Thinking Outside the Box
Presented By: Steve Roettger &
Steve (@Steve_from_VRG) and Wes
(@Wes_From_VRG) are Partners at The Verge
Business Group, a Business Architecture Firm
located in Wilmington, DE. Verge specializes in the
ideation, concept development, design, usability, and
market positioning of innovative products, services
and technologies for startup to mid-sized companies
in DE, PA, MD and NY.
Steve and Wes are also founding members of
Delaware's first Coworking space, The coIN Loft
(@coinloft). The coIN Loft is a low-cost collaborative
working environment for creative entrepreneurs.
What Are We Talking About?
First : Define Innovation
Second : Design Thinking
Thirdly: Agile Disruption Method
Practical Application: Crowdsourcing & Coworking
“The only weapon
entrepreneurs have in the
war of business is
What is an Entrepreneur?
The simple Verge definition:
An entrepreneur is an empathic visionary who is
agile and ingenuous.
Entrepreneurs upset and disorganize rather then
improve something that already exists.
The entrepreneur is always searching for change,
responds to it and exploits it as an opportunity to
improve the lives of their consumers and
Indicators for Innovation
Unexpected success, unexpected failure or
Disparity between what is and what ought to be
Changes in industry structure or market
Changes in cultural perception, mood and
meaning (reasons for being or doing "A or B")
To prove through inductive and deductive reasoning.
Exploration of existing knowledge
Reliance on data from the past
Suppression of intuition
Reliability: a constant outcome
Prove through conditional reasoning. A sense of
knowing without explicit proof.
Exploration of new knowledge
Focus on what might be
Invention of the future
Suppression of analysis
Validity: the production of outcomes you want to
Balance inductive and deductive reasoning with
abductive reasoning to create choices which are
desired, valid, and feasible.
Exploitation and exploration
Integration of future with the past
Design of what should be
Integration of analysis and intuition
Increase and fortify competitive advantage
"Design thinking can be
described as a discipline that
uses the designer’s sensibility
and methods to match people’s
needs with what is
technologically feasible and
what a viable business strategy
can convert into customer value
and market opportunity"
Design Thinking Utilizes Three
Forms of Reasoning
Abductive Reasoning is the logic of the origin of ideas.
It's goal is to assume the existence of all that is possible
despite their apparent truth or falsehood.
Inductive Reasoning is a form of theory-building which
is used to predict future happens based on the correlations
of past observations or experiences. Inductive reasoning is
the logic of what could be.
Deductive Reasoning is the logic of what must be. It is
the process of conclusively proving what is true or valid
Design Thinking Process
1. Define The Problem
2. Create Many Solutions
3. Refine Selected Solution
Agile Disruption Method
Agile Disruption Method is the process of purposefully
contradicting ones own perceptions in order to increase the
efficiency of the internal mental process called thinking.
Increasing the effectiveness of ones thought process will in turn
optimize the advancement of knowledge and understanding.
Innovation through the Agile Disruption Method is achieved with
constant exposure to new and challenging information.
What Makes Agile Disruption
Doesn't seek to find solutions. AD-M was
designed to find contradictions
Based on Collective Intelligence & Open-
Doesn't identify choices but eliminates
inefficiency's prior to the time of discovery
Using Design Thinking, a company can
undoubtedly become a market leader. With
continuous employment of its principles of human
desirability, technical feasibility, and business
viability, a company can and will maintain a
leading edge within its market.
Agile Disruption Method is a process by which
market leaders can diverge into both lower and
higher stratospheres of the market to establish or
collaborate to achieve a common goal by sharing ideas,
information and work
Trust and Self-Organization
Make knowledge accessible to everyone
Embrace social technology as a means of direct communication
Increase the productivity, effectiveness, quantity, and quality of
the problem-solving process to yield greater results.
Solve through collective intelligence
Exploitation and exploration
Social Networking as a means of innovation
Efficiency: creating the best possible solutions for the least
amount of money
Low-cost collaborative workspaces for creative entrepreneurs,
freelancers, independents and telecommuters.
Create a community, culture, and ecosystem for like-minded
individuals to freely grow personally and professionally, as
well as collaboratively spark new ideas.