The document outlines 7 common strategic branding errors that organizations make: 1) having delusions of a differentiated brand when the brand is not truly differentiated, 2) looking, acting, and sounding like competitors, 3) trying to appeal to all audiences instead of a targeted few, 4) failing to support the brand long-term, 5) employees not understanding the brand, 6) delivering an inconsistent brand experience, and 7) overemphasizing cosmetic changes like logos instead of the customer experience that shapes brand perceptions. The document is based on the author's experience evaluating 75 financial brands over 8 years.
This document summarizes a presentation on social media and employer branding. It discusses how employer branding on social media requires both attractiveness and accuracy to appeal to potential employees. It also notes that insights from researching employees can help identify inconsistencies but may be difficult to hear. The presentation provides tips for social employer branding such as developing original content for target demographics, using employee stories and voices, being porous and listening on social media, and integrating employer branding into other marketing initiatives. It emphasizes experimentation and having fun.
The Role of Play in Engaging the Youth Market Playgroup
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
This document discusses social media and provides definitions and examples. It defines social media as the ability to share information quickly within a personal or professional network. It notes that social networks have always existed but technology has changed how people connect. Examples of social networks include friends, family, work colleagues, clubs, and organizations. The document also discusses the importance of sharing valuable content on social media and empowering customers to promote your business. It provides examples of popular social media platforms like Facebook and tips for an effective social media strategy and policy.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
The Four P's of Personal Branding - UPDATECasey Knox
This document discusses the importance of personal branding and provides a framework for developing an effective personal brand using the "4 P's": being plugged-in, proactive, professional, and personable. It encourages establishing an online presence through websites and social media, consistently sharing your message, and advising caution with oversharing personal details. An effective personal brand is presented as an important career asset that must be regularly refined to remain relevant.
UWA presentation social media marketingNick Eggleton
Presentation to students at UWA in Perth.
Social Media Marketing.
My POV:
Social is not marketing
Marketing is not social
Messages = empathy
Empathy needs effort
Effort is effective
The document outlines 7 common strategic branding errors that organizations make: 1) having delusions of a differentiated brand when the brand is not truly differentiated, 2) looking, acting, and sounding like competitors, 3) trying to appeal to all audiences instead of a targeted few, 4) failing to support the brand long-term, 5) employees not understanding the brand, 6) delivering an inconsistent brand experience, and 7) overemphasizing cosmetic changes like logos instead of the customer experience that shapes brand perceptions. The document is based on the author's experience evaluating 75 financial brands over 8 years.
This document summarizes a presentation on social media and employer branding. It discusses how employer branding on social media requires both attractiveness and accuracy to appeal to potential employees. It also notes that insights from researching employees can help identify inconsistencies but may be difficult to hear. The presentation provides tips for social employer branding such as developing original content for target demographics, using employee stories and voices, being porous and listening on social media, and integrating employer branding into other marketing initiatives. It emphasizes experimentation and having fun.
The Role of Play in Engaging the Youth Market Playgroup
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
This document discusses social media and provides definitions and examples. It defines social media as the ability to share information quickly within a personal or professional network. It notes that social networks have always existed but technology has changed how people connect. Examples of social networks include friends, family, work colleagues, clubs, and organizations. The document also discusses the importance of sharing valuable content on social media and empowering customers to promote your business. It provides examples of popular social media platforms like Facebook and tips for an effective social media strategy and policy.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
The Four P's of Personal Branding - UPDATECasey Knox
This document discusses the importance of personal branding and provides a framework for developing an effective personal brand using the "4 P's": being plugged-in, proactive, professional, and personable. It encourages establishing an online presence through websites and social media, consistently sharing your message, and advising caution with oversharing personal details. An effective personal brand is presented as an important career asset that must be regularly refined to remain relevant.
UWA presentation social media marketingNick Eggleton
Presentation to students at UWA in Perth.
Social Media Marketing.
My POV:
Social is not marketing
Marketing is not social
Messages = empathy
Empathy needs effort
Effort is effective
This document discusses how to use social media and branding to help potential employers and clients find you for jobs and opportunities. It recommends researching target companies and roles, creating an online presence through platforms like LinkedIn and Facebook that highlights your skills and experience, and engaging with a consistent message about your strengths and goals. The key is presenting yourself as a trustworthy expert people will want to recommend through a transparent online identity that shows your qualifications in a brief, relatable manner.
Casey Ingle gave a presentation on hacking direct marketing for the digital age. He discussed four strategies for creating personalized experiences that drive action: 1) Give consumers something interactive to do; 2) Drop targeted offers around specific locations; 3) Release free content to build qualified leads; 4) Leverage the trust graph to find influential peers. The talk focused on how direct marketers can benefit by understanding emerging cultural trends and the expectations of younger generations who are nomadic, constant creators and unloyal by design.
THis is the presentation on social media and its role in driving loyalty that I gave while at The Planning Agency, at the SM conference organised by Pacific Conferences in Singapore and Hong Kong.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
This document provides an overview of marketing strategies and tactics for CPAs to grow their business. It discusses traditional marketing approaches like the four basics of marketing - product, audience, awareness, and delivery. It also covers more modern online marketing techniques using social media and websites. Specific tactics covered include networking, direct mail, email marketing, search engine optimization, blogging, speaking engagements, and webinars. Resources from professional organizations like the VSCPA and AICPA are also summarized, including marketing toolkits, media relations support, and pro bono assistance programs. The document emphasizes using a variety of traditional and online approaches in a consistent, well-planned marketing strategy to build awareness and attract new clients.
PRESENTED: 11/19/09 at the Vancouver Entrepreneur Meetup
AUDIENCE: Entrepreneurs, solo practitioners, marketers for startups; who are interested but not yet heavily involved in social media
This presentation covers:
- How culture shifts are forcing a shift in the marketing practice
- How entrepreneurs must approach their markets
- Some free tools for engaging with your customers
Using Social Media to Expand Your BVFLS PracticeRod Burkert
This document discusses how to use social media to expand a business valuation, forensic and litigation services (BVFLS) practice. It provides tips on leveraging social media for marketing a mobile consulting practice. It emphasizes using social media to build connections and engage with potential clients and referral sources. It recommends selecting the right social media platforms like Facebook, Twitter, Google+, blogging and LinkedIn based on time available and where target contacts can be found. The document stresses using social media in an authentic way to help others and share useful information in order to build trust and relationships.
Social media platforms like Facebook and Twitter may not last forever, but social media itself is here to stay. It is about the content shared and connections made, not any single platform. Successfully using social media requires finding the right voice and channels to engage audiences, listening before contributing to conversations, and building trust over time rather than overt marketing messages. Companies should establish a presence across multiple social media networks to reach all of their customers.
Jennifer Grimes is responsible for marketing Avanade's ERP and CRM solutions in North America. Previously, Jennifer relied on traditional marketing like trade shows, webcasts, and email. However, she realized focusing on content marketing through blogging, SEO, and social media would be more effective in generating awareness, driving traffic, and converting leads. Using this new approach, Jennifer achieved 300% more traffic, 80% of leads from organic search, and closed 100% more deals. The document outlines a marketing playbook focused on content creation, optimization, and promotion to attract prospects at the top of the funnel and nurture them through the middle of the funnel into qualified sales opportunities.
adtech SF 2012 What buyers want by Kendall Allenad:tech
The panel discussion provided guidance on how to effectively sell to brand marketers without irritating them. The panelists emphasized doing research, providing value as an expert resource, focusing on educating buyers rather than just selling, building long-term relationships through trust and accountability, and respecting buyers' time. They also cautioned against making assumptions, using buzzwords, or trying to be everything to everyone.
Automation is great. It has simplified our lives and enabled us to achieve so much more with the same finite resources. But at what cost? In this talk, learn how to balance the human with the machine and leverage automation without losing your authentic voice or following down the auto-pilot rabbit hole.
Presentation by Lauren Bell Isaacs, Social Media Specialist, on February 28, 2020 at the Research Triangle HubSpot User Group.
The document summarizes an internship in interactive marketing at Indiana Blood Center. It discusses the intern's responsibilities assisting with promotional materials, social media, and donor communications. It outlines what the intern wanted to learn, including marketing, office work, networking, being an advocate, and branding. The intern reflects on benefiting future interns by providing orientation materials and guidelines. The intern also discusses realizing the need for blood donations after learning about the industry and sees an opportunity to increase donor awareness through mobile blood drives. The intern enjoyed being challenged, trusted with responsibilities, and working with good coworkers, but would have liked more diverse exposure to different departments. The overall learnings included flexibility, handling multiple tasks, not assuming understanding, and using
This document provides an overview of social media marketing and online community engagement. It discusses what social media is, how it differs from traditional marketing, and why businesses should utilize it. The document outlines best practices for social media strategy and analyzes popular platforms like Facebook, Twitter, LinkedIn, Pinterest and blogs. Case studies and metrics are presented as key to social media success.
If you haven't got one and are already using social media - Stop!
You could be wasting time, money and creating the wrong impression for your business.
This is a business basics look at where to start, who you should be following, what you should post, when and how often.
If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594
This document discusses using social media for job searching and career branding. It emphasizes creating an online presence to maximize being found by prospective employers and get ahead of other applicants. Key points include researching target companies and jobs, developing a clear personal brand through consistent messaging, and engaging strategically on platforms like LinkedIn, Facebook, Twitter and blogs. The goal is to build trust and demonstrate value so potential employers choose to take a chance on you.
This document provides instructions for setting up and managing a LinkedIn Ad campaign. It outlines the four step setup process: 1) campaign setup, 2) targeting, 3) campaign options, and 4) checkout. It also describes how to track results and view reporting data. Guidelines are provided for creating ad content, including language, images, formatting and content restrictions. The document is intended as a top-line overview of the LinkedIn Ad platform.
Presentation to Youngbloods NSW regarding the future of digital & how API's will influence us.
Joint presentation from Downstream Marketing & WiTH Collective.
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This document discusses how to use social media and branding to help potential employers and clients find you for jobs and opportunities. It recommends researching target companies and roles, creating an online presence through platforms like LinkedIn and Facebook that highlights your skills and experience, and engaging with a consistent message about your strengths and goals. The key is presenting yourself as a trustworthy expert people will want to recommend through a transparent online identity that shows your qualifications in a brief, relatable manner.
Casey Ingle gave a presentation on hacking direct marketing for the digital age. He discussed four strategies for creating personalized experiences that drive action: 1) Give consumers something interactive to do; 2) Drop targeted offers around specific locations; 3) Release free content to build qualified leads; 4) Leverage the trust graph to find influential peers. The talk focused on how direct marketers can benefit by understanding emerging cultural trends and the expectations of younger generations who are nomadic, constant creators and unloyal by design.
THis is the presentation on social media and its role in driving loyalty that I gave while at The Planning Agency, at the SM conference organised by Pacific Conferences in Singapore and Hong Kong.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
This document provides an overview of marketing strategies and tactics for CPAs to grow their business. It discusses traditional marketing approaches like the four basics of marketing - product, audience, awareness, and delivery. It also covers more modern online marketing techniques using social media and websites. Specific tactics covered include networking, direct mail, email marketing, search engine optimization, blogging, speaking engagements, and webinars. Resources from professional organizations like the VSCPA and AICPA are also summarized, including marketing toolkits, media relations support, and pro bono assistance programs. The document emphasizes using a variety of traditional and online approaches in a consistent, well-planned marketing strategy to build awareness and attract new clients.
PRESENTED: 11/19/09 at the Vancouver Entrepreneur Meetup
AUDIENCE: Entrepreneurs, solo practitioners, marketers for startups; who are interested but not yet heavily involved in social media
This presentation covers:
- How culture shifts are forcing a shift in the marketing practice
- How entrepreneurs must approach their markets
- Some free tools for engaging with your customers
Using Social Media to Expand Your BVFLS PracticeRod Burkert
This document discusses how to use social media to expand a business valuation, forensic and litigation services (BVFLS) practice. It provides tips on leveraging social media for marketing a mobile consulting practice. It emphasizes using social media to build connections and engage with potential clients and referral sources. It recommends selecting the right social media platforms like Facebook, Twitter, Google+, blogging and LinkedIn based on time available and where target contacts can be found. The document stresses using social media in an authentic way to help others and share useful information in order to build trust and relationships.
Social media platforms like Facebook and Twitter may not last forever, but social media itself is here to stay. It is about the content shared and connections made, not any single platform. Successfully using social media requires finding the right voice and channels to engage audiences, listening before contributing to conversations, and building trust over time rather than overt marketing messages. Companies should establish a presence across multiple social media networks to reach all of their customers.
Jennifer Grimes is responsible for marketing Avanade's ERP and CRM solutions in North America. Previously, Jennifer relied on traditional marketing like trade shows, webcasts, and email. However, she realized focusing on content marketing through blogging, SEO, and social media would be more effective in generating awareness, driving traffic, and converting leads. Using this new approach, Jennifer achieved 300% more traffic, 80% of leads from organic search, and closed 100% more deals. The document outlines a marketing playbook focused on content creation, optimization, and promotion to attract prospects at the top of the funnel and nurture them through the middle of the funnel into qualified sales opportunities.
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If you haven't got one and are already using social media - Stop!
You could be wasting time, money and creating the wrong impression for your business.
This is a business basics look at where to start, who you should be following, what you should post, when and how often.
If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594
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6. What is social marketing?
• It is a platform for connection between like minded
people or those that have a personal connection.
• Communities or groups are initially formed on physical
connections & social networks radiate outwards
based on common interests between people (MGM).
• Social networking provides the platform for people to
engage & find other like minded individuals.
7. What is social?
Social ≠ Channel
It must be complimentary to other marketing activity
(including PR & CRM)
Social media should be considered a social strategy
8. How do you make social simple?
= PR + CRM + Value
Social (motivating
(push) (dialogue)
relevant)
9. Where does social fit in a marketing context?
Consumers expect to see commercial messaging on portals & sites.
BUT on social networks, without relevance & context,
it has the ability to possibly devalue & detract from a
brands relevance, stature & esteem.
Huge watch out is just pushing product messages
33. What is the value of online relationships?
Email = $948 Facebook - $3.60
34. Five key social take outs
1. Absolute relevance
− Just because you can, doesn’t mean you should
2. Community
− Understand your audience & reason for being
− Be part of the community – you can’t set & forget
3. Involvement
− Offer something your audience wants
4. Creative
− If it looks like an ad & smells like an ad, it won’t work in social
networking
5. Measurement
− What does success look like? What is the economic value of the
campaign?