This document provides an overview of techniques for product management tasks like estimation, prioritization, and backlog management. It discusses 10 estimation techniques like planning poker, affinity mapping, and three-point estimation. It also covers 10 prioritization techniques including MoSCoW, Kano model, and value vs cost. Finally, it outlines different backlog item types and approaches to maintain an effective product backlog through refinement and funneling ideas.

1. Product Management
Estimates, priorities, planning, roadmaps
Wednesday 2 December 2020, 18:00 CET
Update 4

2. A familiar
situation for
many product
development
teams.

3. At the end of this session, you will…
Know 10 different estimation techniques
Know 10 different prioritization techniques
Have new ideas for product backlogs

4. Estimation
Prioritization
Product Management Update 4
Backlog Management
Wrapping up

5. Why are you estimating?
Forecasting – what we think will happen
The estimate provides insights into expected cash flows,
financial capacity, and dependencies.
Targeting – what we want to happen
The estimate works as a target for production, marketing,
sometimes coupled with rewards.
Budgeting – what it takes to make it happen
The estimate is used to reserve money, schedule people,
and allocate resources.

6. Beyond Budgeting
Photo by Ehud Neuhaus on Unsplash
Decouple the
estimations
Forecasting
(Time)
Targeting
(Scope)
Budgeting
(Cost)

7. Rolling Forecasts
Photo by Jannis Lucas on Unsplash
Estimate fast and often

8. Planning
Poker
https://theagilebox.com/product/planning-poker-cards/

9. The Bucket
System
https://medium.com/@warren2lynch/top-7-most-popular-agile-estimation-methods-for-user-stories-69fccf5e418e

10. Big,
Uncertain,
Small
https://twitter.com/garethaledavies

11. TFB / NFC / 1
https://estimation.lunarlogic.io/

12. Dot Voting
https://www.parabol.co/blog/agile-estimation-techniques

13. T-Shirt Sizes
https://www.parabol.co/blog/agile-estimation-techniques

14. Affinity
Mapping
https://www.pmi.org/learning/library/agile-project-estimation-techniques-6110

15. Ordering
Protocol /
Relative Mass
Evaluation
https://Lorem ipsum dolor sit ametcnsectetuer.com/ adipiscing

16. Maximum
Allowable
Size
https://www.parabol.co/blog/agile-estimation-techniques

17. Three-Point
Method
https://planningengineer.net/estimate-activity-duration-using-threepoint-estimates-pert/
t =(a+4m+b)/6

18. Estimation is collaborative
Photo by Kvalifik on Unsplash

19. #NoEstimates
Photo by Anton on Unsplash
Forecasts with fact-finding
over guesses with gut-feeling.

20. Estimation
Prioritization
Product Management Update 4
Backlog Management
Wrapping up

21. MoSCoW
Prioritization
https://www.kecg.co/blog/2018/7/22/task-prioritisation-hack-using-moscow-method

22. Kano Model
https://foldingburritos.com/kano-model/

23. Opportunity
Scoring
https://foldingburritos.com/product-prioritization-techniques/
Satisfaction
Importance

24. Buy a
Feature
https://www.innovationgames.com/buy-a-feature/

25. Story
Mapping
https://www.jpattonassociates.com/the-new-backlog/

26. Net Present
Value (NPV)
https://www.scruminc.com/calculating-business-value/

27. Value
versus Risk
https://foldingburritos.com/product-prioritization-techniques/

28. Value
versus Cost
https://www.innovationgames.com/buy-a-feature/

29. Weighted
Shortest Job
First (WSJF)
https://www.scaledagileframework.com/wsjf/

30. Scorecard
https://danielelizalde.com/product_management_scorecard/

31. Estimation
Prioritization
Product Management Update 4
Backlog Management
Wrapping up

32. Product Backlog Items
Features (User Stories)
Minimum Marketable Features (MMFs)
Changes
Lean Experiments (Experiment Stories)
Research Spikes (Technical Spikes)
Technical Debt (Refactoring)
Improvements (Team Requests)
Defects (Bugs)
Business Requirements

33. Backlog Refinement is
Backlog Maintenance
Photo by Alex Motoc on Unsplash
Keeping the backlog up-to-date
is a neverending job.

34. “Scrum is a framework for developing, delivering,
and sustaining complex products.”
Product Owner
Scrum Master
Development Team
Sprint
Sprint Planning
Daily Scrum
Sprint Review
Sprint Retrospective
Product Backlog
Sprint Backlog
Increment
https://scrumguides.org

35. Scrum is a framework for delivering complex products,
not discovering them.
Scrum

36. Visualize
Limit work in progress
Manage flow
Make policies explicit
Implement feedback loops
Improve and evolve
Service Request Manager
(recommended)
Service Delivery Manager
(recommended)
“Kanban is a method for defining, managing, and
improving services that deliver knowledge work.”
https://www.kanban.university/

37. Kanban is a method for delivering knowledge work,
not discovering it.
Kanban

38. Dual-Track Development
https://www.jpattonassociates.com/dual-track-development/
One
team!

39. Some work is pure
discovery. Other
work is pure
development.
Most work is a bit
of both.
Contextualize (Frame)
Empathize
(Discover)
Synthesize
(Define)
Hypothesize
(Ideate)Externalize (Build)
Sensitize
(Test)
Systematize
(Learn)

40. Discovery Kanban is yet another Innovation Funnel
Discovery
Development
https://kanbanize.com/blog/patrick-steyaert-customer-kanban/

41. Amount of Entrance
Amount of Exit
Conversion Rate per stage
Duration per stage
Overall Conversion Rate
Overall Duration
Funnel Metrics

42. Turn your
Product Backlog
into a Backlog
Funnel
Unsorted
ideas
Tests and Lean
Experiments
Validated Features and
User Stories
Prioritization
Prioritization
Prioritization
Estimation
Estimation
Estimation

43. Rolling-Wave
Planning
Product Roadmap

44. Estimation
Prioritization
Product Management Update 4
Backlog Management
Wrapping up

45. https://corporate-rebels.com/beyond-budgeting-model/
https://medium.com/magnimetrics/rolling-forecasts-in-financial-planning-ac85cdf15fd7
https://berteig.com/how-to-apply-agile/9-agile-estimation-techniques/
https://medium.com/@warren2lynch/top-7-most-popular-agile-estimation-methods-for-user-stories-69fccf5e418e
https://foldingburritos.com/product-prioritization-techniques/
http://jpattonassociates.com/the-new-backlog/
https://medium.com/@edwardearle/the-6-backlog-item-types-bdd2e1ab450
https://www.jpattonassociates.com/dual-track-development/
https://uxdesign.cc/dual-track-agile-is-a-game-changer-for-designers-e19705fec3c1
https://www.mindtheproduct.com/dual-track-agile-messy-leads-innovation/
https://kanbanize.com/blog/patrick-steyaert-customer-kanban/
https://kanbanzone.com/2020/improve-product-research-and-design-with-discovery-kanban/
Resources

46. hello@shiftup.work
shiftup.work