Design and deliver a startup series across employees in all IBM Ireland business units within an accelerated 6-week timeframe to create client-centred value initiatives through design thinking approaches. Framework brought client-valued focussed initiatives through a series of stages from ideation, business and resource planning through to final pitch to a panel of executive 'dragons'. Widespread engagement throiughout IBM business units in Ireland brought the engineering and sales community together in a first-of-a-kind programme which saw 140 ideas propgress through the process. With 32% of 'ideas' making it through to formal submisison we improved attrition on previous start-up initiatoives and the process delivered over 12 fully fleshed project submissions that were executive reviewed for implementation across healthcare, human resources, big data and analytics and sales industry segments.