The document provides details about the initial pitch for a proposed pop music magazine called "Retune". It outlines that the target audience will be females aged 16-21 from socioeconomic classes D and E. It proposes features like interviews with pop artists, new music releases and reviews. Potential mastheads are discussed and it is noted that most people voted for the name "Retune". Font faces, pricing, concepts, color schemes, unique selling points and potential story ideas are also outlined. Locations and models between ages 16-21 are proposed for photography. Marketing strategies discussed include social media, billboards, posters and a possible TV advert. The magazine will be distributed through major publishers or independently online and in stores.

1. Initial Pitch
Eda Ozdemir

4. Genre
• My magazine genre will be Pop music.
• I chose Pop because I have found out from research that included my
survey that pop is mainly preferred by many people, besides this is also
my ideal genre of music. I also believe that this genre relates well with my
target audience.
• My magazine will include interviews with Pop artists, new releases,
reviews, stories/Articles related to Pop artists, upcoming Pop music
events.
Similar Magazines:

5. Target Audience
Psychographics:
-Interest in Pop music
-Middle social class
-Mature
Name: Ahet Ozdemir
Age: 20
From: London
Studies at University of Westminster, she is now
currently in her last year. She used to have a part
time job in JD when she was studying her A levels in
sixth form. She is also very artistic!
Interests: Pop music, fashion and shopping, going out
with friends.
Hobbies: Used to do karate, loves reading and art.
Demographics:
-Females aged 16-21
-Socio Economic
Class: D & E

6. Similar Magazines
• My magazine will be similar
to these magazines, the only
different thing is that my
magazine will be a music
magazine.
• The things that will be the
same are the layout,
composition, so where each
convention will be placed. It
will be a monthly magazine,
meaning that the front cover
will be less busy.

7. Masthead Ideas
• Replay – relates well to music and songs,
by referring to the replay button.
• Repeat – I thought repeat will be suitable
for a music magazine masthead as it easily links to
music. When you think of the word repeat, you
immediately think ‘music’.
• Shuffle- this word relates to songs, when
you think of ‘shuffle’ you think of songs, different
genres of music, however my magazine will only be
based on pop.
• Play – I like this masthead idea because it
easily links to music and its short and snappy.
• Retune – this masthead sounds classy
and very unique to other magazines.

8. I created a poll on my
website, and got
people to vote which
masthead they
thought was the best,
and most appropriate
for a pop magazine.
Most people voted
‘RETUNE’. I think the
typography is suitable
for a music magazine,
and is also most
importantly easily
read.

9. Font Faces
With my chosen title name I
have found suitable font faces. I
have decided on one of these as
the previous set of fonts were
very stylish and too much was
going on. These font faces are
more simple and clear. They
seem more original and meet
the expectations of a classy
and professional looking
magazine. I am choosing to use
the second font Nouvelle Vague
as it is the most original and
classy looking one on there.

10. Price
£3.80
My music magazine will be an expensive monthly magazine,
which means it will be available to buy every month. It will be
less busy with professional photography/models.
• 6 months: £24.99
• 12months: £39.99

11. Concept
• The music genre I will base my magazine on will be pop
music.
• Potential target audience will be young adults, ages 16-21.
• The unique selling points will include celebrity gossips, fact
files, release dates of latest singles/albums.
• My front cover will always have a famous artist at the
current date on it in the Pop genre, male or female. I could
mainly use male celebrities in my front pages as my target
audience is females and they are most hooked to the
magazine if there is an attractive male on the front cover.

12. Colour Scheme
As I’m thinking to take photographs
outside in a park where there are lots of
trees I will use the greens tones from the
trees, and the rest of the colour will
match with my models outfit and style!
The colour scheme will include at least 3
colours. I will used the darker colours for
most probably text so it is easily
seen/read. These colours will include
white, green, and pink/purple tones.

13. USP
• As my music magazine will be sold monthly, each time you buy a
magazine every month you will receive a coupon. For every 5 coupons
you win a free CD featuring all the latest pop songs.
• Plus if you are subscribed to my magazine, it will be delivered to your
door every month, by being subscribed you benefit from 25% discount.
‘Retune is music, without music life would be a mistake.’
I think this USP is my favourite which is why I am choosing it for my actual magazine front
page. The reason for it being the best is because it is very meaningful and contains a very
famous saying ‘without music life would be a mistake’. The slogan is also very encouraging,
as it persuades people to buy the magazine.
‘To make life worth living music is important, Retune is essential.’
This USP slogan was also very attention seeking and meaningful, however I think the fact
that I was longer than the previous idea, makes it degrade. I think the best USP for a
magazine is where it is short, concise and to the point; which is why I did not choose this
one.

14. Story Ideas
Story ideas for my double page
spread:
• First story- Dream come true!- How
Jessie became a pop star.
• Second story- Breast Cancer Alert-
Lady Gaga with the cases of breast
cancer.
• Third Story- Whitney Houston’s last
words.

15. “Jessie is a pop star!”
I decided to pick the first story idea, as I have to link all my images that will be in my front cover,
contents page and double page spread. So I will stick to the same set of photos throughout. Though I
will use the other photos as posters maybe on the contents page.
Narrative:
This story line can be about a new pop star and how they have become famous. The person’s
hobbies and daily routines can be included so that new fans can get to know him/her better.
Photographs of their home, family and close mates and even pets can be photographed. Other
things that can be talked about, are school life and university life if they have studied that far and
degrees along with jobs they are already in. They can tell us about their lifestyle what the like and
dislike, like the food and hobbies and their daily routines. How their lives have changed after
becoming famous, what they have given up and what has not changed. Any future aims they have
in mind. My double page spread will be an interview type spread, with ‘Jessie’ talking about the
changes of her life.

16. Models
Gender: Female
Age: 17
Currently studying
in Goffs School -
Sixth form.
Gender: Female
Age: 21
Currently studying 3rd
year in University of
Westminster.
Gender: Female
Age: 16
Currently studying
in Goffs School -
Sixth form.
Gender: Female
Age: 20
Currently studying 2nd
year in Middlesex
University.
These models are all between the ages 16-21, they will be suitable to model for my teenage pop magazine.

17. Locations
I have many locations in mind of where I will take my photos for my magazine.
• Green Screen
• Bedroom
• Park with loads of
trees
My media teacher would be able to
provide a green screen and give me
permission to
use it. By taking photo’s of my model(s)
in
front of a green screen I will be able to
easily cut around them using Photoshop,
which will enable me to place my model
against a different background, or
possible against a solid colour such as
white on my front cover which is
conventional of my genre of magazine.
With this location I plan on
photographing my model laying
on bed sheets. I believe in using
this location/prop that readers
would associate the white
sheets with purity but also
subtly symbolises
Sex, which supports Laura
Maulvey’s theory
As the reader would look at
her image, and also view her as
a sex icon.
Taking photo’s of my model in
an open park as such would
connote that they are free and
pure. The natural light may not
work well for me and make it
difficult when taking my
photo’s as I can not control the
direction of the light and how it
affects my model. To take my
photo’s in this park I will need
contact the local council in
order to receive permission to
take my photo’s here.

18. Marketing
Social Networking
Sites
BillboardsPosters
TV Advert
Through marketing my
magazine on social
networking sites like
Twitter and Facebook, I
will be directly reaching
my target audience of
16-21 year olds, as they
most commonly used
these websites to
socialise.
Those within my target
audience over the age of
17 who drive are more
likely to see my
billboards in their daily
routine, which will be
bright and eye-catching,
attracting them to buy
my magazine.
Advertising my magazine on
TV would reach a very large
audience and grab a lot of
attention . My target audience
would be very likely to see it,
however this is the most
expensive form of advertising
out of my choices so may be
unsuitable, and is a possible
choice to consider after my
magazine has been out for a
few months and has brought
in money.
Posters advertising my
magazine can be situated in
various places where you
would find my target audience
such as schools, colleges etc.
this is the cheapest form of
advertising making it easiest to
do, and also allows me to target
various places.

19. Marketing & Advertising
Social Networks
I have created a Twitter page and a
Facebook like page for my pop magazine.
• @retunemag
• www.facebook.com/retunemag
I have created these pages to promote my
magazine, and so that it is recognised. It is
an easy way of advertising.
‘Retune’ magazine will also be advertised
on billboards.

20. Marketing
The easiest way to market my magazine would be online. This is as
my demographic are very into websites and socialising and
therefore if I advertised on websites they know and like, I could
reach a high percentage of my audience. Also, sites such as
Facebook and Twitter would be crucial in advertising my product
especially with such a young demographic. Creating a ‘like’ page for
my magazine would create a buzz around it, and every young girl
clicking like on that page, will predominantly open the door for me
to reach a bigger audience which are her Facebook friends. Using
such social media will allow for synergy between my magazine and
its online presence.

21. Publishing and Distributing
There are three options when it comes to who can distribute my magazine. This includes a major
publishing house such as IPC and EMAP, a small independent publisher such as Independent Publishers
Guild or Water stone's or I could also publish my magazine by myself which essentially means publishing
it online.
I researched these organisations and came to the conclusion that EMAP would be the best choice for
my magazine which is aimed at young girls.
EMAP is a well known publishing house. It doesn’t publish a magazine which would directly compete
with mine. EMAP try to provide the best service they can for their customers and they give their
customers commercial understanding which I would need. Also as they are well known they will have
more recourses available to them. As the Marxist ideology states, ‘power resides with those who have
ownership and control over the means of production and distribution’.
According to this theory, EMAP as well IPC are very powerful publishing houses and there this could
help my magazine sell. As EMAP have much more resources they are also much richer than small
independent publishers. This would mean that the promotion budget would be much higher than if I
chose to use an independent publisher. Therefore my magazine could attract a much higher audience if
I decided to use EMAP. This publishing house will also have the funds to be able to promote my
magazine on multi-media platforms to help me reach much more of my demographic. Also having more
funds will allow me to have a better website and therefore I can use synergy to promote my magazine.

22. Thank You