The document summarizes papagei.com, a company that provides online language learning videos and tools. Some key points: - Founded in 2011 and has grown to 30 employees with products for German, English, Spanish, Turkish, and Russian language learning. - Offers video lessons with subtitles, digital dictionaries, vocabulary and pronunciation tools, and tests and reports to track progress. - Targets the B2B, B2E, and B2C markets with individual, teacher, school, and corporate subscriptions. - Uses research on learning and communication habits to develop its video-based courses and mobile apps. - Has partnerships with publishers and sales in Germany, Turkey, the UK, and Colombia

1. EdTech 2014
Innovation Showcase: papagei.com
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2. VIDEO LIMBIC LANGUAGE LEARNING

3. Weltweiter Trend: Lernen mit Videos.
papagei.com – transforming learning and teaching languages.
May 2011: Foundation of papagei.com GmbH
February 2013: Release of papagei.com Products for Language Learning
March 2013: Market Entry Germany
October 2013: Market Entry Turkey
March 2014: Release „Video-Textbooks“ for German Schools
Papagei.com is based in Hannover, Germany
30 Employees
Sales Partnerships in Germany, Turkey, Great Britain and Colombia
Awards:

4. Papagei.com Covers the Major Business Languages Applicable to the
B2B, B2E and B2C Markets
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Business Model:
Corporates: €480 - €600 per employee per year
Educational institutions: €199 per 25 teachers per year
Native language
German
Turkish
Russian
Spanish
Mandarin
Learning language (Video Course)
English, French, Spanish
English, German
German
German
English (currently in demo
showcase)
Core Services Upsell Services
Upsell Option
Online coach
Mini-Courses
Customised videos
Premium content
Teaching Content
Description
Digital personal tutor
Rapid Learning courses
Tailored for clients
Movies, TV shows, music
videos
Supplementary educational
content
B2B B2E B2C
Corporate
Government
Ministry
Educational
Institution
Consumer
Teacher/parent/stu
dent
Target customer audience and examples

5. Weltweiter Trend: Lernen mit Videos.
How we create Language Learning Products
Brain Rules
Communication Habits &
Media Usage
Learning Identity
Learner and the
Learning
Kaleidoscope

6. Weltweiter Trend: Lernen mit Videos.
The Way Your Brain Loves to Learn Languages: NATURAL Way 
Brain Rules
Communication
Habits & Media Usage
Learning Identity
Target Group
2. Repeat & Interact
“Activity is the gas to your
learning engine (brain)”
Test and practice tools to
enable long-term retention
Learning Content has to be: Current, interesting,
motivating and relevant
 ORIGINAL CONTENT
1. Inform & Connect 3. Testing & Re-Connecting
„Brain Principles“ of Successful
Learning
1. Activity: Quality & Time
2. Setting Objects, Targeting
3. Structure & Orientiation
4. Transparency
5. Possibilities to Select/to take decisions
6. Inmediate Feedback
7. Emotional Balance; Assurance

7. Papagei.com Methodoly is following the Rules for Video Learning

8. Weltweiter Trend: Lernen mit Videos.
Papagei.com PRODUCT LINE and LEARNING ENVIRONMENT
Learning Products Learning ENVIRONMENT
“papagei INSIDE Books”: Integration
(augmented reality) of papagei.com videos
into (text)books.
www.papagei.com - Learning Portal
designed for all categories of language
learning content: selfpaced- learning,
teaching and edutainment
Learning Teaching Edutainment
“papagei INSIDE Platforms &
Intranets”: customized Learning Portal
(Corporate Design) for clients and
sales co-operations
Courses: interactive Videos, Vocab
Coach, Digital Dictionary,
Grammar Exercises, Pronunciation
Exercises and Tests
Rapid Learning Courses =
Learning Nuggets
Movies, Series and Music Videos:
Edutainment content for
improving your language skills
Video Package & Video Channel
B2B: “Channel” for in-company training
B2C: “Teaser Product” (e.g. Turkcell)
B2E: teaching material (e.g. Cornelsen)
Stand-alone PRONOUNCE App (iOS,
Android) for improving your
pronunciation “papagei INSIDE Conferencing Tools”: instructor
led training with online classes

9. „papagei INSIDE books“: „Video-Textbooks“ for German Students
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10. Teacher Teaching English with papagei.com Video adapted to their
Textbooks and matching curriculum subjects
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Videopakete zu Unit 2, English
Lighthouse
von papagei.com

11. „papagei INSIDE Platforms & Intranets“
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12. Papagei.com & Turkcell Academy: English-Learning-Video-Channel for Turkey
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Source: Management

13. VIDEO LIMBIC LANGUAGE LEARNING
OUR Mission for the Business (VIDEO )

14. Supporting Slides
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15. papagei.com: Video Player Teaching and Learning Tools

16. Weltweiter Trend: Lernen mit Videos.
papagei.com Learning Tools: Teacher and Students love them
LEARNING REPORT:
Papagei offers comprehensive reporting features for individual
learners. The reporting tool includes individual information about
each user’s learning activities (per day, per month) and
documentation about the learning process. That means that for
each unit of the training the number of exercises already
completed, correctly or incorrectly answered is tracked and
documented. The reporting tool enables each learner to
individually choose their learning pace and to control their
personal learning process at any time
This individual reporting functionality is available to each learner
and also to others, like supervisors or HR staff if agreed upon.
Papagei can define reporting standards for each company on a
national and regional level
VIDEOS with SUBTITLES:
All videos are provided with two subtitle tracks: one in
the learner’s native tongue and one in the language
the learner wants to learn. That way, a learner can see
and hear how the language is spoken while the brain
makes the necessary connections to learn quickly and
efficiently
DIGITAL DICTIONARY:
All videos are connected to a digital dictionary, which
enables a learner to read definitions and explanations
by double-clicking on any word
INTERACTIVE VOCAB COACH:
Any word from a video, along with its translation, can
be added to the personal online vocab coach so a
learner can practise it at their leisure using the time-
proven flash card system
DIGITAL PRONUNCIATION COACH:
A learner can improve their pronunciation with the
help of the innovative digital pronunciation coach
which provides real-time feedback. When on-the-go, a
learner can work on their pronunciation and tackle any
inhibitions to speak using the Papagei PRONOUNCE
app (available from the App Store)
INTERACTIVE GRAMMAR EXERCISES:
Based on specific topics and each video, your employees train
their knowledge of language grammar and orthography using
interactive exercise units and always get immediate feedback.
Of course, you can look up grammar rules and tips in concise e-
books relating to specific topics
TESTS:
When beginning a course, learners analyse their skill level in a
one-hour online test which determines their starting level
according to the CEFR(1). While working on a language course, a
learner can track what they have learned already and what
area still needs work at any time by taking brief interactive
tests

17. papagei.com Course-Design for self-paced learning

18. Weltweiter Trend: Lernen mit Videos.
papagei.com –Competitors Landscape

19. Practice Pronounciation & Provide Feedback

20. Interactive Exercises & Tests

21. Weltweiter Trend: Lernen mit Videos.
User Dashboard Activities

22. Weltweiter Trend: Lernen mit Videos.
The way we communicate, the way we are using media affects the
way we want to learn and predefines our way of successful learning
Brain Rules
Communication Habits
& Media Usage
Learning Identity
Target Group

23. Weltweiter Trend: Lernen mit Videos.Your Individual Learning Identity, your Emotions and your Experiences
are predefining Your Way of Learning.
Brain Rules
Communication Habits &
Media Usage
Learning Identity
Target Group

24. Weltweiter Trend: Lernen mit Videos.
papagei.com Business Models with Client Examples
Business Model Target Group Business Model Client examples
Freemium B2C Free entry-level product with upgrade via
direct marketing. Phases of the model:
1: free and limited product
2: Purchase product
3: Upgrade / resell / active
recommendations
Reference campaigns:
• B2C papagei webseite
• McDonalds Campaign
• ViaTurkcell Academy website
Direct
B2B and B2E
standard products
Businesses,
schools,
institutes,
universities
• Individual learner licenses
• Licenses for teaching materials: school
license, business license, class licenses
Reference clients:
• Universities of Stuttgart
• Mannheim
• Leuphana
• GRG Hotel Service
Project
b2b
Academies,
educational
services
provider for
large
corporations
Academies, educational services provider
for large corporations
Reference clients:
• Telekom Training
• Turkcell Academy
• Bertelsmann Academy
• Audi Academy
Product
Cooperation
Publishers Revenue share model Cornelsen, Klett
Sales Cooperation Online portals,
teaching
materials
publishers
Revenue share model Reference Clients
Co.tec, Elearning AG
Video-learning
service
Publishers,
online portals
Revenue model mix:
Royalties for the use of video learning
environment (Player + portal
revenue share model)
Proof of Concept open: inbound
customer interest from Duden, and
publishers from Bulgaria, Sweden,
Norway and China

25. 25
After choosing a course,
choose a subject
After choosing a subject,
choose a relevant video
Tools to aid with
learning
The web-based
platform has been
translated into
German, English and
Turkish
Licensed content
partners
Double-subtitled
text to aid with
learning
Supportive learning
activities
The platform enables a user to watch
videos, practise pronunciation, build
vocabulary/grammar and to take
self-assessment tests
Access to digital
dictionary and
digital vocabulary
coach
Pronunciation training, interactive
Videos and grammar books are available
and accessible using smartphones
The platform tracks a
learners progress and
provides exportable reports
Personal content library
The web-based platform is fully
functional on mobile tablets
Best-in-class Proprietary Multi-platform Technology Offering

26. Weltweiter Trend: Lernen mit Videos.Aus 32.000 Learning Activities werden genau die Lernlösungen konfiguriert, die sich
Lernende wünschen.
11,200 Digitale Ausspracheübungen
10,200 Originalvideos mit Untertitel
7,100 Interaktive Grammatikübungen
3,050 Digitale Tests
300 Musikvideos
218 TV Serien/Episoden
96 Filme
30 Grammatiknachschlage eBooks
>32,000 Learning Activities:
Lerninnovation &
Videos with bilingual subtitles
Digital pronunciation training
Individual learning activity measurement
Bewährte Lerntechniken
Digital dictionary
Interactive digital Vocab Coach
Interactive grammar exercises and tests
70 Videos
500 Interactive Übungen
150 digitale Tests
500 Ausspracheübungen
Inhalte eines Sprachkurses:
Min. 70 h
Lernzeit und
min. ½ a
level (CEFR(1))
in 6 Monaten
Customised
Videos
Online
Personal
Coach
Mobile
Apps
Das Erfolgsrezept ist die intelligente Kombination von:
Speziell für Großunternehmen

27. Reference Customers to Scale within the Industry
Creation of prerequisites for a fast and successful turnover
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papagei.com Management Team
Managing Directors
Dr. Michaela Meier
Jan Ossenbrink
Background & Expertise
General management
Innovation management
Build-up startups
Digital learning media development
Change management in publishing & media companies
Dr. Michaela Meier
Product & Content
Development, Technology,
Learning architecture
Learning Sciences/Neurosciences
Jan Oßenbrink
Marketing, Sales,
Partnerships &
International expansion
Papagei.com s Management Philosophy
“Menschen, die miteinander arbeiten, addieren ihre
Potenziale. Menschen, die füreinander arbeiten,
multiplizieren ihre Potenziale.“

29. Weltweiter Trend: Lernen mit Videos.
1.2 Components of Developing Educational Products
Learning
Objectives
Brain Rules
Communication
Habits & Media
UsageLearning Identity
Target Group
Product
Product
Product
Product
Product
Learning
Environment
Technology
Media
(e)Didactics
Usability
Design