No business has ever failed because they have too many leads at the top of the funnel. However, businesses who rely on inbound alone to fill their pipeline are often left out to dry when the inbound slows or fails to keep up with their growth.
In this month’s webinar, we’re revealing one of our top-of-funnel secret sales weapons: Clearbit. Together with Matt Sornson, who manages Growth at Clearbit, we are going to show you how to leverage the latest technology to automate your lead generation and keep your funnel full.
On this webinar you’ll discover:
-How to leverage social channels and similar audiences to get more qualified leads
-The 3 step process to automate outbound campaigns
-The secrets to building viral referral loops
-The 5 reasons people ignore your emails and how you can stand out in the inbox
-3 advanced tactics using custom variables that are guaranteed to get replies
-How to build a personalized 7+ touchpoint campaign in under 10 minutes
Enjoy!
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This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
SEJ’s Executive Editor, Kelsey Jones discusses strategies to grow Instagram engagement. She shares not only the best practices of Instagram, but pulls from real examples to showcase what some of the best Instagram users are doing and how you can get inspiration from them to grow your presence on this mobile social app.
#SEJThinkTank: Going Native: How Native Advertising Grew SEJ’s Revenue by Lor...Meg Cabrera
Are struggling to grow your site revenue, and are interested in utilizing different forms of online advertising?
In this webinar, learn the different forms of native advertising launched by SEJ, which expanded revenue channels and forged direct client relationships.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy.
Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right.
Learn five secrets that will skyrocket your Instagram marketing this year.
In this presentation, discover how to:
– Get genuine user engagement (i.e., likes and comments).
– Find influencers and new real followers.
– Communicate and engage easily with your Instagram followers.
Tweets from our June 3rd chat with Lee Odden and the #BizHeroes community on the ins and outs of #SEO.
Behind every great business stands an even greater community.
Join us Tuesdays at 2pm EST, 20h CET and meet ours.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.
Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!
How To Implement Inbound Marketing To Increase Website TrafficBlurbpoint
Inbound marketing can gain you more visitors and traffic as it consists of activities like seo, content marketing and social media which are used to generate more traffic.
Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...Josh Steimle
Want more tips like this? Sign up for my newsletter at joshsteimle.com.
These are the slides from my presentation at Content Marketing Conference 2016 in Las Vegas in May, 2016. As a writer who has contributed over 200 articles to publications like Forbes, Inc., Mashable, TechCrunch, Entrepreneur, Time, and more, and also as a marketer who has to pitch content to other writers, I'm able to talk about what a bad pitch looks like and how you can use infographics, data, and other tools to increase the chance your content gets into the mainstream media.
SEJ’s Executive Editor, Kelsey Jones discusses strategies to grow Instagram engagement. She shares not only the best practices of Instagram, but pulls from real examples to showcase what some of the best Instagram users are doing and how you can get inspiration from them to grow your presence on this mobile social app.
#SEJThinkTank: Going Native: How Native Advertising Grew SEJ’s Revenue by Lor...Meg Cabrera
Are struggling to grow your site revenue, and are interested in utilizing different forms of online advertising?
In this webinar, learn the different forms of native advertising launched by SEJ, which expanded revenue channels and forged direct client relationships.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy.
Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right.
Learn five secrets that will skyrocket your Instagram marketing this year.
In this presentation, discover how to:
– Get genuine user engagement (i.e., likes and comments).
– Find influencers and new real followers.
– Communicate and engage easily with your Instagram followers.
Tweets from our June 3rd chat with Lee Odden and the #BizHeroes community on the ins and outs of #SEO.
Behind every great business stands an even greater community.
Join us Tuesdays at 2pm EST, 20h CET and meet ours.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.
Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!
How To Implement Inbound Marketing To Increase Website TrafficBlurbpoint
Inbound marketing can gain you more visitors and traffic as it consists of activities like seo, content marketing and social media which are used to generate more traffic.
Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...Josh Steimle
Want more tips like this? Sign up for my newsletter at joshsteimle.com.
These are the slides from my presentation at Content Marketing Conference 2016 in Las Vegas in May, 2016. As a writer who has contributed over 200 articles to publications like Forbes, Inc., Mashable, TechCrunch, Entrepreneur, Time, and more, and also as a marketer who has to pitch content to other writers, I'm able to talk about what a bad pitch looks like and how you can use infographics, data, and other tools to increase the chance your content gets into the mainstream media.
Social Media on a Budget: for Non-Profits and Small Businesses Search Engine Journal
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
What your mom never told you about Content Creation & Content WritingMeghan Somers
Presentation given by The Agency's Senior Account Manager Meghan at Wordcamp YYC 2015 on content creation and content writing.
A look at the W5 of content writing, it runs through how to come up with content ideas, different kinds of content, tips and tricks on how to create this content, and why you would even start creating content for your site.
Home Care Marketing: Your year could easily be 1 million dollars better! LTC Expert Publications
We hope you enjoyed our webinar. Don't forget to register for the Hurricane Marketing Boot Camp using promo code VAL50 to save $50 off!
http://www.homecaremarketing.net/bootcamp/
We will teach you how to "Blow Away the Competition!"
Entrepreneurs know that hiring great employees is the key to success, but few invest in the hiring process. As a result, small business owners waste tons of time on hiring the wrong people or hiring the right people the wrong way. Investing in the hiring process is a worthwhile use of your time. It may be the single most important action you take for your business.
Learn how blogging can help your business get found on Google and convert new leads on your website. Channel the power of calls-to-action, landing pages, keywords, social media and email to get the most bang from your business blog.
5 Ways to Increase Traffic and Engage Network via Linkedin for JuniorsElina Gom
Sharing with you a compact and easy to understand slides explaining on 5 proven and tested ways to increase your traffic and engage your network via Linkedin.
Let me know if you are interested to see the notes on each slides, I have prepared it but unable to include here.
Social Selling for B2B Salespeople: TwitterAlice Myerhoff
Lots of information designed for salespeople to use twitter to build up their pipelines, enhance client relationships and find new people to network with. These slides are from a #socialselling presentation I did for EMC's DPAD sales team.
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Samantha Russell
In this webinar, Dan Bolton of Riskalyze and Samantha Russell, Chief Evangelist for FMG Suite discussed the top marketing tips that advisors need to know about to maximize results in 2022 and beyond.
What’s the best number of touchpoints in a campaign
How to diversify your outbound channels
What the content of your touchpoints should be
How much time you should wait between touch points
How to scientifically test and improve your campaigns
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Social Media on a Budget: for Non-Profits and Small Businesses Search Engine Journal
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
What your mom never told you about Content Creation & Content WritingMeghan Somers
Presentation given by The Agency's Senior Account Manager Meghan at Wordcamp YYC 2015 on content creation and content writing.
A look at the W5 of content writing, it runs through how to come up with content ideas, different kinds of content, tips and tricks on how to create this content, and why you would even start creating content for your site.
Home Care Marketing: Your year could easily be 1 million dollars better! LTC Expert Publications
We hope you enjoyed our webinar. Don't forget to register for the Hurricane Marketing Boot Camp using promo code VAL50 to save $50 off!
http://www.homecaremarketing.net/bootcamp/
We will teach you how to "Blow Away the Competition!"
Entrepreneurs know that hiring great employees is the key to success, but few invest in the hiring process. As a result, small business owners waste tons of time on hiring the wrong people or hiring the right people the wrong way. Investing in the hiring process is a worthwhile use of your time. It may be the single most important action you take for your business.
Learn how blogging can help your business get found on Google and convert new leads on your website. Channel the power of calls-to-action, landing pages, keywords, social media and email to get the most bang from your business blog.
5 Ways to Increase Traffic and Engage Network via Linkedin for JuniorsElina Gom
Sharing with you a compact and easy to understand slides explaining on 5 proven and tested ways to increase your traffic and engage your network via Linkedin.
Let me know if you are interested to see the notes on each slides, I have prepared it but unable to include here.
Social Selling for B2B Salespeople: TwitterAlice Myerhoff
Lots of information designed for salespeople to use twitter to build up their pipelines, enhance client relationships and find new people to network with. These slides are from a #socialselling presentation I did for EMC's DPAD sales team.
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Samantha Russell
In this webinar, Dan Bolton of Riskalyze and Samantha Russell, Chief Evangelist for FMG Suite discussed the top marketing tips that advisors need to know about to maximize results in 2022 and beyond.
What’s the best number of touchpoints in a campaign
How to diversify your outbound channels
What the content of your touchpoints should be
How much time you should wait between touch points
How to scientifically test and improve your campaigns
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Your Website Is Worth £27,000 And More And Here's Why!Think Zap
Here’s the deal. If your website isn't making you money or serving its purpose, it’s time to make a change. You have either spent money developing a site for your business and it’s not working the way you want. Or you have used one of these low-cost site builders and did the job yourself with no help and wasted a lot of valuable time.
Sound familiar?
Chaos Under Control: How to Organize a Messy Contact Database to Market More ...Nick Salvatoriello
Has your contacts database ballooned into a sprawling, overwhelming mess? Are you feeling the itch to ditch any contact that’s not already in a nurturing workflow or sales conversation? Before you launch into a deleting spree, hold on. You worked hard for those contacts. A messy database is a sign you’re doing something right. At HubSpot, Nick Sal literally taught the class on contacts and list segmentation. Now as the leader of one of HubSpot’s top agency partners, he will show you how to bring order to your chaotic contacts database, resulting in more relevant emails, fewer unsubscribes, greater customer retention, and more revenue from deals with your contacts. With real stories from real businesses, Nick will show you how to find the best engagement strategy for each of your contacts, using tactics like buyer personas, lifecycle stages, and lead scoring. He will teach you to slice and dice your contacts database like an inbound pro, keeping it clean, organized, and up-to-date.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Learn how to master B2B content marketing, identify the 5 content marketing traps that can catch you out and what you can do to avoid them.
We look at how you can amplify your content and also what you should do to maximise the SEO of your content marketing activities.
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
Online tools can be very helpful in marketing to consumers. There also is a wealth of online information that can help small farmers run a more efficient business.
Coach Wendy Stevens
Coach Wendy Stevens
What I'm about to tell you will surprise you. You may think that successful entrepreneurs are free-spirits who despise structure and are renegades who would rather work alone, only reluctantly hiring a team because there's no other choice.
What it takes to break away from the good old W-2 and start your own venture is a curious mix. Forget about the idea that you have to learn how to do everything yourself. The successful entrepreneur is far from this Lone Ranger model of running a business. In my model of entrepreneurialism, it's what experts call a "Cash Machine" business, you get to strengthen your strengths and hire your weaknesses.
Hiring the right people who will do what you can't or don't want to do is perhaps the one thing that differentiates a successful entrepreneur from one who simply moves from one job (working for someone else) to another job (working for him or herself). It's also a key difference between having a hobby and having a real business in which you earn a healthy income -- far better than what you're making at your current W-2 job!
Here are the key characteristics that you'll want to have or cultivate in yourself:
You must be the business owner. There's a lot of confusion about this characteristic, even amongst those I've coached. Being a business owner means that you take charge of your life. You begin running your life like a business, and run your business like you mean it. You must decide to take charge of every aspect of your life and business, leaving that shy, meek, "really nice person" behind. I don't mean that you have to become ruthless, but you do have to decide to be responsible and in charge.
Courage. It takes a certain amount of courage to get up every day, day after day, and take full responsibility for old problems, new challenges, and the day-to-day struggles that always arise. Some days will be fantastic, and others may feel like the hardest days of your life. Regardless of any existing or new circumstances, you have the heart to stick with it, literally owning your vision, and having faith in your ability to succeed.
Coach Wendy Stevens
This months event we had two great presentations. One from David Malmborg all about GTM, and one from Cameron Evans on HubSpot email. Also, Brandon Carter touched on some GDPR information you need to be aware of.
What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking.
Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.
In this workshop we will:
- Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
- Help you identify audience requirements
- Show you how to construct an editorial calendar to execute your plan
- Provide clever ideas to determine where to put your content so your audience can find and consume it
Content and Email Marketing: Startup Institute Boston Fall 2015Lena Prickett
My presentation for an immersive in content and email marketing, delivered to the Fall 2015 cohort of Boston's Startup Institute. I cover the basics of both content marketing and email marketing as well as the tools and techniques you can use to succeed in both.
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)Carolyn S Dean
There is a lot of discussion about online marketing, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing, but they’re just not sure yet what it is.
This talk covers the most common forms of online marketing and why and when you should use them. From this talk you will discover the 9 steps to online dental marketing success; know what online strategies are right for your practice; learn the secrets to a great website; understand how to structure your online presence for maximum conversion; know what social media platforms you should be using and why; hear why you need to use Google My Business; understand why you need to start blogging; identify which Search Engine Marketing strategy is right for your practice; hear why it is critical to watch your online reputation; evaluate if video marketing is right for your practice; and learn to reactivate existing clients with the use of email marketing.
How to build an audience - Affiliate marketing with Craig CampbellAnton Shulke
This presentation is an integral part of Duda webinar
Join our host Craig Campbell, and Ben Adler, Founder of Keyword Chef, as they discuss how to build and monetize audiences, all while sharing examples from personal experience. You will learn how to build an online community, connect with influencers, validate your product idea, and build a minimal viable product.
Personalizing at Scale:
In this presentation, we'll cover:
-The biggest mistakes in outbound emails and how to avoid them
-Weapons and mass personalization
-The 5 step formula for personalizing emails at scale in under 5 min
-Hacking personal communication
Similar to How to Automate Demand Generation and Personalized Sales Campaigns (20)
Top 10 Podcasts Every Salesperson Needs to be Listening ToBrandon Redlinger
Podcasts are a great way for busy salespeople to squeeze in a little more into their day. I can’t count how many top sales pros I know who are constantly on the lookout for the latest beat on sales.
In this post, we'll dive into the top 10 podcasts for modern sales reps.
- - - - - - - -
If you liked this, feel free to connect with me
Twitter.com/Brandon_Lee_09
LinkedIn.com/in/BrandonRedlinger
SlideShare.net/BrandonRedlinger
How to Use Sales Enablement to Increase Pipeline and Drive RevenueBrandon Redlinger
“Sales enablement has the most leverage in driving the productivity of your salesforce.”
-Matt Heinz, President, Heinz Marketing
Sales enablement is yet another hot new term that's been injected into sales lingo and it’s getting more budget allocated in high growth companies. These companies are deploying this role with incredible results as they jump on the opportunity to supercharge the revenue generating side of the business.
On this presentation, you'll discover:
The keys to an effective sales enablement program
How technology can help you drive revenue and shorten the sales cycle
How to track, measure and improve your sales enablement program
How Sales Enablement drives productivity and closes more deals
How marketing and sales can develop effective Sales Enablement content
4 types of content sales can use to close faster
The Future Of Consultative Selling with RAIN Group and PersistIQBrandon Redlinger
How buyers buy is evolving at an unprecedented pace due to massive changes in the technology that facilitates buying. Information is more available than ever. It's time to change the way you sell.
In this webinar, you will discover:
-How consultative selling has changed, and needs to be redefined for a new era
-How advanced consultative selling is redefining its role in the buying process
-5 ways in which sales is changing
-Why the concept of "cognitive reframing" is key to your success in sales
-The net effect: selling in the Blue Ocean
-The implications technology has on consultative selling
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This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Concrete advice for your sales development leadership team.
Building out a sales team is full of perils and pitfalls. How you structure and run your team can either set you up for success or make it impossible to grow. Datanyze co-founder, Ben Sardella, is teaming up with PersistIQ CEO, Pouyan Salehi and The Bridge Group President, Trish Bertuzzi, to provide the ultimate sales development leadership webinar! Plus - get a sneak peek into The Bridge Group's 2016 SDR Metrics & Compensation Report.
Learn how to:
-Choose the right leader for your sales team.
-Boost your "middle" - the 60% of reps that are barely hitting quota each month.
-Build out the perfect compensation structure to motivate your team.
Enjoy!
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Sales development is not new, but has exploded in the last few years due to the advancements in technology. This boom has lead to new rules, new roles and new resources.
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by Brandon Redlinger
Brandon.Redlinger@gmail.com
Twitter.com/Brandon_Lee_09
LinkedIn.com/in/BrandonRedlinger
SlideShare.net/BrandonRedlinger
4 Critical Factors to Sales Follow Up Campaign SuccessBrandon Redlinger
There's no one magic formula for outbound sales success, but there are 4 key factors that will dramatically increase your chances of getting replies.
Take each into consideration when crafting your outbound sales campaign and track your results.
Use our proven email templates for even better results.
Good luck, and happy closing!
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This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Using Targeted Account Selling to Crush Your Sales KPIsBrandon Redlinger
Account-Based Selling (ABS) is a new and quickly evolving space. There’s no set playbook circulating around the Internet. This method for selling is made possible by advancing technology, increasing availability of data in the public domain and the need to find a new, effective way to sell.
In this presentation you'll discover:
-What Account Based Selling is
-Why you should care
-How to find target accounts
-How to conduct research
-How to establish and execute your outbound plan
-The most costly mistakes
-An example of ABS in action
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This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Using Targeted Account Selling to Crush Your Sales KPIs
How to Automate Demand Generation and Personalized Sales Campaigns
1. How to Automate Demand Generation
and Personalized Sales Campaigns
@PersistIQ@clearbit
2. 1. Introduction/ Housekeeping
2. Automating the demand generation process
a. How to define Demand Generation
b. Using your current customers to automatically generate leads
c. Building automated loops (social and outbound email)
3. Automating personalized sales campaigns
a. Why people are ignoring your emails
b. Advanced personalization tactics
c. Build 7 touchpoint campaign in under 10 minutes
4. Q&A
5. Conclusion
@PersistIQ
Table of Contents
@clearbit
13. @PersistIQ@clearbit
Pro Tip
You can use the Clearbit Discovery API’s similar function
to take your current list of customers and turn that into
3-5X more companies that are great AD targets.
Then you can use the Prospector API to find contacts at
each company.
Try them both in Google Sheets!
14. @PersistIQ@clearbit
Automating outbound email
Now we can take the same idea of using our current
customers to build a list of similar companies that we can
then put into our outbound drip campaigns.
23. @PersistIQ
1. It’s too generic
2. There’s no value for them
3. It’s obviously mass communication/automated
4. You’re not persistent enough
5. It’s too long
@clearbit
5 Reasons People Ignore Your Emails
24. @PersistIQ
Words to avoid:
● “Quick question”
● “Just checking in”
● Buzzwords
The fix: Use custom variable more effectively.
@clearbit
It’s Too Generic
25. @PersistIQ
It’s all about them, not you!
Decision makers get pitched all day every day, show
up like no one else and offer value.
The fix: Do better research and know your personas.
@clearbit
There’s No Value For Them
26. @PersistIQ
Giveaways:
● Missing variables
● Misformatted emails
● Sent from name@company.com via EPS
● HTML rich formatting
The fix: use the right tools and technologies for the job.
@clearbit
Obviously Automation
27. @PersistIQ
Most people give up after 2 touchpoints.
Reply rates go up with at least 7 touchpoints.
Persistence wins!
The fix: Set up multi-touch communication in your outbound
platform.
@clearbit
You’re Not Persistent Enough
28. @PersistIQ
People don’t have time to read a 500 word email.
Keep it concise and don’t use more words than you have to.
Keep it relevant.
The fix: keep it short (about 5 sentences).
@clearbit
It’s Too Long
29. @PersistIQ
1. Image as variable
2. Meta-variable (variable inside a variable)
3. Paragraph as variables
@clearbit
Advanced Tactics for Using Custom Variables
32. @PersistIQ
Write entire paragraphs in a variable and insert into an
email template.
Makes it highly personalized.
Great for 1st touch.
@clearbit
Paragraph as Variable
33. @PersistIQ
● Keep it short
● Offer a compelling value proposition
● Include a call to action
● Sound like a real person
● Choose a relevant subject line
● Add value with every touchpoint!
@clearbit
Building a 7 Touchpoint Campaign in
Under 7 Minutes
34. @PersistIQ
Find a good reason to reach out:
● Common connection: “We both know {{common connection}}.”
● Blog post: “Loved your recent blog on {{blog topic}}”
● Value Proposition: “I can help you achieve {{specific results}}.”
● Hiring: “I noticed you’re hiring for {{position}}. Maybe we can help.”
● Funding: “Congrats! We can help you with {{value proposition}}.”
@clearbit
Touch #1
36. Wait 5 days
Find a different reason for following up:
● Emphasize a different business value
● Offer insights
● Educate
● Share relevant news
@PersistIQ@clearbit
Touch #3
37. Wait 7 days
Ask for the right person if they are not
● “Maybe you’re not the right person, can you put me in touch
with the person who is?”
@PersistIQ@clearbit
Touch #4
38. Wait 7 days
Offer a piece of relevant content that you’re company has put out
● “I know you’re interested in {{prospect’s challenge}}. We just
wrote a blog post on {{linked title}}.”
@PersistIQ@clearbit
Touch #5
39. Wait 3 days
Apologize for the constant follow up
● “I would like to apologize for the persistent emails. I know you
must be busy, so in the interest of both our schedules let me
know where you’re at.”
@PersistIQ@clearbit
Touch #6
40. Wait 7 days
The breakup email
● “I want to send you one last e-mail. I'm sure you're busy, so I
understand if you just haven't gotten a chance to check out
{{your company}}.”
@PersistIQ@clearbit
Touch #7
41. ● How to Build the Perfect Sales Stack
● 4 Critical Factors For Sales Follow-Up Success
● 5 Steps to Personalizing Your Sales Emails at Scale
@PersistIQ@clearbit
Further Reading
43. @PersistIQ
PersistIQ
Want to see how PersistIQ can
help you be more effective with
outbound sales?
Let us show you!
#MeasuringSalesMetrics@clearbit @PersistIQ
44. Clearbit
Try it in Google Sheets
or give us a shout to setup a demo
sales@clearbit.com
Editor's Notes
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Stop trolling linkedin and buying lists. Those can both be
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S
Obvious - but you improve what you measure
Cost - too much data, tracking it, making sense of it, confusion among the team
S