Why SEO "Sticking Plasters" Aren't the Enemy (Based on - http://www.stateofdigital.com/seo-sticking-plasters-arent-enemy-perfection/) Sometimes, SEO is nothing more than getting the job done. The theory of what needs to happy to ensure a website ranks well is most often the easy part of the job, the hard part is ensuring that you have buy-in from all relevant parties to get recommendations in place.
Rather than keep having your overly elaborate recommendations, reports and to-do lists ignored, Chris runs through some top tactics to ensure that recommendations are, actionable and more likely to get implemented.
80% of what an InHouse recruiter does will be automated by 2020 so where does that leave them? My belief is that the market will continue to be candidate led and with more time on their hands, Inhouse recruiters need to focus on how they use analytics to find, source and hire the right people.
Alternatively, they can wait until their job is done by a robot!
#FIRMday London 1st November 2018 - Brightfield: Analytics - why do we measu...Emma Mirrington
Join Matt Jessop of Brightfield as he looks at Analytics - Why do we measure the things we do and do our stakeholders really care? A deeper look at the common metrics used in recruitment to understand, if and why they are meaningful measures, and how to present them in a manner that supports effective decisions.
The Beginner's Guide to Google AnalyticsKirk Williams
In this handy session, Kirk Williams of ZATO PPC Marketing, takes the viewer on a top-level overview of the 4 key areas of Google Analytics, and then ends by discussing 5 Mistakes Analytics Newbs often make and how to avoid them.
CRO - Get More Business From the Same TrafficArun Agrawal
Conversion Rate Optimisation helps you get more business leads and sales without increasing the traffic. This can be done with a good mix of psychology and technology. This PPT was used at the SEMrush meetup in Kolkata in October 2018.
October 2015 Wrigleyville Neighborhood Real Estate Market UpdateAmanda McMillan
Amanda McMillan, CEO of Chicago Home Partner a team of top producing real estate agents in Chicago, IL presents her October 2015 Market Update for the Wrigleyville neighborhood.
80% of what an InHouse recruiter does will be automated by 2020 so where does that leave them? My belief is that the market will continue to be candidate led and with more time on their hands, Inhouse recruiters need to focus on how they use analytics to find, source and hire the right people.
Alternatively, they can wait until their job is done by a robot!
#FIRMday London 1st November 2018 - Brightfield: Analytics - why do we measu...Emma Mirrington
Join Matt Jessop of Brightfield as he looks at Analytics - Why do we measure the things we do and do our stakeholders really care? A deeper look at the common metrics used in recruitment to understand, if and why they are meaningful measures, and how to present them in a manner that supports effective decisions.
The Beginner's Guide to Google AnalyticsKirk Williams
In this handy session, Kirk Williams of ZATO PPC Marketing, takes the viewer on a top-level overview of the 4 key areas of Google Analytics, and then ends by discussing 5 Mistakes Analytics Newbs often make and how to avoid them.
CRO - Get More Business From the Same TrafficArun Agrawal
Conversion Rate Optimisation helps you get more business leads and sales without increasing the traffic. This can be done with a good mix of psychology and technology. This PPT was used at the SEMrush meetup in Kolkata in October 2018.
October 2015 Wrigleyville Neighborhood Real Estate Market UpdateAmanda McMillan
Amanda McMillan, CEO of Chicago Home Partner a team of top producing real estate agents in Chicago, IL presents her October 2015 Market Update for the Wrigleyville neighborhood.
Dos donts of js content optimisation - Digital Olympus 2018Chris Green
Now JavaScript is becoming handled better and better by search engines the opportunities for web design & development are really beginning to grow. More than that, however, is that SEOs may be able to benefit from using JavaScript when optimising their content. In this presentation, Chris Green shows you the Do's and Don'ts of JavaScript Content optimisation.
Sharpen your inbound marketing skills with intermediate and advanced strategies used by enterprise e-commerce and multilocation brands. Corporate consultant and agency-trainer Steve Wiideman will be covering technical, contextual and off-page visibility opportunities that touch users during key micro-moments, while improving organic visibility.
Learn how to marry data from what we already know about our paid and organic visitors with insights garnered from competitor research. Explore recent case studies from brands you’ll immediately recognize and every detail of the campaigns they used to boost search engine rankings and drive referral traffic.
Specific topics covered include performing a technical obstacle analysis and organizing tasks for web developers, inbound link analysis and creative strategy, competitive analysis, along with post-Google Hummingbird keyword research for taxonomy and content marketing planning.
Leave this Inbound Marketing Master Class with templates, tools and actionable checklists for maximizing inbound marketing efforts.
Solving the Offline Conversion Conundrum for Better Digital Marketing Optimis...Ed Brocklebank
My talk given to BrightonSEO on 10th April 2015.
If you aren't tracking offline conversions, your digital marketing team cannot effectively optimise their campaigns. This is talk is about the pitfalls of not tracking your entire funnel, how to go about fixing it, and some analysis to show what is possible when you do.
The demo given is for Google Analytics, but the principles can be applied to any analytics software.
If you work in the travel, finance, lead generation or high value retails sectors you need to see this presentation!
Get in touch with my if you want help with delivering forward thinking analytics within your business, including coaching, analysis and bespoke implementations.
Digital Marketing Bootcamp - Evaluating Marketing AutomationMarketo
Check out this on-demand digital marketing bootcamp with Marketo's Michael Berger for a deep dive into marketing automation and the tools you'll need to make the evaluation process easier!
Is your content working better for someone else? @jonearnshawJon Earnshaw
A presentation demonstrating how easy it is to lose visibility in the organic SERPS when another website takes only a small amount of your content. The impact is wide reaching and can be disastrous; even to resellers and channel partners.
Social Media Made Easy for Cable Channel ManagersAngela Leavitt
Presentation given at the Cable Partner Manager Summit in Castle Rock, CO on July 31, 2018. Presented by Mojo Marketing founder Angela Leavitt, this presentation covers the state of the marketing industry, social media strategy, and LinkedIn tips and tricks.
3 Ways to Use Google to Grow Your MembershipWild Apricot
Have you ever wondered whether advertising on Google could help you grow your organization? Digital marketing expert Farhad Chikhliwala, draws on his many years of advertising success to show you 3 ways you can use Google to attract and engage more members. This session will show you how to use both free and paid tools to reach the people on Google most likely to join and support your organization, and how to create content that catches their attention.
This presentation was given for the American Public Garden Association's 2018 e-conference. There are a lot of details that won't come with the slides themselves, so feel free to reach out to me for more information!
About the event:
AWS Transformation Day is designed for enterprise organizations migrating to the cloud to become more responsive, agile and innovative, while staying secure and compliant. Join us for this one-day event and we’ll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services.
Who should attend?
This event is recommended for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. CIOs, CTOs, CISOs, CDOs, CFOs, IT leaders and IT professionals, enterprise developers, business decision makers, and finance executives.
Bringing ABM to the 21st Century: JDA unlocks the power of ABM at scaleEngagio
ABM is the hot topic on every marketer’s mind. But most companies have been doing ABM for years. What’s different now? Join Heidi Bullock, the CMO of Engagio, as she speaks with Cristan Hutto, JDA’s Director of Marketing Operations on how they redefined ABM for today’s world to close more deals and increase pipeline by $2 million.
In this case study, you’ll learn:
Best practices for an enterprise ABM roll out
The most impactful metrics for an entire revenue team
Ideas on how to keep building upon your initial ABM success
LSS2017: Creating Local Search Solutions That MatterRio SEO
View Pierce Martin's presentation from Rio SEO's Local Search Summit (LSS2017) on creating local search solution that matter. Marketers must have a plan for crawl, walk, run!
Go beyond the basics of Google Analytics to maximize campaign tracking and performance.
You'll learn:
How Google Analytics gathers and analyzes your website's data. And, how it relates to your reporting
Analytics optimization
Automatic Intelligence Events
Event Tracking
Advanced Segments
Cross Domain Tracking
Ecommerce Tracking and Reporting
Custom Variables & Dimensions
Third party data
If you have questions or pain points contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
Agile transformation could be hard especialy while driven by the hype generated from the internet and companies around you. To begin with such revolution you must learn that change requires time, hence I should better say to start an evoloution.
How many problems other you might encounter on your path to agility?
How many pitfalls you will discover?
How many wheels you have to reinvent?
Hear ye, hear ye, an introductory guide to start Agile evolution!
10 reasons why you should choose big data hadoop as career in 2018JanBask Training
The presence of big data can be felt almost everywhere and there is an urgent need to preserve the collected data and deriving meaningful insights from the same.
Moneyball: Using Advanced Account Insights for Effective ABM ActivationEngagio
A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.
Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.
You’ll discover:
How to drive net new revenue streams with effective insights to target the right accounts and prospects
How to design your batting order: The most valuable insights for prioritizing account engagement strategy
How to read the right signals: Optimize efforts by monitoring and leveraging behavioral & intent insight
Examples of how to execute full-funnel account-based marketing from data to activation to account engagement
And more
How to construct your own SEO a b split tests (for free) - BrightonSEO July 2021Chris Green
A core skill of SEO is being curious and keeping an open mind. For years though, conducting split tests has been next-to impossible which means many of the "big questions" couldn't be accurately tested. But now the barrier to SEO Split testing is lower than ever, so low in fact Chris will show you how to build your own basic testing setup (for free).
You can find Chris on Twitter @chrisgreenseo
Methods of Testing Internal Linking with Chris greenChris Green
Sometimes the changes we make - in good faith - can do more harm than good, within internal linking changes this can often be the case.
In this talk Chris will share an approach to testing changes before deployment, sharing lessons from some initial experiments he's conducted as well as a plea to a more open and explorative industry.
More Related Content
Similar to State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy
Dos donts of js content optimisation - Digital Olympus 2018Chris Green
Now JavaScript is becoming handled better and better by search engines the opportunities for web design & development are really beginning to grow. More than that, however, is that SEOs may be able to benefit from using JavaScript when optimising their content. In this presentation, Chris Green shows you the Do's and Don'ts of JavaScript Content optimisation.
Sharpen your inbound marketing skills with intermediate and advanced strategies used by enterprise e-commerce and multilocation brands. Corporate consultant and agency-trainer Steve Wiideman will be covering technical, contextual and off-page visibility opportunities that touch users during key micro-moments, while improving organic visibility.
Learn how to marry data from what we already know about our paid and organic visitors with insights garnered from competitor research. Explore recent case studies from brands you’ll immediately recognize and every detail of the campaigns they used to boost search engine rankings and drive referral traffic.
Specific topics covered include performing a technical obstacle analysis and organizing tasks for web developers, inbound link analysis and creative strategy, competitive analysis, along with post-Google Hummingbird keyword research for taxonomy and content marketing planning.
Leave this Inbound Marketing Master Class with templates, tools and actionable checklists for maximizing inbound marketing efforts.
Solving the Offline Conversion Conundrum for Better Digital Marketing Optimis...Ed Brocklebank
My talk given to BrightonSEO on 10th April 2015.
If you aren't tracking offline conversions, your digital marketing team cannot effectively optimise their campaigns. This is talk is about the pitfalls of not tracking your entire funnel, how to go about fixing it, and some analysis to show what is possible when you do.
The demo given is for Google Analytics, but the principles can be applied to any analytics software.
If you work in the travel, finance, lead generation or high value retails sectors you need to see this presentation!
Get in touch with my if you want help with delivering forward thinking analytics within your business, including coaching, analysis and bespoke implementations.
Digital Marketing Bootcamp - Evaluating Marketing AutomationMarketo
Check out this on-demand digital marketing bootcamp with Marketo's Michael Berger for a deep dive into marketing automation and the tools you'll need to make the evaluation process easier!
Is your content working better for someone else? @jonearnshawJon Earnshaw
A presentation demonstrating how easy it is to lose visibility in the organic SERPS when another website takes only a small amount of your content. The impact is wide reaching and can be disastrous; even to resellers and channel partners.
Social Media Made Easy for Cable Channel ManagersAngela Leavitt
Presentation given at the Cable Partner Manager Summit in Castle Rock, CO on July 31, 2018. Presented by Mojo Marketing founder Angela Leavitt, this presentation covers the state of the marketing industry, social media strategy, and LinkedIn tips and tricks.
3 Ways to Use Google to Grow Your MembershipWild Apricot
Have you ever wondered whether advertising on Google could help you grow your organization? Digital marketing expert Farhad Chikhliwala, draws on his many years of advertising success to show you 3 ways you can use Google to attract and engage more members. This session will show you how to use both free and paid tools to reach the people on Google most likely to join and support your organization, and how to create content that catches their attention.
This presentation was given for the American Public Garden Association's 2018 e-conference. There are a lot of details that won't come with the slides themselves, so feel free to reach out to me for more information!
About the event:
AWS Transformation Day is designed for enterprise organizations migrating to the cloud to become more responsive, agile and innovative, while staying secure and compliant. Join us for this one-day event and we’ll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services.
Who should attend?
This event is recommended for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. CIOs, CTOs, CISOs, CDOs, CFOs, IT leaders and IT professionals, enterprise developers, business decision makers, and finance executives.
Bringing ABM to the 21st Century: JDA unlocks the power of ABM at scaleEngagio
ABM is the hot topic on every marketer’s mind. But most companies have been doing ABM for years. What’s different now? Join Heidi Bullock, the CMO of Engagio, as she speaks with Cristan Hutto, JDA’s Director of Marketing Operations on how they redefined ABM for today’s world to close more deals and increase pipeline by $2 million.
In this case study, you’ll learn:
Best practices for an enterprise ABM roll out
The most impactful metrics for an entire revenue team
Ideas on how to keep building upon your initial ABM success
LSS2017: Creating Local Search Solutions That MatterRio SEO
View Pierce Martin's presentation from Rio SEO's Local Search Summit (LSS2017) on creating local search solution that matter. Marketers must have a plan for crawl, walk, run!
Go beyond the basics of Google Analytics to maximize campaign tracking and performance.
You'll learn:
How Google Analytics gathers and analyzes your website's data. And, how it relates to your reporting
Analytics optimization
Automatic Intelligence Events
Event Tracking
Advanced Segments
Cross Domain Tracking
Ecommerce Tracking and Reporting
Custom Variables & Dimensions
Third party data
If you have questions or pain points contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
Agile transformation could be hard especialy while driven by the hype generated from the internet and companies around you. To begin with such revolution you must learn that change requires time, hence I should better say to start an evoloution.
How many problems other you might encounter on your path to agility?
How many pitfalls you will discover?
How many wheels you have to reinvent?
Hear ye, hear ye, an introductory guide to start Agile evolution!
10 reasons why you should choose big data hadoop as career in 2018JanBask Training
The presence of big data can be felt almost everywhere and there is an urgent need to preserve the collected data and deriving meaningful insights from the same.
Moneyball: Using Advanced Account Insights for Effective ABM ActivationEngagio
A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.
Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.
You’ll discover:
How to drive net new revenue streams with effective insights to target the right accounts and prospects
How to design your batting order: The most valuable insights for prioritizing account engagement strategy
How to read the right signals: Optimize efforts by monitoring and leveraging behavioral & intent insight
Examples of how to execute full-funnel account-based marketing from data to activation to account engagement
And more
Similar to State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy (20)
How to construct your own SEO a b split tests (for free) - BrightonSEO July 2021Chris Green
A core skill of SEO is being curious and keeping an open mind. For years though, conducting split tests has been next-to impossible which means many of the "big questions" couldn't be accurately tested. But now the barrier to SEO Split testing is lower than ever, so low in fact Chris will show you how to build your own basic testing setup (for free).
You can find Chris on Twitter @chrisgreenseo
Methods of Testing Internal Linking with Chris greenChris Green
Sometimes the changes we make - in good faith - can do more harm than good, within internal linking changes this can often be the case.
In this talk Chris will share an approach to testing changes before deployment, sharing lessons from some initial experiments he's conducted as well as a plea to a more open and explorative industry.
Many people forget basics when identifying the most important keywords to their strategy. Chris will show you how to look at the keyword searches around their niche to determine what Google thinks people want to help you better plan how to select target keywords for your campaign.
Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...Chris Green
Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.
What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017Chris Green
SEOs are addicted to rank tracking and many are still rank tracking as if it was 2012, but what good is this doing us?
We have been tracking SERPs as part of hourly tracking tests and are starting to see rank tracking very differently
What could this mean for the future of rank tracking? This presentation contains early data & insights from the experiment and looks to setup a more productive way of using rank tracking in the future.
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
Telling the Story of Your Content - SAScon 2016Chris Green
How do you tell the story of your content to a client, whether it's gaining initial buy-in or reporting on the success? In this brief presentation Chris runs through the steps to establishing a KPIs for content marketing, why it's important and how to test & optimise for improvement.
Digital Marketers love data, perhaps too much at sometimes – this can lead to a false sense of security. When you express something as a numeric value it can lead people to believe that it’s correct or that it says more than it actually does. In this webinar I hope to cover the most misused metrics and plot a way for us to be able to use them to gain meaningful insights from them.
Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015Chris Green
How to stop cannibal content giving you a hard time - the slides from Brighton SEO, September 2015.
1) Be aware of the cannibals
2) Gain the tools to fight cannibalisation
3) To spur you on to do something about it
http://www.strategiqmarketing.co.uk/seo/brightonseo-slides-cannibal-content/
http://www.twitter.com/chrisgreen87
Death of Page One Position One - The Fragmentation of SearchChris Green
The Death of Page One, Position One - "Search", as we know it will change beyond recognition within the next 3-5 years, and this is down to the roll search will play in our day-to-day lives.
Whilst there's a lot to be said here, I cover:
• By way of a brief history of Google, I will cover what this change will likely mean for the user, the marketer and the developer
• The shift towards semantic search and the growing power of context
• Google’s gains in machine learning and what it means for "chasing the algorithm"
• Device diversification and the changing context of search
• What the new world of search could look like and the ramifications
• The shift from keywords to audiences and how that thinking changes how we interact with search
• The way you need to approach marketing to your audiences, whether it is for your website, app or business
This was first delivered at Sync Norwich 23/07/2015 - http://www.meetup.com/syncnorwich/events/221350241/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy
1. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Why SEO "Sticking Plasters"
Aren't the Enemy
State of Digital
2. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Sometimes, SEO is nothing
more than getting the job
done.
3. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
It has taken me nearly seven
years to confidently be able to
say this
4. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
@chrisgreen87
strategiq.co
A lot of what we
do is simple
5. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
It’s just the implementation
which falls down.
6. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Why does implementation fail?
13. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
@chrisgreen87
strategiq.co
A story from my
early years
(in SEO)
15. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
I “learned SEO”
I did a spell in house
I went agency-side
I learned technical SEO
My first client, my first audit
I tore the site to shreds
16. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
I “learned SEO”
I did a spell in house
I went agency-side
I learned technical SEO
My first client, my first audit
I tore the site to shreds
17. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
I “learned SEO”
I did a spell in house
I went agency-side
I learned technical SEO
My first client, my first audit
I tore the site to shreds
18. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
I “learned SEO”
I did a spell in house
I went agency-side
I learned technical SEO
My first client, my first audit
I tore the site to shreds
19. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
I “learned SEO”
I did a spell in house
I went agency-side
I learned technical SEO
My first client, my first audit
I tore the site to shreds
20. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
I “learned SEO”
I did a spell in house
I went agency-side
I learned technical SEO
My first client, my first audit
I tore the site to shreds
21. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
I did my duty:
22. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
I did my duty:
self-righteously fixing those
technical SEO wrongs
27. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
it took months to undo that
28. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
My fault? Their Fault?
29. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
@chrisgreen87
strategiq.co
But here’s where I
went wrong
30. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
“In order to carry a positive action we
must develop here a positive vision.”
-Dalai Lama
31. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Don’t piss off the person who
you need to help you get the job
done
32. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Make friends with developers!
33. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
But seriously, web
development isn’t easy
34. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Most developers don't know
enough about SEO
35. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
but they don’t need to
(it’s not their job - for the most part)
36. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Granted, you need to get your
own way
43. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
How many
clients/stakeholders love
monster spreadsheets?
44. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
Some Scenarios
45. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Here’s a list of x,xxx keywords.
What do you want to rank for?
46. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Here’s a list of x,xxx pages you
need new titles for
47. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
These are the x,xxx long-tail
keywords you need to
incorporate into existing copy
48. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
How many of these
get actioned?
49. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
Make it as easy as possible
to get the job done
50. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Present actions, not data
68. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
If you’re forced to implement
“SEO changes” via Meta-CMS or
a Tag Management system,
something has gone wrong
70. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Tag managers, or similar which
act client-side using JS are
unreliable
71. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Any Meta CMS (server or client)
adds another point of failure
72. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Don’t not do it because it’s not
the best way to implement
these changes…
73. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
“Excuse me ma’am
have you ever
thought about
JavaScript for
SEO?”
74. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
“I need to bulk
change 100s of
titles”
78. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
Title Tag injection
via GTM
98. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Don’t doubt the
damage you could do!
100. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Screwed up a test here Fixed it here
101. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
“I need a new content area
on a category page”
102. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Development pipeline stretches
off into the distance?
103. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Once again - Tag manager,
JavaScript injection!
108. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
After further testing the pipeline
looks a little shorter!
109. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
“This landing page is missing
some key conversion
elements (it’s crap)”
110. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Again, the pipeline
111. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
That damn pipeline
112. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Injection of additional CSS to
modify content
130. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
@chrisgreen87
strategiq.co
A few words on
“perfection”
131. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
One of my favourite
presentations...
http://bit.ly/distance-from-perfect
133. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
… maybe those 50 missing Alt
Texts won’t make a difference
134. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Perfection doesn’t mean
“ranking well”
135. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Perfection doesn’t mean
“client retention”
136. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Each decision you make has to
be a commercial one
137. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
What is “perfect” anyway?
138. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Perfection ≠ Yoast SEO Score
139. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
Perfection ≠ SEMRush Site Audit
140. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
We want to do what works,
But what works doesn’t have to
be perfect
141. Search London
25th April 2018
@chrisgreen87 & @simon_jthompson
www.strategiq.co
Search London
25th April 2018
@chrisgreen87 & @simon_jthompson
www.strategiq.co
It
142. Search London
25th April 2018
@chrisgreen87 & @simon_jthompson
www.strategiq.co
Search London
25th April 2018
@chrisgreen87 & @simon_jthompson
www.strategiq.co
Just has to
It
143. Search London
25th April 2018
@chrisgreen87 & @simon_jthompson
www.strategiq.co
Search London
25th April 2018
@chrisgreen87 & @simon_jthompson
www.strategiq.co
Just has to
It
144. State of Digital
8th October 2018
@chrisgreen87
strategiq.co
State of Digital
8th October 2018
@chrisgreen87
strategiq.co
In Conclusion
All the clients that I’ve worked on, big or small - seeing the different challenges businesses have.
Not to oversimplify the skill & knowledge involved in SEO. We have to adapt, think quickly, wear many hats, challenge wisdom & take risks.
Poor Communication
Teams not talking to each other
Business cases not being made
Recommendations not conveyed clearly
Overly complex recommendations
Starting with detail
Not breaking tasks into chunks
Assuming what you know is universal
(pagerank calculation if anyone’s interested - I don’t understand it though)
An unwillingness to compromise
A lot more on this later on
(Not to get political, but I didn't intend to include two republican presidents in this,but it just worked)
Sometimes all of the above - most of which can be traced back to a lack of understanding.
Not making enemies
Deliver concise actions - not dense reports
Get a working solution - no matter what
Not since childhood, don't worry
.NET site with sooo many problems
Sitemaps out of date
Incorrect casing in URLs
Rel next/prev wrong
Missing canonicals
Homepage duplication
Poor keyword targeting
You name it!
The client didn’t like the friction, we were delayed heavily to prioritise the fixes and ultimately, we lost momentum.
I couldn’t not mention the flaws, that WAS/IS my job. If I don’t tell them what is wrong, the client misses out. Being timid, doesn’t get things done.They should have reacted better - sure.
BUT - I didn’t have to start things so badly.
Some wisdom from the Dalai Lama - not my usual “go to”, but helpful here.
Why is it relevant?
Where’s the positive vision in “here’s a huge list of ways your website sucks”
The client thought less of them as developers for those flaws.
Even though the work was billable, for them, it made them look bad
The most valuable lesson of my career
I like working with people who are smarter than me, I just need to learn to understand what they do and to ask better questions!
We give web developers a hard time. Yes, we can encounter some perplexing decisions, some bad work - but you see that in any profession.
But, arguably...
Or sometimes not enough to be difficult/dangerous
Clients don’t see incorrect semantic headings, missing meta data, malformed canonical tags etc.
Not until the damage is done following launch.
If you don’t get your own way bad stuff happens
I don’t mean to sound very “Disney” here, but it’s valuable. But - it’s a two-way street!
Do you know what helps? Speaking their language.
I asked twitter whether you have to be a web developer to be any good at tech SEO - I was intentionally trying to be provocative, I’m NOT a dev, but I think I know a thing or two.
But...
“It helps” was the stand-out choice
(obviously true because 167 people speak for the whole SEO industry… I was lucky this proved my point)
It helps because:
Your recommendations become doable
You understand the cost vs outcome a little better
You understand how to compromise
You can argue your side easier
Hands up who loves spreadsheets
Not many that I’ve worked with. There are exceptions of course, but even experienced technical marketers working client-side don’t always want this!
How many of these sound familiar?
I have been guilty of all of these, I might add
The client/project stakeholders will know what is relevant, but they won't know what are the best ways to target it.
This is a co-operative process, don’t send long-lists. Sanity check, shortlist and suggest something.
If you don't understand the website/product well enough to make suggestions, ask more questions, do more research.
Whether or not they have said they’ll write them, a massive jumble of URLs is not conducive to getting it done.
Prioritise, direct, guide/educate, feedback.
Unless you’ve got a content team ready and waiting, this will likely struggle to get the attention it needs.
Again, as before with the titles. Prioritise, map the keywords to pages (or group thematically) and even drip feed into achievable chunks.
It varies obviously, but I’d hazard a guess that it's not a large amount
But my biggest recommendation is...
Too Long, Didn't Read
Assume the recipient is time-poor, don’t give them a job, give them a solution, an opportunity
Ah yes, I said I’d come back this. My favourite...
It’s not a dirty word, a synonym for...
To fail utterly at getting your own way
I include many different professions on here because this isn't just an “SEO” thing
Budgets are almost always tight
You’re almost-always going to be up against the clock
Not all people involved will like or care what you're doing
You don't always have all the information to hand
Sometimes you have the wrong information
Or the skills/expertise
If a project stakeholder doesn't care or doesn't want it to work
Not to mention we have to compromise with Google all the time!
Some of the ways I stop myself becoming a victim of this kind of circumstance.
I’m going to give you some common workarounds for roadblocks I’ve come up against in SEO, the thought process and approach can be easily ported to other scenarios though.
The idea for this originally came some Facebook comments on a share of Sam Nemzer’s Moz blog
But first,
There are few reasons this’ll ever be false!
What I am about to show you shouldn't be the first choice.
Testing is another matter, I’d argue the temporary nature of the change makes that more acceptable
I’ll talk a little more about this later on
More chances for someone who is unfamiliar with your setup to get something wrong. Or interference with other scripts, or even just one more third party to have issues with.
I.e. something is better than nothing. Inaction is worse than doing something that isn't perfect.
I’m lucky that we develop the websites of 80-90% of clients we work on, it means we have to resort to these kind of tactics less often. Not to brag...
This is not a sales pitch
Or can't make the changes at all
Or not possible
Doing it one-by-one
Even making this example took too long...
Use lookup tables so you don't have to create them all one, by one.
But there is a better option as even creating lookup tables can take some time.
Stephen Harris published this alternative on the Seer blog
Could potentially slow down some setups
What could be in that pipeline?- Essential updates to the cart page
- Shipping matrix additions
- Something the CEO wants doing as his top priority
Your fix/change has to get it past these?
Yes, when plotted against the entire ranking history, the changes don’t look as great, but compared to other keyword movement at that time, those are improvements worth writing home about.
A fancy way for saying “add in your own CSS after the page loads”
We saw conversion rate increase (from nothing, the campaign was struggling) almost instantly.
Reminder, this isn't an ideal solution and we still need the work to be scheduled in!
Optimizely
VWO
Google Tag Manager
They can all do variations of the same thing
Shortly after this announcement, Eoghan Henn published this blog, proving otherwise.
I’ll give it to John, he admits the oversight here - which in itself proves quite problematic. This doesn’t appear to be fixed or certain.
(also, if you’re looking to John, Gary or Danny for 100% facts on Google - be warned, they’re only human too)
Again, John Muller Via Andrew Allen at The Web Shed
Other examples - which I can’t share here - have worked in the past. However, not repeated recently.
So this kind of solution is very far from perfect - I can appreciate why someone would shy away from it.
Was delivered by Ian Laurie at SearchLove in 2015. It was titled “Distance from Perfect: Marketing with the Human Algorithm”
So if you want a successful marketing campaign, you need to ensure you’re as close to perfection as possible. Who could argue with that, really?
But it’s all a matter of perspective, I’ve seen this misappropriated.
This pursuit can be when looked at like this, at best marginal gains or at worst damaging if not followed logically.
I’ve seen it happen.
Ian wasn’t arguing for pursuit of perfection to the nth degree, however, or at least I don’t think he was. For further clarity, he links perfection with deliberate action, but also with reducing friction.
We all need less friction
The kind of perfection we’re talking about isn’t one client’s are interested in. It doesn't deliver results
Every budget I’ve ever worked with has been a finite one -> maximise actions for impact, not for a clean “scorecard”
I don’t know, there are many kinds of perfect, most are entirely subjective and arguably unhelpful. But I know what perfection isn’t...
Nothing against the Yoast SEO score, but a “good score” isn’t really any kind of perfection. Granted, the team at Yoast don’t consider that, so don’t get complacent that all “good” scores will equal traffic & success.
Even worse maybe is considering that a clean bill of health on the SEMRush site auditor is tech-seo perfection. Where do I start with how wrong this is?
False positives
GIGO <- tests created by humans
Every site is different
Make yourself understood
Work with other project members, you all need each other’s help
Learn to compromise
Find another way.