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Learning
Jurgen Appelo
@jurgenappelo
experiments, mental models, self-transformation
Wednesday 23 September 2020, 18:00 CEST
At the end of this session, you will…
Understand the importance of experiments
Know about double-loop learning and mindsets
Share ideas on how to grow our own mindset
Experimentation
Double-loop learning
Learning organizations
Wrapping up
Growth mindset
Learning
Should we celebrate
failure?
Photo by Quino Al on Unsplash
Don’t celebrate
failure.
Celebrate learning,
even when you
failed.
https://management30.com
MISTAKES EXPERIMENTS PRACTICES
SUCCESS
FAILURE
You lucky
bastard! Yay! You succeeded
AND you learned! Yay! You succeeded
by doing things
right!
WTF!
You screwed up!
Where’s your
brain? Ok, you failed
BUT you learned! Argh,
bad luck!
No learning No learning
BEHAVIOR
OUTCOME
We learn by running experiments
Learning
A/B Tests (Split Tests)
Version A, Control
“the Champion”
Version B, Treatment
“the Challenger”
“To invent you have to experiment, and if you know in advance that it’s
going to work, it’s not an experiment. Most large organizations embrace
the idea of invention, but are not willing to suffer the string of failed
experiments necessary to get there.”
– Jeff Bezos, Amazon
Make learning cheap
and fast
“LinkedIn runs about 35,000
concurrent A/B experiments.”
Photo by Nan Palermo
“At Booking.com,
only about 10% of
experiments
generate positive
results.”
“At Microsoft, about
1/3 of tests are
positive, 1/3 neutral,
1/3 negative.”
Photo by Mohammad Rezaie on Unsplash
Success rates
are low.
For each successful
experiment, three
to ten will fail.
Let’s stop talking about failures.
They are investments in knowledge.
Photo by Francisco Moreno on Unsplash
Problem:
Fear of Failure
(FOF) Mindset
Many small experiments is less
risky than a few big ones.
Balance your
experiment portfolio.
Photo by Markus Winkler on Unsplash
Controlled Environments
All experiments must
be safe-to-fail.
Photo by Ümit Yıldırım on Unsplash
Have a “limited
blast radius”
Opinions don’t count
“Nothing ruins innovation faster
than a HiPPO – Highest Paid
Person’s Opinion.”
“In God we trust;
all others bring data”
“Strong opinions weakly held –
in the face of evidence”
Photo by Alexandra Mirgheș on Unsplash
Experimentation requires…
Autonomy
Allow any employee to launch experiments, at any time.
Infrastructure
Centralize tools and support; decentralize ideas and tests.
Culture
Are you willing (and looking forward) to be proven wrong?
What do you suggest as an
alternative for the slogan
“celebrate failure”?
Celebrate Learning!
“Move fast and
break things”
Cheap, safe and fast (fund, test and learn)
“Fail fast,
fail early,
fail often”
Photo by William Daigneault on Unsplash
“You only fail when
you give up”
Experimentation
Double-loop learning
Learning organizations
Wrapping up
Growth mindset
Learning
Double-loop learning
happens when we
change a mental
model on which a
decision depends.
Photo by Tyler Lastovich on Unsplash
Double-loop learning
The experiment failed;
let’s reconsider our
hypothesis (mental
model changed)
model II thinking
Single-loop learning
The experiment failed;
let’s run another
experiment (mental
model unchanged)
model I thinking
Model I Model II
Win by being always right
Suppress conflicting views
Control everything
Little testing of ideas
Seek confirmation
Avoid confrontations
Defensive attitude
Win by learning new stuff
Embrace conflicting views
Share/distribute control
Lots of testing of ideas
Seek information
Facts trump feelings
Productive attitude
versus
https://www.goodreads.com/book/show/1774897.On_Organizational_Learning
Chris Argyris
Success in the marketplace
increasingly depends on
learning, yet most people
don't know how to learn.
- Chris Argyris
Experimentation
Double-loop learning
Learning organizations
Wrapping up
Growth mindset
Learning
Learning Organization
An organization
that continuously
gains and shares
knowledge and
adapts to new
insights.
Photo by Tim Mossholder on Unsplash
Peter Senge
The only sustainable
source of competitive edge
is an organization’s ability
to learn faster and better
than its competitors.
- Peter Senge
https://www.goodreads.com/book/show/255127.The_Fifth_Discipline
The Five
Disciplines
Personal mastery - deliberate practice
Team learning - continuous improvement
Mental models - alternative perspectives
Shared vision - purpose and values
Systems thinking - holistic approaches
Organizational I
Learning System
Organizational II
Learning System
Win by being always right
Suppress conflicting views
Control everything
Little testing of ideas
Seek confirmation
Avoid confrontations
Defensive attitude
Win by learning new stuff
Embrace conflicting views
Share/distribute control
Lots of testing of ideas
Seek information
Facts trump feelings
Productive attitude
versus
Experimentation
Double-loop learning
Learning organizations
Wrapping up
Growth mindset
Learning
Photo by Tyler Lastovich on Unsplash
Photo by Sammie Vasquez on Unsplash
Mindset
Culture
Photo by Daniel Cheung on Unsplash Photo by Max Goncharov on Unsplash
Fixed
mindset
Growth
mindset
“talents are
innate gifts”
“talents can be
developed”
Telling people
they are smart
encourages a
fixed mindset.
Praising effort
and progress
cultivates a
growth mindset.
Fixed Mindset
Talents are received
Avoid challenges
Give up easily
See effort as fruitless
Ignore all criticism
Threatened by others
Deterministic world view
Talents are developed
Embrace challenges
Persist despite challenges
Turn effort into mastery
Learn from criticism
Inspired by others
Greater sense of free will
Growth Mindset
This looks very
similar to Model I
versus Model II.
Clearing up
some confusion
Mindset is a mixed bag
A pure growth mindset doesn’t exist. We are all a
mix of both mindsets, depending on context.
Incentivize learning, not effort
Don't just praise effort. Instead, focus on the
learning process and progress.
Carol Dweck
Real self-confidence is not
reflected in a title, an expensive
suit, a fancy car, or a series of
acquisitions. It is reflected in your
mindset: your readiness to grow.
- Carol S. Dweck
https://www.goodreads.com/book/show/40745.Mindset
It starts with you.
Photo by Adi Goldstein on Unsplash
What will you
do now?
Photo by Motoki Tonn on Unsplash
10 minutes of
mindfulness
10 minutes of
journaling
Photo by Brad Neathery on Unsplash
10 minutes of
inspiration
Photo by Godwin Angeline Benjo on Unsplash
10 minutes of
openness
What is your favorite
way of nurturing your
growth mindset?
Experimentation
Double-loop learning
Learning organizations
Wrapping up
Growth mindset
Learning
Google X
“Maximize the rate of learning by
minimizing the time to try things.”
– Tom Chi, Google X
https://hbr.org/2020/03/productive-innovation
https://hbr.org/2017/09/the-surprising-power-of-online-experiments
https://engineering.linkedin.com/blog/2020/making-the-linkedin-experimentation-engine-20x-faster
https://blog.twitter.com/engineering/en_us/a/2015/the-what-and-why-of-product-experimentation-at-twitter-0.html
https://thegood.com/insights/culture-of-experimentation/
https://hbr.org/1977/09/double-loop-learning-in-organizations
https://infed.org/mobi/chris-argyris-theories-of-action-double-loop-learning-and-organizational-learning/
https://www.theatlantic.com/education/archive/2016/12/how-praise-became-a-consolation-prize/510845/
https://medium.com/design-leadership-notebook/the-age-of-the-learning-organization-is-about-to-begin-721e081037d8
Resources
hello@shiftup.work
shiftup.work

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