talk given about Connected Studio, BBC R&D, Taster and digital innovation - for Havas TechFast in Digital Shed, MMU May 2017

1. Digital innovation
for a global
audience
Tech Fast
10th May 2017

3. Future Media & Technology
Both ©1979 Usborne Books written by Kenneth Gatland and David Jefferis.

4. ©1979 Usborne Books written by Kenneth Gatland and David Jefferis.

5. Innovation from 1922
(video)
Innovation from 1922
(video)

6. “I want us to reinvent public
service broadcasting for a
new generation.”
Tony Hall, January 2016
“

7. Broadcasting as an
eco-system

8. Create
Broadcasting as a system
Deliver Consume
IP end to end
Data centric
New devices, new interfaces

9. The New Broadcasting System
Deliver
Consume
Create
Immersive
Pervasive
Data rich
Interactive, personal, adaptive

10. Broadcasting becoming an eco-system
Dynamic
Responsive &
personal
Audience
as
Explorers
Co-creators
&
collaborators
Deliver
Consume
Create

12. Getting early immersive feedback from users..

13. New pipelines, new devices, new experiences
(Not currently offered)

14. Object Based Media

16. Getting early OBM feedback from producers..

17. CAKE (video)

19. Our focus
Testing
innovation in
the real
world
Helping find
new routes
to market
Collaborating
with the digital
industry
Trials &
events
R&D
technology
transfer
Stimulate
the creative
economy
Build
communities
of practice
Facilitating the
uptake of new
innovation

20. CORE PRINCIPLES
Develop
Learn
Test
Engage
Transfer
Collaborate with the BBC, partners and industry to shape a joint
vision of the future.
Facilitate in the shaping of ideas, formats and technologies for the future
BBC.
Test new technologies and ideas from
R&D, the BBC and beyond with trials and
events.
Use data-rich audience feedback to
create insights that will inform the BBC of
future opportunities.
Build communities of practice, and insight formats that seamlessly transfer ideas
and tech out of R&D.
Collaborate with the BBC, partners and
industry to shape a joint vision of the
future.
Facilitate in the shaping of ideas, formats
and technologies for the future BBC.
Test new technologies and ideas from
R&D, the BBC and beyond with trials and
events.
Use data-rich audience feedback to create
insights that will inform the BBC of future
opportunities.
Build communities of practice, and insight
formats that seamlessly transfer ideas and
tech out of R&D.
Develop
Learn
Test
Engage
Transfer

21. Our experience
115
Trails and events to
date across UK, Africa
and Asia
458
Small companies
participated by
submitting ideas or
supplying creative
services
34
Creative briefs and
challenges targeted at
specific audiences
including youth, mobile
and female
35+
Pilots tested on Taster

23. Define
& design
ConvergeDiverge ConvergeDiverge
ExploreRefine Prototype
User test
Insight
Day 1 Day 2
User test
Validate
Design sprint
Open
Brief
Submission
1 week1 week

25. What is Taster?
A website that’s the
home for our new
ideas
A label for the
experimental &
innovative
A place for audiences
to try, rate & share
something new
Beta

26. Innovation as an eco-
system

27. “Good ideas come from crowds, from networks, …
the lone genius is the exception rather than the rule”

28. User-centred
innovation
ScaleDepth
AgilityInsight

29. User-centred
innovation
IndustryAcademia
SMEsAudience

30. User-centred
Innovation
News Labs“RP” Model
Connected
Studio
BBC Taster

31. User-centred
innovation
ScaleDepth
AgilityInsight

32. If we acknowledge the importance of technology then
we are now in the phase of working out how best to
manage & improve it for the public and private good.
Paraphrased from Bronac Ferran, 8 Essays 2009.

33. Thanks!
bbc.co.uk/rd
@BBCRD
bbc.co.uk/taster
@BBCTaster
bbc.co.uk/connectedstudio
@BBC_Connected
bbcnewslabs.co.uk
@BBC_News_Labs