The document proposes a music magazine focused on indie and rock bands. It will feature both established and upcoming artists. The magazine will be released monthly to allow for higher quality, more detailed articles that can include more bands. The target audience is teenagers aged 13-18 who are heavily influenced by music. The magazine will provide biographies and profiles of bands to educate readers. It will aim to stand out from similar magazines by adding unique elements and exclusive content.

1. Proposal

2. Genre
The type of music magazine that I will be crating will be focused more on an indie type of band or more of a rock type
of band. The music that I will be talking about will be a mix between upcoming artists, and already established music,
and established bands working together with new bands. I have chosen this style of the magazine because I believe that
it will attract loads of readers and loads of people from vastly different ages, as this type of music is well known and
respected. I’ve also chosen rock due to the unique style of guitar that is played and used which will attract many readers
and many rock fans. Since Indie music and rock music are rather similar in some ways, this will also attract more fans as
the mix between genre's will prove useful. I think the most important aspects of this genre in a magazine is the way the
music is developed. People tend to fall in love with a song more or a band more if they’re original, make their own music
and interpret their feelings and emotions through their lyrics and songs. Also another way I think this magazine will be
successful is due to the band, and their connection to their fans. If a band is more loyal to their fans and love them as
much as they love each other then, they’ll remain more faithful towards one another and will tend to buy my magazine
more often.

3. Frequency
I will be posting my magazine monthly – and this is
due to the fact that I believe that if my magazine is
less frequent, it’ll be of more higher quality and rarely,
rather than releasing it weekly. Due to the extended
time space I’ll also be able not write a lot more
information in my magazine's and make it extremely
more detailed and interesting as I’d write it. It will also
allow me to implement more bands in it – established
and upcoming bands as well and talk about them and
go into more detail. Also in my survey when I
conducted a test, the majority of people voted that
releasing a magazine monthly instead of weekly will
attract more customers and will allow you to establish
repeat purchases among my customers. Due to the
large frequency that I’ll be releasing these magazines,
this will more or less lead to me having an extremely
larger number of pages in my magazine in order to fit
in more content. The quality of content that I’ll be
implementing in my magazine will be extremely high
due to the amount of time that I’ll have to edit it.

4. Target Audience
My target audience will be more aimed at teenagers. This is due to the fact that at this time in their lives, music will be a huge
influence towards them. And in my opinion and other experts opinion, indie music influences more people to do stuff or change
their lives other than any other genre, such as R&B. So I believe that if I create a magazine just perfect enough for people of a
certain age, mostly around 13-18 I’ll be able to establish a well known brand throughout the world. I think they will benefit from
reading our magazine as they’ll be able to read about their favourite artists, and what they do in their spare time, why they do it,
what influenced them to make music, why did they make music, and then focus on each individual member of each band and
give them a two page article each just to increase their knowledge.

5. Similar Magazines
Another magazine that is similar to mine is a
magazine called “Indie” magazine. It’s name is
relatively similar towards the indie brand, being well
established and known throughout the entirety of
England. I consider the most important thing about
these magazines ifs the brand name and how well
your brand name is known. I think this is because
with the revenue you’d receive from your
magazines, the more money you’re able to put in to
the next magazine and include more artists, bands
and whoever you want. Also if your brand is more
established and has a stronger established name,
you’re more likely to receive messages from other
artists in order to ask to be in your magazine. I
reckon that I’d be able to included more detailed
information, and would be able to talk about my
artists more. I’d improve the website and would
make it more interesting, with varying images and
more links to the information.

6. Content
Just like each page has it’s own structure, so does the entirety of the magazine. The first part of the magazine will include a
cover page – that including the main band of the entire magazine. I will make the front cover rather basic in this instance, with
only the brand name and the picture of the band. Then, on the contents page I will leave everything around the page numbers
and just litter them with information, tiny facts about the bands themselves. I do think it’s a good idea to look at similar
magazines such as indie because you can see what you’ve missed out and then you can improve on it. During the month time
period that I will have creating the next magazine, I will spend time constantly renovating it and remaking it and looking over
the entirety of the magazine to ensure that ti’s absolutely perfect.

7. Ideas
I do actually have quite a lot of ideas at this stage.
First of all I know who I’m going to include in my
magazine but for the time being that’ll remain
behind closed doors so I don’t end up leaking any
information. Second of all I know what my
magazine will look like and where I’ll put the main
pictures and pictures of the scenery or
background. I think I’ll have to add something
unique to my magazine, in order that it stands out
from the rest of the other magazines. I’ll also have
to include a deal along with the monthly
subscription. For my feature article I’m going to
have to include an upcoming band that shall
remain unnamed for now, but I reckon that they’ll
attract a lot of interest. I think I’ll focus my pictures
on something not in a studio, but externally, in
different places – maybe a crowded city or a
deserted park. I think I’ll have to see what colours
that the pictures will come out with but I think that
I’ll focus more on silver and green and maybe
black.