Best practices for managing online relationships, including overall strategy and specific best practices for engaging via Facebook profiles and Pages and on Twitter. Originally presented at Wappow's Search and Social Revelations, Dec. 21, 2010
How social media can help government meeting planners market their events and build year-round buzz and community. Presented to the SGMP (Society of Government Meeting Professionals) Lone Star chapter at their August 2012 Professional Development Seminar in San Antonio, Texas.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
In this session, you will learn how to designed clickstream analytics application and how you can use the same architecture to build your own and be ready to handle the changing world of clickstream data. Dive into how to perform advanced user retention and cohort analysis to make near–real time product and marketing decisions. Learn how to build infrastructure that is fast, easy, and cost-effective with AWS resources such as Amazon Kinesis, Spark on Amazon EMR, Amazon S3, Amazon Redshift, and Amazon Elasticsearch.
Clickstream Analysis with Spark - Understanding Visitors in Real TimeQAware GmbH
Spark Summit East 2016, New York City: Talk by Josef Adersberger (@adersberger, CTO at QAware).
Abstract: Users leave thousands of traces per second on a successful ecommerce site. It’s very pragmatic to analyse and react on this trace event stream in realtime. This is called clickstream analysis. In the talk I’ll present a software architecture based on Apache Spark which is able to process thousands of clickstream events per second. A product based on this architecture is in production since mid 2015 and is still performing well. The building blocks of the architecture beside Spark are Kafka to handle the inbound event stream, Spark Streaming for initial stream processing and Parquet as serialization format. I argue why we’ve chosen these technologies and what experiences we had in developing, launching and operating the product.
Николай Апостол - UI/UX дизайнер из Киева с 15+ опытом работы в этой сфере рассказал как улучшить мобильное приложение с помощью анимации и микровзаимодействий. Эмоции, психология поведения, советы и хитрости. Мы рассмотрели кейсы из прошлой и нынешней практики, а также тенденции в мобильном дизайне на ближайшее время.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
How social media can help government meeting planners market their events and build year-round buzz and community. Presented to the SGMP (Society of Government Meeting Professionals) Lone Star chapter at their August 2012 Professional Development Seminar in San Antonio, Texas.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
In this session, you will learn how to designed clickstream analytics application and how you can use the same architecture to build your own and be ready to handle the changing world of clickstream data. Dive into how to perform advanced user retention and cohort analysis to make near–real time product and marketing decisions. Learn how to build infrastructure that is fast, easy, and cost-effective with AWS resources such as Amazon Kinesis, Spark on Amazon EMR, Amazon S3, Amazon Redshift, and Amazon Elasticsearch.
Clickstream Analysis with Spark - Understanding Visitors in Real TimeQAware GmbH
Spark Summit East 2016, New York City: Talk by Josef Adersberger (@adersberger, CTO at QAware).
Abstract: Users leave thousands of traces per second on a successful ecommerce site. It’s very pragmatic to analyse and react on this trace event stream in realtime. This is called clickstream analysis. In the talk I’ll present a software architecture based on Apache Spark which is able to process thousands of clickstream events per second. A product based on this architecture is in production since mid 2015 and is still performing well. The building blocks of the architecture beside Spark are Kafka to handle the inbound event stream, Spark Streaming for initial stream processing and Parquet as serialization format. I argue why we’ve chosen these technologies and what experiences we had in developing, launching and operating the product.
Николай Апостол - UI/UX дизайнер из Киева с 15+ опытом работы в этой сфере рассказал как улучшить мобильное приложение с помощью анимации и микровзаимодействий. Эмоции, психология поведения, советы и хитрости. Мы рассмотрели кейсы из прошлой и нынешней практики, а также тенденции в мобильном дизайне на ближайшее время.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
Why go social? Reasons to implement a social media strategy for a personal brand or business given at Social Media Day of the NW Women's Conference, March, 2012. For more information, visit www.heidi-miller.com
Why go social? Reasons to implement a social media strategy for a personal brand or business given at Social Media Day of the NW Women's Conference, March, 2012. For more information, visit www.heidi-miller.com
Social CRM: Managing online relationshipsHeidi Miller
Half-day boot camp for social media management: engaging in online relationships, choosing Facebook personal profile vs page, Twitter profile and conventions
From the social media panel at US Women in Nuclear conference on using social media for career growth. Follow up: how to set up a Google Alert, is here: http://bit.ly/cgn0Hi
10 Social Media Things to Try in 10 MinutesHeidi Miller
This presentation is geared at the social media newbies who want to try social media but don't know where to begin and don't have a month to spend developing a strategy. This is toe-in-the-water, how-to, just get comfy--for those who are paralyzed at the idea of taking a month to develop a strategy
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
1. Online Relationships
Best Practices
for
Building &
Managing
Online
Relationships
Heidi Miller, Social Media Consultant, www.heidi-miller.com
@heidimiller
http://profile.to/heidimiller
Wednesday, December 22, 2010
2. Goals, not tools
@heidimiller
#huzzah
Wednesday, December 22, 2010
3. Focus
your
strategy
@heidimiller
#huzzah
Wednesday, December 22, 2010
4. Focus
your
strategy
• Who is your target audience?
• What is your marketing goal(s)?
• How will you measure success?
@heidimiller
#huzzah
Wednesday, December 22, 2010
5. Relationship Strategy
• Whom do you want to reach?
• Why?
• What do you want them to do?
• How can you help them?
• How will you know when
you’ve succeeded?
• What are your current
marketing goals?
@heidimiller
#huzzah
Wednesday, December 22, 2010
6. Where are
your key
influencers?
• LinkedIn
• Facebook
• Twitter
• Flickr
• MySpace
• Amazon reviews
• iTunes
• Forums
@heidimiller
#huzzah
Wednesday, December 22, 2010
7. Where are
your key
influencers?
• LinkedIn
• Facebook
• Twitter
• Flickr
• MySpace
• Amazon reviews
• iTunes
• Forums
@heidimiller
#huzzah
Wednesday, December 22, 2010
8. Who are
you
trying to
engage?
@heidimiller
#huzzah
Wednesday, December 22, 2010
9. % Growth of
adults updating
Twitter status
@heidimiller
#tcc10
Wednesday, December 22, 2010
10. Average age of
SNS users by site
@heidimiller
#huzzah
Wednesday, December 22, 2010
11. Average age of
SNS users by site
@heidimiller
#huzzah
Wednesday, December 22, 2010
12. Average age of
SNS users by site
@heidimiller
#huzzah
Wednesday, December 22, 2010
13. Average age of
SNS users by site
@heidimiller
#huzzah
Wednesday, December 22, 2010
14. Average age of
SNS users by site
@heidimiller
#huzzah
Wednesday, December 22, 2010
15. Average age of
SNS users by site
@heidimiller
#huzzah
Wednesday, December 22, 2010
16. Know
your
super-
power
@heidimiller
#huzzah
Wednesday, December 22, 2010
17. Why should anyone interact
with your brand?
@heidimiller
#huzzah
Wednesday, December 22, 2010
18. Why should anyone interact
with your brand?
• We help people who spend/enjoy/love _________
and who need ________
@heidimiller
#huzzah
Wednesday, December 22, 2010
19. Why should anyone interact
with your brand?
• We help people who spend/enjoy/love _________
and who need ________
• Who are facing ______________
@heidimiller
#huzzah
Wednesday, December 22, 2010
20. Why should anyone interact
with your brand?
• We help people who spend/enjoy/love _________
and who need ________
• Who are facing ______________
• After interacting with us will enjoy
_________________
@heidimiller
#huzzah
Wednesday, December 22, 2010
21. Why should anyone interact
with your brand?
• We help people who spend/enjoy/love _________
and who need ________
• Who are facing ______________
• After interacting with us will enjoy
_________________
• While enabling ______________
@heidimiller
#huzzah
Wednesday, December 22, 2010
22. Why should anyone interact
with your brand?
• We help people who spend/enjoy/love _________
and who need ________
• Who are facing ______________
• After interacting with us will enjoy
_________________
• While enabling ______________
• Compared to _______________
@heidimiller
#huzzah
Wednesday, December 22, 2010
23. Know before you
Tweet... monitor
@heidimiller
#huzzah
Wednesday, December 22, 2010
24. Set up Google alert
www.google.com/alert
Your name
Your brand
Your product or service
Competitor’s names
Issues
Keywords
@heidimiller
#huzzah
Wednesday, December 22, 2010
25. 1. Enter search term
@heidimiller
#huzzah
Wednesday, December 22, 2010
26. 1. Enter search term 2. Choose Everything
@heidimiller
#huzzah
Wednesday, December 22, 2010
27. 1. Enter search term 2. Choose Everything
@heidimiller
#huzzah
3. Enter email & create
Wednesday, December 22, 2010
28. Build
online reputation
@heidimiller
#huzzah
Wednesday, December 22, 2010
32. Building Presence
• Blogs/podcasts
@heidimiller
#huzzah
Wednesday, December 22, 2010
33. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
@heidimiller
#huzzah
Wednesday, December 22, 2010
34. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
@heidimiller
#huzzah
Wednesday, December 22, 2010
35. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
@heidimiller
#huzzah
Wednesday, December 22, 2010
36. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
@heidimiller
#huzzah
Wednesday, December 22, 2010
37. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
@heidimiller
#huzzah
Wednesday, December 22, 2010
38. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
@heidimiller
#huzzah
Wednesday, December 22, 2010
39. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
@heidimiller
#huzzah
Wednesday, December 22, 2010
40. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
@heidimiller
#huzzah
Wednesday, December 22, 2010
41. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
@heidimiller
#huzzah
Wednesday, December 22, 2010
42. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
@heidimiller
#huzzah
Wednesday, December 22, 2010
43. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
@heidimiller
#huzzah
Wednesday, December 22, 2010
44. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
@heidimiller
#huzzah
Wednesday, December 22, 2010
45. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
@heidimiller
#huzzah
Wednesday, December 22, 2010
46. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
@heidimiller
#huzzah
Wednesday, December 22, 2010
47. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
Participate in Follow Friday
@heidimiller
#huzzah
Wednesday, December 22, 2010
48. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
Participate in Follow Friday
•
@heidimiller
#huzzah
Comment on LinkedIn group posts
Wednesday, December 22, 2010
49. Expose yourself
@heidimiller
#huzzah
Wednesday, December 22, 2010
50. @heidimiller
#huzzah
Wednesday, December 22, 2010
51. Act like a person...
not
a
brand
@heidimiller
#huzzah
Wednesday, December 22, 2010
59. @heidimiller
#huzzah
Wednesday, December 22, 2010
60. Be personable...
without being
too personal
@heidimiller
#huzzah
Wednesday, December 22, 2010
61. • Strategize your superpower
keywords and topics
• Focus 75% of your original
content on those topics
• Keep a clear content focus
• Keep a clear brand identity
@heidimiller
#huzzah
Wednesday, December 22, 2010
62. Keep a topical focus
• Strategize your superpower
keywords and topics
• Focus 75% of your original
content on those topics
• Keep a clear content focus
• Keep a clear brand identity
@heidimiller
#huzzah
Wednesday, December 22, 2010
63. Setting up your Facebook
profile/Page
@heidimiller
#huzzah
Wednesday, December 22, 2010
64. Profile Basics
• Use logo for Facebook Page
• Use consistent, friendly, professional profile photo everywhere else
• Person’s face
• No kids or pets
• Create consistent one-line brand statement
• Create consistent one-paragraph statement
• Representatives should disclose company relationships
• Use www.knowem.com to save name across SNS
• Capture your brand or as close as you can get to it
@heidimiller
#huzzah
Wednesday, December 22, 2010
65. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah
Wednesday, December 22, 2010
66. Page do’s
• Wall settings
• Info information
• Photos
• Videos
• Events
@heidimiller
#huzzah
Wednesday, December 22, 2010
84. General rule: keep
videos fun and
under two minutes
Wednesday, December 22, 2010
85. Tip: www.Animoto.com
creates free, animated videos
from your photos
General rule: keep
videos fun and
under two minutes
Wednesday, December 22, 2010
86. Setting up your Twitter
profile
@heidimiller
#huzzah
Wednesday, December 22, 2010
88. Profile do’s
Handle: Descriptive,
shortest version of
your brand
@heidimiller
#huzzah
Wednesday, December 22, 2010
89. Profile do’s
List brand name
Handle: Descriptive,
shortest version of
your brand
@heidimiller
#huzzah
Wednesday, December 22, 2010
90. Profile do’s
List brand name
Handle: Descriptive,
shortest version of
your brand List email so friends
can find you via
email
@heidimiller
#huzzah
Wednesday, December 22, 2010
92. Profile do’s
Link to
brand
website
@heidimiller
#huzzah
Wednesday, December 22, 2010
93. Profile do’s
Link to
brand
website
Bio: list benefit statment
with keywords. If
Twittering for a brand, say
so.
@heidimiller
#huzzah
Wednesday, December 22, 2010
94. Profile do’s
Link to
brand
website
Bio: list benefit statment
with keywords. If
Twittering for a brand, say
so.
@heidimiller
#huzzah
Wednesday, December 22, 2010
95. Profile do’s
Link to
brand
website
Bio: list benefit statment
with keywords. If
Twittering for a brand, say
so.
@heidimiller
#huzzah
Wednesday, December 22, 2010
96. Profile do’s
Link to
brand
website
Bio: list benefit statment
with keywords. If
Twittering for a brand, say
so.
@heidimiller
#huzzah
Wednesday, December 22, 2010
97. Twitter engagement
best practices
@heidimiller
#huzzah
Wednesday, December 22, 2010
98. What to Tweet?
links to interesting stuff
based on topical interests
@heidimiller
Wednesday, December 22, 2010
99. What to Tweet?
links to interesting stuff
based on topical interests
@heidimiller
Wednesday, December 22, 2010
100. Link shorteners
http://is.gd.com
http://tinyurl.com
http://adjix.com
http://bit.ly (has tracking)
http://snurl.com
@heidimiller
Wednesday, December 22, 2010
101. What to Tweet?
links to videos
based on topical interests
@heidimiller
Wednesday, December 22, 2010
102. What to Tweet?
links to videos
based on topical interests
@heidimiller
Wednesday, December 22, 2010
103. What to Tweet?
links to your posts
based on topical interests
@heidimiller
Wednesday, December 22, 2010
104. What to Tweet?
links to your posts
based on topical interests
General rule: promote others’ content 8x
as often as your own
@heidimiller
Wednesday, December 22, 2010
105. What to Tweet?
questions
based on topical interests
@heidimiller
Wednesday, December 22, 2010
106. What to Tweet?
questions
based on topical interests
@heidimiller
Wednesday, December 22, 2010
107. What to Tweet?
where you’re going
based on topical interests
@heidimiller
Wednesday, December 22, 2010
108. What to Tweet?
where you’re going
based on topical interests
@heidimiller
Wednesday, December 22, 2010
109. What to Tweet?
breaking news
based on topical interests
@heidimiller
Wednesday, December 22, 2010
110. What to Tweet?
breaking news
based on topical interests
@heidimiller
Wednesday, December 22, 2010
111. What to Tweet?
customer service updates
@heidimiller
Wednesday, December 22, 2010
112. What to Tweet?
customer service updates
@heidimiller
Wednesday, December 22, 2010
113. What to Tweet?
links to funny stuff
based on topical interests
@heidimiller
Wednesday, December 22, 2010
114. What to Tweet?
links to funny stuff
based on topical interests
@heidimiller
Wednesday, December 22, 2010
116. Answer the questions
• What are you reading?
• What are you commenting on?
• What are you blogging?
• What are you furious about?
• What are you excited to see?
• What do you need right now?
@heidimiller
• What are you wondering about?
Wednesday, December 22, 2010
118. Answer the questions
• What would you like to ask?
• What are you participating in?
• Who are you with?
• What are you talking about?
• What are you laughing about?
• What are you rolling your eyes over?
@heidimiller
Wednesday, December 22, 2010
119. Which is more relevant?
@heidimiller
Wednesday, December 22, 2010
120. Which is more relevant?
eating oatmeal fighting off zombies
@heidimiller
Wednesday, December 22, 2010
122. Hashtags
#sxsw Keyword or
#macworldexpo
#blogher10 term that
#chic2geek
#smbsea describes an
#bcs10 item (metadata)
@heidimiller
Wednesday, December 22, 2010
123. Hashtags
#sxsw Keyword or
#macworldexpo
#blogher10 term that
#chic2geek
#smbsea describes an
#bcs10 item (metadata)
@heidimiller
Wednesday, December 22, 2010
124. Hashtags
#sxsw Keyword or
#macworldexpo
#blogher10 term that
#chic2geek
#smbsea describes an
#bcs10 item (metadata)
@heidimiller
Wednesday, December 22, 2010
125. Hashtags
#sxsw Keyword or
#macworldexpo
#blogher10 term that
#chic2geek
#smbsea describes an
#bcs10 item (metadata)
@heidimiller
Wednesday, December 22, 2010
129. The Power of the
ReTweet
@heidimiller
Wednesday, December 22, 2010
130. Rules of the ReTweet
• Read the linked article
• Give credit to original
poster
• Add a hashtag
• Add a commentary
• Shorten if necessary
Wednesday, December 22, 2010
131. Rules of the ReTweet
• Read the linked article
• Give credit to original
poster
• Add a hashtag
• Add a commentary
• Shorten if necessary
Wednesday, December 22, 2010
132. Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
Wednesday, December 22, 2010
133. Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
Wednesday, December 22, 2010
134. Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
Wednesday, December 22, 2010
135. Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
Wednesday, December 22, 2010
136. Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
Wednesday, December 22, 2010
137. Shared Posting Tools
•➡
www.cotweet.com
Set up cotags
➡ Schedule Tweets
➡ Assign Tweets to team members
➡ Take and share notes on Twitter users
•➡
www.hootsuite.com
Set up cotags
➡ Schedule Tweets
➡ Schedule Facebook updates
➡ Get link stats
Wednesday, December 22, 2010
138. Tips for relationship building
• Be generous and gracious. Check your ego at the door.
• Stay on topic. Post content related to your stated, keyword interests and
expertise.
• Don’t be That Guy: no blatant self-promotion. Help others first and most.
• Set guidelines and trust employees to be personable without being too
personal.
• Be omnipresent: take advantage of cross-
posting automation.
• Be a nerd: track and measure everything.
• Be patient: allow yourself to make mistakes.
• Be generous with comments, praise, likes,
opinions, responses and reTweets.
Wednesday, December 22, 2010
139. Social CRM:
Building &
Managing
Online
Relationships
Heidi Miller, Social Media Consultant, www.heidi-miller.com
@heidimiller
http://profile.to/heidimiller
Wednesday, December 22, 2010