This document summarizes a webinar on social strategies that generate new customers for local businesses. The webinar featured panelists from various social media and local marketing companies and was hosted by Brightlocal.com. It covered topics like the true value of social media, choosing the right content and platforms, and delivering new customers through social strategies. The webinar included polls of attendees and provided resources in the chat. Upcoming webinars on related topics like reviews and reputation, mobile search, and ranking outside your local area were also promoted.