17102019 bbcrd manchester tourism conf for share
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Recent talk given to Greater Manchester Marketing and Tourism 2019 Conference: I spoke about: BBC in North and it’s online challenge / ambitions BBC R&D and its role in UK media tech sector Awareness of some big changes in next 10 years How we do our work and some opportunities to get involved Some examples of our recent AR work
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17102019 bbcrd manchester tourism conf for share
- 1. Looking towards the horizon Adrian Woolard Head of Future ExperienceTechnologies BBC Research & Development Thinking about the future experiences for audiences and visitors 17 OCTOBER 2019
- 2. Click to add text TITLE OF PAGE SECTION HEADING
- 3. Future Media & Technology Both©1979UsborneBookswrittenbyKennethGatlandandDavidJefferis.
- 4. ©1979 Usborne Books written by Kenneth Gatland and David Jefferis.
- 5. RESEARCH & DEVELOPMENT What I’m going to talk about: 1. Intro to BBC in the North and R&D – 10 min 2. What we are working on - now, next, future – 10 min 3. Case Studies on Augmented Reality – 10 min 4. Questions
- 6. BRIDGING THE GAP… What is the BBC in the North? 6
- 8. BBC Online in the north…
- 9. 9 A DECADE OF RAPID TECHNOLOGICAL CHANGE CHANGING MEDIA EXPECTATIONS:
- 10. 10 ALMOST EVERYONE IN THE UK COMES TO THE BBC ONLINE EACH MONTH ONE OF THE DIGITAL GIANTS MONTHLY REACH (UK ONLINE POPULATION) GOOGLE AMAZON FACEBOOK APPLE BBC 97% 85% 88% 41% 85%
- 11. 11
- 12. 1 2M & A USEFUL EVERYDAY designed to serve daily media occasions PERSONALLY RELEVANT with content to satisfy all their users EFFORTLESS TO DISCOVER simple & seamless to use What we need to deliver: the three characteristics of successful youth media services
- 13. BRIDGING THE GAP… What is BBC Research & Development? 13
- 14. RESEARCH & DEVELOPMENT OUR ROLE Drive Innovation in support of BBC strategy and public purposes Horizon scan, acting as early warning radar in the face of technical change Provide Domain Experts to help solve problems or maximise opportunities Add tangible value to the wider media industry Maintain BBC partnerships, and with them, primary position in the wider ecosystem
- 15. RESEARCH & DEVELOPMENT 15 Are we generating insights that can be of future benefit? MEASURING OUR SUCCESS Have those insights translated into benefits after implementation? Financial — Minimum 2:1 ROI in year Non-financial • Standards • Prototypes • Patents • White papers Every year Financial — 5:1 to 9:1 ROI Non-financial • Qualitative assessments • Partnership assessments Every 5 or 10 years
- 16. “I want us to reinvent public service broadcasting for a new generation.” Tony Hall, January 2016
- 17. BRIDGING THE GAP… What do we do.. 17
- 18. Some of BBC’s Research Challenges
- 19. IP GLIDEPATH Sustainability in IP Broadcasting 19
- 20. IP GLIDEPATH Cloud-Fit Production Architectures 20
- 21. MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE Using AI to create new production workflows 21
- 22. NEW FORMS OF VALUE BBC Box – trusted personal data store 22
- 23. BRIDGING THE GAP… Ways of working 23
- 24. Testing innovation in the real world Helping find new routes to market Collaborating with the digital industry Trials & events R&D technology transfer Stimulate the creative economy Build communities of practice Facilitating the uptake of new innovation
- 27. Mixed Reality (XR) Live interactive IP events Object Based Media Artificial intelligence Interactive Voice User Generated Content www.bbc.co.uk/makerbox
- 29. FUTURE EXPERIENCES Case Studies… Augmented Reality 29
- 30. NEW FORMS OF VALUE Wild:i - Arkive in Your Pocket Site specific Location based experiences 30 https://www.youtube.com/watch?v=7PKX6oQIg1E
- 31. AUGMENTED REALITY Mobile Augmented Reality using 5G: A trial at the Roman Baths 31
- 32. NEW FORMS OF VALUE BBC Civilisations – trusted personal data store 32
- 33. FUTURE EXPERIENCES How do we prepare the BBC to make the most of future media to stay relevant and valued by users? 33
- 34. DELIVERING OBJECT BASED MEDIA AT SCALE The Challenges Multiple Devices How do you deliver any media type new and old, to any device new or old? How do you customise the media to the device? Multiple Streams How do you deliver multiple, orchestrated and synchronised media to people wherever they are? Multiple Formats How do you enable support for formats of engagement tested and emerging? Multiple Users How do you still broadcast to millions, and yet tailor to individuals? How can you empower the many to reach the many? Multiple Viewpoints How do you provide uncompromising support for any chosen window to media? What role for the audience in all content?
- 35. R&D FUTURE EXPERIENCES & TECHNOLOGIES HUMAN VALUES 35 What new ideas would we arrive at if we defined success by focusing on Human Values? Needs Values Behaviour which represent motivational goals and underlying needs* *Schwartz, S. H. (2011). Values: Individual and cultural. In F. J. R. van de Vijver (Eds.), A. Chasiotis, & S. M. Breugelmans, Fundamental questions in cross-cultural psychology (pp. 463-493). Cambridge: Cambridge University Press. and measure observable actions which are not always explicit We see We talk about We are driven by
- 36. R&D FUTURE EXPERIENCES & TECHNOLOGIES HUMAN VALUES We thematically identified 14 Core Values Underpinned by psychological needs 36 Being safe and well Exploring the world Pursuing pleasure Receiving recognition Belonging to a group Having autonomy Achieving goals Connecting with others Understanding myself Feeling impactful Having stability Growing myselfExpressing myself Being inspired
- 37. AR headset Person recognition Geolocation Identity Object recognition Spatial audio IoT integration Pattern recognition Speech recognition Translation/langu age Wearable integration VR headset Orientation and position Figure tracking Body tracking CommunicationMulti-person/Sync Spatial reconstruction Mapping/Geocachi ng Motion capture Live streaming Tools and guidelines Object library Object storage (CMS) Object manipulation Multiplayer/Group s User-captured content Controller Avatar 37
- 39. BRIDGING THE GAP… In summary… 39
- 40. RESEARCH & DEVELOPMENT BBC in North and it’s online challenge / ambitions BBC R&D and its role in UK media tech sector Awareness of some big changes in next 10 years How we do our work and some opportunities to get involved Some examples of our recent AR work WHAT HAVE YOU HEARD ABOUT…
- 42. BBC opportunities • Advert for jobs / opportunities
- 43. STEVE JOBS QUOTE “Technology is nothing… what’s important is that you have a faith in people, that they’re basically good & smart and if you give them ‘tools’ they’ll do wonderful things with them” 43
- 44. Thanks ! Any questions? bbc.co.uk/rd (BBC R&D) @bbcrd bbc.co.uk/taster (BBC Taster) @bbctaster @adew
Editor's Notes
- BBC RD… What we are here for history What I do Lead a section of researchers – engineering, hci, product mgrs., designers, producers
- Career…
- Future Cities: Homes and Living into the 21st Century (World of the Future) [Hardcover] Kenneth William Gatland (Author), David Jeffries (Author) Hardcover: 32 pages Publisher: Edc Pub (June 1979) Language: English ISBN-10: 0860202399 ISBN-13: 978-0860202394
- A trip in time to the year 2000 and beyond. See the robots, machines and cities of the future, and then travel to the stars. The Electronic Household This living room has many electronic gadgets which are either in use already or are being developed for people to buy in the 1980s. 1. Giant-size TV 2. Electronic video movie camera 3. Flat screen TV 4. Video disc player 5. Domestic robot rolls in with drinks. 6. Mail slot
- Audience: all iplayer sounds – engineering, product, UXD Yes, and some guests from other departments (e.g.: Digital Products) Duration: 30minutes – aim for 25 min + questions. I was just reviewing the timings and looks like we have quite a few things. Does 20mins + questions work? Time in agenda - ?? One of the first slots in the morning. We are starting at 10am, so around 10:15, 10:30? You’re obviously welcome to join us for the day Focus for presentation – some of these: Research agenda (the big problems RD looking at): Services (UHD, personalised, AR) Workflows (Object based, Machine learning) Platform (IP Cloud, Render engine, personal data) Distribution (5G, distributed compute, sustainability) All of those are relevant. Are you thinking an overview of more than one or looking for a steer on one/a couple?
- Lots of Build a new lab, new location, new ethos, Mediacity image What bbc has achieved What I did What happened
- BBC Online is 20 years old…we used to make 593 websites. Hardly anyone used over 583 of them… The BBC’s digital strategy is a portfolio of SCALE services, #1 or 2 in their market… We reach 80m UK unique users every week – around 300m globally Our goal is 90% of under 35s coming back weekly by 2022 Six of the BBC’s eight digital services come in some part out of Salford… If it’s online, and from the BBC, someone here probably worked on it…
- Television audiences are going down… Radio audiences are going down a bit…but getting older Online audiences are going up…a bit…but not fast enough
- BBC Online is already really big…amazingly so, given who the competition are A real British digital success story This is important – because universality is central to the BBC. It’s in our Charter to reach and provide value to everybody
- We reach almost everyone online… but they don’t come back often enough We need to reach people more often to be a valued part of their online habit BBC Online: under 35 reach Monthly reach 80-90% Weekly reach 50-55%
- We do make that by building services that are audience-first, rather than about us and our organisation Useful every day, personalised and relevant, effortless to discover… We don’t have all the answers. We learn by doing. That’s the exciting bit…
- Clause 65 of the Charter ExCo 2011 definition Currently formal contracts with - 22 universities – 15 in UK and 7 in Europe - dozens of other industrial partners, globally
- Every 5 or 10? Had to do during last CR Has value: measures over long-term to generate a truer picture Assuming going to have to do it again in 2022 Currently formal contracts with - 22 universities – 15 in UK and 7 in Europe - dozens of other industrial partners, globally
- 11 year ambition – nut not space created – do it in edges, no spread bets – just do what we do but better. Voice is radio + recommender… powerful change but comforting for production community to understand.
- 4 the future…. Eckersley video… Mission / vision 5 big problems / opportunities we think will have impact
- BBC R&D's IP Studio team works on more than than our name might imply. We've broadened our initial focus on high-bandwidth real-time IP operations on dedicated IT hardware to consider the cloud-based and hybrid approaches that will complement these in the longer term. We're looking at this at a number of levels – from how to provision a cloud, through the useful capabilities that are needed in a "cloud-fit" approach, to the new types of production tool that will be needed to make R&D's vision of the future a reality. Cloud-Fit Production Architecture Understanding, building and testing media production systems in the cloud We're learning what a cloud-based media production system should look like - by building one. we've been investigating how to bridge between live production environments (where streaming technologies are commonplace) and services running in the cloud (which use APIs and distributed storage techniques instead).
- EBU and AI Conference 27 Nov
- Box Living room of the future Data economy Value – what is it? toolkit
- Innovation - CS News Labs, Taster Hackdays News labs video
- MakerBox connects curious minds to the tools, community & resources to inspire them to create the future of digital content
- Working with many universities and academic institutions How we work Culture Academic EU Industry microbit Currently formal contracts with - 22 universities – 15 in UK and 7 in Europe - dozens of other industrial partners, globally
- 1.Visitor types were identified. Explorer (frequent visitors - curiosity or general interest in discovering more about the subject matter introduced). Experience seeker (infrequent/first time visitor - motivated by looking for an enjoyable experience, often looking for the main attraction). Professional/Hobbyist (Interested in specific topics out of the full. Come to learn. Carefully examines the exhibits and corresponding interpretive aids. Can bring specialist equipment –cameras, apps). Facilitator (facilitating the visit for someone else).
- University of Bristol provided 5G network Aardman produced 3D model in Unity BBC produced mobile phone app Two versions using different technical approaches: 360 Video Remote Rendering
- Test capability of consumer devices Done as a test to build a platform
- Media is increasingly immersive, interactive and responsive. To embrace these new experiences requires a shift in the way we create, transmit and render content. We must move beyond a video-centric architecture. Move forwards to create an architecture for media distribution that supports multi-device, multi-stream, multi-format, and multi-user scenarios by design.
- How do you achieve all of this in a single ecosystem that scales? How do you do this without increasing cost?
- We identified common life stages between 16 and 34 That occur at any point in young peoples lives
- We broke down the capabilities into areas we could categorise, explain and provide a possible idea of the future with, and where applicable, examples. These are broad categories that will need further work to evaluate value and assess possibilities in the market.
- Contextual to daily life Practical to use/low barrier to entry Solve day-to-day problems Practical outcome Time-saving AR-first (merges into reality) Continued value over time Scalable Services over stories Utility over creativity Low barrier over high engagement
- Catmull book – is essential read for anyone interested in world where art meets tech – inspirational
- If interested in going beyond academia – have lots of ways in – engineering, physics, maths, software, design, product, HCI