Scott Childress, Executive Director of Smile Savvy, provides stats for online reviews along with tips for dentists and dental practices who want to build their positive reviews.
Note: Raw presentation slides without notes.
Purchase the webinar here: http://www.multifamilyinsiders.com/craigslist
Download the slides here: http://www.multifamilyinsiders.com/apartment-forms/file/120-craigslist-masters-class
Selling to seniors & web design for seniorsTom Wilson
The findings contained in this white paper are based 5 years of research and usability testing with boomer and senior customers of The CareGiver Partnership.
It also includes information from published articles where learning is based on quantified research rather than opinion.
Lastly, it includes an excerpt from Adriane Berg’s A Cane Miracle: A Parable on Selling To The Older Adult.
This white paper is focused on the following:
Web design and user interface for an ecommerce site (versus an information only site). A number of principles apply to either however. Designing an ecommerce site is orders of magnitude more challenging than an information only site.
A site targeted to the 50+ market - boomers and seniors. They possess the following differences versus younger individuals as it relates to eCommerce website design:
Less familiarity with the internet including how to navigate, jargon, pointers, browsers, hyperlinks, hover-overs, web search logic, etc.
Diminished eyesight
More skepticism of using a credit card on line, especially with a company they are not familiar with.
Purchase the webinar here: http://www.multifamilyinsiders.com/craigslist
Download the slides here: http://www.multifamilyinsiders.com/apartment-forms/file/120-craigslist-masters-class
Selling to seniors & web design for seniorsTom Wilson
The findings contained in this white paper are based 5 years of research and usability testing with boomer and senior customers of The CareGiver Partnership.
It also includes information from published articles where learning is based on quantified research rather than opinion.
Lastly, it includes an excerpt from Adriane Berg’s A Cane Miracle: A Parable on Selling To The Older Adult.
This white paper is focused on the following:
Web design and user interface for an ecommerce site (versus an information only site). A number of principles apply to either however. Designing an ecommerce site is orders of magnitude more challenging than an information only site.
A site targeted to the 50+ market - boomers and seniors. They possess the following differences versus younger individuals as it relates to eCommerce website design:
Less familiarity with the internet including how to navigate, jargon, pointers, browsers, hyperlinks, hover-overs, web search logic, etc.
Diminished eyesight
More skepticism of using a credit card on line, especially with a company they are not familiar with.
A User Experience Approach to CRO - Managing Director at Amber Light,
Jeremy Swinfen Green approaches the topic from a slightly different angle, taking us through the user experience covering; aligning conversion with UX, business goals, the three legs of the UX stool and how the cookie law affects CRO.
Does the thought of running a website scare you? Find out what types of businesses absolutely need a website. Learn how to quickly get a website up and running. And finally get tips on how your website can increase sales.
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
YouTube is the third most visited site on the Internet and for little to no cost you can turn this free site into a successful marketing tool for your business. Users view, comment, share, educate themselves and embed millions of videos a day. Learn what makes YouTube work for business and 5 must-have tips to ensure your YouTube strategy is successful.
Landing Page Optimization: Advanced Concepts and Real Examples
The slide deck from the presentation I did for the August 2013 WSI Global Convention in Toronto. The first few slides feature my top tips for landing page design, but the bulk of the slides are a critique of different Landing Pages that were submitted to me by other Internet Consultants prior to the convention. Some of these were very well done, others…not so much. The vast majority (even the poor ones) have some redeeming factors.
The best way to learn…is by example!
Doing business today in a challenging global economic environment require that you have a powerful online presence. Having a website is important even if you are a small business, it will allow you hook your customers.
Getting found online among many competitors by your potential customers is important. More and more people are now using the internet to search for services and products that they will like to buy, and if they don't see you online you will lose money.
Discover how creating a robust online presence can help boost your sales in this short and powerful presentation
Technology Talks - mapping the user journey and buyer persona marketingSarah Pooley
Understanding the touchpoints between you and your potential customers is crucial to competitive advantage. One way to do so is mapping user journeys and defining buyer personas
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
A User Experience Approach to CRO - Managing Director at Amber Light,
Jeremy Swinfen Green approaches the topic from a slightly different angle, taking us through the user experience covering; aligning conversion with UX, business goals, the three legs of the UX stool and how the cookie law affects CRO.
Does the thought of running a website scare you? Find out what types of businesses absolutely need a website. Learn how to quickly get a website up and running. And finally get tips on how your website can increase sales.
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
YouTube is the third most visited site on the Internet and for little to no cost you can turn this free site into a successful marketing tool for your business. Users view, comment, share, educate themselves and embed millions of videos a day. Learn what makes YouTube work for business and 5 must-have tips to ensure your YouTube strategy is successful.
Landing Page Optimization: Advanced Concepts and Real Examples
The slide deck from the presentation I did for the August 2013 WSI Global Convention in Toronto. The first few slides feature my top tips for landing page design, but the bulk of the slides are a critique of different Landing Pages that were submitted to me by other Internet Consultants prior to the convention. Some of these were very well done, others…not so much. The vast majority (even the poor ones) have some redeeming factors.
The best way to learn…is by example!
Doing business today in a challenging global economic environment require that you have a powerful online presence. Having a website is important even if you are a small business, it will allow you hook your customers.
Getting found online among many competitors by your potential customers is important. More and more people are now using the internet to search for services and products that they will like to buy, and if they don't see you online you will lose money.
Discover how creating a robust online presence can help boost your sales in this short and powerful presentation
Technology Talks - mapping the user journey and buyer persona marketingSarah Pooley
Understanding the touchpoints between you and your potential customers is crucial to competitive advantage. One way to do so is mapping user journeys and defining buyer personas
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
Technology Talks - mapping the user journey and buyer persona marketingSarah Pooley
Understanding all the touchpoints between your customers both offline and online is key now to gaining competitive advantage across all industries. Learn how you can avoid lost revenue by actively mapping the highs and lows of interaction between your organisation and potential customers.
Driving Online Sales - Craig Sullivan, The future of the online marketplace 2...Invest Northern Ireland
Craig Sullivan,Group Customer Experience Manager, Belron
Craig is Group Customer Experience Manager at Belron (Autoglass) looking after 35 international websites using optimisation, web analytics and customer insight techniques to drive engagement and conversion. Craig has over 14 years of experience in the Industry and in the past has worked on projects for high street names such as LOVEFiLM,International, John Lewis Partnership and Waitrose.
10 Steps to Manage Your Online Ratings #RDJ2016Surefire Local
Speakers Bill Owens, President of Owens Construction and Shashi Bellamkonda, CMO of Surefire Social share their presentation of a talk they gave at the 2016 Remodeling Show on how remodelers can manage their online reputation in terms of the importance of reviews, acquiring more reviews, and responding to reviews you receive (both 5-stars and 1-stars).
Produced by Multifamily Insiders: http://www.multifamilyinsiders.com
Every single apartment community has experienced a negative review on ApartmentRatings.com, on Yelp, or even on their own Fan Page. This webinar explains how to properly react to negative posts to diffuse the situation, show prospects you care about your residents, and to use that feedback to improve your business.
Reviews often get ignored, but considering that 93% of Millennials check them prior to making a purchase decision, can you really afford to? In this presentation we discuss how to get more reviews, how to respond to reviews, and some metrics you might want to use for reporting.
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
When you're just starting out, it's tough to know what forms of marketing are going to give you the most bang for your buck. This presentation covers the essential elements of Internet marketing for the new dentist.
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
Similar to Positive Review Building And Reputation Protection for Dentists (20)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
25. They want to know
if they will like you
and your practice.
• Online Reviews are now the first impression of your
“practice personality”.
• A few random, negative reviews won’t harm you…but
several negative reviews about the same topic will.
26. How can I build relationships
in my community -
to drive more positive reviews?
31. Work best in smaller
markets, but with
some creativity you
can generate valuable
links and mentions.
Newsworthy
Stories
32. Some are free, many
are paid, all require a
little leg work…but
they're worth it.
“Best of”
Lists
33. Point your audience to
the best in your
community. Generate
inbound traffic,
shares, etc.
Use your
blog as a
community
resource
34. How can I optimize my website
for a positive patient experience?
35. 48%
of internet users
said that if a site
didn’t work well on
their smartphones,
it made them feel
like the company
didn’t care about
their business.
39. Look at your website
assuming visitors will
never see it
anywhere other than
a smartphone.
• Is there enough info to
make a “purchase”
decision?
• Does it present the
image you want?
• Is it simply “good
enough”.
41. Use Mobile-
Friendly Forms
• Make certain your
forms look good (and
work) on all devices.
• .PDF printouts are not
“mobile friendly”
• Fill them out yourself.
Understand the
patient experience.
42. Replace your
stock photos.
• Use kids you know
• Take photos in your
community
• Use landmarks
• Take photos inside
and outside of your
practice.
• Use pictures that
wouldn’t make sense
on anyone else’s
website.
44. Add Driving
Directions
• Even if your practice is
easy to find.
• Use street numbers,
names, landmarks, other
business names
• Consider alternative
names for areas.
• Get hyper-local.
46. Consider
language
accessibility.
Is your staff bi-lingual?
Prominently display this
on your website.
Consider adding bi-
lingual forms to your
site.
Many browsers include
language support.
Make certain your
English pages are being
translated properly.
50. Walk through the patient
experience - from
Google search to post-
visit. What is it like to
visit your practice?
Be a Visionary:
See What Your
Patients See.
51. Ask your staff, read
reviews, listen to your
patients.
Be OPEN: Listen to
criticism and
advice.
52. If something (or someone)
isn’t working out -
change it.
Be HUmble:
Don’t be afraid to
admit that you
don’t know
everything.
53. A happy staff creates
happy patients. Build
time into your schedule
for team building and
fun.
Have fun with your TEAM:
Take time relax and unwind together.
63. SSL
SSL (Secure Sockets Layer)
is the standard security
technology for establishing
an encrypted link between a
web server and a browser.
This link ensures that all
data passed between the
web server and browsers
remain private and integral.
64. Encrypted Email
• Choose a system that is
easy to use for the recipient.
• Generally, only one
encrypted email is needed
for each practice.
All ePHI should be
sent through secure,
HIPAA-compliant
encrypted email.
66. Protect your
Practice
Make certain your virus
protection is active and
up to date.
Have backup protocols
in place and followed.
Train your staff on basic
email security.
From malicious
email attacks
67. Your weakest link is
simply human error.
Most “hacking”
is low tech.
69. Attachments
Beware of “spoofing”, emails
coming from people you
know.
If you didn't request it- it
probably isn’t real.
Go old-school, if in doubt call.
Don’t open any
attachment you
aren’t expecting.
70.
71. • Check for spelling and grammar errors.
• Hover over links to see where it truly goes.
• Be wary of urgent emails that say things like “Account Suspension” or
“Respond now of Lose Your Account”.
• Log in to bank accounts and sensitive websites manually - don’t click
a link to do so.
• Don’t open attachments you aren’t expecting.
Spot a malicious email:
74. How can I overcome key
obstacles to building reviews?
75.
76. A business directory is
an online list of
businesses within a
particular niche, location
or category. One way
local businesses can get
found by online
searchers is through
inclusion in business
directories.
Local Search
Directories?
80. Google My
Business
• GMB visually dominates
the top half of local search
results.
• Top 3 listings can see a
217% increase in request
for driving directions.
• 56% of local businesses
have not claimed their
GMB listing.
86. No one goes to
social media to
LIKE a business.
Use pictures
Let people know YOU
Showcase your staff
Let people “in the club”
Use social media to
build relationships.
91. Yelp
• More popular in certain
locations than others.
• important because it feeds
reviews into Apple Maps,
Bing Places, Yahoo & YP
• The most frustrating
website on the internet
92. Yelp
• Ads play a prominent role on
Yelp.
• Ranking appears to be
based on an algorithm that
looks at three primary
factors:
• Overall quantity and
quality of reviews.
• Review score compared to
number of reviews
• Number of reviews.
95. Yelp
1. Avoid flooding Yelp with
reviews.
2. Don’t request reviews
from your practice wifi.
3. Target Yelp users with
signage, emails or
messages to friends on
Yelp.
4. Slow, consistent asks.
Getting past
the troll.
97. Apple
Maps
• Apple maps receives
70% more map traffic
than Google Maps.
• Reviews are pulled from
Yelp.
• mapsconnect.apple.com
98. Apple
Maps
• Verify listing
• Fill out listing as much as
possible
• Verify that map pin is in
the correct place.
• Changes generally take
3-5 days for verification.
99.
100. Examine Trouble Spots
Common Complaints:
•Staff friendliness
•Dentist “bedside manner”
•Billing issues
•Wait time
•Second opinions
•Policies
104. Examine Trouble Spots
Pretend you’re a patient.
•Scheduling an appointment.
•Completing paperwork.
•What is a visit like?
•How friendly is your staff?
•What hurdles are you putting up?
107. Don’t worry…
you don’t
have to beg.
• Use phrases such as,
“We would love to have
your feedback” or,
“Your thoughts are so
important to us.”
• If you target your
“cheerleaders”, they
want to give you praise
anyway.
• Your patients expect it.
108. Use
signage
• Consider review cards
with your website
address.
• Have “Tell us how we’re
doing…” signs in the
waiting area.
• Busy check-out areas
are not always best.
109. Be Careful
With Review
Incentives.
• Incentivizing reviews
may violate FTC rules.
• You definitely do not
want to incentive Yelp
reviews.
• POST-review incentives
are best. Send a note
with a small gift and ask
if they would also leave
a review on another
website.
111. Ask for Reviews:
Get a system…
and use it.
• Almost all systems will
work…but none of this
is “set it and forget it”.
• If you have Review Pro,
see if it connects to
your current
appointment or patient
management system.
• If you use another
system make sure it
primarily sends people
to Google, Yelp or
Facebook.
124. Ask for
Reviews.
• Be on the lookout for
smiles!
• Parents of previous
patients might be
asked for “feedback”
while they wait or
before treatment.
• Dentists often feel
awkward asking for
reviews. Just like with
payment - choose
someone else.
125. Can you
use a tablet
or kiosk?
• Do NOT have patients
leave reviews directly
on your kiosk.
• DO use a tablet to
make it easier to send
review requests.
• If patients regularly
post reviews in-office,
you may want to turn off
your public wifi.
128. Always
respond to
positive
reviews.
• Keep your responses
varied.
• Be “vaguely specific” -
don’t violate HIPAA.
• Try to naturally add
keywords into your
responses.
• Put someone in charge
of this.
132. Responding
to reviews
can be tricky.
• Never reveal any
information that isn’t
already given in the
review.
• Avoid confirming or
commenting on
specific treatments.
• Some reviews
shouldn’t be
responded to.
133.
134. Respond to Feedback
When you get a Negative Review:
• Don’t freak out.
• Don’t respond immediately.
• Evaluate the situation. (Can this
person be reasoned with? Is there any
chance to turn this around?)
• Sometimes…no response will work.
135. Responses to Negative Reviews Should:
• Brief (Don’t write a book)
• Generic, non-specific to the patient
• Conciliatory (Not apologetic)
• Written with the public in mind
• Seek to take conversation OFF-line
• Work towards satisfaction (if possible)
• Never disclose ANY additional information.
• Respond like a person, not a business
148. In 2018 “the internet of
things” will continue to
experience extreme
growth and its adoption
into our daily lives will
be solidified.
Top trends…
Tech moves
faster than our
adoption of it.
149. Voice Search
1. Apple just released
HomePod.
2. “Semantic” search is far
more common than it ever
has been.
3. Your online presence needs
to move towards meeting
those needs.
Products such as
Amazon Echo & Apps
like Siri have made
voice search common.
150. Voice Search
• Begin rephrasing your
dental topics and blog posts
as FAQ’s - direct answers to
common questions.
• Lower the reading level of
your website even further.
www.webpagefx.com/tools/
read-able
How can you
prepare?
151. Voice Search
• Be mobile-optimized.
• Be localized.
• Have a strong local-search
presence.
• Prepare for more difficulty in
reaching patients outside of
your immediate area.
How can you
prepare?
152. Chat Grows
We’ve already seen the
adoption of text appointment
confirmations.
Facebook Messenger has been
working hard on strategies to
get you to use it more.
Two-way messaging will
become even more common in
2018.
Prepare for
more texts &
messages.