Product Management. Experience, motivation, iterations & increments
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Discover in this deck why experience beats product, learn about a motivational framework and get a better view on iterations and increments. Want to attend our next webinar? Become a Shiftup Explorer: https://shiftup.work/product/explorer-agility-innovation-qualification-program/
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Product Management. Experience, motivation, iterations & increments
- 1. Jurgen Appelo @jurgenappelo Product Management Experience, motivation, iterations & increments Wednesday 18 November 2020, 18:00 CET Update 2
- 2. At the end of this session, you will… Know why experience beats product Learn about a great motivational framework A better view on iterations and increments
- 3. Photo by Priscilla Du Preez on Unsplash And start learning from Tesla Photo by Chandler Cruttenden on Unsplash We should stop admiring Toyota
- 5. What did Tesla do? Release stuff that’s not perfect and then improve Do things that initially don’t scale Prioritize value first, address quality later Incentivize innovation over production
- 6. Happiness is experience, not stuff Photo by Uriel Soberanes on Unsplash You’re not in the business of making bytes or atoms. You’re creating endorphins, dopamine, oxytocin, and serotonin.
- 7. From product to experience Motivation and engagement Product Management Update 2 Iterations and increments Wrapping up
- 8. The Tesla Experience Photo by Vlad Tchompalov on Unsplash The simplest choice. The greenest choice. The hippest choice.
- 9. The reliable choice The coolest choice
- 10. So, you have a good product. But… Is finding your product part of the experience? Is ordering your product part of the experience? Is waiting for your product part of the experience? Is unpacking your product part of the experience? Is showing off your product part of the experience? Is servicing your product part of the experience? Is returning your product part of the experience?
- 11. You may choose to specialize in one area, but customers will always have an experience. Experience Hardware Software Service In what area(s) are your talents?
- 12. Direct-to-Consumer takes control of the customer journey, customer data, and improves your feedback cycles. Which delivery model is best for you? Supplier Customer Reseller DTCMarketplace
- 13. From product to experience Motivation and engagement Product Management Update 2 Iterations and increments Wrapping up
- 14. What motivates and engages users, customers and other stakeholders? What makes them happy? Meaning Avoidance Ownership Social InfluenceOctalysis white hat black hat extrinsic intrinsic https://yukaichou.com
- 15. https://yukaichou.com Meaning Avoidance Ownership Social InfluenceOctalysis white hat black hat extrinsic intrinsic Offer them purpose, values, and a story they can become part of.
- 16. Meaning Avoidance Ownership Social InfluenceOctalysis white hat black hat extrinsic intrinsic https://yukaichou.com Help them feel competent, talented, and good at getting their jobs done.
- 17. Meaning Avoidance Ownership Social InfluenceOctalysis white hat black hat extrinsic intrinsic https://yukaichou.com Offer them a great community and cool people to feel associated with.
- 18. Meaning Avoidance Ownership Social InfluenceOctalysis white hat black hat extrinsic intrinsic https://yukaichou.com Don’t give it all right away. Allow people to discover stuff and be surprised.
- 19. Meaning Avoidance Ownership Social InfluenceOctalysis white hat black hat extrinsic intrinsic https://yukaichou.com Tickle them with the Fear Of Missing Out and the risk of losing privileges.
- 20. Meaning Avoidance Ownership Social InfluenceOctalysis white hat black hat extrinsic intrinsic https://yukaichou.com Trigger them with limited availability, exclusivity, and feeling special.
- 21. Meaning Avoidance Ownership Social InfluenceOctalysis white hat black hat extrinsic intrinsic https://yukaichou.com Let them personalize their stuff and turn their properties into collections.
- 22. Meaning Avoidance Ownership Social InfluenceOctalysis white hat black hat extrinsic intrinsic https://yukaichou.com Offer them status and reward them for contributions and accomplishments.
- 23. From product to experience Motivation and engagement Product Management Update 2 Iterations and increments Wrapping up
- 24. https://www.jpattonassociates.com/dont_know_what_i_want/ What is wrong with this metaphor? increments iterations
- 25. https://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp What is wrong with this metaphor?
- 26. Optimize the feedback cycle with iterations and increments 1. A user test/prototype (iteration) 2. An early release (increment) 3. Any of these, individually (1 or 2) 4. Both of these, combined (1 and 2) 5. Don’t know Discovery (exploration of value with validated learning) Delivery (execution of value through deliberate practice)Iterations Improving product quality and managing technical risk with internal rework Increments Adapting value and managing business risk with external user feedback Iterations Improving product quality and managing technical risk with internal rework Increments Adapting value and managing business risk with external user feedback 1 2 3 1 2 3 1 2 3 1 2 3 Lean and Agile are strong here Design Thinking and Lean Startup are strong here
- 27. Optimize the feedback cycle with iterations and increments 1. A user test/prototype (iteration) 2. An early release (increment) 3. Any of these, individually (1 or 2) 4. Both of these, combined (1 and 2) 5. Don’t know Iterations Improving product quality and managing technical risk with internal rework Increments Adapting value and managing business risk with external user feedback Iterations Improving product quality and managing technical risk with internal rework Increments Adapting value and managing business risk with external user feedback 1 2 3 1 2 3 1 2 3 1 2 3 formative design summative design
- 28. Design means working with constraints Photo by mauRÍCIO SANTOS on Unsplash Each type of product needs a different approach to iterations and increments.
- 29. Business agility requires breaking down some walls Photo by Luis Diego Hernández on Unsplash Some design constraints are good. Others are not.
- 30. From product to experience Motivation and engagement Product Management Update 2 Iterations and increments Wrapping up