The document summarizes research from questionnaires and focus groups about preferences for a new folk music magazine. The target audience is primarily male aged 31-50 who enjoy watching sports and socializing at pubs. Most purchase 1 magazine per month at supermarkets for £3.50-£4 and prefer features on past artists. Focus group feedback noted that magazines are typically purchased casually while doing other tasks.
Grace Sykes conducted market research through a questionnaire and focus group to understand what her target audience wants in a music magazine. The results showed that her target audience is primarily males aged 16-18 and 18-21 living in Harlow and Hertfordshire. They prefer the magazine to be released fortnightly and purchased from newsagents for £3. The audience wants the magazine to have an informal tone and feature artists like Chase & Status, as well as the best clubs and biggest tracks of the year. They preferred a black, white, and red color scheme and font 4.
The questionnaire results show that the target audience for the new music magazine is 16-20 year old males and females. Most respondents were from Bishop's Stortford, so the magazine should be widely available there as well as Harlow and Roydon. Based on the gender balance and preferences expressed, the magazine will have a unisex design and color scheme. It will be released monthly for £1.50, as most respondents only purchase a few magazines each month and voted for a monthly release schedule. The magazine will include some of the most popular suggested gifts/offers and features to appeal to the target demographic.
The questionnaire results showed that the target audience for the magazine is male students aged 16-21 living in Bishops Stortford who enjoy music and shopping. They prefer a magazine priced at £2 with a black, white, and electric blue color scheme that is sold in superstores and online. It should feature artists like Deadmau5 and Example and include contests like festival ticket discounts.
The document discusses using brand attributes data to understand how the public perceives charities and their brands. It describes how the Royal Society for the Protection of Birds (RSPB) used data from the Brand Attributes Monitor to conduct an "Outside In" review of how the public views the RSPB brand. The review found that the RSPB was seen as traditional but not exciting. It also revealed low emotional engagement with the RSPB brand. This led the RSPB to make changes to become seen as more inspiring, modern, and exciting in order to increase public engagement with the organization.
El documento presenta la información de dos estudiantes, Diego Restrepo y Ricardo Reyes, del Colegio Nacional Nicolás Esguerra en el curso 906. Incluye el nombre de la institución educativa, los nombres y el curso de los estudiantes, y un pequeño sitio web con fondo verde y texto amarillo que da la bienvenida al campus virtual del colegio.
This short document discusses the author's best work. It states that their best work is 20, followed by another 10 pieces of work that are also quite good but not at the same level as the top 20. The document does not provide any other context or details about the nature of the work.
How does media products represent particular social groups DarbySavage
The document discusses how media represents social groups and the considerations that went into designing a magazine for a target audience of men interested in folk music. The author chose to feature a woman on the cover to attract more readers according to the male gaze theory. Language, colors, and imagery were also chosen carefully to be appealing and relatable to the target audience, featuring natural blues and browns, photographs of musicians holding guitars outdoors. The goal was to design representations that potential readers could identify with in order to attract them to buy and read the magazine.
Grace Sykes conducted market research through a questionnaire and focus group to understand what her target audience wants in a music magazine. The results showed that her target audience is primarily males aged 16-18 and 18-21 living in Harlow and Hertfordshire. They prefer the magazine to be released fortnightly and purchased from newsagents for £3. The audience wants the magazine to have an informal tone and feature artists like Chase & Status, as well as the best clubs and biggest tracks of the year. They preferred a black, white, and red color scheme and font 4.
The questionnaire results show that the target audience for the new music magazine is 16-20 year old males and females. Most respondents were from Bishop's Stortford, so the magazine should be widely available there as well as Harlow and Roydon. Based on the gender balance and preferences expressed, the magazine will have a unisex design and color scheme. It will be released monthly for £1.50, as most respondents only purchase a few magazines each month and voted for a monthly release schedule. The magazine will include some of the most popular suggested gifts/offers and features to appeal to the target demographic.
The questionnaire results showed that the target audience for the magazine is male students aged 16-21 living in Bishops Stortford who enjoy music and shopping. They prefer a magazine priced at £2 with a black, white, and electric blue color scheme that is sold in superstores and online. It should feature artists like Deadmau5 and Example and include contests like festival ticket discounts.
The document discusses using brand attributes data to understand how the public perceives charities and their brands. It describes how the Royal Society for the Protection of Birds (RSPB) used data from the Brand Attributes Monitor to conduct an "Outside In" review of how the public views the RSPB brand. The review found that the RSPB was seen as traditional but not exciting. It also revealed low emotional engagement with the RSPB brand. This led the RSPB to make changes to become seen as more inspiring, modern, and exciting in order to increase public engagement with the organization.
El documento presenta la información de dos estudiantes, Diego Restrepo y Ricardo Reyes, del Colegio Nacional Nicolás Esguerra en el curso 906. Incluye el nombre de la institución educativa, los nombres y el curso de los estudiantes, y un pequeño sitio web con fondo verde y texto amarillo que da la bienvenida al campus virtual del colegio.
This short document discusses the author's best work. It states that their best work is 20, followed by another 10 pieces of work that are also quite good but not at the same level as the top 20. The document does not provide any other context or details about the nature of the work.
How does media products represent particular social groups DarbySavage
The document discusses how media represents social groups and the considerations that went into designing a magazine for a target audience of men interested in folk music. The author chose to feature a woman on the cover to attract more readers according to the male gaze theory. Language, colors, and imagery were also chosen carefully to be appealing and relatable to the target audience, featuring natural blues and browns, photographs of musicians holding guitars outdoors. The goal was to design representations that potential readers could identify with in order to attract them to buy and read the magazine.
There is a an audio version of my Wordpress Blog on this subject: https://soundcloud.com/lex-mckee/life-can-get-better-and-better The Wordpress Blog is at: http://wp.me/p1gvgd-3J This is all about how to have a life that gets better and better. How? By following a natural model for success, sustainability, and satisfaction. An assessment sheet is available to help you evaluate just how vibrant your life currently is!
The document discusses how the creator addressed their target audience in their magazine design. They used stereotypically male colors like blue and brown on the cover to attract male readers. For images, they featured an attractive female model to appeal to the male gaze of readers. The language used is informative without slang to be understood by older readers. The layout keeps the magazine neat and tidy to match the preferences of the target audience.
Voxopop is an online tool that allows educators to create voice-based discussion groups to help students improve their speaking skills. Teachers and students can interact from different locations, beyond the physical classroom. Voxopop is used for language learning, conversation practice, collaboration projects, and oral presentations. Users can create discussion groups, invite others to join, and listen to and post asynchronous voice comments on topics or responses from other group members. The goal of Voxopop is to bring people together from various backgrounds to communicate constructively and learn from each other.
The document discusses how the creator addressed their target audience in their magazine design. They used stereotypically male colors like blue and brown on the cover to attract male readers. For images, they featured an attractive female model to appeal to the male gaze of readers. The language used is informative without slang to be understood by older readers. The layout keeps the magazine neat and tidy to match the preferences of the target audience.
This document provides information about Darby Savage's unit 2 best work, including 10 shots that did not make it into the final pieces and a top 20 list of shots that did make it into the final pieces folder.
1. The document describes the process of designing the front cover for a magazine called "INDEX" in Photoshop.
2. Key elements included choosing a background image, sizing the title "INDEX" and adding effects like drop shadow and glow, adding straplines in rectangles and text boxes, including a barcode image, and cover lines in different colored boxes and text styles.
3. An insert shape was custom made and effects were added to make it stand out, with the text "Brand New Media" inside. Attention was given to placement of elements so they would be noticed according to magazine design conventions.
The document summarizes the process of designing a double page spread for a magazine. The author describes how they used text boxes to add the title, byline, body copy, captions, and other elements. Images were also included and edited using tools to make them more distinct. The body copy was laid out in columns and included six sections to make the page visually interesting. Fonts, colors, and layout techniques were chosen to represent the target audience and look professional.
The document outlines the M.E.S.S.A.G.E. model, which provides 7 ways to accelerate any message: Mindset, Entrance, Share and Switch Ownership, Store, Act, Go-Again, and Engage. It describes each component of the model, including using multiple senses to layer a message, having the receiver take ownership of the message, using mnemonic techniques to make messages sticky, taking action to build commitment to the message, revisiting the message over time, and creating a sense of importance and future for the audience.
The document is a developmental diary describing the process of creating a contents page for a magazine. It discusses using the same title as the front cover by duplicating the layer. It also describes using multiple text boxes to properly place the listings and descriptions, and adding page numbers to link items to the flat plan. The document outlines uploading and editing images using adjustments like levels and curves to enhance details. It notes dragging and dropping the images into spaces on the page and adding page numbers. Finally, it discusses using a black rectangle and text box to write the editor's word in a serious but excited tone to attract and welcome the audience.
The document analyzes two music magazines: Country Music People and Top of the Pops. For Country Music People, it discusses the red masthead color representing passion, the natural colors used, the simple front cover layout, close-up artist image to catch readers' eyes, and lack of connection between double page spread image and text. It also notes the minimal text and language on the front cover and double page spread. For Top of the Pops, it describes the bright, eye-catching colors used on the front cover aimed at male readers, more feminine purple on the contents page, and well-placed smaller double page spread image relating to the text. In general, it finds Country Music People lacks visual interest while Top
The document summarizes the results of a questionnaire about preferences for a new music magazine. Key findings include that the target audience is male students aged 16-20 living in Bishops Stortford and Harlow. They spend £2-4 per month on 2-3 magazines from WHSmith and would pay £2-3 for a biweekly magazine. Popular features included a "day in the life of" column and gifts like competitions and downloads. The conclusions were to target this audience with a £3 biweekly magazine in Bishops Stortford and Harlow featuring their preferred content.
The questionnaire results showed that the target audience for the magazine are mostly students under 18 who listen to dance music. Many work part-time jobs so the magazine cannot be priced too high. Most would prefer the magazine be released fortnightly and priced between £1-2.99. Music vouchers would be the most popular free gift to include. Features like "A day in the life of" and competitions like "Spend a day with a celebrity" would appeal most. David Guetta was the most popular artist requested.
Liam Attridge conducted primary research through questionnaires and a focus group to inform the development of a new music magazine. The questionnaires found that the target audience is 16-20 year old males from Harlow who enjoy watching TV and playing video games. They typically buy 1-2 magazines per month from newsagents. The focus group supported these findings and indicated a preference for a weekly magazine priced at £2-£3 that features an "what happened to..." section and includes iTunes vouchers. The research will help Liam design a magazine tailored to his target audience's interests.
Liam Attridge conducted primary research to inform the development of a new music magazine. He created a questionnaire and focus group to understand his target audience which was identified as 16-20 year old males from Harlow who enjoy music. The results showed preferences for weekly magazines priced at £2-£3 focusing on bands and including features on past music stars. This provided insights to guide the magazine's design and content.
Liam Attridge conducted primary research through questionnaires and a focus group to inform the development of a new music magazine. The questionnaires found that the target audience is 16-20 year old males from Harlow who enjoy watching TV and playing video games. They typically buy 1-2 magazines per month from newsagents. The focus group supported these findings and indicated a preference for a weekly magazine priced at £2-£3 that features an "what happened to..." section and includes iTunes vouchers. The research will help Liam design a magazine tailored to his target audience's interests.
The questionnaire results showed that the target audience for the new music magazine would be predominantly male, aged 18-45, who enjoy going to concerts and listening to music. They typically spend £2.50-£2.99 per month on magazines. The most popular magazine features were music reviews and interviews. Based on these results, the new magazine will have a male focus, feature bands that appeal to the 18-45 age range, and include free music downloads and CDs to entice readers. The price point and release frequency (weekly) will aim to match audience expectations.
The document summarizes the results of a questionnaire conducted to inform the development of a music festival magazine. Key findings include:
- The target audience is mainly female aged 16-25 who are students and have limited income.
- Most respondents live in Harlow and enjoy music-related hobbies.
- Females buy 1-2 magazines per month typically from supermarkets or newsagents.
- Respondents preferred a £2-3 monthly magazine with earth-tone colors and features like "A Day in the Life of..." or festival lineups.
- The magazine will target this audience with a simple informative layout, festival crowd cover photo, and free CD offer.
Natasha Newton conducted a questionnaire and focus group to determine the preferences of the target audience for a new folk music magazine. The results showed that the target audience is primarily females aged 20-30 who enjoy up-and-coming bands. The magazine should be released fortnightly, cost between £2.50-£3.00, and include CDs as free gifts. Images should use sepia or black and white tones. The magazine layout should resemble Mojo and feature double-page spreads about bands and album making.
The questionnaire results show that the target audience for the magazine should be males ages 16-21 who enjoy music and live in Bishops Stortford. Most respondents are students or work part-time. While they rarely buy magazines now, they would be interested in a music magazine if it featured artists like Deadmau5 and offered discounts on music festivals. The magazine should be available primarily through supermarkets and online to make it easy for the target audience to purchase.
There is a an audio version of my Wordpress Blog on this subject: https://soundcloud.com/lex-mckee/life-can-get-better-and-better The Wordpress Blog is at: http://wp.me/p1gvgd-3J This is all about how to have a life that gets better and better. How? By following a natural model for success, sustainability, and satisfaction. An assessment sheet is available to help you evaluate just how vibrant your life currently is!
The document discusses how the creator addressed their target audience in their magazine design. They used stereotypically male colors like blue and brown on the cover to attract male readers. For images, they featured an attractive female model to appeal to the male gaze of readers. The language used is informative without slang to be understood by older readers. The layout keeps the magazine neat and tidy to match the preferences of the target audience.
Voxopop is an online tool that allows educators to create voice-based discussion groups to help students improve their speaking skills. Teachers and students can interact from different locations, beyond the physical classroom. Voxopop is used for language learning, conversation practice, collaboration projects, and oral presentations. Users can create discussion groups, invite others to join, and listen to and post asynchronous voice comments on topics or responses from other group members. The goal of Voxopop is to bring people together from various backgrounds to communicate constructively and learn from each other.
The document discusses how the creator addressed their target audience in their magazine design. They used stereotypically male colors like blue and brown on the cover to attract male readers. For images, they featured an attractive female model to appeal to the male gaze of readers. The language used is informative without slang to be understood by older readers. The layout keeps the magazine neat and tidy to match the preferences of the target audience.
This document provides information about Darby Savage's unit 2 best work, including 10 shots that did not make it into the final pieces and a top 20 list of shots that did make it into the final pieces folder.
1. The document describes the process of designing the front cover for a magazine called "INDEX" in Photoshop.
2. Key elements included choosing a background image, sizing the title "INDEX" and adding effects like drop shadow and glow, adding straplines in rectangles and text boxes, including a barcode image, and cover lines in different colored boxes and text styles.
3. An insert shape was custom made and effects were added to make it stand out, with the text "Brand New Media" inside. Attention was given to placement of elements so they would be noticed according to magazine design conventions.
The document summarizes the process of designing a double page spread for a magazine. The author describes how they used text boxes to add the title, byline, body copy, captions, and other elements. Images were also included and edited using tools to make them more distinct. The body copy was laid out in columns and included six sections to make the page visually interesting. Fonts, colors, and layout techniques were chosen to represent the target audience and look professional.
The document outlines the M.E.S.S.A.G.E. model, which provides 7 ways to accelerate any message: Mindset, Entrance, Share and Switch Ownership, Store, Act, Go-Again, and Engage. It describes each component of the model, including using multiple senses to layer a message, having the receiver take ownership of the message, using mnemonic techniques to make messages sticky, taking action to build commitment to the message, revisiting the message over time, and creating a sense of importance and future for the audience.
The document is a developmental diary describing the process of creating a contents page for a magazine. It discusses using the same title as the front cover by duplicating the layer. It also describes using multiple text boxes to properly place the listings and descriptions, and adding page numbers to link items to the flat plan. The document outlines uploading and editing images using adjustments like levels and curves to enhance details. It notes dragging and dropping the images into spaces on the page and adding page numbers. Finally, it discusses using a black rectangle and text box to write the editor's word in a serious but excited tone to attract and welcome the audience.
The document analyzes two music magazines: Country Music People and Top of the Pops. For Country Music People, it discusses the red masthead color representing passion, the natural colors used, the simple front cover layout, close-up artist image to catch readers' eyes, and lack of connection between double page spread image and text. It also notes the minimal text and language on the front cover and double page spread. For Top of the Pops, it describes the bright, eye-catching colors used on the front cover aimed at male readers, more feminine purple on the contents page, and well-placed smaller double page spread image relating to the text. In general, it finds Country Music People lacks visual interest while Top
The document summarizes the results of a questionnaire about preferences for a new music magazine. Key findings include that the target audience is male students aged 16-20 living in Bishops Stortford and Harlow. They spend £2-4 per month on 2-3 magazines from WHSmith and would pay £2-3 for a biweekly magazine. Popular features included a "day in the life of" column and gifts like competitions and downloads. The conclusions were to target this audience with a £3 biweekly magazine in Bishops Stortford and Harlow featuring their preferred content.
The questionnaire results showed that the target audience for the magazine are mostly students under 18 who listen to dance music. Many work part-time jobs so the magazine cannot be priced too high. Most would prefer the magazine be released fortnightly and priced between £1-2.99. Music vouchers would be the most popular free gift to include. Features like "A day in the life of" and competitions like "Spend a day with a celebrity" would appeal most. David Guetta was the most popular artist requested.
Liam Attridge conducted primary research through questionnaires and a focus group to inform the development of a new music magazine. The questionnaires found that the target audience is 16-20 year old males from Harlow who enjoy watching TV and playing video games. They typically buy 1-2 magazines per month from newsagents. The focus group supported these findings and indicated a preference for a weekly magazine priced at £2-£3 that features an "what happened to..." section and includes iTunes vouchers. The research will help Liam design a magazine tailored to his target audience's interests.
Liam Attridge conducted primary research to inform the development of a new music magazine. He created a questionnaire and focus group to understand his target audience which was identified as 16-20 year old males from Harlow who enjoy music. The results showed preferences for weekly magazines priced at £2-£3 focusing on bands and including features on past music stars. This provided insights to guide the magazine's design and content.
Liam Attridge conducted primary research through questionnaires and a focus group to inform the development of a new music magazine. The questionnaires found that the target audience is 16-20 year old males from Harlow who enjoy watching TV and playing video games. They typically buy 1-2 magazines per month from newsagents. The focus group supported these findings and indicated a preference for a weekly magazine priced at £2-£3 that features an "what happened to..." section and includes iTunes vouchers. The research will help Liam design a magazine tailored to his target audience's interests.
The questionnaire results showed that the target audience for the new music magazine would be predominantly male, aged 18-45, who enjoy going to concerts and listening to music. They typically spend £2.50-£2.99 per month on magazines. The most popular magazine features were music reviews and interviews. Based on these results, the new magazine will have a male focus, feature bands that appeal to the 18-45 age range, and include free music downloads and CDs to entice readers. The price point and release frequency (weekly) will aim to match audience expectations.
The document summarizes the results of a questionnaire conducted to inform the development of a music festival magazine. Key findings include:
- The target audience is mainly female aged 16-25 who are students and have limited income.
- Most respondents live in Harlow and enjoy music-related hobbies.
- Females buy 1-2 magazines per month typically from supermarkets or newsagents.
- Respondents preferred a £2-3 monthly magazine with earth-tone colors and features like "A Day in the Life of..." or festival lineups.
- The magazine will target this audience with a simple informative layout, festival crowd cover photo, and free CD offer.
Natasha Newton conducted a questionnaire and focus group to determine the preferences of the target audience for a new folk music magazine. The results showed that the target audience is primarily females aged 20-30 who enjoy up-and-coming bands. The magazine should be released fortnightly, cost between £2.50-£3.00, and include CDs as free gifts. Images should use sepia or black and white tones. The magazine layout should resemble Mojo and feature double-page spreads about bands and album making.
The questionnaire results show that the target audience for the magazine should be males ages 16-21 who enjoy music and live in Bishops Stortford. Most respondents are students or work part-time. While they rarely buy magazines now, they would be interested in a music magazine if it featured artists like Deadmau5 and offered discounts on music festivals. The magazine should be available primarily through supermarkets and online to make it easy for the target audience to purchase.
The document summarizes the results of primary research conducted to inform the creation of a new music magazine. Key findings include:
1) The target audience is 16-20 year old males who are students with part-time jobs and have a small disposable income.
2) The target audience buys magazines from stores like WHSmiths for £2-3 and prefers magazines with color schemes and layouts similar to Q and Kerrang magazines.
3) Based on the results, the new magazine should be released fortnightly, focus on gig reviews, and include a free CD in the first issue to attract the target audience.
The document contains the results of various surveys about music magazine readers' preferences. The key findings are:
1) The most popular age range that reads music magazines is 16-18, so the magazine will target this age group using relevant language and style.
2) Females make up 65% of readers so the magazine will have a more feminine style.
3) The Arctic Monkeys are a very popular band, so they will be featured in the magazine.
4) Monthly magazines are the most popular release schedule, so the new magazine will also be monthly.
5) Readers are willing to pay between £2-£2.50, so the magazine will be pr
The document summarizes the results of a music magazine questionnaire given to 15 respondents aged 16-24. Most respondents were female and had a positive view of hip hop music. When looking at magazines, respondents first notice the focal image. Articles on artists' stories and predictions about the hip hop genre were of most interest. The conclusion indicates setting the magazine price between £0-£3.99 and focusing on current artists based on the feedback.
The survey results showed that rock music was the most popular genre among 17-20 year olds, so the magazine will focus mainly on rock music. It will also include some indie music content. The magazine will be targeted mostly at males, but will also appeal to some females. Based on audience feedback, the magazine will be priced between £2.00-£2.50 and released every two weeks. The cover will feature artists and engaging images, as these attracted the most readers. Interior content will emphasize posters, interviews, and freebies like demo CDs and music discounts.
1) The questionnaire results show that the target audience is mostly female aged 16-20 who are full-time students.
2) Most of the target audience downloads music from iTunes and watches at least one music video per day.
3) For the music video, album art, and advertisements, bright colors should be used as well as a storyline narrative to appeal to the target audience.
The document describes the results of a survey of over 900 teens between the ages of 13-19 on various topics related to music, websites, and spending habits. It also outlines the services provided by Buzz Marketing Group, a market research firm, including focus groups, polling, consulting, and immersion experiences to gather insights from teens. Buzz Marketing Group has different service levels for clients ranging from small businesses to large corporations.
The document summarizes the results of a market research questionnaire conducted to help determine the target audience and content for a new magazine. Most respondents were male (70%) and between the ages of 17-25 (40%). Rock and indie music genres were most popular (40%). Most would pay between £3-4 for the magazine and are attracted to magazines based on the cover picture and color. Therefore, the summary concludes the magazine should target younger males, focus on rock music but include various genres, price around £3-4, and feature engaging cover images and design.
9- Making Information Pay 2009 -- THOMPSON, DAVE (Random House)bisg
Presentation Title: "Using Data". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).
Niklas de Bésche is the Executive Director of Meltwater Buzz. He discusses social media in Norway, noting that there are 2.5 million social media users in Norway, with 350k on Twitter and 100k on LinkedIn. He also summarizes a survey that found most companies see social media as important for monitoring brand and reputation, while a minority are more reluctant or averse to social media. The presentation ends with 8 tips for getting started with social media monitoring and engagement.
Customer satisfaction at vishal mart icfaiHormaz Patel
The document is a survey report on customer satisfaction of Vishal Mart store. Some key findings from the survey are:
1) Most customers visit the store 1-2 times per month and are satisfied with the quality of goods and customer service.
2) However, over half of customers are unaware of promotional schemes and many feel the store is too far outside the city.
3) The report recommends increasing advertising of schemes, improving the staff dress code, and expanding product varieties especially branded clothing.
The survey results show that:
- The majority (55.17%) of respondents were aged 41+ followed by 32-36 (10.34%)
- Most respondents (79.31%) never buy magazines
- The most popular expected price points for a regional magazine were £1 (27.59%) and £2 (31.03%)
- Articles (37.93%) and adverts (24.14%) were the most preferred magazine features
Similar to Questionnaire research power point (20)
This document appears to be a student's work for a unit on their best work. It contains the student Darby Savage's name and the heading "Top 10", but no other information beyond formatting characters. The document provides very little content that can be summarized in 3 sentences or less.
The document summarizes research from questionnaires and focus groups about preferences for a new folk music magazine. The target audience is primarily male aged 31-50 who enjoy watching sports and socializing at pubs. Most buy 1 magazine per month at supermarkets for £3.50-£4 and prefer magazines with features on past artists. Focus group feedback supported these findings and indicated natural colors like blues and greens would suit the magazine genre best.
The document appears to be a questionnaire aimed at gathering information about potential readers of a new folk music magazine. It collects demographic information like age, gender, employment status and hobbies. It also asks questions to assess readership habits regarding other magazines, such as number purchased per month and typical spending. Additional questions gauge preferences around design elements like cover colors and potential gift incentives or extras. Key areas of interest for magazine content are also polled.
The document outlines initial ideas for a music magazine, including three concepts: an R&B magazine, indie rock magazine, and folk magazine. After getting feedback from peers, the folk magazine idea was favored. Key reasons included there being a gap in the market for a folk magazine and it being a more original and unique concept. The document concludes by announcing the final decision to create a folk music magazine based on peer feedback and opportunities for creativity.
This short document discusses the author's best work. It states that the author's best 20 pieces of work are listed, followed by another 10 pieces of work. No other details are provided about the actual works.
I have been passionate about photography since I was young. Over the years, I have captured many memorable moments and landscapes that remind me of special times and places. Some of my favorite photos include portraits of my family and friends, scenic shots from various national parks, and pictures from music festivals that capture the energy and atmosphere.
2. Purpose and Aim
• The purpose of this research is to gain potential ideas for my
magazine for my new folk music magazine. I need to find out
what my target audience wants in a magazine. Therefore, I
would need to ask them using questionnaires and other
primary and secondary research techniques.
• The different ways in which I got my information was by asking
the public questions to see what they personally prefer. Also,
another thing I did was a focus group between a couple of
people in my target audience, I did this to see how what is
preferred.
3. Audience profile
• The results of the questionnaire suggests that my target audience is mostly
male between the ages of 31-50 this is because I want to attract the
attention of more mature reader, however I would still like to have mature
younger adults buying my magazine. The research also tells me that the
majority are in full time work which would mean they have a disposable
income that they could use to buy magazines.
Age
3.5
3 3 Gender Employment status
3
2.5
2 full time
36% male 29%
1.5 36%
1 1 1 1 1 part time
1
female unemployed
0.5 64%
14%
student
0
21%
16-20 21-25 26-30 31-35 36-40 41-45 46-50
4. Audience profile
• The results for this suggests that the majority of people I had
asked lived in Harlow. . Another thing was that my target
groups favourite pass times are watching sports such as
football and rugby and going to the pub, this information will
help me when I need to decide what I should advertise in my
magazine because it would have to be things that the reader
would want to buy for example sports clothing/merchandise or
beer.
Hobbies and Interests
Town of Residence 7
6
0% 5
9% harlow 4
sawbrigdeworth 3
18% 2
bishop stortford 1
0
55% eppig
18% brentwood
london
0%
5. Media purchasing habits
• I learnt that my target audience bought their magazines from
supermarkets, this is good because I now know where to start
my advertising and also where I would first sell the magazines.
I also learnt that the average amount of people I asked would
buy 1 magazine a month and spend about £3.50-£4 on the
magazine, this gives me the information about how much I
should price mine at and how often I should release a
magazine
Amount of magazine bought Places of purchase Monthly, how much is
monthly spent on magazines
0% 0%
0% 0%
18% 18%
18% 1 £2.50-£3
supermarket
36%
2 46% newsagents
£3.50-£4
3 petrol station
55%
27% £4.50-£5
4 36% internet
46%
5+
£5.50+
6. Personal preferences
• My questionnaire showed me that my target audience would most like
either a poster, ITunes vouchers or tickets to see an artist as a gift or
offer with my magazine, this is good because it has given me a range to
choose from so I can ick the cheapest but I would still know that my
target audience would like it. The main features that the people who I
asked chose was ‘what happened to...?’ this would be a good because
my target audience is older so bringing an older artist that they may
have listened to when they were younger could bring a lot more buyers.
Also I learnt that ‘Mumford and sons’ would be a good group to use in
my magazine because a lot of my target audience like them.
Artists
Gifts and Offers Main feature 6
3.5 4.5 5
4
3 3.5 4
3
2.5 2.5 3
2 2
2 1.5
1.5 1 1
0.5
1 0 0
0.5
0
£5 Itunes CD of poster free free
voucher best ticket to guitar
songs see artist picks
7. Personal preferences
• I showed my target audience pictures of other folk music magazines and asked
them which one they preferred and the majority said D (Image to the side) this
gives me ideas on how to layout my magazine. I also asked them why they liked
this one the best and the most of them said that its because of the colours and
how they fit well with the style ad genre of the magazine. I also asked the public
what colours they think would suit a folk music magazine the best and they
think that natural colours such as brown, blues and greens would suit the
magazine best because folk is thought of as very natural.
Which front cover was Why was this the best?
What colours for the magazines
prefered? 7
6
5 18%
A 4
27% naturals
3
46% B 2 18% brights
64%
C 1 pastels
18%
0
9% D colours layout image asthead designfont
m
8. Focus group
• I did a focus group with 4 males and 1 female between the ages of
40-65.
Age Gender Employment status
0%
36-40 full time work
20% 20%
40% 41-45 male 40% 40% part time work
40% 46-50 female unemployed
80%
50+ 20% student
0%
Town of Residance
All of the males said that they only buy one magazine a
month. Dad- “I don’t get time to read so I only buy one
40% harlow a month”. However my nan said “I buy about 2 a month
60% epping because t takes me a while to read the whole
magazine”. The majority of the group said that they buy
their magazines in supermarkets or petrol station whilst
Hobbies and Interests they are doing other chores. They all agreed that they
dvds
would sped about £2.50-£4 on a magazine monthly.
33%
16% With the gifts and offers their was split between what
reading
17% everyone wanted because my uncle J liked both ideas of
17% 17% travelling going to see and artist perform and a CD of the best
song.
9. Conclusion
• I have come to the conclusion that people who listen to folk
music are mostly male of an older age such as 25-50 years
old, they have a full time job and disposable income. They like
going to the pub and watching sports. They usually buy one
magazine a month and would spend roughly about £3.50-£4
on a magazine monthly.