The document discusses the evolution and diffusion of technology, particularly focusing on virtual reality (VR) from its inception to its current state. It references Simon Wardley's model of technology evolution, which outlines a trajectory from genesis to commodity, and includes mentions of key texts and frameworks in technology adoption and marketing. Additionally, it highlights the significance of open source in accelerating commodification and the implications of various theoretical models on technology diffusion.

1. Innovation Lessons
from Virtual Reality
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2. @kent
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3. A Century of Technology Diffusion

4. Simon Wardley’s Model of Technology Evolution
Wardley, Simon (2015). http://blog.gardeviance.org/2015/03/evolution-diffusion-hype-cycle-and.html

5. Sword of Damocles
Initial Prototype: Sword of Damocles (1968)

6. Sword of Damocles
Custom Bespoke Apps: VPL (1989)

7. Sword of Damocles
Consumer VR (2012)
https://twitter.com/vr_sam/status/1189169806198693892

8. Sword of Damocles
Ubiquitous Commodity (????)

9. Simon Wardley’s Model of Technology Evolution
Wardley, Simon (2015). http://blog.gardeviance.org/2015/03/evolution-diffusion-hype-cycle-and.html

10. Tech Evolution
Vs
Tech Diffusion
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11. Technology Evolution of Oculus VR 2012-2020

12. Each Iteration Has a New Wave of Diffusion

13. Simon Wardley’s Model of Technology Evolution
Wardley, Simon (2015). http://blog.gardeviance.org/2015/03/evolution-diffusion-hype-cycle-and.html

14. Rogers, Everett. Diffusion of Innovations. Free Press, 1962. via Wikipedia.org
Everett Rogers’ Diffusion of Innovation Model

15. “Crossing the Chasm” into the Mainstream
Moore, Geoffrey. "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" HarperBusiness, 1991
Graphic via https://blog.prototypr.io/design-for-crossing-the-chasm-1c4d4c68a3f1

16. https://medium.com/wardleymaps/finding-a-new-purpose-8c60c9484d3b
Technology Diffusion: Adoption (%)

17. https://medium.com/wardleymaps/finding-a-new-purpose-8c60c9484d3b
Evolution: Genesis -> Custom -> Product -> Commodity

18. Simon Wardley’s Model of Technology Evolution
Wardley, Simon (2015). http://blog.gardeviance.org/2015/03/evolution-diffusion-hype-cycle-and.html

19. Wardley Maps
Wardley, Simon (2018). https://medium.com/wardleymaps

20. Idea | Enterprise | Consumer | Commodity

21. Wardley Mapping: Value Chain
Wardley, Simon (2015). https://medium.com/wardleymaps/exploring-the-map-ad0266fad59b

22. Wardley Mapping: Pioneers / Settlers / Town Planners
Wardley, Simon (2015). https://medium.com/wardleymaps/better-for-less-58fe8c0a3aaa

24. Open Source Can Be An Accelerator to Commodification
Wardley, Simon (2015). https://medium.com/wardleymaps/a-smorgasbord-of-the-slightly-useful-2498a1163dd6

26. Hegelian Dialectic: Thesis, Antithesis, Synthesis

28. @kent
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29. Questions?
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