This document summarizes the BBC's plans to establish an innovation center called MediaCityUK in Salford, Greater Manchester. It will bring together different parts of the BBC focused on future media and technology. The goals are to lead in areas like IPTV and digital media, create new learning experiences, build a world-class research lab, and foster partnerships between the BBC departments, universities, and other organizations. The hope is this new center will help shape the BBC of the future by developing innovative new ideas and technologies over the next 20-30 years.

1. FM&T at MediaCityUKShaping the BBC of the Future Innovation Culture in BBC Future Media & TechnologyJuly 2009 Dr Adrian Woolard, Research & Development R&D North Lab

3. Official: Innovation became history in 2008

4. Renamed to: “Make something good that solves real problems, works reliably, is affordable, and is built by a happy, motivated and well rewarded staff” Culture

6. BBC Research & Development, Kingswood Warren Kingswood Warren – Home to “BBC Research” for the past 60 years.

7. A few key achievements… to date! 1951 – World’s first TV standards converter 1962 – First colour transatlantic TV transmission 1965 – First tests of PAL colour TV transmission 1968 – Standards converter used for Mexico City Olympics 1969 – BBC1 starts colour transmissions 1971 – World’s first demo of digital stereo audio recording 1972 – CEEFAX launched 1988 – RDS launched 1990 – First trial of DAB 1991 – NICAM stereo launched on BBC2 1995 – DAB launched 2000 – World’s first digital radio camera demonstrated at NAB 2002 – Freeview launched 2007 – HDTV trial 2008 – Freesat launched 2008 – DVB-T2 Specification finalised, world-first to have signals on-air 7 Queen’s Awards + 4 Emmys

13. A day every 10 working days to spend on innovative ideas Pitching Ideas suggested by staff Submitted on one A4 and pitched at monthly ‘Show & Tells’ Selection Judged by a peer panel Sprint development Developed and managed by the idea owner (plus any team) Sharing and commissioning Later - successful ideas are shared with commissioners and development groups Project summaries are captured on the wiki

16. backstage is hackday & mashed CC flickr user: edward@debian.org

17. backstage is showcasing the best talent

20. Artists impression

21. "The North of England is home to a very significant proportion of the UK's population and yet we currently invest less there than in almost anywhere else. Yet from File on 4 to Granada's Royle Family, Manchester has delivered some of Britain's best network programmes. We want to build a great media centre populated with some of the strongest parts of the BBC, the parts which we know will still be strong twenty, thirty years from now. We want to create a new media lab for the north, working with an established academic and applied research community. We want to create an environment which is great to work in, which is state-of-the-art in terms of kit and working practices and which offers brilliant opportunities both for programme-making and for career progression". Mark Thompson, Director General, BBC

24. Work in partnership with Content Groups

25. Create engaging new learning & media literacy experiences

26. Build a world class research laboratory

27. Exploit the benefits of Digital Media Initiative

29. Artists impression

30. Photo by unknown – my thanks

31. Photo by unknown – my thanks

32. Photo by J. Linwood (BBC)

33. Artists impression

34. Towards 2012Future of Public Service Broadcasting?

35. Thank You! Dr Adrian Woolard Project Lead (R&D North) & Head of Innovation Culture BBC Research & Development Future Media & Technology North Lab, Room 1044, New Broadcasting House Oxford Road, Manchester M60 1SJ E: adrian.woolard@bbc.co.uk