This document discusses an innovative search marketing campaign by Neo@Ogilvy to promote engineering as a desirable course of study for 16-18 year olds in Singapore. The campaign aims to change negative perceptions that engineering is boring or only for "geeks" by showing how it involves creativity and innovation. It outlines a four phase campaign using awareness, discovery, and decision-making approaches. These include ambient advertising, digital advertising, search marketing, and a website. The search marketing strategy is described as targeting different keyword types to drive people through the various phases to content and the website. Projections estimate the campaign's total media spend will drive over 180,000 visits to the website and recruit over 18,000 registered supporters.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
7 Ingredients for Employee Social Media AdvocacyJay Baer
Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.
For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com
Pinning for fun and profit, presented by Natanya AndersonSocialMedia.org
In her Brands-Only Summit presentation, Whole Foods Market's Director of Social Media and Digital Marketing, Natanya Anderson, shares the broad-based lifestyle approach they’ve applied to their social media strategy.
She talks about Pinterest, lessons learned around imagery, contest ups and downs, and more.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
7 Ingredients for Employee Social Media AdvocacyJay Baer
Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.
For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com
Pinning for fun and profit, presented by Natanya AndersonSocialMedia.org
In her Brands-Only Summit presentation, Whole Foods Market's Director of Social Media and Digital Marketing, Natanya Anderson, shares the broad-based lifestyle approach they’ve applied to their social media strategy.
She talks about Pinterest, lessons learned around imagery, contest ups and downs, and more.
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
In their Brands-Only Summit presentation, United Airlines' Manager of Social Media Programs, Lora O'Riordan, and Director of Social Media, Karin Moan, share how their merger with another airline led to the creation of a new social media team.
They explain how the new team combined marketing, operations, and everything in between to focus on customer service and responding.
From ITC Agent Conference 2016...
In this breakout, you'll learn detailed steps for digital marketing and search engine optimization you can do yourself and what to do when you don't have the time to handle it all. ITC's Director of Digital Marketing Sales Mark Goldsberry and Advanced Digital Marketing Specialists Bryan Parker and Jeff Thomas will explain how to market your agency through your website, emails, text and voice-recorded calls.
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
This webinar defines the facets of earned media as well as its relevance to social media and emerging technologies in driving student recruitment and admissions strategies for institutions of every size.
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
For decades, marketers and advertisers have used demographic profiling to target consumers. But focusing solely on this traditional targeting tactic may be a waste of precious time, money, energy and opportunities for meaningful engagement. By considering how the social and mobile landscapes have impacted the consumer’s ability to commune in new and personal ways we can discover how demographic profiling alone is ineffective. The webinar will explore EMG’s hand- crafted methodologies in collecting, measuring and responding to new data sets, live behaviors and critical brand sentiment that have allowed us to target and personalize campaigns and web experiences within a diversity of industries including higher education, healthcare and entertainment.
Join us as we introduce and explore how you can evolve your approach to profiling and segmenting audiences to increase impressions, shares, adoptions and conversions.
In this webinar you will learn how to:
1. Think beyond demographic profiling and why it is fiscally beneficial to do so
2. Acquire more specific data sets and ways to measure
3. Use those data sets to get started on targeting consumers on more specific levels
4. Craft engaging and personalized web features and experiences
5. Measure the success and efficiencies of your new marketing tactics
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian MuessingOnline Marketing Summit
Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010 - Presentation Transcript
1. Social-Local-Mobile The Power Triumvirate of 2010 Gillian Muessig – March 2010 Gillian Muessig President, SEOmoz
2. Web Search is Popular
3. Really, Really Popular... Source: ComScore, February 2009
4. But if You're Not in the Top Results
* Half of all users enter one search query only
* ~55% of users check out one result only
* 4/5 times, the abstract dissuades searchers from clicking
* 1/2 of all results are not relevant to what the searcher wanted
- Source: (Penn State University Study 2007)
5. You're Nowhere
6. PPC is No Longer the Answer
* Less than 10% of the clicks are made on paid ads
* More than 90% of Internet marketing budgets are spent on PPC
* The opportunity lies in:
o Organic Listings
o Alternate Engine Advertising
7. The Object of all Marketing
8. Acquire (and Keep) Customers
9. Lower Acquisition Costs
10. Search Is Changing
11. Search Isn’t Going Anywhere
12. It Is Changing
13. There Are More Options
14. And More Devices
15. Mobile Marketing Is Growing
* Rail tickets predicted to be delivered to mobile phones in 2010 : 2 billion; in 2014 : 15 billion
16. Mobile Markets Are Diverse
* >890mm web enabled mobile phones will ship in 2010
* 1.2mm per month in India alone
- Source: Juniper Research, February 2010
17. Mobile Marketing Converts
* >90% web enabled mobile phone owners have made a purchase with their phone
- Source: Juniper Research, February 2010
18. Mobile is Different Than Desktop
* >47% purchased while ‘on the go’
- Source: Juniper Research, February 2010
19. What Else Were They Doing?
* Checking news headlines
* Conducting search queries
* Social Networking
- Source: Juniper Research, February 2010
20. And They’re Searching For…
* Local restaurants
* Shops/Vendors
* Events/Meetups/Entertainment
hot tip:
21. Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010 hot tip:
22. Social Media Source: FredCavazza.net
23. Social Media Landscape Expanding Source: FredCavazza.net
24. Top 10 Social Networking Sites Hitwise, February 2010
25. In 2007, Social Media officially became more popular than pornography
26. In 2008, Social Media became local-based and offline conversions breathed new life into Main Street
27. In 2009, InGame Marketing Helped Put a President in Office
28. Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010 hot tip:
29. Local Marketing: Gold in the LongTail Kelsey Group, March 2010 90% use search to research product purchases 48% use Internet Yellow Pages 42% use Comparison Shopping Sites 24% use vertical sites
30. Local Search Marketing hot tip:
31. Local Focused Marketing hot tip:
32. Local Search on the Road - UBL Source: AimClear.com 2008 hot tip:
33. The Skeksis Come Together
34. Social – Mobile – Local Power Triumpherate
35. What Runs the Triumvirate? Deep databases
36. What Can The Data Tell You?
* Where your customers frequent. When
* How frequently. With whom
* What deals make them move/change
* Their interests
* Their purchasing ability
* Daily, weekly, monthly buying patterns
* That your customer searched for your product
37. Set Business Goals for Local-Mobile-Social Campaigns
* Traffic
* Sales
* Brand Awareness
* Customer Engagement
38. Target Niche Markets
* Seniors
39. Target Niche Markets
* Students
40. Target Niche Markets
* Enga
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
In his presentation, AutoTrader.com's Senior Product Manager of Social Media, Ryan Dickerson, teaches a class on how to use social media to drive sales online, at retail, and face-to-face.
Ryan talks about how sales are a byproduct of a comprehensive social media strategy and how you can only start selling once you've established your brand in the social space.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
In his Brands-Only Summit author discussion, Peppers & Rogers Group's Founding Partner, Don Peppers, talks about his book, "Extreme Trust: Honesty as a Competitive Advantage."
He explains how the payoff of generating extreme trust and long-term customer relationships is worth it for all businesses.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Evaluate your brand’s social media efforts. What are competitors posting? Identify the social media content that resonates with your audience, which channels are effective, and how to adjust strategy.
The why, what and how of the Transition 190 degrees strategic approach to the use of Social Media to grow long term business opportunities.... whilst maintaining growth based on current business models
Michael Fleischner, President of Upward SEO presented to the Rutgers Business School, April 21, 2014 about the importance of reputation management. The MBA students asked engaging questions around soliciting reviews, review removal, and reputation management tactics.
If you'd like to learn more about reputation management, contact Upward SEO to see our reputation management and reputation marketing services.
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Office...Levi Shapiro
David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel Aviv
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
In their Brands-Only Summit presentation, United Airlines' Manager of Social Media Programs, Lora O'Riordan, and Director of Social Media, Karin Moan, share how their merger with another airline led to the creation of a new social media team.
They explain how the new team combined marketing, operations, and everything in between to focus on customer service and responding.
From ITC Agent Conference 2016...
In this breakout, you'll learn detailed steps for digital marketing and search engine optimization you can do yourself and what to do when you don't have the time to handle it all. ITC's Director of Digital Marketing Sales Mark Goldsberry and Advanced Digital Marketing Specialists Bryan Parker and Jeff Thomas will explain how to market your agency through your website, emails, text and voice-recorded calls.
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
This webinar defines the facets of earned media as well as its relevance to social media and emerging technologies in driving student recruitment and admissions strategies for institutions of every size.
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
For decades, marketers and advertisers have used demographic profiling to target consumers. But focusing solely on this traditional targeting tactic may be a waste of precious time, money, energy and opportunities for meaningful engagement. By considering how the social and mobile landscapes have impacted the consumer’s ability to commune in new and personal ways we can discover how demographic profiling alone is ineffective. The webinar will explore EMG’s hand- crafted methodologies in collecting, measuring and responding to new data sets, live behaviors and critical brand sentiment that have allowed us to target and personalize campaigns and web experiences within a diversity of industries including higher education, healthcare and entertainment.
Join us as we introduce and explore how you can evolve your approach to profiling and segmenting audiences to increase impressions, shares, adoptions and conversions.
In this webinar you will learn how to:
1. Think beyond demographic profiling and why it is fiscally beneficial to do so
2. Acquire more specific data sets and ways to measure
3. Use those data sets to get started on targeting consumers on more specific levels
4. Craft engaging and personalized web features and experiences
5. Measure the success and efficiencies of your new marketing tactics
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian MuessingOnline Marketing Summit
Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010 - Presentation Transcript
1. Social-Local-Mobile The Power Triumvirate of 2010 Gillian Muessig – March 2010 Gillian Muessig President, SEOmoz
2. Web Search is Popular
3. Really, Really Popular... Source: ComScore, February 2009
4. But if You're Not in the Top Results
* Half of all users enter one search query only
* ~55% of users check out one result only
* 4/5 times, the abstract dissuades searchers from clicking
* 1/2 of all results are not relevant to what the searcher wanted
- Source: (Penn State University Study 2007)
5. You're Nowhere
6. PPC is No Longer the Answer
* Less than 10% of the clicks are made on paid ads
* More than 90% of Internet marketing budgets are spent on PPC
* The opportunity lies in:
o Organic Listings
o Alternate Engine Advertising
7. The Object of all Marketing
8. Acquire (and Keep) Customers
9. Lower Acquisition Costs
10. Search Is Changing
11. Search Isn’t Going Anywhere
12. It Is Changing
13. There Are More Options
14. And More Devices
15. Mobile Marketing Is Growing
* Rail tickets predicted to be delivered to mobile phones in 2010 : 2 billion; in 2014 : 15 billion
16. Mobile Markets Are Diverse
* >890mm web enabled mobile phones will ship in 2010
* 1.2mm per month in India alone
- Source: Juniper Research, February 2010
17. Mobile Marketing Converts
* >90% web enabled mobile phone owners have made a purchase with their phone
- Source: Juniper Research, February 2010
18. Mobile is Different Than Desktop
* >47% purchased while ‘on the go’
- Source: Juniper Research, February 2010
19. What Else Were They Doing?
* Checking news headlines
* Conducting search queries
* Social Networking
- Source: Juniper Research, February 2010
20. And They’re Searching For…
* Local restaurants
* Shops/Vendors
* Events/Meetups/Entertainment
hot tip:
21. Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010 hot tip:
22. Social Media Source: FredCavazza.net
23. Social Media Landscape Expanding Source: FredCavazza.net
24. Top 10 Social Networking Sites Hitwise, February 2010
25. In 2007, Social Media officially became more popular than pornography
26. In 2008, Social Media became local-based and offline conversions breathed new life into Main Street
27. In 2009, InGame Marketing Helped Put a President in Office
28. Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010 hot tip:
29. Local Marketing: Gold in the LongTail Kelsey Group, March 2010 90% use search to research product purchases 48% use Internet Yellow Pages 42% use Comparison Shopping Sites 24% use vertical sites
30. Local Search Marketing hot tip:
31. Local Focused Marketing hot tip:
32. Local Search on the Road - UBL Source: AimClear.com 2008 hot tip:
33. The Skeksis Come Together
34. Social – Mobile – Local Power Triumpherate
35. What Runs the Triumvirate? Deep databases
36. What Can The Data Tell You?
* Where your customers frequent. When
* How frequently. With whom
* What deals make them move/change
* Their interests
* Their purchasing ability
* Daily, weekly, monthly buying patterns
* That your customer searched for your product
37. Set Business Goals for Local-Mobile-Social Campaigns
* Traffic
* Sales
* Brand Awareness
* Customer Engagement
38. Target Niche Markets
* Seniors
39. Target Niche Markets
* Students
40. Target Niche Markets
* Enga
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
In his presentation, AutoTrader.com's Senior Product Manager of Social Media, Ryan Dickerson, teaches a class on how to use social media to drive sales online, at retail, and face-to-face.
Ryan talks about how sales are a byproduct of a comprehensive social media strategy and how you can only start selling once you've established your brand in the social space.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
In his Brands-Only Summit author discussion, Peppers & Rogers Group's Founding Partner, Don Peppers, talks about his book, "Extreme Trust: Honesty as a Competitive Advantage."
He explains how the payoff of generating extreme trust and long-term customer relationships is worth it for all businesses.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Evaluate your brand’s social media efforts. What are competitors posting? Identify the social media content that resonates with your audience, which channels are effective, and how to adjust strategy.
The why, what and how of the Transition 190 degrees strategic approach to the use of Social Media to grow long term business opportunities.... whilst maintaining growth based on current business models
Michael Fleischner, President of Upward SEO presented to the Rutgers Business School, April 21, 2014 about the importance of reputation management. The MBA students asked engaging questions around soliciting reviews, review removal, and reputation management tactics.
If you'd like to learn more about reputation management, contact Upward SEO to see our reputation management and reputation marketing services.
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Office...Levi Shapiro
David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel Aviv
HP at drupa 2016: Reinventing technology to reinvent the way customers printHP
From a clear vision at drupa 2004, to showcasing the world’s largest digital printing hall at drupa 2016, we are committed to reinventing high-value and high-volume printing so that our customers can reinvent their possibilities and the possibilities of their own customers. In 2008, HP unveiled HP Latex Printing Technology and the HP Inkjet Web Press portfolio. Today, HP PageWide Web Press customers have printed more than 145 billion pages to date, more than 30,000 HP Latex printers have shipped worldwide, and HP’s drupa 2008 innovations are now industry standards. Learn more about our journey to drupa 2016 and request a demo here: http://hp.tl/6005Bwl69
Dell Digital Marketing Workshop by Prof. Ari LightmanTessa Barron
Every day customers engage online. Do you want to know what impact digital and social analytics could have on your bottom line?
Professor Ari Lightman, Distinguished Service Professor of Digital Media and Marketing and the Director of the CIO Institute at Carnegie Mellon University shares his view on the impact digital and social analytics are having on the marketing industry and business as a whole, including trends and stories that showcase these shifts.
Dell's Social Media Journey - econsultancy Masterclasses, November 2009Kerry Bridge
Spoke at Econsultancies Online Marketing Marterclasses - http://econsultancy.com/events/masterclasses
and shared this shortened version of Dell's social media journey.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Seminar on Marketing for Technology Companies, presented for Technology Transfer Office at National University of Ireland Galway on 12 Decemer 2012. Describes how to use web marketing and content to sell high-value, complex technology products online
Social Media Marketing: UNF Entrepreneurship Class 9.28.11Jessica Thomas
This presentation was shared with an undergraduate, senior level Entrepreneurship course at the University of North Florida. The topic was designed to cover social media marketing as a component of the marketing plan for small to medium sized businesses.
Making your company discoverable - James Elias, Head of Business Marketing, G...Demand Generation Summit
80% of technology decision makers believe that they find you. With ad-blocking technology becoming more powerful it places more onus on marketers to make themselves findable. This doesn’t just mean optimising your website and developing paid search campaigns, it also means distributing your content to the right websites and attending the right events. Our panel will share their differing perspectives on what works.
Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. About This Presentation
About Neo@Ogilvy.
Discusses the Marketing Confidence Gap.
Looks at the Digital Landscape and Search Marketing’s role in the
digital ecosystem.
Presents the current view on how we promote Search Marketing.
Discusses innovative ways to leverage Search Marketing using the
“sales conversion” funnel.
Presents a Search Marketing case study.
4. About Neo@Ogilvy
Neo@Ogilvy is the integrated 360 media agency of Ogilvy &
Mather.
Part of the number 1 advertising agency in Asia Pacific (Ogilvy).
Owned by WPP.
Formed in 2006 and the fastest growing media company in the
world.
Heritage of digital media and search marketing but with full 360
media capabilities including media strategy, planning and buying
for TV, print, outdoor, cinema, ambient and digital.
Singapore is the regional/Asia Pacific head office.
Asia Pacific team of over 300 people in 12 Countries.
Global team of over 650 people in 35 Countries.
13. Key Global Digital Statistics
1.0 b PC users
1.3 b internet users
1.3 b landline phones
1.4 b credit cards
1.5 b email boxes (0.8b)
1.5 b TVs
1.8 b active SMS users
3. 0b mobile phone subscribers
27. Search Marketing
Example Keywords (for a Credit Card)
Lowe
Awareness
s
r
Industry Key
Terms
Demographic
Terms
on
nversi
Co
Consideration
Research
Terms
Major Brand Terms
r
Hi g h e
Purchase
Specific
Phrases
Industry
Long Tail
Keyword Examples:
Credit Card, Bank, Loan, etc.
Keyword Example:
“Balance Transfer”, Platinum
Visa Card, etc.
Keyword Example:
“American Express Platinum
Credit Card with 6-months free
balance transfer” etc.
28. Search Marketing Leads to Sales
1 in every 8 affluent user have made purchases following online searches
% who have searched for info using the internet in the past 12 months
% who have made purchases following online search
Search is a strong
facilitator of the
purchase process
70
59
55
53
50
47
36
35
34
31
24
25
22
18
11
7
Singapore
Hong Kong
Kuala Lumpur
Markets: SEA/Taiwan/Hong Kong
Source: Pan Asian Cross Media Survey – Synovate (2007 Q1)
Bangkok
Taipei
Manila
Jakarta
All Markets
30. Search Marketing
Example Keywords (for a Credit Card)
Lowe
Awareness
s
r
Industry Key
Terms
Demographic
Terms
on
nversi
Co
Consideration
Research
Terms
Major Brand Terms
r
Hi g h e
Purchase
Specific
Phrases
Industry
Long Tail
Keyword Examples:
Credit Card, Bank, Loan, etc.
Keyword Example:
“Balance Transfer”, Platinum
Visa Card, etc.
Keyword Example:
“American Express Platinum
Credit Card with 6-months free
balance transfer” etc.
31. Innovative “Awareness” Search Marketing
Lowe
Awareness
s
r
Industry Key
Terms
Demographic
Terms
on
nversi
Co
Consideration
Major Brand Terms
Research
Terms
r
Highe
Purchase
Specific
Phrases
Industry
Long Tail
Keyword Examples:
Credit Card, Bank, Loan, etc.
32. Innovative “Awareness” Search Marketing
Awareness
Consideration
Purchase
Ad Group 1
Ad Group 2
Ad Group 3
• Brand keywords
• Product-focused
• Brand keywords
• Brand keywords
• Reputation-focused • People-focused
Example:
“Mobile phone”
Example:
“Good after sales
service”
Mobile Phone
Reviews Site
FAQ &
Forums
Example:
“Steve Jobs”
Steve Jobs
Blog
33. Innovative “Consideration” Search Marketing
Lowe
Awareness
s
r
Industry Key
Terms
Demographic
Terms
on
nversi
Co
Consideration
Research
Terms
Major Brand Terms
r
Hi g h e
Purchase
Specific
Phrases
Industry
Long Tail
Keyword Example:
“Balance Transfer”, Platinum
Visa Card, etc.
34. Innovative “Consideration” Search Marketing
Awareness
Consideration
Purchase
Ad Group 1
Ad Group 2
• Competitor
keywords
• Product-focused
• User and customer
experience
keywords
• Experience focus
Example:
“Compare iPhone
with Blackberry
Storm”
Example:
“How long is iPhone
battery life”
Unbranded Phone
Comparison Site
Sponsored
Forums & Blogs
35. Innovative “Purchase” Search Marketing
Lowe
Awareness
s
r
Industry Key
Terms
Demographic
Terms
on
nversi
Co
Consideration
Major Brand Terms
Research
Terms
r
Hi g h e
Purchase
Specific
Phrases
Industry
Long Tail
Keyword Example:
“American Express Platinum
Credit Card with 6-months free
balance transfer” etc.
36. Innovative “Purchase” Search Marketing
Awareness
Consideration
Purchase
Ad Group 1
Ad Group 2
• Specific products
• Info focused
• Retailers &
channel keywords
• Buy now
Example:
“iPhone 3G 16gb in
Singapore”
Example:
“Buy iPhone 3G in
Singapore”
iPhone
Product page
SingTel
Application form
39. Campaign Summary
Objective:
Convince more students (especially bright ones) to take
up engineering as a course of study.
Issue:
Engineering is perceived to be for geeks, monotonous
and having little to do with people.
Insight:
Because of this misperception, students easily overlook
that engineering involves creativity and innovation.
Challenge:
Reframe their perception by:
•Getting them to experience the creativity in engineering
•Addressing the negative perceptions associated with it
40. Focusing on 16 – 18 Year Olds
Younger Schoolers
Target Audience
Secondary schoolers, aged 13
– 15, who are interested/or could
be interested on the course of
Engineering.
Graduating 16 – 18 year olds in
Singapore who have an interest
in creativity, innovation and
aspects of engineering.
Engineering
Campaign
Family/Peers
Influencers in the decisionmaking process of choosing
courses of study.
41. Four Phases Of The Campaign
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr - Sept
Exams
Holidays
Decision-making
School
Awareness
Discovery
Actively Seeking
Advice
Re-engagement
Ambient in
Study Areas
Digital
(IM, Email, Search)
Digital
(IM, Email, Search)
Website
Outdoor
Outside Schools
Outdoor
In Social Areas
Website
Blogger
Engagement
Inside Schools
Blogger
Engagement
Blogger
Engagement
Radio
Ambient in
Social Areas
Open Houses
42. Awareness Phase – “e” icon
In schools
Bus Shelters outside schools
Sept
Oct
Exams
Awareness
Nov
Dec
Holidays
Discovery
Jan
Feb
Mar
Decision-making
Actively Seeking Advice
43. Awareness Phase – “e” icon
National Libraries
Radio Live Reads
Sept
Oct
Exams
Awareness
Nov
Dec
Holidays
Discovery
Jan
Feb
Mar
Decision-making
Actively Seeking Advice
44. Discovery Phase – “Create” and “Change”
National Libraries
At bus shelters
Sept
Oct
Exams
Awareness
Nov
Dec
Holidays
Discovery
Jan
Feb
Mar
Decision-making
Actively Seeking Advice
45. Discovery Phase – Manga Characters
Clang
Wowzer
Bangles
Kai
Flud
Introducing The Creatures of Change
Sept
Oct
Exams
Awareness
Nov
Dec
Holidays
Discovery
Jan
Feb
Mar
Decision-making
Actively Seeking Advice
46. Discovery Phase – Ambient
Youth Hangouts – Orchard Cineleisure, Far East Plaza and Heeren
Sept
Oct
Exams
Awareness
Nov
Dec
Holidays
Discovery
Jan
Feb
Mar
Decision-making
Actively Seeking Advice
47. Discovery Phase – Social Media
Social Networking sites – Facebook and Friendster
Sept
Oct
Exams
Awareness
Nov
Dec
Holidays
Discovery
Jan
Feb
Mar
Decision-making
Actively Seeking Advice
48. Discovery Phase – Blogger Engagement
Interim Sign-up holding page for ucreatechange.com
Digital Influence /
Blogger Engagement
Sept
Oct
Exams
Awareness
Nov
Dec
Holidays
Discovery
Jan
Feb
Mar
Decision-making
Actively Seeking Advice
49. Decision Making Phase – ucreatechange.com
Sept
Oct
Exams
Awareness
Nov
Dec
Holidays
Discovery
Jan
Feb
Mar
Decision-making
Actively Seeking Advice
50. Search Marketing: Bringing it All Together
Lowe
Awareness
r
Key words: Manga Characters,
“create”,
s
“change” and blogger content.
on
nversi
Co
Consideration
Keywords: On creativity and change,
specific phrases on Engineering vs
other choices.
r
Hi g h e
Decision-Making
Keywords: Specific Phrases
About Engineering, Events,
ucreatechange content.
Directs People to:
Bloggers, Creatures of Change
(Manga) profiles – social
media.
Directs People to:
www.ucreatechange.com
Directs People to:
www.ucreatechange.com
51. Forecast Results (as of July 2009)
Total Media Spend will create 181,812 Website Visits
50 Million paid impressions
61,905 CPC clicks
Digital Display
Search Marketing
(Google & Yahoo!)
Media Awareness, Digital
& Search Impressions
161,812 Web visitors (paid media)
20,000 Web visitors (from outdoor,
viral, communications)
Website Traffic
0.2% % CTR
$1.00 - $1.50 Search CPC
Registrations
18,181 user sign-ups, becoming a
“Creature of Change”
10% of visitors sign-up
or register for more information
18,181 Registered “Creatures of Change”
Mobile coverage extends to about 80% of the world’s population and is expected to reach 90% by 2010. Markets are at different stages of development. Luxembourg has the highest national penetration, at 164% by end of 2005[1]. Yes that’s 64% more mobiles than people. Even in the U.K., there are more mobiles than people. In the U.S., over 50% of children own a mobile phone. China, which imported its first cell phone system in 1987, and in 1997 still had only 10 million subscribers, now has about 450 million mobile phone users[2] and expects another 50% increase by 2010. India has another 143 million and by the end of 2006 was adding almost 5% more per month[3]. Mobile phone usage in low income areas is boosted by the ability to rent phones by the call from the local telephone ladies. Recent research suggests that mobile phones are a crucial tool for economic development. In a typical developing country, an extra 10 phones per 100 people increases GDP growth by 0.6 of a percentage point[4].
It is hard to over-estimate the impact of mobile phones on our lives. By 2002, a global study found that mobiles were responsible for a physical change in those under the age of 25. In a reverse of the body’s evolution to date, the thumb was replacing the index finger as the dominant digit! In Japan, the under-25s refer to themselves as oya yubi [12.8 billion phones in the world. The 3 billionth cellular user will come online during this year. This means that nearly one in two people of all ages and races own and use a mobile phone. It is predicted that there will be 4 billion phones in 2010 [3http://www.wirelessdataforum.org.nz/news/latest-news/gsm-world-congress-a-nz-perspective/
] Financial Times Jan 5 2007, p 12
[4] http://www.economist.com/opinion/displayStory.cfm?story_id=3742817
Political – content trumps brand (swiftboat)
Personal – Famous for 15 friends (vs.) 5K inbound links like Dooce.com
Celebrity / Executive – control / develop your personal brand
Co-creation – made up of visitor submissions i.e. Overheard in NYU
Product category
Gizmodo and engadget these are fantastic examples of category blogs. These blogs are all about gadgets, cell phones, MP3 players, that sort of thing. If you were a product manager and you failed to get your product listed on one of these blogs at launch, well, that would be like forgetting to send a press release and a demo kit to Walt Mossberg at the Wall Street Journal, in fact, probably worse because this is one of the cases where Walt Mossberg is almost certainly is getting the information as well.
“unofficial corp” – i.e Microsoft Channel Nine
Official Corp – i.e. GM Fastlane or Ford Bold Moves (redefine culture and help to set a new tone) Let’s look at the first one is the GM Fast lane blog and this is a straight on corporate blog, this is Vice Chairman Lutz’s blog, of course it is everything you would expect it to be; it is all about GM, it is all about GM’s products, there is certainly his analysis about the automotive industry and what is going on in it. This has become a great place to collect and kind of get an insiders voyeuristic view of what is going on in the automotive industry.
Unexpected – i.e. Simple Human
It is this last blog that I really truly love, it is called simple human; simple human makes trash cans and let’s face it, who would ever want to come to a blog about trash cans and trust me, they completely understand that is the case. They are not blogging about trash cans, simple human’s brand identity is all about elegance through superior design, in this case rather than blogging about trash cans, they are actually blogging about a new emerging category of blogs called life hacks and these are like life’s cheat codes, how to figure out how to make a task simpler – that is little know. So for instance, on this screen capture of the blog that day they are blogging about how when your cell phone battery dies you can pull the cell phone battery out of the phone and rub it on your leg for a few minutes until it warms up, put it back in your phone and you get 10 more minutes of talk time. Now that is the kind of ah-ha moment that you want to be associated with; bringing that kind of ah-ha moment to your audience.
Even more important, they put more of their TRUST in this platform
FORRESTER STUDY
Why? Because true or not, they see it as coming from someone who isn’t being paid to produce a certain message
So, let’s take a look at one of the fastest growing and most influential areas of that platform…blogs.