The document describes the anatomy of a modern sales professional. It states that a modern sales pro is a thought leader who is knowledgeable in their industry and shares their views to engage in meaningful debates. They are empathetic listeners who identify key topics and trends by listening to social conversations. They focus on relationships and measure the return on those relationships through engagement metrics. They strive to be a trusted source of knowledge by finding opportunities to engage with influencers and share valuable content. They are passionate about solving real problems for customers in order to help their products and services sell themselves. They operate at the intersection of marketing and sales and understand the importance of relationships to business growth. They are also tech enthusiasts who use social media and technology to listen, engage