This document summarizes a webinar on social strategies that generate new customers for local businesses. The webinar featured panelists from various social media and local marketing companies and was hosted by Brightlocal.com. It covered topics like the true value of social media, choosing the right content and platforms, and delivering new customers through social strategies. The webinar included polls of attendees and provided resources in the chat. Upcoming webinars on related topics like reviews and reputation, mobile search, and ranking outside your local area were also promoted.

1. Social Strategies that Really
Generate New Customers
April 22nd 2015

2. Meet The Panelists
Dana DiTomaso
Kickpoint.ca
Chris Marentis
Surefiresocial.com
Cami Bird
Localvox.com

3. Hosts & Help
Myles Anderson
Brightlocal.com
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com
Jenny Glendenning
Imprezziomarketing.com

4.  True Value of Social for Local Businesses
 Engage or Get Out
 The Perfect Social Media Strategy
 Setting the Right Objectives
 Choosing the Right Content & Platforms
 Delivering New Customers through Social Media
 Targets, Measurement & Adaption
Agenda / Topics

5.  Use ‘Question’ box to pose Q&As
 Links & resources in Chat box
 Webinar is being recorded
 Slidedeck on slideshare.net
 Round-up Email on Friday
 Hashtag = #insidelocal
House keeping…

6. Effectiveness of Social Media
for Businesses
Source: Local SEO Industry Survey 2014

7. Poll 1
How great is demand/interest
in social by your clients?

8. True Value of Social for
Local Businesses

9. Engage or Get Out

10. Poll 2
Do you have a tried &
tested social strategy?

11. The Perfect Social
Media Strategy

12. Poll 3
Which Social Platform delivers
best ROI for your clients?

13. Delivering New
Customers Through
Social Media

14. Choosing the Right
Content & Platforms

15. Hidden Gems

16. Thanks to our Panelists!
Dana DiTomaso
Kickpoint.ca
Chris Marentis
Surefiresocial.com
Cami Bird
Localvox.com

17. Thanks to Linda, Jenny & Colan!
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com
Jenny Glendenning
Imprezziomarketing.com

18. Upcoming Webinars
DATE TIME TITLE PANELISTS
April 29th 2pm EDT Making Reviews & Reputation
Work for Local Businesses
Thomas Ballantyne
Phil Rozek
Aaron Weiche
Don Campbell
May 20th 2pm EDT Understanding Mobile SERPs &
User Behaviour
Max Minzer
Bill Hartzer
Aaron Weiche
May 27th 2pm EDT Best Tactics to help you Rank
Outside your Local Area
Andrew Shotland
Joy Hawkins
See More: Brightlocal.com/insidelocal

19. Making Reviews & Reputation
Work for Local Businesses
Thomas Ballantyne
Bulwarkpestcontrol.com
Phil Rozek
Localvisibilitysystem.com
Aaron Weiche
Spydertrap.com
April 29th 2pm EDT / 11am PDT
bit.ly/reviews_reputation
Don Campbell
Expand2web.com

20. Thanks for watching!