The document discusses the integration of knowledge networks in creative industries, emphasizing the importance of iterative research and user engagement. It outlines eight steps for enhancing collaboration and highlights various outputs related to social learning and digital content. Additionally, it addresses funding sources and the need for innovative frameworks to support emerging opportunities in the digital economy.

1. Digital Futures: Knowledge Networks for Creative IndustriesDr Adrian WoolardOctober 2009

2. Most modern technology is created by bringing together & developing capabilities which already exist… The genius lies in the way they are brought together & improved. Lord A. Broers Triumph of Technology, 2005 Reith Lectures

6. CC flickr user: edward@debian.org

12. Learning Open Air (Beta)

15. Why did we try?Speed up research cycles

16. Deeper reflection than market research

17. Make research more accessible beyond organisation

18. More iterative & responsive to shifting industry trendsThe academic paper & citation list aren’t enough! Its got to be relevant, tangible & delivered yesterdayUnnamed BBC Senior Producer, Knowledge Summit 2006

19. You waste money on market research & consultants but we already know the answer to your questions – you just don’t ask!Unnamed AHRC Research Lead, Knowledge Summit 2006

20. 8 steps…Explore the possibility – what could it mean for the ‘end user’?Run summits – events, gatherings, network Consultation across all relevant groupsFormalise – legal, funding & peer reviewSupport programmes properlyKeep something back for emerging opportunitiesCommunicate – innovate the mediumReflect well

21. 8 outputs…Alone Together? Social Learning in BBC BlastA Public Voice - Access, Digital Story and Interactive NarrativeInhibited Exploration in Older Customers of Digital ServicesListener Online Engagement with BBC Radio ProgrammingThe Miners' Strike - A Case Study in Regional ContentUGC at the BBC – Understanding its impact upon contributors, non-contributors and BBC NewsVirtual Worlds - An Overview and Study of BBC Children's Adventure RockWhat do Children Want from the BBC? Children’s Content in an Age of Citizen Media

22. SOCIABLE Self- stampers Social Climbers Life-system builders FightersNurturers Collector-consumers Power users Explorer-investigatorsSOLITARY

25. Reflections …Foresight is invaluable & bullishness is essentialDemand exceeded funds (FEC !!!)Legal needs to innovate on both sides Balance between industry & academic peer review was challenging to say leastIt didn’t speed things up in the endExpect churn in industry

26. Looking forward…Digital economy - next generationThe NorthMCUK – New lab, new models incl FIRMNetworks, frameworks & how?Impact based

27. Towards 2012 Future of Public Service Broadcasting?

31. Show me the money… pt 1HEFCE HEIF TSB – Collaborative R&D, KTN’sResearch Councils - EPSRC, ESRC, BBSRC, AHRC, MRCJISC SRIF Digital Economy calls – DTC’s, Research HubsEuropean Regional Development Funds (ERDF) to assist SME’s Knowledge Transfer Partnerships (KTP’s)EU Framework Programmes ( EU FP7)

32. Show me the money… pt 2RDA’s – NWDA, YorkshireForward, One North EastDigital Agencies – NW V&M, ScreenYorkshire, CodeworksCouncil funding – MDDA, Manchester Knowledge Capital, Creative Sheffield, Creative Hull,…Professional Institutions (eg. Royal Academy of Engineering, Design Council, Arts Council, British Council) MOD Govt Depts special pots (eg. Cabinet Office for Civil Contingency Secretariat)Charities and TrustsAlumni (eg. endowments) oh & industry sometimes… .

33. Final thoughts on exchange…People – diversity, mutual respectNetworks – informal, build trustFrameworks – formal, fundingProjects – mutual riskOutputs - Impact on user not career

34. Food for thought…http://www.bbc.co.uk/schools/gcsebitesize/booknotes/http://www.bbc.co.uk/blogs/knowledgeexchange/http://backstage.bbc.co.uk/openlab/http://www.bbc.co.uk/blogs/bbcinternet/http://www.bbc.co.uk/rdhttp://backstage.bbc.co.uk/+http://www.scottberkun.com/books/the-myths-of-innovation/