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The Sweet Spot - Webit2011 Sofia Bulgaria

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The Socializers
The Socializers

Presenting on The Sweet Spot at Webit2011 in Sofia, Bulgaria. Nathaniel Hansen of The Socializers

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Finding your Sweet Spot Why it takes Technology AND People to succeed in the Social Web Nathaniel Hansen Eleftherios Hatziioannou
What does a customer, marketer and CEO have in common? Challenges, Innovation, Creativity Self- Actualization Prestige, Status Ego (esteem) Love, Acceptance Social (Belonging) Physical Safety, Economic Security Safety/Security Water, Food, Sleep… Survival Maslow’s Hierarchy of Needs
What is it that people love doing?
What`s Facebook got to do with it?
How does this impact Marketing and Communications?
What happened to my TARGET GROUP?
How can I use social media for my business? Sales/ R&D Production Marketing Service Open (Mass Social Customer Innovation Customization Commerce/ Service 2.0 Community Prosumer) Group Buying
How can we become a SOCIAL BUSINESS? Sales/Marke R&D Production ting Service Open (Mass Social Customer Innovation Customization Commerce/ Service 2.0 Community Prosumer) Group Buying
How can we become a SOCIAL BUSINESS?
Is it just another campaign?
How can we get there? WIN LEARN/ ADAPT ENTER/ BUILD ACT YOUR STRATEGY LISTEN
How can I listen and identify warm leads?
How can I use social intel to build my STRATEGY?
Which tools can we use to get things done?
Why is it important to LEARN/ADAPT?
What does it take to be a leader in the social web?
Which new roles have emerged?
WTF is a SOCIAL MEDIA MANAGER? R&D Prospects PR Customers Marketing Social Media Key Influencers Sales Manager HR Stakeholders Legal Competitors PM
Lessons learned #1: Knowledge
Lesson learned #2: Simplicity. The name of your CEO Google Search I’m Feeling Lucky
Lesson learned #3: Not about the MONEY.
Lesson learned #4: CONNECTIONS.
“One machine can do the work of 50 ordinary men. No machine can do the work of one extraordinary man.” ~Elbert Hubbard
Nathaniel Hansen Eleftherios Hatziioannou

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The Sweet Spot - Webit2011 Sofia Bulgaria

  • 1. Finding your Sweet Spot Why it takes Technology AND People to succeed in the Social Web Nathaniel Hansen Eleftherios Hatziioannou
  • 2. What does a customer, marketer and CEO have in common? Challenges, Innovation, Creativity Self- Actualization Prestige, Status Ego (esteem) Love, Acceptance Social (Belonging) Physical Safety, Economic Security Safety/Security Water, Food, Sleep… Survival Maslow’s Hierarchy of Needs
  • 3. What is it that people love doing?
  • 5. How does this impact Marketing and Communications?
  • 6. What happened to my TARGET GROUP?
  • 7. How can I use social media for my business? Sales/ R&D Production Marketing Service Open (Mass Social Customer Innovation Customization Commerce/ Service 2.0 Community Prosumer) Group Buying
  • 8. How can we become a SOCIAL BUSINESS? Sales/Marke R&D Production ting Service Open (Mass Social Customer Innovation Customization Commerce/ Service 2.0 Community Prosumer) Group Buying
  • 9. How can we become a SOCIAL BUSINESS?
  • 10. Is it just another campaign?
  • 11. How can we get there? WIN LEARN/ ADAPT ENTER/ BUILD ACT YOUR STRATEGY LISTEN
  • 12. How can I listen and identify warm leads?
  • 13. How can I use social intel to build my STRATEGY?
  • 14. Which tools can we use to get things done?
  • 15. Why is it important to LEARN/ADAPT?
  • 16. What does it take to be a leader in the social web?
  • 17. Which new roles have emerged?
  • 18. WTF is a SOCIAL MEDIA MANAGER? R&D Prospects PR Customers Marketing Social Media Key Influencers Sales Manager HR Stakeholders Legal Competitors PM
  • 19. Lessons learned #1: Knowledge
  • 20. Lesson learned #2: Simplicity. The name of your CEO Google Search I’m Feeling Lucky
  • 21. Lesson learned #3: Not about the MONEY.
  • 22. Lesson learned #4: CONNECTIONS.
  • 23. “One machine can do the work of 50 ordinary men. No machine can do the work of one extraordinary man.” ~Elbert Hubbard