On January 14th, 2015 we were joined by 3 local search experts to discuss the State of Local Search.

1. State of Local Search 2015
January 14th 2015

2. Meet The Panelists
Mike Blumenthal
Blumenthals.com
Adam Dorfman
Simpartners.com
Mike Ramsey
Niftymarketing.com

3. Hosts & Help
Myles Anderson
Brightlocal.com
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

4.  Why is ‘Local’ so hot right now
 What to expect (or not) in 2015
 Google - Strategy
 Google - Local results & algorithm
 Challengers to Google
 Is local search getting harder?
 The data ecosystem
 Brands & big businesses in local
 Local innovation
Agenda / Topics

5.  Use ‘Question’ box to pose Q&As
 Linda & Colan will answer & help
 Look out for links & comments in chat box
 #insidelocal
Q&A & Chat

6. Webinar Recording
Available Friday!!
Brightlocal.com/insidelocal
Localsearchforum.com/insidelocal-webinars

7. Stay in the Loop
 Follow-up email on Friday
 Link to webinar recording
 Link to slide deck
Slidedeck available right now!
 Slideshare.net/brightlocal

8. Local is awesome! Right?
Investment & interest in local continues to grow
Near ‘peak demand’ for local marketing services?
 Will interest/demand will start to fall?
 Are there any untapped corners of market?

9. What to expect in 2015
Will 2015 be any different to 2014?(or 2013)
Does local search space really change?
What changes do you expect or hope to see?

10. Google - Strategy
How & why is local so important to Google?
What is Google’s #1 objective with GMB?
Will more local businesses use paid-promotion?
Biggest threat to Google’s dominance?

11. Google – Local Results & Algorithm
Which forces drive changes in local product
Is Google right to pursue location-centric approach?
Will desktop search become irrelevant?
Should SEOs/SMBs focus attention more on mobile
When will we see a ‘paid pack-results’ scenario?

12. Google Challengers
What are Yahoo & Bing doing?!
Where is Apple headed & should care?

13. Is Local Search Getting Harder?
How do you stop yourself becoming distracted by
the vast array of marketing opportunities in local?
What’s the key to explaining local search to SMBs?
Are we losing the battle to educate SMBs?

14. The Data Ecosystem
Do you foresee an end to data cleanliness issues?
What changes will impact data ecosystem in 2015?
Will Foursquare find its place, or be bought?

15. Brands & Big Business in Local
Are big brands a threat to independent biz?
Do Big brands or indie’s spend more on local?
What challenges do big brands face in local?
What advantages do indies have vs. big brands?

16. Local Innovation
What locally-focused businesses, apps or
innovation are you most excited about?
Will mobile wallets impact typical local
businesses?

17. Q&A Time
Put your questions to the experts!...

18. Thanks to our Panelists!
Mike Blumenthal
Blumenthals.com
Adam Dorfman
Simpartners.com
Mike Ramsey
Niftymarketing.com

19. Thanks to Linda & Colan!
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

20. Upcoming Webinars
DATE TIME TITLE PANELISTS
Jan 28th 2pm EST / 11am PST Best Practices for Local Onsite
Optimization
Mary Bowling,
Matthew Hunt,
Mike Ramsey,
Gyi Tsakalakis
Feb 11th 2pm EST / 11am PST Powerful Content Creation
Ideas for Local Businesses
Don Campbell,
Greg Gifford,
Susan Hallam,
David Oremland
Feb 11th 2pm EST / 11am PST Advanced Keyword Strategies
for Local Search
Dev Basu,
Casey Meraz,
Gyi Tsakalakis
See More: Brightlocal.com/insidelocal

21. Best Practices for Local
Onsite Optimization
Matthew Hunt
Poweredbysearch.com
Mary Bowling
Marybowling.com
Mike Ramsey
Niftymarketing.com
Gyi Tsakalakis
Gyitsakalakis.com
February 28th 2pm EST / 11am PST
bit.ly/onsiteoptimization

22. Thanks for watching!