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Looking towards the horizon
Dr AdrianWoolard
Head of Future ExperienceTechnologies
BBC Research & Development
newsHack: Modular Content December 2020
03 DEC 2020
2001
2
3
Public Service
Augmented
Reality
3
Alex Nelson
Dylan McLeish
Jonathan Halkett (Jops)
Jimmy Lee
Rachel O’Sullivan
Todd Burlington
13 Oct 2020
2021?
3
What is the BBC?
4
Our mission is "to act in the public interest,
serving all audiences through the provision of
impartial, high-quality and distinctive output
and services which inform, educate and
entertain".
The BBC in 2020?
POLITICAL
PRESSURE
TECHNOLOGY
TRANSFORMATION
CHANGING AUDIENCES
“Online offers a big opportunity to connect deeper
with audiences, helping them to find more, get
information faster, and interact with us.”
Tim Davie, 2020
8
USEFUL
EVERYDAY
designed to serve
daily media occasions
PERSONALLY
RELEVANT
with content
to satisfy all their users
EFFORTLESS
TO DISCOVER
simple & seamless
to use
What we need to deliver:
the three characteristics of successful youth media services
What is the challenge?
9
STORYTELLING
10
THE CHANGING WAYS OF STORYTELLING
11
Why are we here?
12
PERSONALISATION
13
It will be very hard for people to watch or
consume something that has not in some sense
been tailored for them.
Eric Schmidt, Google
Personalisation is an algorithm adapting something to someone,
based on some knowledge about that someone.
It may be used to optimise for a desired metric (e.g. engagement
or time spent) or to make something more relevant or attractive
to an individual.
It might or might not be a good thing!
PERSONALISATION
14
Exec R&D Prodcuer, BBC
Media Interaction Personal
FUTURE EXPERIENCES
15
18
19
Device Owner Name
Number of Contacts
Battery Level
Battery Condition
Current Activity
Elevation
Number of Installed Apps
Device Make/Model
Time of Day
Weather
Sun Elevation
Location
Indoor/Outdoor
Mobile Network Operator Name
Available Wifi Networks
Altitude Pressure
Connected Bluetooth Devices
External or Internal Audio
Device
Device Orientation
Ambient Brightness
Local Noise Environment
Calendar
Music Tastes
Financial News
User Fitness Information
Current Heart-rate
Number of Listeners/Users
Can it hear itself
Is it in someone's pocket?
What kind of apps
Knowledge of Home and Work
Proximity
PERSONAL DATA / SENSORS
20
HUMAN VALUES
What new ideas would we arrive at if we defined success by focusing
on Human Values?
Needs
Values
Behaviour
which represent motivational goals
and underlying needs*
*Schwartz, S. H. (2011). Values: Individual and cultural. In F. J. R. van de Vijver (Eds.), A. Chasiotis, & S. M. Breugelmans,
Fundamental questions in cross-cultural psychology (pp. 463-493). Cambridge: Cambridge University Press.
and measure observable actions
which are not always explicit
We see
We talk about
We are driven by
21
LOTS OF RESEARCH WORK
22
Media Interaction Personal
IMMERSIVE, ENGAGING, PARTICIPATORY & ADAPTIVE
23
What does this mean?
24
1. What do you know about the users?
2. What do you want to know?
3. What do they want you to know?
4. What will they value & trust?
25
QUESTIONS FOR NEWS HACK: THE USERS
1. How can you avoid filter bubbles?
2. How can you improve impartiality?
3. How can you increase journalists creativity?
4. How can you avoid creating more work for
journalists?
26
QUESTIONS FOR NEWS HACK: THE CREATORS
1. What can you know about the content?
-What Type? Text, data, audio, audio -visual, CGI?
-What Metadata? what about The meaning?
2. How can you create modular content from archive,
from broadcast or originate?
3. What dynamic digital applications can you create?
27
QUESTIONS FOR NEWS HACK: THE CONTENT
1. How will it scale to not add work to the
creator?
2. How can you make it efficient?
3. How can you make it ethical?
4. How can you tell more relevant stories for all
users?
28
QUESTIONS FOR NEWS HACK: THE DEVELOPERS
OPPORTUNITY FOR INDUSTRY
1. How can this be an industry opportunity?
2. How can it be interoperable?
3. How can we make it universal and inclusive by
default?
4. Can we build a “modular content” community?
29
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Thanks !
Credit to @cubicgarden for images and themes
BBC R&D Future Experiences newsHack Modular Content 2020

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BBC R&D Future Experiences newsHack Modular Content 2020

  • 1. Looking towards the horizon Dr AdrianWoolard Head of Future ExperienceTechnologies BBC Research & Development newsHack: Modular Content December 2020 03 DEC 2020
  • 3. 3 Public Service Augmented Reality 3 Alex Nelson Dylan McLeish Jonathan Halkett (Jops) Jimmy Lee Rachel O’Sullivan Todd Burlington 13 Oct 2020 2021? 3
  • 4. What is the BBC? 4
  • 5. Our mission is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain".
  • 6. The BBC in 2020? POLITICAL PRESSURE TECHNOLOGY TRANSFORMATION CHANGING AUDIENCES
  • 7. “Online offers a big opportunity to connect deeper with audiences, helping them to find more, get information faster, and interact with us.” Tim Davie, 2020
  • 8. 8 USEFUL EVERYDAY designed to serve daily media occasions PERSONALLY RELEVANT with content to satisfy all their users EFFORTLESS TO DISCOVER simple & seamless to use What we need to deliver: the three characteristics of successful youth media services
  • 9. What is the challenge? 9
  • 11. THE CHANGING WAYS OF STORYTELLING 11
  • 12. Why are we here? 12
  • 13. PERSONALISATION 13 It will be very hard for people to watch or consume something that has not in some sense been tailored for them. Eric Schmidt, Google
  • 14. Personalisation is an algorithm adapting something to someone, based on some knowledge about that someone. It may be used to optimise for a desired metric (e.g. engagement or time spent) or to make something more relevant or attractive to an individual. It might or might not be a good thing! PERSONALISATION 14 Exec R&D Prodcuer, BBC
  • 16.
  • 17.
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  • 19. 19
  • 20. Device Owner Name Number of Contacts Battery Level Battery Condition Current Activity Elevation Number of Installed Apps Device Make/Model Time of Day Weather Sun Elevation Location Indoor/Outdoor Mobile Network Operator Name Available Wifi Networks Altitude Pressure Connected Bluetooth Devices External or Internal Audio Device Device Orientation Ambient Brightness Local Noise Environment Calendar Music Tastes Financial News User Fitness Information Current Heart-rate Number of Listeners/Users Can it hear itself Is it in someone's pocket? What kind of apps Knowledge of Home and Work Proximity PERSONAL DATA / SENSORS 20
  • 21. HUMAN VALUES What new ideas would we arrive at if we defined success by focusing on Human Values? Needs Values Behaviour which represent motivational goals and underlying needs* *Schwartz, S. H. (2011). Values: Individual and cultural. In F. J. R. van de Vijver (Eds.), A. Chasiotis, & S. M. Breugelmans, Fundamental questions in cross-cultural psychology (pp. 463-493). Cambridge: Cambridge University Press. and measure observable actions which are not always explicit We see We talk about We are driven by 21
  • 22. LOTS OF RESEARCH WORK 22
  • 23. Media Interaction Personal IMMERSIVE, ENGAGING, PARTICIPATORY & ADAPTIVE 23
  • 24. What does this mean? 24
  • 25. 1. What do you know about the users? 2. What do you want to know? 3. What do they want you to know? 4. What will they value & trust? 25 QUESTIONS FOR NEWS HACK: THE USERS
  • 26. 1. How can you avoid filter bubbles? 2. How can you improve impartiality? 3. How can you increase journalists creativity? 4. How can you avoid creating more work for journalists? 26 QUESTIONS FOR NEWS HACK: THE CREATORS
  • 27. 1. What can you know about the content? -What Type? Text, data, audio, audio -visual, CGI? -What Metadata? what about The meaning? 2. How can you create modular content from archive, from broadcast or originate? 3. What dynamic digital applications can you create? 27 QUESTIONS FOR NEWS HACK: THE CONTENT
  • 28. 1. How will it scale to not add work to the creator? 2. How can you make it efficient? 3. How can you make it ethical? 4. How can you tell more relevant stories for all users? 28 QUESTIONS FOR NEWS HACK: THE DEVELOPERS
  • 29. OPPORTUNITY FOR INDUSTRY 1. How can this be an industry opportunity? 2. How can it be interoperable? 3. How can we make it universal and inclusive by default? 4. Can we build a “modular content” community? 29
  • 30. Click to add text TITLE OF PAGE SECTION HEADING Thanks ! Credit to @cubicgarden for images and themes

Editor's Notes

  1. a BBC that is utterly obsessed by its audience, focussed on what it does uniquely, and indispensable to modern Britain. Utterly impartial and alive with programming ideas. Run for the audience’s benefit. Valued and loved by all.
  2. BBC Online is already really big…amazingly so, given who the competition are A real British digital success story This is important – because universality is central to the BBC. It’s in our Charter to reach and provide value to everybody We do make that by building services that are audience-first, rather than about us and our organisation Useful every day, personalised and relevant, effortless to discover… We don’t have all the answers. We learn by doing. That’s the exciting bit…