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10 Social Media Things
               to Try
           in 10 Minutes
             Heidi Miller Media
             www.heidi-miller.com
             www.twitter.com/heidimiller

Thursday, May 6, 2010
Thursday, May 6, 2010
ONE THING



Thursday, May 6, 2010
Thursday, May 6, 2010
“Wow, that seems
                        like it would be...



Thursday, May 6, 2010
Thursday, May 6, 2010
Why
                        participate?



Thursday, May 6, 2010
The
                        Monkeysphere




Thursday, May 6, 2010
What is the
                        social media
                        space like?


Thursday, May 6, 2010
Cluetrain Manifesto




                        www.cluetrainmanifesto.com

Thursday, May 6, 2010
Two-way conversation




Thursday, May 6, 2010
Thursday, May 6, 2010
Edelman Trust Barometer




                        http://www.edelman.com/trust/2010/

Thursday, May 6, 2010
2009: Trust in business
                              magazines
                               57%


                                44%

Thursday, May 6, 2010
2009:
  Trust in information from a CEO

                        36%


                        29%

Thursday, May 6, 2010
2009:
   Corporate/product advertising

                        20%


                        13%

Thursday, May 6, 2010
2010: Fewer trust peers




Thursday, May 6, 2010
Restaurant recommendation




Thursday, May 6, 2010
One definition of “community”




Thursday, May 6, 2010
People

                        who care about each other

                         more than they have to


Thursday, May 6, 2010
Common interest




Thursday, May 6, 2010
Southwest Airlines group blog




Thursday, May 6, 2010
Kevin Rose,
                        Digg.com




Thursday, May 6, 2010
Jason
                        Calacanis,
                        Mahalo.com



Thursday, May 6, 2010
Jonathan
            Schwartz,
            Sun



Thursday, May 6, 2010
Heather Gorridge, Wiggly Wigglers




Thursday, May 6, 2010
Mignon Fogerty, Grammar Girl




Thursday, May 6, 2010
Why
                        participate?



Thursday, May 6, 2010
1. Keep current with industry trends




Thursday, May 6, 2010
2. Build long-term relationships




Thursday, May 6, 2010
3. Promote awareness of your brand




Thursday, May 6, 2010
4. Engage and empower customers
                 4a. Engage your detractors




Thursday, May 6, 2010
LISTEN FIRST




Thursday, May 6, 2010
What is interesting to you?

                Who is interesting to you?


                 What do you gravitate towards?

                 Where do influencers hang out?


Thursday, May 6, 2010
1. Listen to a podcast




Thursday, May 6, 2010
www.itunes.com




Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
2. Join Twitter




Thursday, May 6, 2010
Social instant messaging




Thursday, May 6, 2010
www.twitter.com
Thursday, May 6, 2010
[video]




Thursday, May 6, 2010
LISTEN FIRST




Thursday, May 6, 2010
follow @mrtweet




Thursday, May 6, 2010
3. Make a recommendation on
                              LinkedIn




Thursday, May 6, 2010
Give first




Thursday, May 6, 2010
Thursday, May 6, 2010
[video]




Thursday, May 6, 2010
5. Check in on Foursquare




Thursday, May 6, 2010
Download Foursquare app for...

                        iPhone
                        Blackberry
                        Android
                        Palm
Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
name drop
             make a
            recommendation
               ask a question
               mention event
Thursday, May 6, 2010
Earn badges   Leave tips




Thursday, May 6, 2010
5. Set up Google blog alert




          www.google.com/blogsearch

Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
Goal: conversations




Thursday, May 6, 2010
6. Search Google blogs for your
               fave topic




            www.google.com/blogsearch
Thursday, May 6, 2010
[video]




Thursday, May 6, 2010
7. Create an event on Facebook




Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
8. Join StumbleUpon




Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
9. List five books on Shelfari




                        www.shelfari.com

Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
10. Upload event photos to Flickr.com




Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
Thursday, May 6, 2010
11. Use a hashtag

                            keyword or phrase
                            prefaced with #
                            searchable
                            group and track
                            mentions and memes

Thursday, May 6, 2010
Thursday, May 6, 2010
Hashtag Tips

                        No longer than 8 characters
                        Print on all event promo materials
                        Print on every slide of slide deck
                        Follow during event and reTweet


Thursday, May 6, 2010
10 Social Media Things
            to Try
        in 10 Minutes
             Heidi Miller Media
             www.heidi-miller.com
             www.twitter.com/heidimiller

Thursday, May 6, 2010
Thursday, May 6, 2010
http://www.heidi-miller.com




Thursday, May 6, 2010
www.heidi-miller.com
         heidim@heidimillerpresents.com
          http://heidimiller.libsyn.com
              Twitter @heidimiller
           Facebook http://profile.to/
                  heidimiller/  
          http://www.linkedin.com/in/
                   heidimiller

Thursday, May 6, 2010

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10 Social Media Things to Try in 10 Minutes