The document provides guidance on how to effectively podcast as a communication tool. It discusses that podcasting allows one to communicate with niche markets worldwide and create an engaged community around a passion. It emphasizes that a podcast should not be viewed as a strategy on its own, but should be integrated into an overall strategic plan. The document then outlines elements of an effective strategic plan, including defining target audiences, objectives, engagement strategies, and appropriate technologies. It also provides tips on finding your voice as a podcaster and setting up basic podcasting equipment and infrastructure.
Selfish Accessibility: WordCamp Toronto 2014Adrian Roselli
We can all pretend that we’re helping others by making web sites accessible, but we are really making the web better for our future selves. Learn some fundamentals of web accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive into ARIA, but more of an overall primer for those who aren’t sure where to start nor how it helps them.
http://www.museotech.net
Have a High-Impact, Low-Budget Website Now!
March 2, 2011
All museums need a website but not all museums have the big budget to hire IT staff or design companies. Fortunately, it is easier than ever to create low-budget, high-impact participatory websites that will allow you to engage, inform, educate and enrich your constituents. This hands-on workshop introduces you to “best of breed” tools and resources allowing you to create a Web presence that will put you on the map. Learn about hosting, design tools and the new Web 2.0 applications that will allow you to expand your Web reach. Instructors: Jim Angus, Senior Facilitator, NASA Engineering Network, Jet Propulsion Laboratory. Registration Fee: $10. We recommend bringing your own laptop but a limited number of computers will be available for early bird registrants. Transportation not included. Located 0.2 miles from the Hilton Pasadena at the Pasadena Public Library, Central Library Branch, 285 East Walnut Street, Pasadena, CA 91101.
Selfish Accessibility: WordCamp Toronto 2014Adrian Roselli
We can all pretend that we’re helping others by making web sites accessible, but we are really making the web better for our future selves. Learn some fundamentals of web accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive into ARIA, but more of an overall primer for those who aren’t sure where to start nor how it helps them.
http://www.museotech.net
Have a High-Impact, Low-Budget Website Now!
March 2, 2011
All museums need a website but not all museums have the big budget to hire IT staff or design companies. Fortunately, it is easier than ever to create low-budget, high-impact participatory websites that will allow you to engage, inform, educate and enrich your constituents. This hands-on workshop introduces you to “best of breed” tools and resources allowing you to create a Web presence that will put you on the map. Learn about hosting, design tools and the new Web 2.0 applications that will allow you to expand your Web reach. Instructors: Jim Angus, Senior Facilitator, NASA Engineering Network, Jet Propulsion Laboratory. Registration Fee: $10. We recommend bringing your own laptop but a limited number of computers will be available for early bird registrants. Transportation not included. Located 0.2 miles from the Hilton Pasadena at the Pasadena Public Library, Central Library Branch, 285 East Walnut Street, Pasadena, CA 91101.
Why go social? Reasons to implement a social media strategy for a personal brand or business given at Social Media Day of the NW Women's Conference, March, 2012. For more information, visit www.heidi-miller.com
Social CRM: Managing online relationshipsHeidi Miller
Half-day boot camp for social media management: engaging in online relationships, choosing Facebook personal profile vs page, Twitter profile and conventions
This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.
Presentatie Ggz-delfland april '13 over E-health & GGZVincent Everts
Wat staat de GGZ te wachten de komende jaren behalve bezuinigen? Hoe gaan ze om met mobiel, big data, zelfwerkzaamheid etc. Hierbij laat ik een aantal voorbeelden zien.
Why go social? Reasons to implement a social media strategy for a personal brand or business given at Social Media Day of the NW Women's Conference, March, 2012. For more information, visit www.heidi-miller.com
Social CRM: Managing online relationshipsHeidi Miller
Half-day boot camp for social media management: engaging in online relationships, choosing Facebook personal profile vs page, Twitter profile and conventions
This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.
Presentatie Ggz-delfland april '13 over E-health & GGZVincent Everts
Wat staat de GGZ te wachten de komende jaren behalve bezuinigen? Hoe gaan ze om met mobiel, big data, zelfwerkzaamheid etc. Hierbij laat ik een aantal voorbeelden zien.
The cornerstone of UX, user interface design presents unique, user-centric challenges, exposing exciting opportunities to produce cohesive and engaging interactive experiences. Covering mobile-specific UI principles, practical implementation and rule breaking, Fred Spencer will share with you how the Titanium platform can make it easy to meaningfully improve user experience and exceed user expectations.
Located in the greater Boston area, Fred is an Appcelerator senior application architect and digital media instructor at the Rhode Island School of Design, Continuing Education.
Session highlights include:
- Simple design techniques that add consistency, subtly and nuance
- Balancing user expectations during asynchronous tasks
- Connect with animation and sound
- Risks and rewards of going fully custom
- Resources that extend and inspire
Best practices for managing online relationships, including overall strategy and specific best practices for engaging via Facebook profiles and Pages and on Twitter. Originally presented at Wappow's Search and Social Revelations, Dec. 21, 2010
From the social media panel at US Women in Nuclear conference on using social media for career growth. Follow up: how to set up a Google Alert, is here: http://bit.ly/cgn0Hi
10 Social Media Things to Try in 10 MinutesHeidi Miller
This presentation is geared at the social media newbies who want to try social media but don't know where to begin and don't have a month to spend developing a strategy. This is toe-in-the-water, how-to, just get comfy--for those who are paralyzed at the idea of taking a month to develop a strategy
2. Heidi Miller Media
Social Media Wrangler
www.heidi-miller.com
http://heidimiller.libsyn.com
http://smbseattle.libsyn.com
@heidimiller
http://profile.to/heidimiller/
http://www.linkedin.com/in/heidimiller
Wednesday, April 13, 2011
3. Podcasting:
internet-delivered
audio
• Series of digital media files
• Audio or video
• Released episodically
• Delivered via feed/RSS
Wednesday, April 13, 2011
4. Why listen to a podcast?
Who listens to podcasts?
What is the nature of the space?
Wednesday, April 13, 2011
6. “… speaking in a real voice, and by
engaging people rather than delivering
messages to them.”
--Cluetrain Manifesto
Wednesday, April 13, 2011
7. Advantages of podcasting
• Communicate with niche
market worldwide
• Not limited by constraints of
radio
• Work the know, like, trust with
regular familiarity
• Create engaged community
around your passion
Wednesday, April 13, 2011
8. Podcast does NOT =
strategy
• A podcast is a tool, not a strategy
• Integrate with overall strategy
• Integrate into campaign
Wednesday, April 13, 2011
9. POST Strategy plan
• People
• Objectives
• Strategies
• Technology
Wednesday, April 13, 2011
10. POST Strategy plan
• People
✦ Who are the people you’re trying to reach?
✦ Who is the ideal customer?
✦ Where do they work?
✦ Where do they play?
✦ What do they want?
✦ Are they involved in social media? Where?
Wednesday, April 13, 2011
11. POST Strategy plan
• Objectives
✦ What are your objectives?
✦ Who do you want to listen?
✦ What do you want them to do?
✦ How do you want to engage with them?
✦ Do you want to join, influence or create a
community?
Wednesday, April 13, 2011
12. POST Strategy plan
• Strategies
✦ Which communities already exist?
✦ Where is the best place to listen first?
✦ How do we participate in existing
communities?
✦ Which organizations have engaged
communities we could partner with?
✦ What content and tone would those
communities value and enjoy?
✦ What do the influencers value? How can
we engage with them?
Wednesday, April 13, 2011
13. POST Strategy plan
• Technology
✦ Which technology should be used to
implement?
✦ LinkedIn?
✦ Facebook?
✦ Twitter?
✦ Software/hardware
Wednesday, April 13, 2011
14. SWOT Analysis
Strengths Weaknesses
• What do you have going for you? • What might hold you back?
• Team • Lack of expertise
• Passion • Experience
• Expertise • Restrictions
• Experience • Competition
Opportunities Threats
• What is beyond your control
• How can you be different?
• How can you be unique? that might affect your success?
• The economy
• Competition
Wednesday, April 13, 2011
16. Market reseach:
Listen to podcasts
• Who is in your field?
• Which topics are covered
already?
• Which hosts do you like?
• Which formats do you prefer?
Wednesday, April 13, 2011
29. FIVE THINGS
1. Something to say
Wednesday, April 13, 2011
30. FIVE THINGS
1. Something to say
2. Microphone
Wednesday, April 13, 2011
31. FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
Wednesday, April 13, 2011
32. FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
4. Place to store files
Wednesday, April 13, 2011
33. FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
4. Place to store files
5. Community participation
Wednesday, April 13, 2011
63. Podcast Directories
Apple iTunes http://www.apple.com/itunes
Podcast Alley http://podcastalley.com
Podcast Pickle http://www.podcastpickle.com
Yahoo http://podcasts.yahoo.com
Wednesday, April 13, 2011
64. Podcast Networks
Association of Music Podcasters
http://www.musicpodcasting.org
Podcaster News Network
http://www.podcasternews.com
BluBrry http://www.blubrry.com
Odeo http://www.odeo.com
Podshow http://www.podshow.com
Wednesday, April 13, 2011
65. www.escapepod.org
www.playingforkeepsnovel.com
Wednesday, April 13, 2011
66. www.escapepod.org
www.playingforkeepsnovel.com
Wednesday, April 13, 2011
67. Heidi Miller Media
Social Media Wrangler
www.heidi-miller.com
http://heidimiller.libsyn.com
http://smbseattle.libsyn.com
@heidimiller
http://profile.to/heidimiller/
http://www.linkedin.com/in/heidimiller
Wednesday, April 13, 2011