SlideShare a Scribd company logo
Jurgen Appelo
@jurgenappelo
Innovation
Continuous innovation, innovation culture
Thursday 4 November 2020, 18:00 CET
At the end of this session, you will…
Understand the principles of portfolio management
Have a set of good practices for innovation funnels
Know how to grow an innovation culture
Introducing innovation funnels
Good practices for innovation funnels
Good practices for portfolio management
Organizational structure
Innovation
Wrapping up
Time spans
are shrinking!
https://medium.com/@JimtheSingh/beyond-the-three-horizons-mckinseys-model-in-hindsight-d0cf844a8c5e
The Three Horizons Model
https://hbr.org/2012/05/managing-your-innovation-portfolio
70%
20%
10%
Allocation of
resources
70%
20%
10%
Return on
investments
Horizon 1
Horizon 2
Horizon 3 Transformational
Adjacent
Core
Sustaining
innovation
Disruptive
innovation
“Golden Ratio”
There is no
correlation
between
innovation
and budget.
https://www.strategyzer.com/blog/innovation-versus-rd-spending
Innovation
Steering
Committee
https://www.amcham.de/public-affairs/committee-news/news/new-innovation-research-committee-kicks-off-work/
Idea boxes are like deep dark pits
Photo by takahiro taguchi on Unsplash
Risk Management (Robert Cooper)
https://www.youtube.com/watch?v=VCWM4ZI_iHo
Innovation
Funnel
All ideas are
welcome, but they
need a disciplined
approach to grow
along the lifecycle
stages.
Introducing innovation funnels
Good practices for innovation funnels
Good practices for portfolio management
Organizational structure
Wrapping up
Innovation
If we want to
improve innovation,
we need to learn
from the backers of
the best innovators.
The best build their own incubator/accelerator
Innovation Thesis
What do we believe about the
future of the world? What kind
of products do we want to
invest in?
Hackathons /
Innovation
Days
User-centered Design
https://www.youtube.com/watch?v=2NFH3VC6LNs
https://medium.com/mule-design/a-three-part-plan-to-save-the-world-98653a20a12f
Journey Maps
Innovation BootcampsPhoto by Carl Nenzen Loven on Unsplash
Offer condensed
and intensive
training programs
Innovation
Center
Open Innovation Programs
Photo by Viktor Forgacs on Unsplash
Collaborate beyond the
organizational boundaries
Introducing innovation funnels
Good practices for innovation funnels
Good practices for portfolio management
Organizational structure
Wrapping up
Innovation
Innovation Board
Who will manage
the portfolio of
ideas and teams?
Demo Days
How can we follow and
measure progress of our
startups?
Keep track of
all ideas that
pass through
the funnel
Amount of Entrance
Amount of Exit
Conversion Rate per stage
Duration per stage
Overall Conversion Rate
Overall Duration
Funnel Metrics
Costs, Tests, Experiments
Prototypes, Demos
NPS, Fit for Purpose
Customer Lifetime Value
Work
Output
Outcome
Impact
Leading vs Lagging Metrics
Measure at both
the product and
portfolio level.
Leading
Lagging
Executive Sponsor
Who will be the
company’s innovation
champion?
Photo by Hunters Race on Unsplash
Internal Crowdfunding
How can we use the wisdom of
the crowd among our own
workers to make the best bets
for the future?
Innovation Scorecard
How can we rate our projects
and decide which ones will
keep our support?
Metered Funding
How can we support the right
products with the right amount
of funding?
Cut wages, share profits,
freedom with a budget.
Aim for “skin in the game”
What are the incentives?
Corporate Venturing
Do we invest only in
our own ideas or
also in those of
external startups?
Photo by Markus Winkler on Unsplash
Strategic Buckets
How will we mix the
high-risk and the
low-risk projects?
Photo by Nathan Dumlao on Unsplash
The top
performers will
earn back the
investment for all.
https://www.linkedin.com/pulse/venture-investors-playbook-part-2-chip-hazard/
Make many small bets. The greatest
risk is not taking any risks.
Photo by Michał Parzuchowski on Unsplash
Venturing Optimizing
Lifecycle stages (maturity) of the business model
Introducing innovation funnels
Good practices for innovation funnels
Good practices for portfolio management
Organizational structure
Wrapping up
Innovation
Sustaining Innovation
(Horizon 1 and 2)
Disruptive Innovation
(Horizon 3)
Never manage disruptive
innovation via existing
business units!
Intrapreneur
Product
Vision
Startup Team
Product
Vision
Business
Model
Metrics
Dashboard
Scaleup Unit
Product
Vision
Business
Model
Metrics
Dashboard
Agile
Scaling
Growth
Board
Innovation
Board
Innovation
Strategy
Innovation
Portfolio
Gatekeeper
Innovation
Scorecard
Innovation
Accounting
Metered
Funding
Management
Performance
Incentives
Executive
Sponsor
Division
Product
Vision
Business
Model
Metrics
Dashboard
Agile
Scaling
Lean
Production
Growth
Board
Organization
Design
Coaches
Workshop
Training
Innovation Funnel
1 Initiation
2 Expedition
3 Formation
4 Validation
5 Stabilization
6 Acceleration
7 Crystallization
MaturityLevels/LifecycleStages
Exploration
Execution
Innovation
Vortex
Current
Organization
Continuous Innovation & Transformation
8 Expansion
9 Conservation
10 Finish
Embrace
evolution
Introducing innovation funnels
Good practices for innovation funnels
Good practices for portfolio management
Organizational structure
Wrapping up
Innovation
The only way not to be disrupted is to disrupt yourself.
https://blog.leanstack.com/the-idea-funnel-2cb600015d43
https://sifted.eu/articles/intrapreneurs-corporate-innovation/
https://www.ideo.com/journal/dont-throw-away-your-innovation-budget
https://www.strategyzer.com/blog/innovation-versus-rd-spending
https://www.slideshare.net/boardofinnovation/52-tools-for-any-company-to-innovate-like-a-startup-by-nickdemey-boardofinno
https://hbr.org/2012/05/managing-your-innovation-portfolio
https://medium.com/@JimtheSingh/beyond-the-three-horizons-mckinseys-model-in-hindsight-d0cf844a8c5e
Resources
Q & A
hello@shiftup.work
shiftup.work

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