This document summarizes a webinar on reviews and reputation management for local businesses. The webinar covered:
1. Evidence that online reviews have a strong influence on consumer trust and purchasing decisions, with over 70% of consumers saying positive reviews make them trust a business more.
2. Strategies for managing Google reviews, including understanding Google's guidelines to avoid filtered reviews, responding to negative reviews, and ways to get missing reviews republished.
3. The importance of diversity in reviews across multiple sites to help rankings, provide backup if one site filters reviews, and access customers using different sites. Easy ways to get reviews include focusing on paths of least resistance for customers and review sites.
4
The Zigzag Approach to Requesting Customer ReviewsPhil Rozek
My presentation from SMX West 2013 - on the "Must Have Local Search Tactics" panel on March 12, 2013.
I describe a technique for asking customers for reviews, in a way that maximizes the number of reviews you have on the most-important sites, while minimizing the number of reviews that get filtered.
Phil Rozek
www.localvisibilitysystem.com
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
From ITC Agent Conference 2016...
In this breakout, you'll learn detailed steps for digital marketing and search engine optimization you can do yourself and what to do when you don't have the time to handle it all. ITC's Director of Digital Marketing Sales Mark Goldsberry and Advanced Digital Marketing Specialists Bryan Parker and Jeff Thomas will explain how to market your agency through your website, emails, text and voice-recorded calls.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
The Zigzag Approach to Requesting Customer ReviewsPhil Rozek
My presentation from SMX West 2013 - on the "Must Have Local Search Tactics" panel on March 12, 2013.
I describe a technique for asking customers for reviews, in a way that maximizes the number of reviews you have on the most-important sites, while minimizing the number of reviews that get filtered.
Phil Rozek
www.localvisibilitysystem.com
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
From ITC Agent Conference 2016...
In this breakout, you'll learn detailed steps for digital marketing and search engine optimization you can do yourself and what to do when you don't have the time to handle it all. ITC's Director of Digital Marketing Sales Mark Goldsberry and Advanced Digital Marketing Specialists Bryan Parker and Jeff Thomas will explain how to market your agency through your website, emails, text and voice-recorded calls.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
July 2008 presentation giving a checklist of 20 tips to improve your web marketing. These are practical best practice tips covering the top mistakes I see in web marketing.
Innovative Search Marketing. A presentation on the effective and innovative use of Search Marketing as part of a wider Digital Marketing strategy. Presented in January 2009 while at Neo@Ogilvy in Singapore.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
During this BlueSpire TrendLab webinar, our financial marketing strategists focus on the importance of big data analytics and how proper implementation can positively impact all of your marketing efforts.
Other areas of emphasis were:
• The latest consumer trends affecting financial institutions—results from an exclusive proprietary study on how today’s consumers are engaging with financial institutions.
• How to properly plan for big data and setting institutional goals.
• The importance of implementing marketing automation and why such efforts are bound to fail without a critical data-driven content marketing plan.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
What is a Website Strategy and Why Do I Need OneHall_
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
ORM is a process to identify, influence, and monitor your credibility and digital reputation on the web. A great ORM strategy will be the one providing new opportunities to create brand awareness
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
7 Ingredients for Employee Social Media AdvocacyJay Baer
Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.
For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Bryan K. O'Rourke
This presentation, including video, was shared by Bryan O'Rourke at the 2012 Athletic Business iClubs Conference. The content addresses why health clubs should use social media; the philosophy required to make it work; and platforms and tools for success.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Presented at PubCon New Orleans 2014. Local Search is more complicated than ever - especially with the huge update that hit at the end of last year. If you know what to do, and how to do it correctly, you can absolutely kill it in local search results. In fact, it's possible to own several spots in the organic results on page one.
This comedy movie-themed presentation explains how the Local Search arena has changed over the past few months, then dives in to specific tips for local optimization. Both on-site and off-site tactics are covered, and there are a few quick hits at the end for businesses that are showing up in the Local Carousel.
The presentation includes 142 movie references, all comedies - and even includes 19 comedies from 1985, arguably the greatest year for film comedy.
Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
July 2008 presentation giving a checklist of 20 tips to improve your web marketing. These are practical best practice tips covering the top mistakes I see in web marketing.
Innovative Search Marketing. A presentation on the effective and innovative use of Search Marketing as part of a wider Digital Marketing strategy. Presented in January 2009 while at Neo@Ogilvy in Singapore.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
During this BlueSpire TrendLab webinar, our financial marketing strategists focus on the importance of big data analytics and how proper implementation can positively impact all of your marketing efforts.
Other areas of emphasis were:
• The latest consumer trends affecting financial institutions—results from an exclusive proprietary study on how today’s consumers are engaging with financial institutions.
• How to properly plan for big data and setting institutional goals.
• The importance of implementing marketing automation and why such efforts are bound to fail without a critical data-driven content marketing plan.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
What is a Website Strategy and Why Do I Need OneHall_
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
ORM is a process to identify, influence, and monitor your credibility and digital reputation on the web. A great ORM strategy will be the one providing new opportunities to create brand awareness
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
7 Ingredients for Employee Social Media AdvocacyJay Baer
Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.
For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Bryan K. O'Rourke
This presentation, including video, was shared by Bryan O'Rourke at the 2012 Athletic Business iClubs Conference. The content addresses why health clubs should use social media; the philosophy required to make it work; and platforms and tools for success.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Presented at PubCon New Orleans 2014. Local Search is more complicated than ever - especially with the huge update that hit at the end of last year. If you know what to do, and how to do it correctly, you can absolutely kill it in local search results. In fact, it's possible to own several spots in the organic results on page one.
This comedy movie-themed presentation explains how the Local Search arena has changed over the past few months, then dives in to specific tips for local optimization. Both on-site and off-site tactics are covered, and there are a few quick hits at the end for businesses that are showing up in the Local Carousel.
The presentation includes 142 movie references, all comedies - and even includes 19 comedies from 1985, arguably the greatest year for film comedy.
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
Andy Williams covers the Local SEO basics that still work in 2013 along with advanced tactics than can give your online marketing the edge.
For more information visit http://www.koozai.com
Bitcoin and Blockchain Technology Explained: Not just Cryptocurrencies, Econo...Melanie Swan
The blockchain concept may be one of the most transformative ideas to impact the world since the Internet. It represents a new organizing paradigm for all activity and integrates humans and technology. Cryptocurrencies like bitcoin are merely one application of the blockchain concept. The blockchain is a public transaction ledger built in a network structure based on cryptographic principles so there does not need to be a centralized intermediary. Any kind of asset (art, car, home, financial contract) may be encoded into the blockchain and transacted, validated, or preserved in a much more efficient manner than at present including ideas, health data, financial assets, automobiles, and government documents. Blockchain technology applies well beyond cryptocurrencies, economics, and markets to all venues of human information processing, collaboration, and interaction including art, health, and literacy.
There are new and emerging opportunities for organisations in all sectors to create and deliver compelling services for their customers using the power of disruptive innovation. As organisations formulate their plans for the coming months, this paper aims to help business and public sector leaders understand the cultural and organisational challenges that are inevitably brought by the use of blockchain technologies, and provides them with the insights they need to overcome them.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
Finding Our Happy Place in the Internet of ThingsPamela Pavliscak
In the future, we will all be better people. And our technology will be better too. Or will it? With connected devices becoming a canvas for our lives, we need new principles and practices to design with greater humanity.
The Productivity Secret Of The Best LeadersOfficevibe
Content by Jacob Shriar & Kevin Kruse.
In this Officeviibe presentation, you'll see:
- 3 biggest problems leaders face and what you can do to fix them
- The secret to time management
- Examples from great leaders
- You'll find bonus content
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...Trustpilot
With the proliferation of popular review sites, more consumers than ever are getting their recommendations online. A Harvard Business School study recently found that an increase of just one star in a business’s rating can boost its revenue anywhere from 5-9%, further proving the need for diligence in this area.
Takeaways:
-Identifying your advocates and get more positive reviews
-How to solve problems before they get posted online
-Best practices for responding to negative reviews
10 Steps to Manage Your Online Ratings #RDJ2016Surefire Local
Speakers Bill Owens, President of Owens Construction and Shashi Bellamkonda, CMO of Surefire Social share their presentation of a talk they gave at the 2016 Remodeling Show on how remodelers can manage their online reputation in terms of the importance of reviews, acquiring more reviews, and responding to reviews you receive (both 5-stars and 1-stars).
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
Positive Review Building And Reputation Protection for DentistsSmileSavvyInc
Scott Childress, Executive Director of Smile Savvy, provides stats for online reviews along with tips for dentists and dental practices who want to build their positive reviews.
Note: Raw presentation slides without notes.
The Good, the Bad, and the Ugly: Online Reputation ManagementLauren de Vlaming
Marine Retail University, Boston, Jan. 14, 2015.
If you're not managing your online reputation, you have no idea what people are saying about your company. Learn how to use social media, directory listings and more to guide the conversations people are having about your business.
Online Reputation Management- ORM by Kushagra PahujaKushagraPahuja
Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.
Digital marketing is a dynamic and multifaceted approach to promoting products, services, and brands in the online realm. Leveraging various digital channels such as social media, search engines, email, and websites, digital marketing aims to connect with target audiences, engage them effectively, and drive desired actions. Unlike traditional marketing methods, digital marketing offers unparalleled opportunities for precise targeting, real-time analytics, and personalized communication. From search engine optimization (SEO) to content marketing, from social media advertising to email campaigns, the digital landscape provides a vast array of tools and strategies to reach and resonate with consumers across diverse demographics and interests. In today's interconnected world, mastering the art and science of digital marketing is indispensable for businesses striving to thrive and succeed in the competitive global marketplace
https://istylewise.com/
This was presented at the American Academy of Ophthalmology, 2015 at the Tech Pav.
This presentation discusses and defines where your medical online reputation can be found, how to monitor and do so virtually automatically.
I also give suggestions as to how to respond to both negative and positive reviews.
Whether or not you even had a website, like social media, you have an online reputation to find and protect!
Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Review Tactics for Local Rankings - SearchFest 2013Darren Shaw
My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline:
Tracking Offline Conversions
Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips
Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Similar to Insidelocal - Reviews & Reputation Management for Local Businesses - Presentation (20)
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...Myles Anderson
Discover what trends will help you rank higher in local search results. At the SMX West 2017 conference, Sherry Bonelli from BrightLocal discussed five trends that will shape the future of Local Search.
Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...Myles Anderson
Myles Anderson, Founder of local SEO reporting business 'BrightLocal', gave a presentation in Inboundcon 2016 on how to grow & leverage your online reputation to drive click & calls to local, physical businesses online.
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016Myles Anderson
On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search.
Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...Myles Anderson
On June 17th we hosted the final webinar in the current InsideLocal series!
In conjunction with the Local Search Forum, on ‘Data for Success’, we looked closely at the specific metrics which allow us to make accurate & successful decisions to aid local search marketing campaigns.
InsideLocal Webinar: Best Tactics to help you Rank Outside your Local AreaMyles Anderson
On May 27th we are hosting another InsideLocal expert webinar in conjunction with the Local Search Forum.
Expert Panelists:
- Andrew Shotland
- Joy Hawkins
InsideLocal Webinar: Making Reviews & Reputation Work for Local BusinessesMyles Anderson
On Wednesday April 29th we were joined by three industry experts to discuss how to make Reviews & Reputation Work for Local Businesses.
Online reviews affect the visibility of a local business, it’s potential to stand out from any competitors, and of course to convert customers. Management of a business’s online reputation an essential part of any local SEO strategy.
In this InsideLocal webinar we’ll discuss why reviews are so critical, and ask our expert panel to provide some great tips & takeaways for managing a local business review strategy.
Expert Panelists:
- Thomas Ballantyne
- Phil Rozek
- Aaron Weiche
- Don Campbell
About InsideLocal Webinar Series
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
InsideLocal: Social strategies that really generate new customersMyles Anderson
On Wednesday April 22nd we were joined by three industry experts to discuss effective social strategies that genuinely drive new customers.
Agenda:
- True Value of Social for Local Businesses
- Engage or Get Out
- The Perfect social media strategy
- Setting the Right Objectives
- Choosing the Right Content & Platforms
- Delivering New Customers through social Media
- Targets, Measurement & Adaption
InsideLocal Webinar: Advanced Keyword Strategies for Local SearchMyles Anderson
On February 25th we discussed Advanced Keyword Strategies for Local Search in another InsideLocal webinar.
Expert Panelists:
Dev Basu
Dev Basu is the President & CEO of Powered by Search; an internet marketing agency specializing in SEO, Local Search, and Paid Search for Fortune 1000 and Small and Medium sized businesses. Powered by Search is only one of two Canadian companies selected for the Local Search Ranking Factors study. Dev recently appeared on our Troubleshooting Local Ranking Issues webinar in December.
Casey Meraz
Casey is the founder of Ethical SEO Consulting, a Denver based internet marketing agency that specializes in local & organic SEO. He is obsessed with local search and everything about it! and therefore enjoys speaking and writing about local topics. Casey is another panelist who is a contributor to the Local Ranking Factors study and recently appeared on our Advanced Google+ Optimization webinar in December.
Gyi Tsakalakis
Gyi Tsakalakis founded AttorneySync to help lawyers and business owners earn valuable attention online. He regularly writes about all things SEO & spends his time helping law firms and other businesses improve their core metrics online. In addition to this Gyi is also the founder of EPL Digital where he assists other businesses with online marketing. Gyi most recently appeared on our Best Practices for Local Onsite Optimization webinar.
About this webinar:
Host & Chat Support:
Myles Anderson (BrightLocal.com)
Linda Buquet (Localsearchforum.com)
Colan Nielsen (Imprezziomarketing.com)
Time & Date:
- February 25th, 2015
- 60 minute duration
Agenda:
- Objectives & outcomes of keyword research
- Keyword planning processes
- Favourite sources of data & tools
- Intent & conversion of keywords
- Influence of hyper-location on keyword strategy
- and MUCH more
About InsideLocal Webinar Series
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
Powerful content creation ideas for local businessesMyles Anderson
On February 12th we were joined by 4 expert panelists to discuss Powerful Content Creation Ideas for Local Businesses.
The InsideLocal expert webinar series returns with a focus on content, specifically for local or multi-location businesses.
It’s no secret that content is important for local search – but how should local businesses leverage it for success?
InsideLocal Webinar: Powerful Content Creation Ideas for Local BusinessesMyles Anderson
On February 12th we were joined by 4 expert panelists to discuss Powerful Content Creation Ideas for Local Businesses.
The InsideLocal expert webinar series returns with a focus on content, specifically for local or multi-location businesses.
It’s no secret that content is important for local search – but how should local businesses leverage it for success?
Upcoming Webinar: Troubleshooting Local Ranking IssuesMyles Anderson
On December 10th, 2014 we were joined by 3 local search experts to troubleshoot Local ranking issues.
Expert Panelists: Mary Bowling, Gyi Tsakalakis & Dev Basu.
Here’s a preview of some of the issues up for discussion –
- Most common ranking issues
- Tips & tricks for auditing processes
- Identifying & tackling duplicate listings
- Examining local search penalties
- Impact of organic penalties on local
- And much MUCH more!
InsideLocal Webinar: Advanced Google+ OptimizationMyles Anderson
On December 3rd, 2014 we were joined by 4 local search experts to discuss advanced optimization tips for Google+ Local.
Here’s a preview of some of the issues our experts will discuss –
- Category selection & ranking
- Landing page selection & impact
- Creative methods for boosting conversion
- Managing behavioural signals
- Advanced competitor analysis
- Hidden gems, game changers, and MUCH more!
Local ranking factors - David Mihm InsideLocal presentationMyles Anderson
David Mihm was a panelist on the InsideLocal webinar: "Local Ranking Factors discussed". David presented these slides to talk about the 2014 update to the Ranking Factors survey.
The original InsideLocal webinar Slide Deck can be found here:
http://www.slideshare.net/brightlocal/local-search-ranking-factors
On November 19th, 2014 we were joined by 3 local search experts to debate the most important factors that influence local search results.
Here’s a preview of some of the issues our experts discussed:
- Latest developments in Google’s local algo
- Organic signals vs pure-local signals
- Citations – balancing Quantity with Quality
- What to obsess about and what not!
- The rise of ‘Behavioural’ factors & how to influence
- and much MUCH more
At the start of the presentation, David Mihm presented the following short presentation on the 2014 Local Search Ranking Factors:
http://www.slideshare.net/brightlocal/local-ranking-factors-david-mihm-insidelocal-presentation
Expert Panelists:
David Mihm
David is a highly regarded local search expert & Director of Local Search Strategy at Moz.com. Prior to this, David ran getlisted.org. In addition to being a founding member of LocalU, David is also the curator of the widely consulted Local Search Ranking Factors Survey – which has obvious relevance for this webinar! Follow David on Twitter & G+.
Andrew Shotland
As a former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he provides clients with SEO and SEM consulting services. Andrew also joined us on the last webinar, and we’re delighted to have him back as his knowledge of local search can’t be rivalled by many. Follow Andrew on Twitter & G+.
Matthew Hunt
Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses. Follow Matthew on Twitter & G+.
About the webinar:
Host & Chat Support:
Myles Anderson (BrightLocal.com)
Linda Buquet (Localsearchforum.com)
Colan Nielsen (Imprezziomarketing.com)
Date: November 19th, 2014 (60 minute duration)
About InsideLocal Webinar Series:
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
On November 12th, 2014 we were joined by 3 of the brightest brains in Local Search to review & debate the impact of the Pigeon update.
Launched in July 2014, the Pigeon update aimed to provide more accurate local search results that are tied closer to traditional organic search ranking signals and more tightly geo-targeted around the searcher’s location. The impact has been widespread and varied – with some businesses and whole industries negatively affected.
Expert Panelists:
Mike Blumenthal:
Mike is one of the best known figures in the industry and an avid fan of local search; a subject which he writes about on his blog Understanding Google Places & Local Search. Mike’s blog was ranked as the no. 1 local search blog in our poll at the end of last year. Follow Mike on Twitter & G+.
Andrew Shotland:
A former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he expertly provides clients with SEO and SEM consulting services. Andrew was part of the recent ‘Deconstructing Pigeon Panel’ at SMX & has written numerous articles on the update, including most recently this. Follow Andrew on Twitter & G+.
Joy Hawkins:
Joy is Marketing Director at Imprezzio; an online marketing company that currently works with over 1,300 small businesses in the United States and Canada. On top of this, Joy has been a Google Top Contributor since February 2013 and has been working with small businesses in the Online Marketing industry since 2006. Follow Joy on Twitter & G+.
About the Webinar:
Presenter & Chat Support:
Myles Anderson (BrightLocal.com)
Linda Buquet (Localsearchforum.com)
Colan Nielsen (Imprezziomarketing.com)
Date & Time:
November 12th, 2014
60 minute duration
Webinar Topics:
- What are headline changes that Pigeon has bought about?
- Which ranking factors have gained & lost impact since Pigeon update?
- Which businesses are the biggest winners & losers post Pigeon?
- Location & proximity have become more significant – How does this impact local businesses?
- A lot of spam has crept into local pack results since Pigeon – Why has this happened?
-The display of results has also changed – Why did so many 7 packs become 3 packs?
- What does the pigeon update tell us about how Google looks at local search?
- How can businesses future-proof themselves against major updates?
About InsideLocal Webinar Series:
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Industry expert Scott Sehlhorst will:
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• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
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Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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2. ‘Reviews & Reputation Management’
Agenda:
Evidence & ammunition for reviews
Google+ strategies & advice
Strategies for getting more reviews
Best tools for managing reviews
3. House keeping…
Presentations and Q&A
Webinar is being recorded
Recording available on Monday
No webcam view (boo…)
Slidedeck uploaded to slideshare.net
Follow up email with all details
12. Do you read online customer reviews to determine
whether a local business is a good business?
0%
10%
20%
30%
40%
50%
60%
Yes regularly Yes , occasionally No
2011 2012 2013
Source: Local Consumer Review Survey 2013
14. How many online reviews do you read before
you can form an opinion about a business?
0%
5%
10%
15%
20%
25%
30%
35%
0 1 2-3 4-6 7-10 11-20 21-30 31-40 41-50 51+
2011 2012 2013
Source: Local Consumer Review Survey 2013
16. % of consumers reading more than 7 reviews
before they form an opinion about a business
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2011 2012 2013
44%
35%
22%
Source: Local Consumer Review Survey 2013
17. How do online customer reviews affect your
opinion of a local business?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Positive customer reviews
make me trust a business
more
I read the reviews but
they don't influence my
decision on which
business to use
I don't take notice of
online customer reviews
2011 2012 2013
Source: Local Consumer Review Survey 2013
18. %
OF CONSUMERS SAY POSITIVE
ONLINE REVIEWS MAKE THEM
TRUST A BUSINESS MORE
19. How do online customer reviews influence your
decision to use a local business?
0%
10%
20%
30%
40%
50%
60%
70%
I tend to select a local
business based on other
factors such as location &
price
I read reviews but they don't
influence my decision on
which local business to use
Positive customer reviews
make me more likely to use a
local business
2011 2012 2013
Source: Local Consumer Review Survey 2013
20. How do online customer reviews influence your
decision to use a local business?
0%
10%
20%
30%
40%
50%
60%
70%
I tend to select a local
business based on other
factors such as location &
price
I read reviews but they don't
influence my decision on
which local business to use
Positive customer reviews
make me more likely to use a
local business
2011 2012 2013
Source: Local Consumer Review Survey 2013
21. %
OF CONSUMERS SAY POSITIVE
ONLINE REVIEWS MAKE THEM
LIKELY TO USE A BUSINESS
22. Do you trust online customer reviews as much
as personal recommendations?
0%
5%
10%
15%
20%
25%
30%
35%
Yes, if there are
multiple customer
reviews to read
Yes, if I believe the
reviews are authentic
Yes, for some types of
business, no for
others
No
2011 2012 2013
Source: Local Consumer Review Survey 2013
29. Common Questions About Google Reviews
Where did my reviews go?
How do I get my reviews back?
What should I tell my clients?
How do I get more reviews?
What should I do about negative reviews?
33. Avoid The Google Review Filter…
Avoid getting lots of reviews at once
– Think “natural review profile”
Don’t use review stations
Don’t post similar reviews on other sites
Don’t put URLs in the reviews
Don’t review yourself
Don’t offer incentives for leaving reviews
DON’T BUY REVIEWS!
34. Avoid The Google Review Filter…
Phil’s Checklist:
http://goo.gl/KWvAvS
35. How To Get Missing Reviews Back!
Is the listing claimed in multiple accounts?
Move them (if you’ve moved recently)
Report it: https://support.google.com/places/
37. What Should I Do About Negative Reviews?
Identify them before they happen!
Provide a Business Response
– But what if I can’t respond!?
Flag if inappropriate
Showcase your customer focus!
38. How Negative Reviews Can Help Your Business
They create trust and credibility
They provide you feedback
They can improve your SEO
They are a golden opportunity!
Read Matt McGee’s Article:
http://goo.gl/nVdhHf
39. Responding to Reviews
Take Google’s Advice:
• Be nice
• Don’t get personal
• Feedback is helpful
• Keep it short and sweet
• Thank your reviewers
• Be a friend, not a
salesperson
More: http://goo.gl/RtmxXb
40. How To Get More Reviews Published
Be proactive and ASK for reviews
– Implement a process, train your staff
– Make it easy for your customers
– Be the kind of business people want to refer
41. How To Get More Reviews Published
Be proactive and ASK for reviews
– Implement a process, train your staff
– Make it easy for your customers
– Be the kind of business people want to refer
Read this book!
42. Resources
What to tell your clients
– http://goo.gl/XsZd6o
Checklist for keeping out of the filter
– http://goo.gl/KWvAvS
Google Review Guidelines
– http://goo.gl/fcTKrr
Five Ways Negative Reviews Are Good For Business
– http://goo.gl/nVdhHf
Complete Guide To Google+ Reviews
– http://goo.gl/0fRcHx
43. How To Get More Reviews Published
64% of business owners say
they get over half their
business from referrals
44. Referrals
64% of business owners say
they get over half their
business from referrals
80% of businesses have no
system for referrals!
51. Why Diversity Wins at Reviews
Reason 2: Seems to help your Google+
Local rankings
That’s been my experience with clients.
Quantity & diversity of 3rd-party reviews are
“Competititve” factors #12 and #18 on the
2013 Local Search Ranking Factors study.
It also just stands to reason.
52. Why Diversity Wins at Reviews
Reason 3: Keep eggs in more than
one basket
Google is unpredictable.
Yelp is predictably draconian.
57. 3 Forms of Resistance
Resistance 3: You
Might be daunted / confused.
Might have had bad experiences.
Definitely pressed for time.
It’s so easy not to bother.
59. Avoiding Resistance – and Getting Reviews
From Review Sites
Don’t ask people who don’t use Yelp to
review you on Yelp.
Don’t ask people who don’t like Google
Plus to review you on Google Plus.
61. Avoiding Resistance – and Getting Reviews
From Customers
Don’t make them think. Offer guidance.
Don’t make them remember. Remind.
Encourage them to use sites they like.
Say which ones accept Facebook login.
62. Avoiding Resistance – and Getting Reviews
Good review sites – and which ones accept other logins
Yelp
Google+
InsiderPages
CitySearch
Yahoo
YellowPages
Angie’s List
Industry-specific: Avvo, HealthGrades, TripAdvisor…
63. Avoiding Resistance – and Getting Reviews
From You
Aim low.
Don’t put it off. Make it a routine to ask.
Ask casually, as a favor to you. No pitching!
Give yourself time. Lots of time.
66. Overview of Review tools
Work out what you want!
Get more reviews online
Drive offline customers to leave reviews
Track reviews & get alerts
Track social mentions
68. ReviewPush
Simple & focused solution
Good single & multi-location features
Daily email alerts
Review request tool/page
x Manual set-up – lag time to reports
x Basic report visualization
x Just tracks reviews – not social
$29/month
69. ReviewTrackers
Monitors 50+ general sites & key verticals
Review request engine
Single location & multi location reports
Agency option - white-label dashboard
Free Trial for 1 location
x Just tracks reviews – not social
$27/month
70. ReviewsInc
Monitors over 150 review sites
Collects & publishes reviews
Feed of reviews onto your site
White-label platform - reseller options
x Has a set-up fee - $99-$199
x Just tracks reviews – not social
$49/month
71. Grade.us
Simple & focused solution
Focused on getting more reviews
Review request page & funnel
White-label landing pages
Free option (basic)
x Review monitoring costs extra ($10mo)
x Just tracks reviews – not social
$19 or $59/month
75. Service Main Feature Cost/month Free Trial
Review tracking $5 Yes
Get more reviews $29.95 Yes
Review tracking $27 Yes
Get more reviews $19 or 59 Yes (basic)
Review tracking $49 No
Track Reputation $60 No
Review tracking $29 Yes
76. InsideLocal: upcoming webinars
Google+ Local Advanced Troubleshooting
– October/November – date tbc
– Linda Buquet + 2 more
Optimization for Service Area businesses
– November – date tbc
Mobile marketing for Local Businesses
– December – date tbc
Local Ranking Factors Debate – Panel Event
– December – date tbc
And it’s not like desktop is in decline. It’s just that mobile penetration, improved technology, smartphone adoption and the experience of using search & applications on these devices is so much better now and is so much more convenient than that clunky old desktop.What’s even more significant for us is that user behavior on mobile devices is different and more local in nature than desktop search. It’s not that we’re all wondering around the streets permanently searching for the nearest taxidermist. No many people use their devices in the home as a direct replacement for the laptop. But the quantity of searches with local intent goes up on mobile
And it’s not like desktop is in decline. It’s just that mobile penetration, improved technology, smartphone adoption and the experience of using search & applications on these devices is so much better now and is so much more convenient than that clunky old desktop.What’s even more significant for us is that user behavior on mobile devices is different and more local in nature than desktop search. It’s not that we’re all wondering around the streets permanently searching for the nearest taxidermist. No many people use their devices in the home as a direct replacement for the laptop. But the quantity of searches with local intent goes up on mobile
No – dropped from 29% down to 15%
85% of consumers use online reviews to determine if local businesses are good.Up from 76% in 2012 – up 9%Up from 71% in 2011
This question looks at how quickly consumers build an opinion of a business based on reviews. Linked to their trust of reviews and the faith they have in them. So we’re interested to know 2 things – How quickly they gain confidence in reviews?Are they gaining confidence faster or slower than before?44%35%22%
Up from 68% in 2012.This works in both ways depending on whether the reviews are positive or negative.
Then we asked about how online reviews affect opinion of local business. 12% of people said that they don’t take notice of reviews – down from 17% in 2012But the most significant statistic is…
Up from 58% in 2012.That’s up 15% in 1 year. That is a significant change. Not only are consumers forming opinions quicker but if reviews are positive then they trust a business more. Which means they’re more likely to act upon that.Also useful to to remember that review consumption happens pretty late in the purchase cycle. By the time the consumer has got this far they have confirmed that they need a service, they know the type of service they want and now they’re looking for the right provider.
Going 1 step further we wanted to know how consumers acted on on this option & trust.
Going 1 step further we wanted to know how consumers acted on this opinion & trust.
Up from 52% in 2012.That’s up 13%
Then going 1 step further we wanted to know if users trust online reviews as much as personal recommendations.
Up from 72% in 2012
Wow! So that’s one hell of an opportunity!! 6.5bn local searches.Now if that doesn’t convince your clients that investing in mobile now, getting an optimized site and getting their data into all relevant mobile data providers then surely nothing will.
Study shows more reviews help with placement in the carouselhttp://searchengineland.com/study-quantity-quality-of-google-reviews-determine-carousel-rankings-172221
If you can’t respond, it is usually because the listing is claimed in multiple accounts. Make sure you haven’t accidentally claimed it more than once“Poke it”
Wow! So that’s one hell of an opportunity!! 6.5bn local searches.Now if that doesn’t convince your clients that investing in mobile now, getting an optimized site and getting their data into all relevant mobile data providers then surely nothing will.
And it’s not like desktop is in decline. It’s just that mobile penetration, improved technology, smartphone adoption and the experience of using search & applications on these devices is so much better now and is so much more convenient than that clunky old desktop.What’s even more significant for us is that user behavior on mobile devices is different and more local in nature than desktop search. It’s not that we’re all wondering around the streets permanently searching for the nearest taxidermist. No many people use their devices in the home as a direct replacement for the laptop. But the quantity of searches with local intent goes up on mobile
Wow! So that’s one hell of an opportunity!! 6.5bn local searches.Now if that doesn’t convince your clients that investing in mobile now, getting an optimized site and getting their data into all relevant mobile data providers then surely nothing will.
And it’s not like desktop is in decline. It’s just that mobile penetration, improved technology, smartphone adoption and the experience of using search & applications on these devices is so much better now and is so much more convenient than that clunky old desktop.What’s even more significant for us is that user behavior on mobile devices is different and more local in nature than desktop search. It’s not that we’re all wondering around the streets permanently searching for the nearest taxidermist. No many people use their devices in the home as a direct replacement for the laptop. But the quantity of searches with local intent goes up on mobile
Wow! So that’s one hell of an opportunity!! 6.5bn local searches.Now if that doesn’t convince your clients that investing in mobile now, getting an optimized site and getting their data into all relevant mobile data providers then surely nothing will.
And it’s not like desktop is in decline. It’s just that mobile penetration, improved technology, smartphone adoption and the experience of using search & applications on these devices is so much better now and is so much more convenient than that clunky old desktop.What’s even more significant for us is that user behavior on mobile devices is different and more local in nature than desktop search. It’s not that we’re all wondering around the streets permanently searching for the nearest taxidermist. No many people use their devices in the home as a direct replacement for the laptop. But the quantity of searches with local intent goes up on mobile
Wow! So that’s one hell of an opportunity!! 6.5bn local searches.Now if that doesn’t convince your clients that investing in mobile now, getting an optimized site and getting their data into all relevant mobile data providers then surely nothing will.