?

71. #CMC16@JoshSteimle
What does the outlet want?

72. #CMC16@JoshSteimle
How can you discover what
a writer wants?

73. #CMC16@JoshSteimle
Stalk Study his every move
and read what he
publishes.

74. #CMC16@JoshSteimle
Ask

75. #CMC16@JoshSteimle

76. #CMC16@JoshSteimle

77. #CMC16@JoshSteimle
2. Personalize

78. #CMC16@JoshSteimle
Hi Josh,
I've been following your writing for awhile
and thought you'd be interested in this
story. Forbes would be our ideal outlet for
this piece. Let me know what you think!
Thanks!

79. #CMC16@JoshSteimle
Hi Josh,
I've been following your writing for awhile
and thought you'd be interested in this
story. Forbes would be our ideal outlet for
this piece. Let me know what you think!
Thanks!

80. #CMC16@JoshSteimle
3. Offer Something

81. #CMC16@JoshSteimle
Sources

82. #CMC16@JoshSteimle
Data

83. #CMC16@JoshSteimle
Infographics

84. #CMC16@JoshSteimle
Don’t Offer Help Writing

85. #CMC16@JoshSteimle
Offer the Whole Article

86. #CMC16@JoshSteimle
Offer the Whole Article
w/ Data, Sources, and
Infographic

87. #CMC16@JoshSteimle

88. #CMC16@JoshSteimle

89. #CMC16@JoshSteimle
Hi John, we've connected on LinkedIn
and Twitter and I've followed your
writing for a while now and I'd like to
pitch you on publishing an article in Inc
that includes quotes I got from 13 SEO
experts including Matt McGee, Rand
Fishkin, Wil Reynolds, and Aleyda Solis.

90. #CMC16@JoshSteimle
Hi John, we've connected on LinkedIn
and Twitter and I've followed your
writing for a while now and I'd like to
pitch you on publishing an article in Inc
that includes quotes I got from 13 SEO
experts including Matt McGee, Rand
Fishkin, Wil Reynolds, and Aleyda Solis.

91. #CMC16@JoshSteimle

92. #CMC16@JoshSteimle
4. Keep it Brief

93. #CMC16@JoshSteimle
Bonus Tip: Keep Trying

94. #CMC16@JoshSteimle

95. #CMC16
THANKS!
JoshSteimle.com
@JoshSteimle
@JoshSteimle