On May 27th we are hosting another InsideLocal expert webinar in conjunction with the Local Search Forum.
Expert Panelists:
- Andrew Shotland
- Joy Hawkins
Agile days chicago 2018 - how do you measure up?Angela Dugan
How many times have you been asked to deliver on metrics that did not make sense, that were counterproductive to the team’s effectiveness, or the organization’s effectiveness? Did those metrics seem impossible to collect? Often times, the metrics being collected are the ones that are easy, and focused on individual “productivity”. How do we collect data that drives continuous improvement and promotes an open and trust-filled environment. How does that change at scale?
When it comes to software delivery, lean and agile practices have clearly taken the lead. This session will take a look at the measures we can and should collect across teams and organizations. We’ll dig into metrics that are relevant, interesting, AND useful, and discuss some of the common traps.
The Top 8 Skills That Every Great SEO Professional Requires in Order to Succeed
Although there is no universal list of SEO abilities, there are a few things I look for in every candidate, based on their degree of expertise and position.
You can check my website https://www.sanjaydey.com. You can contact me deysanjay74@gmail.com for any SEO services or consultation
Best Practices for IT management: Investment‐based BudgetingDevOpsDays Baltimore
Or How to actually win the budget argument for the people you need.
Have you heard, "I'm going to need you to reduce your IT budget by 10% this year over last year" from an executive who didn't know the business impact of this request? Did your budget help you or hinder you in fighting him off?
Seven secrets of successful performance appraisals are discussed. The first secret is to acknowledge that appraisals have a bad reputation and to have an honest discussion about this. The second secret is to not mix appraisals with compensation decisions. The third secret is to make the appraisal process more fun by turning it into an event with activities like an ice cream social. The fourth secret is to dedicate a block of time solely for completing appraisals to ensure sufficient thought is given. The fifth secret is to not override employee input on appraisals. The sixth secret is to design the appraisal process and forms around an employee's specific goals and growth areas. The seventh secret is to use goal setting in conjunction with app
Fundamentals of email strategy - Suzy Carter-Kent and Rob Pellow, AdestraAdestra
Brands are increasingly looking for ways to innovate and increase engagement within the inbox and to make their emails beyond being functional. Rob and Suzy will discuss the importance of understanding whom you're talking to and why why you're talking to them, before working back through the possibilities and pitfalls of creating these exciting and interactive email experiences.
Parkinson’s UK joined Adestra just under a year ago. Since then, they have made incredible progress in enhancing their supporter experience using automation. Josh explained how they built a strategy and successfully launched welcome programs for new donors, developing their supporter journeys and transactional emails. Discover how they achieved this within a narrow time-frame and delivered on their objectives.
Small Steps can be Giant Leaps: 10 Ways to Enhance a VOC ProgramKara Findley
Advancing your Voice of Customer program may seem as daunting as putting a man on the moon, but making significant progress doesn’t have to be rocket science. Small steps in building program credibility, empowering employees, and engaging customers and can turn into giant leaps for increasing survey response rates, satisfying clients and driving insight-based action. Learn about the innovative yet simple ways ExactTarget’s award-winning Voice of Customer program has continued make strides.
This presentation debuted at Clarabridge Customer Connections (C3) in April 2013.
The document discusses five keys to selecting the right content management system (CMS) technology and service provider: 1) validation of business needs, 2) participation from all constituents, 3) thorough requirements gathering, 4) prioritization of needs, and 5) consideration of long-term vision. It emphasizes the importance of validating needs, getting input from all stakeholders, identifying requirements, focusing on priorities, and planning for the future. The document also provides contact information for the organization that authored it, Digital Clarity Group, for those seeking more resources on CMS selections.
Agile days chicago 2018 - how do you measure up?Angela Dugan
How many times have you been asked to deliver on metrics that did not make sense, that were counterproductive to the team’s effectiveness, or the organization’s effectiveness? Did those metrics seem impossible to collect? Often times, the metrics being collected are the ones that are easy, and focused on individual “productivity”. How do we collect data that drives continuous improvement and promotes an open and trust-filled environment. How does that change at scale?
When it comes to software delivery, lean and agile practices have clearly taken the lead. This session will take a look at the measures we can and should collect across teams and organizations. We’ll dig into metrics that are relevant, interesting, AND useful, and discuss some of the common traps.
The Top 8 Skills That Every Great SEO Professional Requires in Order to Succeed
Although there is no universal list of SEO abilities, there are a few things I look for in every candidate, based on their degree of expertise and position.
You can check my website https://www.sanjaydey.com. You can contact me deysanjay74@gmail.com for any SEO services or consultation
Best Practices for IT management: Investment‐based BudgetingDevOpsDays Baltimore
Or How to actually win the budget argument for the people you need.
Have you heard, "I'm going to need you to reduce your IT budget by 10% this year over last year" from an executive who didn't know the business impact of this request? Did your budget help you or hinder you in fighting him off?
Seven secrets of successful performance appraisals are discussed. The first secret is to acknowledge that appraisals have a bad reputation and to have an honest discussion about this. The second secret is to not mix appraisals with compensation decisions. The third secret is to make the appraisal process more fun by turning it into an event with activities like an ice cream social. The fourth secret is to dedicate a block of time solely for completing appraisals to ensure sufficient thought is given. The fifth secret is to not override employee input on appraisals. The sixth secret is to design the appraisal process and forms around an employee's specific goals and growth areas. The seventh secret is to use goal setting in conjunction with app
Fundamentals of email strategy - Suzy Carter-Kent and Rob Pellow, AdestraAdestra
Brands are increasingly looking for ways to innovate and increase engagement within the inbox and to make their emails beyond being functional. Rob and Suzy will discuss the importance of understanding whom you're talking to and why why you're talking to them, before working back through the possibilities and pitfalls of creating these exciting and interactive email experiences.
Parkinson’s UK joined Adestra just under a year ago. Since then, they have made incredible progress in enhancing their supporter experience using automation. Josh explained how they built a strategy and successfully launched welcome programs for new donors, developing their supporter journeys and transactional emails. Discover how they achieved this within a narrow time-frame and delivered on their objectives.
Small Steps can be Giant Leaps: 10 Ways to Enhance a VOC ProgramKara Findley
Advancing your Voice of Customer program may seem as daunting as putting a man on the moon, but making significant progress doesn’t have to be rocket science. Small steps in building program credibility, empowering employees, and engaging customers and can turn into giant leaps for increasing survey response rates, satisfying clients and driving insight-based action. Learn about the innovative yet simple ways ExactTarget’s award-winning Voice of Customer program has continued make strides.
This presentation debuted at Clarabridge Customer Connections (C3) in April 2013.
The document discusses five keys to selecting the right content management system (CMS) technology and service provider: 1) validation of business needs, 2) participation from all constituents, 3) thorough requirements gathering, 4) prioritization of needs, and 5) consideration of long-term vision. It emphasizes the importance of validating needs, getting input from all stakeholders, identifying requirements, focusing on priorities, and planning for the future. The document also provides contact information for the organization that authored it, Digital Clarity Group, for those seeking more resources on CMS selections.
The document discusses the importance of relationships in the financial services industry in Asia. It recommends focusing on the right accounts and staying informed of key updates. Using Sales Navigator can help financial services professionals grow their network 3.1 times faster by allowing them to build trust with prospects and customers through relationship building.
Listening, Analyzing and Managing Social MediaJamie Duklas
The document discusses listening to, analyzing, and managing social media traffic. It provides an overview of social media maturity curves and engagement strategies. It emphasizes developing goals, consistent monitoring of conversations, customizing responses, and measuring engagements and key performance indicators. The presentation encourages organizations to use social media software to track both reactive and proactive communications and engagements across multiple platforms.
Biddable World: How & Why To Become a Power Editor Power UserBen Harper
Power Editor is Facebook's bulk editing tool that allows marketers to more efficiently manage advertising campaigns. It provides advanced features like customizing bids, duplicating ads for testing, using tailored audiences, and extracting competitor data. The document outlines tips for using Power Editor like bidding strategies, bulk editing, advanced audiences, placement customization, and testing to optimize campaigns and reduce costs. Marketers are encouraged to start using Power Editor by creating test campaigns and learning from the results.
Why Google Hates Your Website - slides 11/13/13DemandWave
The document is a presentation by Mike Turner from Webmarketing123 on how to improve a website's search engine optimization (SEO). The presentation covers building an SEO foundation by researching keywords and setting link building goals. It also discusses on-page optimization of titles, descriptions and URLs. Mike Turner recommends implementing Google Analytics and Webmaster Tools to understand how "Google likes" a website. The presentation concludes with building links from sources like press releases, guest blogging and social media as part of a three-month link building strategy.
This document summarizes an influence coaching program for executives and business owners. The program aims to help leaders become more powerful influencers through focused conversations to examine their current leadership style and influence, and develop steps to accelerate their influence. The coaching process uses strategic sessions, stealth coaching for real-world situations, and supportive videos to expand on discussion topics and reinforce growth as an influencer.
My presentation from the Enterprise Data World 2013.
Data.com (a business unit of Salesforce.com) integrates crowd-sourced contact data matched to commercial D&B company data in Salesforce.com applications. Learn how Data.com addressed various data operations, data quality and data integration challenges managing a data asset of over 30 million contact and over 200 million company records.
This look behind the curtain of the Data.com operations will provide insights into the lessons learned managing a large scale, commercial contact and account database.
- Assessing and managing the data quality of contact data
- Cleaning data using algorithms, crowd-sourcing, data stewards and data services
- Best practices in matching various data sources (contact and account data)
- Implementing scalable and user friendly search features
- Integrating data cleansing features in a CRM application
The presentation about the implementation of the Kanban and Lean methods in the marketing processes. How to deliver marketing materials in a repeatable and predictable way?
7 reasons Business Intelligence Self-AssessmentRuud Hövelings
This document outlines 7 reasons why business intelligence self-assessment is crucial for organizational performance. It provides an overview of business intelligence self-assessment as a methodology to establish concrete proposals to improve an organization's business intelligence environment based on maturity perspectives and measurement. The self-assessment allows organizations to align their strategy with business intelligence, monitor progress towards goals, benchmark against others, and get clear proposals for improvement with only a 20 minute time commitment per participant.
Personalisation: Last Word Adestra Summit 2017Adestra
Personalisation drives customer loyalty and improved ROI, yet only 15% of marketers use it successfully. Bill explained how Last Word Media has overcome data challenges, used segmentation and tested personalized content to find out what works to improve their email ROI. His presentation was followed by an interactive session in which we challenged the audience to create a personalization strategy for a range of scenarios.
Watch This Free Webinar On-Demand: http://dg-r.co/2gB7GFR - Artificial Intelligence is Here–4 Stories that Prove the Power of Predictive
Get an inside look at how your peers are embracing next generation AI to drive revenue
This session will provide a real-world look at where progressive adopters of predictive tools have found big impact and help marketers prepare for the next generation of analytics and artificial intelligence tools emerging.
Specific areas that will be addressed through use case examples and best practices tips will include:
• The impact of inaccurate and incomplete data;
• The need for a singular source of truth;
• The keys to utilizing predictive signals across channels; and
• An inside look at how four of your peers drive revenue with AI.
This document outlines 5 lean tactics for organizations: 1) Include stakeholders early and often, 2) Talk to users, 3) Kill ego before it kills creativity, 4) Build a cross-functional team, and 5) Focus on outcomes rather than deliverables. It discusses each tactic in more detail with examples from the author's experience working in agencies and with clients. Background information is provided on the author's role helping medical device companies engage with doctors. Throughout, the importance of learning and continuous improvement is emphasized.
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?
Blake Pappas - Workshop : The Proven 8 Step Formula to Successful Content Mar...Autumn Quarantotto
The document outlines Blake Pappas' content marketing workshop on the proven 8-step formula. It includes an agenda for the workshop covering topics like content strategy, ideation, content development, distribution, and measurement. It also provides tips for developing personas, coming up with content ideas, creating different types of content, and optimizing existing pages. The overall workshop is aimed at teaching attendees how to successfully implement a comprehensive content marketing strategy.
Marketers are always looking to find the perfect day, time and frequency for their emails to maximize open rates. This presentation goes through the results of a few recent studies in these areas and also includes a case study on how the American Counseling Association optimized their email program. It was presented at the Association Media & Publishing Annual Meeting on June 26, 2018.
This document discusses a hypothetical campaign by McDonald's Canada to answer food-related questions submitted by the public. It provides guidance on developing a dashboard to measure the campaign's performance. Key points:
1) McDonald's is launching a campaign inviting the public to submit food questions, which it will answer on its website. Questions can be submitted on Twitter, Facebook, or the website.
2) Metrics like the number of questions, answers, video views, and social media mentions are identified to measure objectives like participation, consumption of answers, and sentiment.
3) The document guides developing a dashboard organizing these metrics into meaningful KPIs to analyze goals like participation, activated participation, consumption of answers, and reducing skepticism
Brack Leaberry (Letter of Recommendation JAY HILL) 1.6.2017Brack Leaberry
Brack Leaberry worked with the author for four years at GE Healthcare, bringing the author in to help with key customer accounts. The author admired Brack's tremendous energy, enthusiasm, and positive attitude in always working to best serve customers with a "can-do" spirit. When confronted with increasing cyber security concerns from US government customers, Brack proactively engaged stakeholders to thoroughly understand requirements and guide product teams to prepare technical solutions. The author also knows Brack as a consummate professional who always conducts himself with the highest integrity and respect.
The Search Engine Optimization Investment FinalNicholas Schurk
1. The document discusses the three pillars of search engine optimization (SEO): technical SEO, content strategy, and link building.
2. Technical SEO involves ensuring a website is built properly without issues like poor coding, confusing navigation, or inaccessible content.
3. Content strategy recommends using keyword research and targeting relevant questions to create content that serves users' needs and helps search engines understand a site's authority.
4. Link building, where backlinks are "votes" for a website, should be done through honest connections rather than manipulative tactics like buying links or spam that could get a site demoted.
This document discusses email marketing services from Amplior focused on B2B lead generation and sales. Some key points include building brand awareness, generating leads and appointments, driving immediate sales and increasing website traffic. Benefits mentioned are reduced time and effort, real-time messaging, credibility building, customer data segmentation, and reduced costs. The company's vision is to create innovative channels for generating business globally through quality service and customer focus. They offer a pay-as-you-grow engagement model and expertise in B2B prospecting through multi-channel strategies and targeted customer data.
Insidelocal Webinar - Local Search Ranking Factors Debate - November 2013Myles Anderson
With recent updates to the display of Google's local results & the algorithm which drives them, how does this alter the influence of certain local ranking factors?
- Does it put more emphasis on pure local signals like reviews & downplay on-site signals such as website authority?
In this webinar we ask 4 local search experts to share their opinions & observations, and debate the changing influence of local ranking factors.
Agenda:
1. Understanding Recent Display & Algo Changes
2. Debate & Compare Most Important Ranking Signals
3. SEO Strategy – New vs. Established Businesses
4. What the Future holds - predictions for 2014
Speakers:
1. Andrew Shotland (www.localseoguide.com)
2. Mike Ramsey (www.niftymarketing.com)
3. Phil Rozek (www.localvisibilitysystem.com)
4. Dev Basu (www.poweredbysearch.com)
How to increase your business with a strong marketing planBrian Bateman
The document provides guidance on developing a marketing plan for a small business. It recommends starting with sales projections by month and establishing a marketing budget. Key aspects to analyze include sales data like average transaction size and number of customers. The plan should define the target market and identify any problems or opportunities. Various promotion options are discussed, including prioritizing current customers through loyalty programs and seeking new customers via advertising, networking, and referrals. The marketing budget should be regularly reviewed and adjusted based on results to improve the plan over time.
Upcoming Webinar: Troubleshooting Local Ranking IssuesMyles Anderson
On December 10th, 2014 we were joined by 3 local search experts to troubleshoot Local ranking issues.
Expert Panelists: Mary Bowling, Gyi Tsakalakis & Dev Basu.
Here’s a preview of some of the issues up for discussion –
- Most common ranking issues
- Tips & tricks for auditing processes
- Identifying & tackling duplicate listings
- Examining local search penalties
- Impact of organic penalties on local
- And much MUCH more!
The document discusses the importance of relationships in the financial services industry in Asia. It recommends focusing on the right accounts and staying informed of key updates. Using Sales Navigator can help financial services professionals grow their network 3.1 times faster by allowing them to build trust with prospects and customers through relationship building.
Listening, Analyzing and Managing Social MediaJamie Duklas
The document discusses listening to, analyzing, and managing social media traffic. It provides an overview of social media maturity curves and engagement strategies. It emphasizes developing goals, consistent monitoring of conversations, customizing responses, and measuring engagements and key performance indicators. The presentation encourages organizations to use social media software to track both reactive and proactive communications and engagements across multiple platforms.
Biddable World: How & Why To Become a Power Editor Power UserBen Harper
Power Editor is Facebook's bulk editing tool that allows marketers to more efficiently manage advertising campaigns. It provides advanced features like customizing bids, duplicating ads for testing, using tailored audiences, and extracting competitor data. The document outlines tips for using Power Editor like bidding strategies, bulk editing, advanced audiences, placement customization, and testing to optimize campaigns and reduce costs. Marketers are encouraged to start using Power Editor by creating test campaigns and learning from the results.
Why Google Hates Your Website - slides 11/13/13DemandWave
The document is a presentation by Mike Turner from Webmarketing123 on how to improve a website's search engine optimization (SEO). The presentation covers building an SEO foundation by researching keywords and setting link building goals. It also discusses on-page optimization of titles, descriptions and URLs. Mike Turner recommends implementing Google Analytics and Webmaster Tools to understand how "Google likes" a website. The presentation concludes with building links from sources like press releases, guest blogging and social media as part of a three-month link building strategy.
This document summarizes an influence coaching program for executives and business owners. The program aims to help leaders become more powerful influencers through focused conversations to examine their current leadership style and influence, and develop steps to accelerate their influence. The coaching process uses strategic sessions, stealth coaching for real-world situations, and supportive videos to expand on discussion topics and reinforce growth as an influencer.
My presentation from the Enterprise Data World 2013.
Data.com (a business unit of Salesforce.com) integrates crowd-sourced contact data matched to commercial D&B company data in Salesforce.com applications. Learn how Data.com addressed various data operations, data quality and data integration challenges managing a data asset of over 30 million contact and over 200 million company records.
This look behind the curtain of the Data.com operations will provide insights into the lessons learned managing a large scale, commercial contact and account database.
- Assessing and managing the data quality of contact data
- Cleaning data using algorithms, crowd-sourcing, data stewards and data services
- Best practices in matching various data sources (contact and account data)
- Implementing scalable and user friendly search features
- Integrating data cleansing features in a CRM application
The presentation about the implementation of the Kanban and Lean methods in the marketing processes. How to deliver marketing materials in a repeatable and predictable way?
7 reasons Business Intelligence Self-AssessmentRuud Hövelings
This document outlines 7 reasons why business intelligence self-assessment is crucial for organizational performance. It provides an overview of business intelligence self-assessment as a methodology to establish concrete proposals to improve an organization's business intelligence environment based on maturity perspectives and measurement. The self-assessment allows organizations to align their strategy with business intelligence, monitor progress towards goals, benchmark against others, and get clear proposals for improvement with only a 20 minute time commitment per participant.
Personalisation: Last Word Adestra Summit 2017Adestra
Personalisation drives customer loyalty and improved ROI, yet only 15% of marketers use it successfully. Bill explained how Last Word Media has overcome data challenges, used segmentation and tested personalized content to find out what works to improve their email ROI. His presentation was followed by an interactive session in which we challenged the audience to create a personalization strategy for a range of scenarios.
Watch This Free Webinar On-Demand: http://dg-r.co/2gB7GFR - Artificial Intelligence is Here–4 Stories that Prove the Power of Predictive
Get an inside look at how your peers are embracing next generation AI to drive revenue
This session will provide a real-world look at where progressive adopters of predictive tools have found big impact and help marketers prepare for the next generation of analytics and artificial intelligence tools emerging.
Specific areas that will be addressed through use case examples and best practices tips will include:
• The impact of inaccurate and incomplete data;
• The need for a singular source of truth;
• The keys to utilizing predictive signals across channels; and
• An inside look at how four of your peers drive revenue with AI.
This document outlines 5 lean tactics for organizations: 1) Include stakeholders early and often, 2) Talk to users, 3) Kill ego before it kills creativity, 4) Build a cross-functional team, and 5) Focus on outcomes rather than deliverables. It discusses each tactic in more detail with examples from the author's experience working in agencies and with clients. Background information is provided on the author's role helping medical device companies engage with doctors. Throughout, the importance of learning and continuous improvement is emphasized.
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?
Blake Pappas - Workshop : The Proven 8 Step Formula to Successful Content Mar...Autumn Quarantotto
The document outlines Blake Pappas' content marketing workshop on the proven 8-step formula. It includes an agenda for the workshop covering topics like content strategy, ideation, content development, distribution, and measurement. It also provides tips for developing personas, coming up with content ideas, creating different types of content, and optimizing existing pages. The overall workshop is aimed at teaching attendees how to successfully implement a comprehensive content marketing strategy.
Marketers are always looking to find the perfect day, time and frequency for their emails to maximize open rates. This presentation goes through the results of a few recent studies in these areas and also includes a case study on how the American Counseling Association optimized their email program. It was presented at the Association Media & Publishing Annual Meeting on June 26, 2018.
This document discusses a hypothetical campaign by McDonald's Canada to answer food-related questions submitted by the public. It provides guidance on developing a dashboard to measure the campaign's performance. Key points:
1) McDonald's is launching a campaign inviting the public to submit food questions, which it will answer on its website. Questions can be submitted on Twitter, Facebook, or the website.
2) Metrics like the number of questions, answers, video views, and social media mentions are identified to measure objectives like participation, consumption of answers, and sentiment.
3) The document guides developing a dashboard organizing these metrics into meaningful KPIs to analyze goals like participation, activated participation, consumption of answers, and reducing skepticism
Brack Leaberry (Letter of Recommendation JAY HILL) 1.6.2017Brack Leaberry
Brack Leaberry worked with the author for four years at GE Healthcare, bringing the author in to help with key customer accounts. The author admired Brack's tremendous energy, enthusiasm, and positive attitude in always working to best serve customers with a "can-do" spirit. When confronted with increasing cyber security concerns from US government customers, Brack proactively engaged stakeholders to thoroughly understand requirements and guide product teams to prepare technical solutions. The author also knows Brack as a consummate professional who always conducts himself with the highest integrity and respect.
The Search Engine Optimization Investment FinalNicholas Schurk
1. The document discusses the three pillars of search engine optimization (SEO): technical SEO, content strategy, and link building.
2. Technical SEO involves ensuring a website is built properly without issues like poor coding, confusing navigation, or inaccessible content.
3. Content strategy recommends using keyword research and targeting relevant questions to create content that serves users' needs and helps search engines understand a site's authority.
4. Link building, where backlinks are "votes" for a website, should be done through honest connections rather than manipulative tactics like buying links or spam that could get a site demoted.
This document discusses email marketing services from Amplior focused on B2B lead generation and sales. Some key points include building brand awareness, generating leads and appointments, driving immediate sales and increasing website traffic. Benefits mentioned are reduced time and effort, real-time messaging, credibility building, customer data segmentation, and reduced costs. The company's vision is to create innovative channels for generating business globally through quality service and customer focus. They offer a pay-as-you-grow engagement model and expertise in B2B prospecting through multi-channel strategies and targeted customer data.
Insidelocal Webinar - Local Search Ranking Factors Debate - November 2013Myles Anderson
With recent updates to the display of Google's local results & the algorithm which drives them, how does this alter the influence of certain local ranking factors?
- Does it put more emphasis on pure local signals like reviews & downplay on-site signals such as website authority?
In this webinar we ask 4 local search experts to share their opinions & observations, and debate the changing influence of local ranking factors.
Agenda:
1. Understanding Recent Display & Algo Changes
2. Debate & Compare Most Important Ranking Signals
3. SEO Strategy – New vs. Established Businesses
4. What the Future holds - predictions for 2014
Speakers:
1. Andrew Shotland (www.localseoguide.com)
2. Mike Ramsey (www.niftymarketing.com)
3. Phil Rozek (www.localvisibilitysystem.com)
4. Dev Basu (www.poweredbysearch.com)
How to increase your business with a strong marketing planBrian Bateman
The document provides guidance on developing a marketing plan for a small business. It recommends starting with sales projections by month and establishing a marketing budget. Key aspects to analyze include sales data like average transaction size and number of customers. The plan should define the target market and identify any problems or opportunities. Various promotion options are discussed, including prioritizing current customers through loyalty programs and seeking new customers via advertising, networking, and referrals. The marketing budget should be regularly reviewed and adjusted based on results to improve the plan over time.
Upcoming Webinar: Troubleshooting Local Ranking IssuesMyles Anderson
On December 10th, 2014 we were joined by 3 local search experts to troubleshoot Local ranking issues.
Expert Panelists: Mary Bowling, Gyi Tsakalakis & Dev Basu.
Here’s a preview of some of the issues up for discussion –
- Most common ranking issues
- Tips & tricks for auditing processes
- Identifying & tackling duplicate listings
- Examining local search penalties
- Impact of organic penalties on local
- And much MUCH more!
InsideLocal Webinar: Advanced Keyword Strategies for Local SearchMyles Anderson
This document summarizes an advanced keyword strategies webinar that took place on February 25th 2015. It introduces the panelists and hosts, provides an agenda of topics to be covered including keyword planning processes, data sources and tools, intent and conversion of keywords, and the influence of location on strategies. The document also outlines polls to be conducted during the webinar and includes information on upcoming related webinars.
InsideLocal Webinar: Advanced Google+ OptimizationMyles Anderson
On December 3rd, 2014 we were joined by 4 local search experts to discuss advanced optimization tips for Google+ Local.
Here’s a preview of some of the issues our experts will discuss –
- Category selection & ranking
- Landing page selection & impact
- Creative methods for boosting conversion
- Managing behavioural signals
- Advanced competitor analysis
- Hidden gems, game changers, and MUCH more!
How to Rapidly Build Your Dream Law Practice Using Social MediaThomas Reidy
Discover the answers to 4 critical questions that will bring you a steady stream of qualified referrals:
1) Why is using “social media” the most cost effective way to build your practice?
2) Where are the clients urgently looking for your services online?
3) How do you position yourself as a highly visible, local legal authority?
4) What is the best way to build your website client conversions?
How to-prioritize-in-seo-for-the-greatest-business-impactabhishek845210
The document discusses prioritizing SEO initiatives for greatest business impact. It recommends evaluating SEO opportunities to identify initiatives with the highest potential ROI. Key initiatives discussed are page rank improvement and SEO opportunity evaluation. For page rank improvement, it recommends benchmarking competitor pages, identifying parameter gaps, and forecasting rank changes. For opportunity evaluation, it recommends comprehensive keyword research, organizing keywords into themes, identifying difficulty and opportunity size to prioritize themes. The overall aim is to identify initiatives with the largest traffic and business value.
Facetime With an SEO Expert - slides 7/16/13DemandWave
This document summarizes a webinar on SEO best practices hosted by Mike Turner from the company Webmarketing123. The webinar covered conducting an SEO audit, selecting keywords, creating optimized content, leveraging social media for SEO, and measuring SEO return on investment. It provided an overview of the company's services, which include SEO, paid search, website design, and custom analytics. The webinar agenda also included a discussion of search marketing trends, how the purchase process has changed, and a demonstration of site analysis tools. Attendees were invited to register for an upcoming webinar on raising their SEO IQ and to schedule a free SEO consultation.
I prepared this presentation as an assignment, I would like to share this with all as it might help you as a reference. It is focused on an entrepreneurship idea that you could implement. Hope this will help you!
A powerpoint presentation of business plan on seo consultancy firm. It comprises of business model, busniness plan, seo current packages, market analysis, competitor, analysis, seo services, social media marketing.
Linking Your SEO Efforts to Business OutcomesAllison Fabella
The document discusses the evolution of search engine optimization (SEO) and how to integrate SEO into a business for success. It covers how search engines and SEO techniques have changed over time, from basic keyword stuffing to focusing on quality content, links, and site structure. The document recommends involving all stakeholders during website development to properly plan for SEO. It also provides an overview of important SEO tools and resources for businesses.
InsideLocal - Optimization for Service Area Businesses - December 2013Myles Anderson
In this webinar we explore the main issues which Service Area Businesses (SABs) face with local search and how these can be overcome.
SABs often struggle to gain prominence in local search due to their lack of a physical location, or their reluctance to promote their location. Google+ comes up short when catering to the needs of SABs so just what can they do to gain traction in local SERPs and start winning new customers?
Webinar presenters:
We are joined by 2 people who have all (well most!) of the answers!
Matthew Hunt runs successful Toronto-based local consultancy Small Business Online Coach and handles search marketing for many SABs across a number of different sectors. Matt is a highly knowledgeable & engaging speaker and is a regular commentator on industry developments. He also contributes to the annual Local Search Ranking Factors Survey.
Thomas Ballantyne is Marketing Director of Bulwark Pest Control, a highly successful Pest Control business operating in 13 metropolitan areas across the US. Thomas has over 8 years experience of marketing an SAB business and is a regular speaker at search events and a contributor to the Local Ranking Factors Survey.
Agenda:
- Key Issues Facing SABs in Local Search
- Google+/Places Optimization (for SABs)
- Citation Tactics & Opportunities (for SABs)
- Review Generating Tactics (for SABs)
- On-Site Optimization, Content & Landing Page Strategy (for SABs)
Speakers:
- Matthew Hunt - Search Engine Marketing Expert - www.smallbusinessonlinecoach.com
- Thomas Ballantyne - Marketing Director - www.bulwarkpestcontrol.com
Keep a Pulse: Turning Data into Relationship Insights and (Automated) ActionTALiNT Partners
Sinéad Daly, Regional Manager for UK & Ireland, Bullhorn
- Are you working harder OR smarter? The technology and subsequent data at our fingertips creates boundless opportunities and valuable insights if harnessed properly
- However, with endless requests from clients, candidates, and internal employees, it’s difficult to slow down to evaluate, set strategy and execute. In this session
-We will share tips on leveraging the data from your ATS and CRM to drive (and potentially automate) activity to increase both efficiency and results.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
In this webinar Milestone’s experts Ritika Chugh, Sr. Director – Product and R&D, and Tushar Prabhu, Director of SEO, discussed top tips to leverage the power of FAQs to drive engagement and traffic to your digital assets. They briefly reviewed why answers are the key to driving your prospects forward on their journey. Customers seek answers in search engines, on your website, and from their network, and you want to be the source of those answers to maintain engagement across the journey. Investing in answers will pay off attractively, but doing so successfully means you have to understand what they are asking and their intent.
This webinar covered the following:
- Source and curate questions
- Organize questions and answers like content
- Mark up FAQs with schemas
- Engage and convert customers
- Learn how to evaluate your FAQs
- Track and report FAQ performance
How to Think Product Analytics in PM Interviews by Amazon Sr PMProduct School
Main takeaways:
- Knowing what metrics to measure and how to measure them are key skills for a Product Manager. Interviewers are always going to gauge this aspect.
- How should we think about setting Product Metrics for every situation? How should we think about measuring these?
- What are the strengths and limitations of A/B testing. When can you use it and when should you rely on other methods? What are the different methods for measuring metrics and when to employ those.
Guide to Local Marketing: 5 Surefire Ways to Stand OutSurefire Local
Magnify Your Online Presence & Reach More Local Customers
As a local business, you have a good understanding of your market. To help you get an equally good understanding of how to reach potential customers online, we’ve put together the ultimate local marketing workshop. Join us for 30 minutes and discover 5 key strategies to maximize your business’s online presence and make your business stand out in local search results.
Some of the things you’ll learn during this workshop are:
- The latest search behavior trends and how customers find you online
- How to promote your local business with the most effective strategies that bring in high quality customers
- Local SEO strategies to use to improve your Google's search results
Similar to InsideLocal Webinar: Best Tactics to help you Rank Outside your Local Area (20)
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...Myles Anderson
Discover what trends will help you rank higher in local search results. At the SMX West 2017 conference, Sherry Bonelli from BrightLocal discussed five trends that will shape the future of Local Search.
Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...Myles Anderson
Myles Anderson, Founder of local SEO reporting business 'BrightLocal', gave a presentation in Inboundcon 2016 on how to grow & leverage your online reputation to drive click & calls to local, physical businesses online.
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016Myles Anderson
On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search.
Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.
InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...Myles Anderson
On June 17th we hosted the final webinar in the current InsideLocal series!
In conjunction with the Local Search Forum, on ‘Data for Success’, we looked closely at the specific metrics which allow us to make accurate & successful decisions to aid local search marketing campaigns.
InsideLocal Webinar: Making Reviews & Reputation Work for Local BusinessesMyles Anderson
On Wednesday April 29th we were joined by three industry experts to discuss how to make Reviews & Reputation Work for Local Businesses.
Online reviews affect the visibility of a local business, it’s potential to stand out from any competitors, and of course to convert customers. Management of a business’s online reputation an essential part of any local SEO strategy.
In this InsideLocal webinar we’ll discuss why reviews are so critical, and ask our expert panel to provide some great tips & takeaways for managing a local business review strategy.
Expert Panelists:
- Thomas Ballantyne
- Phil Rozek
- Aaron Weiche
- Don Campbell
About InsideLocal Webinar Series
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
InsideLocal: Social strategies that really generate new customersMyles Anderson
This document contains the agenda and slides from a webinar titled "Social Strategies that Really Generate New Customers". The webinar featured a panel of experts discussing how social media can deliver new customers for local businesses. The agenda covered topics like the true value of social media, choosing the right platforms and content, and delivering new customers through social strategies. It provided housekeeping details like how to ask questions and included polls to gauge participants' social media experiences and successes.
InsideLocal: Social strategies that really generate new customersMyles Anderson
This document summarizes a webinar on social strategies that generate new customers for local businesses. The webinar featured panelists from various social media and local marketing companies and was hosted by Brightlocal.com. It covered topics like the true value of social media, choosing the right content and platforms, and delivering new customers through social strategies. The webinar included polls of attendees and provided resources in the chat. Upcoming webinars on related topics like reviews and reputation, mobile search, and ranking outside your local area were also promoted.
InsideLocal Webinar: Alternative Citation Strategies DebatedMyles Anderson
This document summarizes an online webinar about advanced citation strategies. It lists the panelists and hosts, which include professionals from sites like Whitespark.ca and Poweredbysearch.com. The webinar covered topics like guiding principles for citation building, best practices for citation clean up, and the pros and cons of aggregator vs manual submission. It provided information on participating via Q&A, links in the chat, and upcoming webinar topics on social strategies and reviews/reputation.
Powerful content creation ideas for local businessesMyles Anderson
On February 12th we were joined by 4 expert panelists to discuss Powerful Content Creation Ideas for Local Businesses.
The InsideLocal expert webinar series returns with a focus on content, specifically for local or multi-location businesses.
It’s no secret that content is important for local search – but how should local businesses leverage it for success?
InsideLocal Webinar: Powerful Content Creation Ideas for Local BusinessesMyles Anderson
On February 12th we were joined by 4 expert panelists to discuss Powerful Content Creation Ideas for Local Businesses.
The InsideLocal expert webinar series returns with a focus on content, specifically for local or multi-location businesses.
It’s no secret that content is important for local search – but how should local businesses leverage it for success?
InsideLocal Webinar: State of Local Search in 2015Myles Anderson
This document summarizes a webinar on state of local search in 2015. The webinar featured panelists from local search companies and discussed topics like why local search is growing, expectations for 2015, Google's local search strategy and algorithm, competitors to Google, challenges for small businesses, and innovations in the local search space. The webinar provided a Q&A for attendees and information on accessing the recording. Upcoming webinars were also promoted on best practices for local optimization and content creation for local businesses.
Local ranking factors - David Mihm InsideLocal presentationMyles Anderson
David Mihm was a panelist on the InsideLocal webinar: "Local Ranking Factors discussed". David presented these slides to talk about the 2014 update to the Ranking Factors survey.
The original InsideLocal webinar Slide Deck can be found here:
http://www.slideshare.net/brightlocal/local-search-ranking-factors
On November 19th, 2014 we were joined by 3 local search experts to debate the most important factors that influence local search results.
Here’s a preview of some of the issues our experts discussed:
- Latest developments in Google’s local algo
- Organic signals vs pure-local signals
- Citations – balancing Quantity with Quality
- What to obsess about and what not!
- The rise of ‘Behavioural’ factors & how to influence
- and much MUCH more
At the start of the presentation, David Mihm presented the following short presentation on the 2014 Local Search Ranking Factors:
http://www.slideshare.net/brightlocal/local-ranking-factors-david-mihm-insidelocal-presentation
Expert Panelists:
David Mihm
David is a highly regarded local search expert & Director of Local Search Strategy at Moz.com. Prior to this, David ran getlisted.org. In addition to being a founding member of LocalU, David is also the curator of the widely consulted Local Search Ranking Factors Survey – which has obvious relevance for this webinar! Follow David on Twitter & G+.
Andrew Shotland
As a former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he provides clients with SEO and SEM consulting services. Andrew also joined us on the last webinar, and we’re delighted to have him back as his knowledge of local search can’t be rivalled by many. Follow Andrew on Twitter & G+.
Matthew Hunt
Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses. Follow Matthew on Twitter & G+.
About the webinar:
Host & Chat Support:
Myles Anderson (BrightLocal.com)
Linda Buquet (Localsearchforum.com)
Colan Nielsen (Imprezziomarketing.com)
Date: November 19th, 2014 (60 minute duration)
About InsideLocal Webinar Series:
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
On November 12th, 2014 we were joined by 3 of the brightest brains in Local Search to review & debate the impact of the Pigeon update.
Launched in July 2014, the Pigeon update aimed to provide more accurate local search results that are tied closer to traditional organic search ranking signals and more tightly geo-targeted around the searcher’s location. The impact has been widespread and varied – with some businesses and whole industries negatively affected.
Expert Panelists:
Mike Blumenthal:
Mike is one of the best known figures in the industry and an avid fan of local search; a subject which he writes about on his blog Understanding Google Places & Local Search. Mike’s blog was ranked as the no. 1 local search blog in our poll at the end of last year. Follow Mike on Twitter & G+.
Andrew Shotland:
A former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he expertly provides clients with SEO and SEM consulting services. Andrew was part of the recent ‘Deconstructing Pigeon Panel’ at SMX & has written numerous articles on the update, including most recently this. Follow Andrew on Twitter & G+.
Joy Hawkins:
Joy is Marketing Director at Imprezzio; an online marketing company that currently works with over 1,300 small businesses in the United States and Canada. On top of this, Joy has been a Google Top Contributor since February 2013 and has been working with small businesses in the Online Marketing industry since 2006. Follow Joy on Twitter & G+.
About the Webinar:
Presenter & Chat Support:
Myles Anderson (BrightLocal.com)
Linda Buquet (Localsearchforum.com)
Colan Nielsen (Imprezziomarketing.com)
Date & Time:
November 12th, 2014
60 minute duration
Webinar Topics:
- What are headline changes that Pigeon has bought about?
- Which ranking factors have gained & lost impact since Pigeon update?
- Which businesses are the biggest winners & losers post Pigeon?
- Location & proximity have become more significant – How does this impact local businesses?
- A lot of spam has crept into local pack results since Pigeon – Why has this happened?
-The display of results has also changed – Why did so many 7 packs become 3 packs?
- What does the pigeon update tell us about how Google looks at local search?
- How can businesses future-proof themselves against major updates?
About InsideLocal Webinar Series:
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Myles Anderson
This document summarizes a webinar on reviews and reputation management for local businesses. The webinar covered:
1. Evidence that online reviews have a strong influence on consumer trust and purchasing decisions, with over 70% of consumers saying positive reviews make them trust a business more.
2. Strategies for managing Google reviews, including understanding Google's guidelines to avoid filtered reviews, responding to negative reviews, and ways to get missing reviews republished.
3. The importance of diversity in reviews across multiple sites to help rankings, provide backup if one site filters reviews, and access customers using different sites. Easy ways to get reviews include focusing on paths of least resistance for customers and review sites.
4
Insidelocal - Enhanced Citation optimization for Local Search Greatness - Sep...Myles Anderson
Citations are an essential part of any local search strategy and they're increasing in importance.
In the 2013 Local Search Ranking Factors Study, Citation factors fill 3 of the top 6 slots for the most influential local ranking factors.
But researching, building & optimizing citations remains a confusing process for many SEOs. What should you tackle first? How important is cleaning up citations vs. building new citations? etc…
In this webinar we examine why citations are so important, how to create a highly effective citation strategy and advanced tips to optimize citations to dominate search results for your clients.
Insidelocal - Effective Sales Strategies for Local Agencies - 08142013Myles Anderson
This document outlines an agenda and slides from a webinar titled "Effective Sales Strategies for Local Agencies". The webinar covered data from a local SEO survey, prospecting, pitching, and closing. It included polls of attendees on their sales experiences and challenges. Presenters discussed tips for each stage of the sales process based on survey findings. Attendees were encouraged to ask questions on a forum and informed about upcoming webinars.
Insidelocal - Advanced Onsite Local SEO Techniques - July 31st 2013Myles Anderson
This webinar covered advanced onsite local SEO techniques for both single location and multi-location businesses. For single location businesses, the presentation focused on optimizing title tags, meta descriptions, headlines, content, schema markup and reviews. For multi-location businesses, topics included keyword research, URL structures, using local landing pages with Google Places listings, optimizing titles and descriptions for each location, and ensuring proper schema markup and reviews for locations. The webinar provided examples and best practices for implementing these advanced onsite optimization techniques to improve local SEO and rankings.
This document summarizes a webinar on local search optimization. It discusses updates to Google Places including a new dashboard and local carousel. It also covers Google+ business page updates and optimization tips for Apple Maps listings. Speakers provided insights on the state of local search and opportunities for businesses. Attendees were encouraged to engage customers on Google+ and ensure complete, accurate listings on Google and Apple Maps for local visibility.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
3. Hosts & Help
Myles Anderson
Brightlocal.com
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com
4. Recent Google Results Shake-up
Managing Clients & Setting Right Expectations
How does Google set ‘Ranking Radius’
Tactics for Ranking Outside Local Area
Tactics for Service Area Businesses
Agenda / Topics
5. Use ‘Question’ box to pose Q&As
Links & resources in Chat box
Webinar is being recorded
Slidedeck on Slideshare.net
Round-up Email on Friday
Hashtag = #insidelocal
House keeping…
20. Thanks to our Panelists!
Andrew Shotland
Localseoguide.com
Joy Hawkins
Imprezziomarketing.com
21. Thanks to Linda & Colan!
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com
22. Data For Success - Using the Right Metrics
to Deliver Successful Local Marketing
Bill Hartzer
Globerunner.com
Dana DiTomaso
Kickpoint.ca
Wesley Young
Thelsa.org
June 17th 2pm EDT / 11am PDT
bit.ly/data-for-success