Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter basics and measurement

10,973 views

Published on

Twitter best practices and measurement. First presented 9-18-10 at The Creative Connection Event Smart Bar. #tcce10

Published in: Business

Twitter basics and measurement

  1. Twitter Best Practices Heidi Miller Media Creative Connections Minneapolis, MN Sept 16-19, 2010 Heidi Miller www.heidi-miller.com @heidimiller www.profile.to/heidimiller
  2. What is Twitter? @heidimiller
  3. What is Twitter? Social Instant Messaging @heidimiller
  4. Two-way conversations @heidimiller
  5. Two-way conversations @heidimiller
  6. Who are you trying to reach and why? @heidimiller
  7. How do you build great online relationships with Twitter? @heidimiller
  8. @heidimiller
  9. Be personal Be generous @heidimiller
  10. Be personal Be generous •Self-expression •Reach out •Respond personally •Share your ideas •Give credit, give links, give a hand Liz Strauss •Be passionate, funny, human http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/ @heidimiller
  11. Be personal Be generous • Giving back is the new black • “The public should feel included in almost everything you share” • Engage with others on topics they bring up Brian Solis • Pay it forward Brian Solis • Reflect your personal brand http://www.briansolis.com/2009/02/finding-tweet-spot-top-tips-for.html @heidimiller
  12. Setup best practices @heidimiller
  13. Setup best practices Handle: Descriptive, shortest version of your real name @heidimiller
  14. Setup best practices List your real name, even when Twittering for a brand Handle: Descriptive, shortest version of your real name @heidimiller
  15. Setup best practices @heidimiller
  16. Setup best practices Link to your website @heidimiller
  17. Setup best practices Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller
  18. Setup best practices Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller
  19. Setup best practices Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller
  20. Setup best practices Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller
  21. Whom to follow?
  22. Twitter Directories • www.wefollow.com • www.twellow.com • www.justtweetit.com @heidimiller
  23. Twitter Directories Search for keywords Follow influencers Follow those of interest @heidimiller
  24. Twitter Directories Search for keywords Follow influencers Follow those of interest @heidimiller
  25. Twitter Directories Search for keywords Follow influencers Follow those of interest @heidimiller
  26. Twitter Directories Search for keywords Follow influencers Follow those of interest @heidimiller
  27. How do you get followers? @heidimiller
  28. @heidimiller
  29. Be personal Be generous @heidimiller
  30. Be interesting Be curious Respond promptly Be honest Be Be human @heidimiller
  31. What do you talk about? @heidimiller
  32. What is your brand? @heidimiller
  33. What will help your followers? @heidimiller
  34. Answer the questions @heidimiller
  35. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller
  36. Answer the questions @heidimiller
  37. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller
  38. Share and discover news on what’s happening, topics and trends @heidimiller
  39. Share and discover news on what’s happening, topics and trends @heidimiller
  40. The most useful Tweets are @heidimiller
  41. What to Tweet? links to interesting stuff @heidimiller
  42. What to Tweet? links to interesting stuff @heidimiller
  43. Link shorteners http://is.gd.com http://tinyurl.com http://adjix.com http://bit.ly (has tracking) http://snurl.com @heidimiller
  44. What to Tweet? links to videos @heidimiller
  45. What to Tweet? links to videos @heidimiller
  46. What to Tweet? links to your posts @heidimiller
  47. What to Tweet? links to your posts General rule: promote others’ content 8x as often as your own @heidimiller
  48. What to Tweet? questions @heidimiller
  49. What to Tweet? questions @heidimiller
  50. What to Tweet? where you’re going @heidimiller
  51. What to Tweet? where you’re going @heidimiller
  52. What to Tweet? breaking news @heidimiller
  53. What to Tweet? breaking news @heidimiller
  54. What to Tweet? customer service updates @heidimiller
  55. What to Tweet? customer service updates @heidimiller
  56. What to Tweet? something you thought was funny @heidimiller
  57. What to Tweet? something you thought was funny @heidimiller
  58. Answer the questions @heidimiller
  59. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller
  60. Answer the questions @heidimiller
  61. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller
  62. Which is more interesting? @heidimiller
  63. Which is more interesting? eating oatmeal fighting off zombies @heidimiller
  64. Twitter conventions @heidimiller
  65. Hashtags #sxsw Keyword or #macworldexpo #blogher10 term that #chic2geek #smbsea describes an #bcs10 item (metadata) @heidimiller
  66. Hashtags #sxsw Keyword or #macworldexpo #blogher10 term that #chic2geek #smbsea describes an #bcs10 item (metadata) @heidimiller
  67. Hashtags #sxsw Keyword or #macworldexpo #blogher10 term that #chic2geek #smbsea describes an #bcs10 item (metadata) @heidimiller
  68. Hashtags #sxsw Keyword or #macworldexpo #blogher10 term that #chic2geek #smbsea describes an #bcs10 item (metadata) @heidimiller
  69. Mentions @heidimiller
  70. Mentions @heidimiller
  71. Mentions @heidimiller
  72. The Power of the ReTweet @heidimiller
  73. @heidimiller
  74. Be personal Be generous @heidimiller
  75. Rules of the ReTweet • Read the linked article • Give credit to original poster • Add a hashtag • Add a commentary • Shorten if necessary
  76. Rules of the ReTweet • Read the linked article • Give credit to original poster • Add a hashtag • Add a commentary • Shorten if necessary
  77. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
  78. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
  79. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
  80. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
  81. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
  82. How to save time? @heidimiller
  83. Favorite Twitter apps www.hootsuite.com www.seesmic.com www.tweetdeck.com www.twhirl.org www.tweetie.com @heidimiller
  84. Cross-posting www.twitterfeed.com feed your blog posts to Twitter feed Tweets to Facebook @heidimiller
  85. Cross-posting www.twitterfeed.com feed your blog posts to Twitter feed Tweets to Facebook @heidimiller
  86. How to analyze and strategize? @heidimiller
  87. Twitter Monitoring Tools www.tweetstats.com www.rowfeeder.com www.hootsuite.com www.twitteranalyzer.com www.tweetmeme.com www.twitalyzer.com http://favstar.fm.me @heidimiller
  88. Twitalyzer metrics @heidimiller
  89. Twitalyzer metrics @heidimiller
  90. Twitalyzer metrics Are you RTing your most influential followers? @heidimiller
  91. Twitalyzer metrics @heidimiller
  92. Twitalyzer metrics Are you RTing your most influential reTweeters? @heidimiller
  93. Favstar.fm See who has Favorited your Tweets @heidimiller
  94. Worst Practices: Don’t expect someone to follow you just because you followed her pimp your product try too hard to sell USE ALL CAPS!!! IT’S ANNOYING!!! wait for your followers to start conversations feel the need to “catch up” on Twitter. ignore your life. @heidimiller
  95. Twitter Best Practices Heidi Miller Media Creative Connections Minneapolis, MN Sept 16-19, 2010 Heidi Miller www.heidi-miller.com @heidimiller www.profile.to/heidimiller

×