Dana Zezzo from Pro Towels Etc. discusses using social media for promotional products businesses. She outlines 5 key discussion points: accessibility through being where customers are online; using social media to understand customers better and find new connections; content like photos and articles to engage customers; allocating time like 30-60 minutes daily for touches; and tracking ROI. Zezzo emphasizes using social media to build brands through transparency and staying in front of customers.

1. Presenter: Dana R. Zezzo ProTowels Etc. Social Media for Promotional Products Professionals 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo

2. Event Hashtag #GCPPA

3. Are you looking for this? REALLY?

4. My 5 Key Discussion points of Social Media Accessibility Brand – Business vs Individual Content Time Tracking ROI

5. Stay in front of customers & prospects Know your customers better Identify unknown connections Find new customers! Create Community Branding Educate Fun Benefit From Social Networking

6. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level. TIP – TAG !

7. Accessibility! Be where your customers are! Remember the Cliché: Success comes from being in the right place at the right time.

8. Do you know where your customers are today? The Ultimate Rolodex?

9. EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??

10. EVOLUTION OF THE BUSINESS CARD

11. Brand Business VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR BRAND!

12. Add Personality and Humanness your Brand

13. New Economy = Transparency

14. POST • Events • Videos • Discussions • Photos • Blog Articles • Press Releases Content

15. Content Example TRASA Golf Outing – people love pics!

16. Content Tip: Balance

17. BALANCE POSTS & CONTENT

21. Understanding the SM “Shout Out” Take a genuine interest in your members and their business. Compliment – understand generational or demographic views! Proper use of hyperlinks.

22. Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?

23. Daily Touches The BIG Question Time? Social Media 30 – 60 minutes a day!

24. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES

25. TRACKING ROI ROI or ROR?

26. This will improve your Google ranking If Nothing Else …

27. What is your Social Media Strategy? Brand? (Consistent) Posts? (Message) Connections Network Google analytics Goal? # of fans, followers or friends… Comment streams…. Traffic or indirect sales…

28. Do not over sell Understand Post Volume Be relevant & transparent Live as if your mom is watching Remember if you are mixing Don’t play games Don’t drink and post Have fun! Rules To Follow On All Sites

29. Recap – what should I be doing after I leave this workshop? Profiles Rolodex Touches Building Network Post (Balance) Watch / Listen Join or Create Groups or Events Conversations Connecting w/ Customers Practicing Accessibility!

30. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]