SlideShare a Scribd company logo
1 of 31
That Inspired & Educated Us On SlideShare This Year.

www.93south.net | @BostonDave
WHAT IS CONTENT MARKETING?
Content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire, and engage a
clearly defined and understood target audience
– with the objective of driving profitable
customer action.
- Content Marketing Institute

Source: What is content marketing on the Content Marketing Institute
CONTENT MARKETING IS HERE TO STAY

Average
used by
B2B
marketers

on Content
Marketing Tactics

of B2B Marketers now
use content marketing
More leads generated
for companies that blog
than those
who do not.

vs $373
for outbound
marketing

Sourced from: Exact Target 50 Awesome Content Marketing Stats
In 2013, the practice of
content marketing fully came
of age with an explosion of
both the good & the bad (see
slide 6). Now over 27M pieces
of content are shared daily.*

*AOL and Nielsen

In no particular order, here is
only a small sampling of the
top presentations that I pulled
from my bookmarks
throughout the year. Enjoy!
TopRank Online
Marketing
@LeeOdden
Velocity Partners
@VelocityTweets
HubSpot
@_RyanBrown_
@NewsCred
SAP
@BrennerMichael

Click to view his Best 25
Slideshare Presentations
of 2013
Kapost
@tobymurdock
TopRank Online
Marketing
@LeeOdden
VAYNERMEDIA
@garyvee
CONVICE&CONVERT
@jaybaer
@jcolman
HubSpot
@jessicameher

HubSpot
@mvolpe
@jcolman
@kanter

@willcoley
DEMANDGEN
@demandgendave
Kapost
@tobymurdock
DocuSign
@meisenberg
Marketo
@dayroth
@hubspot
Kapost
@noyesjesse
@cmicontent
@NewsCred
Siege Media for
MOZ Webinar
@rosshudgens
Velocity Partners
@VelocityTweets
MOZ
@randfish
@cmicontent
@bostondave

www.93south.net

www.davidlaubner.com

Corrections, Mistakes. Missed Presentations? Please let me know at the following link.

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