Evolution of technology ima 20150224

Evolution of Technology
Democratization, Disruption, Hope, Fear
Nashville IMA
February 25, 2015
Steve Little
Principal Consultant
Strategic Solutions Group

30+ Years Experience (Ingram, Andersen Consulting,
Fleetguard)
• CEO, Chairman, Executive
• Management
• Consulting
• Strategy
• Business Analytics
• Technology
Professor at Lipscomb University
• Policy & Strategy
• Principles of Management
• Business Statistics & Management Science
• Research
• The China Experience
Introduction
2015-02-25 Evolution of Technology 2
Principal Consultant, Strategic Solutions Group
InfoWorks, Inc.
• Strategy
• Organizational Design & Development
• Healthcare
• Leveraging Technology

Agenda
Fundamentals of today’s competitive landscape
• Competencies, core competencies, and strategic competencies
(why knowing and leveraging the differences are critical to
success)
• Competing on price, differentiation, or both (how these strategies
impact technology investment and organizational design)
• Innovation (understanding bleeding edge, leading edge, fast-
follower, laggard, and irrelevance)
How technology has, continues to, and will shape the
competitive landscape
• Understanding the impact of the democratization of technology
• Understanding how to survive, leverage, and create disruptive
technologies
• What disruptive technologies are on the horizon?

Competition
Technology is becoming THE
competitive advantage

Competencies
Competencies
Core
Competencies
Strategic
Competencies

Competitive Strategy
How are competitive strategy and technology synergistic?

Innovation Adoption
• Leader
• Fast Follower
• Laggard

Disruptive Technologies
The rules of the game change

• Democratization (eliminates barriers to entry)
• Changes the rules of the game
• Accelerates innovation (products, services, value chains, business
models)
• Creates opportunities
• Creates threats
• Attracts the best and brightest
• Attracts entrepreneurs
• Attracts investment
Disruptive Technology

Democratization of Technology
The “little guy”
has a chance now

Texts vs. Mail: The U.S. Postal Service is on track to lose $6 billion this year, as e-mails and texting
reduce mail volumes faster than postage fees can rise.
Bytes Beat Bricks (FORTUNE, 7/4/11)

Netflix vs. Blockbuster: Blockbuster hit 4,000 stores in two decades. Then, in 1997, Reed
Hastings got charged a $40 late fee on Apollo 13 and founded Netflix. The rest is history.

Amazon vs. Borders: Amazon almost single-handedly bankrupted the No. 2 bookseller in the
decade. Barnes & Noble is fighting back with its Nook.

iTunes vs. CDs: iTunes made its debut in 2003, with devastating effects on music retailers. Tower
Records went bust in 2004. Musicland folded in 2006. FYE has shriveled.

Disintermediation
Source
• IP Owner
(authors,
artists...)
• Products
• Services
Intermediaries
• Gate keepers
(publishers,
studios...)
• Distributors
• Wholesalers
• Retailers
Consumer
• Limited
selection
• Higher cost
(source plus
margin for each
intermediary)

Disintermediation
Source
• IP Owner
(authors,
artists...)
• Products
• Services
• Direct
access to
consumers
Intermediaries
• Gate
keepers
(publishers,
studios...)
• Distributors
• Wholesalers
• Retailers
Consumer
• Unlimited
selection
• Lower cost
(only pay
the source)
Disruptive Technologies (enablers)
• The Internet
• Residential Package Delivery
• 3D printing

What Lies Ahead

Crystal ball time
• Moore’s Law: Processing power doubles every 18 months relative to
cost and size
• Data storage capacity doubles every 12 months relative to cost and
size
• Bandwidth capacity will double every 6 months relative to cost and
size

OLED (Organic Light-Emitting Diode)
The 'Samsung Youm' is one of the first
smartphone that has a bendable screen,
in the future you'll be able to fold up your
smartphone as if were a map.

Millions of people around the world have limited access
to drinking water - and diseases caused by contaminated
water sources kill 1.8 million people each year. As both
private and public entities continue to look for viable
solutions to the problem, one promising development
comes to us from South Africa, where researchers have
used nanotechnology to create a water-purifying tea bag
that costs just half a cent. In order to activate the tea bag,
the user places it into the neck of a water bottle and then
drinks water that passes through it. The design is portable
and instantly effective! However, none of this would be
possible without the help of nanotechnology -
researchers have combined ultra-thin, nano-scale fibers
with grains of activated carbon to filter harmful
contaminants and kill bacteria.
Nanotechnology
Nanotech Water Purifying Tea Bag

Nanotechnology
The application of nanotechnology in the field
of medicine is possibly the most exciting and
life-changing prospect. It has doctors and
potential patients fizzing with excitement.
Research is on going to develop nanobots that
could be injected into our bodies to
intelligently destroy disease and perform
surgeries on individual cells we otherwise
couldn’t. The cure for cancer could lie with
these bots with trials underway using
nanoparticles that seek and destroy cancerous
cells but without harming surrounding healthy
tissue like chemotherapy does.

Exoskeletons
Exoskeletons For Improved Warfare
Raytheon XOS 2 is a second
generation exoskeleton prototype
designed for the US Army. It's
designed to increase the physical
abilities whilst providing robust
protection of soldiers battling in
war zones.

Advanced Prosthetics
Prosthetic arms and legs have
now become nimbler and more
refined. To demonstrate the
progress being made in this
industry, here's a prosthetic hand
tying a shoelace. Certainly beats
having a hook for an appendage.

The prosthetic eye this man is
wearing is also fitted with an in-
built camera allowing him to
record anything in front of him.

An app for everything
The PhotoMath app might lead to
the death of the calculator. The
app itself solves mathematical
problems instantly, all you have to
do is point the camera in
smartphone onto the page and
hey presto as if by magic there's
your answer.
PhotoMath

Universal Translator
Instant Translation
In a foreign country and can't read
the sign? Rather than flicking
through a clunky translation
guide, simply use this app for an
instant translation into your
language of choice.

3D Printing
3D Metal Printing
In recent year 3D printing has
truly taken off, there's all manner
of objects and products being
creatively brought to life thanks to
the technology. Now you can add
metal printing to the list.

3D Printing
Precision joint replacement Food Self-replicating

Artificial Intelligence
Former Microsoft boss, Bill Gates,
plants himself in same camp as
Elon Musk and Stephen Hawking,
adding that he doesn't understand
why some people aren't
concerned.

What to do

How to survive and thrive
• Strategy that includes technology as transformational
• How can we leverage emerging technologies
• What opportunities with and threats to our current business models do these
technologies create
• Be careful, success doesn’t always breed success, sometimes it breeds failure
• Organizational design/development resulting in a team that is flexible,
responsive, receptive to change, and tech-savvy
• Remember “dot.bomb”
• Be deliberate about when to “pull the trigger” and courageous
enough to “cut your losses.” Know what you can afford to lose and
when to “bet the farm.”

Evolution of technology ima 20150224

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