The document outlines a webinar discussing common issues affecting local rankings, including duplicate listings and penalties. It features experts sharing insights on troubleshooting methods, an audit process, and answering audience questions. Additionally, it provides details on upcoming webinars and encourages participation through polls.

1. Troubleshooting Local Ranking
Issues
December 10th 2014

2. Meet The Panellists
Mary Bowling
Marybowling.com
Gyi Tsakalakis
Gyitsakalakis.com
Dev Basu
Poweredbysearch.com

3. Hosts & Help
Myles Anderson
Brightlocal.com
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

4. Topics/Questions
 Common Ranking Issues
 Audit Process
 Duplicate Listings
 Penalties
 Local Penalties
 Organic Penalties
 Final Questions

5. Q&A & Chat
 Use ‘Question’ box to pose Q&As
 Linda & Colan will answer & help
 Some questions will be put to panellists
 Look out for links & comments in chat box
 #insidelocal

6. Webinar Recording
Available Friday!!
Brightlocal.com/insidelocal
Localsearchforum.com/insidelocal-webinars

7. Stay in the Loop
 Slidedeck available right now!
 Slideshare.net/brightlocal
 Follow-up email on Friday
 Link to webinar recording
 Link to slide deck

8. Polls Running
 3 polls running during webinar
 Sample of 1,000 marketers/SEOs/SMBs
 Understand how YOU see these issues
 Results shared at the end

9. Common Ranking Issues
Most common problems that impact local
ranking?
How do you distinguish between a business
that is poorly optimized vs. one that has an
actual penalty?
What common misunderstandings do business
owners have about ‘Ranking Issues’? (e.g.
impact of location)

10. 1st Poll
Q. What are the 2 most common
ranking issues that you come across?
VOTE NOW

11. Ranking Auditing Process
Do you have a structured audit ?
How important is having a re-usable process?
What is the first step you take in an audit?
How long does a typical audit take?
How much do you involve client in the audit?

12. Duplicate Listings
Why are duplicate G+ listings such a problem?
What are ‘hidden G+ dupes’ & why so problematic?
What steps to locate duplicate G+ listings?
How do you resolve or fix dupe listings?
Added complications of Practitioner listings & dupes

13. 2nd Poll
Q. What percentage of your customers
have/had duplicate Google+ listings?
VOTE NOW

14. Penalties – Local & Organic
How do you tell if a penalty is a Local or Organic
Penalty?
Which type of penalty is harder to resolve?
Do other engines have same penalty punishments?

15. Local Penalties
Most common GMB guideline violations?
What steps do you take to rectify them?
How long does it take to see rankings climb?
Can a local penalty impact organic rankings?

16. North Poll
Q. What percentage of your customers
have suffered a local penalty?
VOTE NOW

17. Organic Penalties
Most common causes of organic penalties?
Do organic penalties always impact local
rankings too?
How long does it take to see rankings climb?

18. Final Questions
What do you consider to be your hidden gem
idea that you think is underused or not known
to many other SEOs?
Which single piece of optimization work do you
think moves the ranking needle the most?

19. Q&A Time
Put your questions to the experts!...

20. Poll Results

21. Poll Results:
What are the 2 most common ranking issues
that you come across?

22. Poll Results:
What percentage of your customers have/had
duplicate Google+ listings?

23. Poll Results:
What percentage of your customers have
suffered a local penalty?

24. Thanks to our Panelists!
Mary Bowling
Marybowling.com
Gyi Tsakalakis
Gyitsakalakis.com
Dev Basu
Poweredbysearch.com

25. Thanks to Linda & Colan!
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

26. Upcoming Webinars
DATE TIME TITLE PANELISTS
Jan 14th 2pm EST / 11am PST State of Local Search in 2015 Mike Blumenthal,
Mike Ramsey,
Adam Dorfman
Jan 28th 2pm EST / 11am PST Best Practices for Local Onsite
Optimization
Mary Bowling,
Matthew Hunt,
Mike Ramsey,
Gyi Tsakalakis
Feb 11th 2pm EST / 11am PST Powerful Content Creation
Ideas for Local Businesses
Don Campbell,
Greg Gifford,
Susan Hallam,
David Oremland
See More: Brightlocal.com/insidelocal

27. State of Local Search in 2015
Mike Ramsey
Niftymarketing.com
Mike Blumenthal
Blumenthals.com
Adam Dorfman
Simpartners.com
January 14th 2pm EST / 11am PST
bit.ly/stateofsearch15

28. Merry Christmas! &
Happy New Year!

29. Thanks for watching!