SlideShare a Scribd company logo
| #StateOfSearch @navahf
Unlocking ROI In Any Budget
By: Navah Hopkins
| #StateOfSearch @navahf
I am a bounty hunter of happiness and profit
(& a Star Wars nerd)
| #StateOfSearch @navahf
• Am focused on the business
metrics of my stakeholders (clients).
• Know when to invest and when to
hold back.
• Live for the thrill of winning for my
stakeholders.
This means I:
| #StateOfSearch @navahf
Talking Money is Hard – Talking Profit is Easy
| #StateOfSearch @navahf
By the end of this session, each of you will have
the tools to be a fellow bounty hunter of
happiness and profit
| #StateOfSearch @navahf | #StateOfSearch @navahf
What We’ll Be Covering
➔ Baseline/Questions to Ask
➔ Poor Performance Caused by
Lack of Budget
➔ Can’t Spend the Budget
➔ Account is Winning
➔ Casestudy
Navah Hopkins
Services Innovation
Strategist
| #StateOfSearch @navahf
Baseline/Questions to Ask
| #StateOfSearch @navahf
Before We Can Begin Hunting, We Need to Do
Some Reconnaissance
| #StateOfSearch @navahf
Are All Parts of the Business Equal, or Are Some
Worth More?
| #StateOfSearch @navahf
Are There Hubs of High-Value Customers, or Are
They Truly Spread Out?
| #StateOfSearch @navahf
Are Phone and Website Leads Equal? Do
Conversion Rates and Auction Prices Align?
| #StateOfSearch @navahf
• Impression Share
• Auction Price
• Conversion Rate/Value
Three Trails Good
Hunters Follow:
| #StateOfSearch @navahf
Most Advertisers Struggle to Achieve 50%+ of
Available Impressions
Based on
2973
accounts
with at least
$.01 in
search
spend
Average
impression
share is 47%
| #StateOfSearch @navahf
Search Auction Prices
Vary by Industry – don’t
bring a blaster to a
lightsaber duel
| #StateOfSearch @navahf
If You Know You Have An Easier Time Winning on
Mobile/Desktop, Don’t Be Afraid to Focus There
Mobile:
4.39% CTR
$34.79 CPA
| #StateOfSearch @navahf
✓Location Targets
✓Duplicate Keywords
✓Structure of the Campaign
✓Match-types of keywords
✓Bidding strategies
Raising Budget is a
Last Resort – Check the
Following First:
| #StateOfSearch @navahf
Poor Performance Caused by Lack of
Budget
| #StateOfSearch @navahf
Wasted Spend is the Enemy
| #StateOfSearch @navahf
If there’s a hint of wasted spend, it
can be hard to convince clients to
open up budget.
| #StateOfSearch @navahf
Here’s the problem: a budget that isn’t aligned
with the structure it’s asked to support will always
be wasted spend
| #StateOfSearch @navahf
Can your budget support 10 “top of page clicks”?
| #StateOfSearch @navahf
Here’s what,
“Top of
Page” looks
like:
| #StateOfSearch @navahf
If Not, Assess if You Can Get The Traffic With
Different Search Ideas
| #StateOfSearch @navahf
Check The Search Terms For The Real Heroes!
3% cheaper
& perfect
conversion
rate!
| #StateOfSearch @navahf
Broad Keywords Can Drag Your Budget into
Unintended Auctions
162%
More
Than
Average
| #StateOfSearch @navahf
If they’re all too high, find out if clients can live
without that Traffic
| #StateOfSearch @navahf
• Use extensions to communicate
valuable ideas without paying a
premium.
• Bid adjustments can focus the
budget.
• Lumping strategic initiatives
together can cause all to fail.
Not all profit centers
are equal:
| #StateOfSearch @navahf
Daily Budgets Needed For AT LEAST One Lead
Based on 2019 Average CPC
Monthly
budget will be
30.4 X daily
budget
| #StateOfSearch @navahf
Bing’s Auction
Prices Can Be More
Forgiving
| #StateOfSearch @navahf
Starting Bing Is As Easy As Setting Up An Auto-
Import
| #StateOfSearch @navahf
• Be transparent about industry costs
and whether budget expectations
are realistic.
• Offer options that work within the
requested budget.
• Give realistic timelines for growth
When crafting marketing
budgets/assessing clients:
| #StateOfSearch @navahf
Can’t Spend the Budget
| #StateOfSearch @navahf
It can be intimidating to ask for more budget,
when you’re struggling to spend existing budget.
| #StateOfSearch @navahf
Your Campaign is Likely Losing Impression Share
to Rank
| #StateOfSearch @navahf
• Too many targets
• Bids and auction prices not aligned
• Search volume isn’t there for
“important” keywords
Here are the most
common culprits:
| #StateOfSearch @navahf| #StateOfSearch @navahf
There’s only
so many
signals a
budget can
accommodate
| #StateOfSearch @navahf
Targeting 5+ locations without bid adjustments
can cause budget allocation issues
| #StateOfSearch @navahf
Different Locations Have Different Auction
Prices, Search Patterns, & Time Zones
| #StateOfSearch @navahf
Number of ad groups can also choke a budget: 5-7
is the golden ratio!
60% of
impressions
Budget
will only
go to
“winners”
instead of
everything
| #StateOfSearch @navahf
Bid to budget ratio is only
part of the equation: if the
bids are too low, you won’t
even enter the auction
| #StateOfSearch @navahf
While it is true Google can up to double your
budget, you can’t bank on it delivering premium
volume if you’re consistently under bidding
| #StateOfSearch @navahf
Search volume is an important mechanic in
account health
| #StateOfSearch @navahf
Google’s not going to
waste its time or your
money on pages that
lack transactional value
| #StateOfSearch @navahf
But those pages may be important to clients
| #StateOfSearch @navahf
• Turn important low volume
keywords into site links/callouts
• Make a low budget “experiment”
campaign to house these ideas
• Ask the client if they’d be open to
content marketing being
responsible for those ideas.
Here are three easy
solutions:
| #StateOfSearch @navahf
Account is Winning
| #StateOfSearch @navahf
Congratulations! You’ve vanquished your enemies
and achieved profit!
| #StateOfSearch @navahf
But we’re bounty hunters of profit and
happiness…there’s always more to be had
| #StateOfSearch @navahf
• Can your client handle more leads
or are they at capacity?
• Is this seasonal – should we invest
now, or hold for next season?
• Should the budget go to existing
initiatives, or would you rather
expand to new platforms/parts of
the business?
Before we continue:
| #StateOfSearch @navahf
Here is what I look for in a winning campaign
Consistently
above 75%
impression
share!
Campaign live for at least three months
| #StateOfSearch @navahf
Important: Never dump large amounts of money
into a winning campaign all at once!
| #StateOfSearch @navahf
Gradually increase budget by 10-15% each week
over a month
| #StateOfSearch @navahf
A great way to expand is to layer in display!
In-market display
ad with affinity
content!
| #StateOfSearch @navahf
Display Average CPC’s Are Cheaper – Build Your
Perfect Audience to Be Picked Up By Search
Remarketing
10%
conversion
rate vs 4%
conversion
rate
| #StateOfSearch @navahf
Display Can Bring Users Your Branded and
Remarketing Search Campaigns are Poised to
Pick-up
$500
Monthly
Budget
168550
Monthly
Impressions
701
Monthly
Clicks
*Average monthly budget, impressions and clicks across
4000 accounts (no budget over $50 and no budget under
$1)
| #StateOfSearch @navahf
Don’t Forget About Facebook!
26% Of Clicks Result In A
Conversion (Spark Central)
| #StateOfSearch @navahf
• Average CPC is $1.72, but this is
determined by how many folks
click on your ad!
• Now that budgets are campaign
level choices, be sure you’re
choosing the right objective for
how you judge ROI!
• 19% of time spent on mobile is
on Facebook.
Facebook Budgets
| #StateOfSearch @navahf
By running campaigns on other networks, you can
expand your Google market:
| #StateOfSearch @navahf
New Campaigns Are Expensive – the
first 1-2 months of a campaign will be
about data acquisition
| #StateOfSearch @navahf
Client Story: Koru K9
| #StateOfSearch @navahf
Budget conversations are a game of transforming
“cost” into “investment”
| #StateOfSearch @navahf
• CTR
• Quality Score
• Impression Share
• Extensions
• Match-types
Clients won’t care
about:
| #StateOfSearch @navahf
• Quality of leads
• Return on ad spend
• Volume of leads (as long as quality
isn’t impacted)
• Year over year growth
• Growing the value of a customer
Clients will care about:
| #StateOfSearch @navahf
If we want to grow the budget, we need to speak
their language
| #StateOfSearch @navahf
Meet Koru K9:
| #StateOfSearch @navahf
• $2,700 monthly costs
• Conversions weren’t tracking
properly
• Struggling to get enough business
to justify keeping staff
Before We Found Each
Other, Marketing Their
Business Was Stressful
| #StateOfSearch @navahf
Koru K9 Had A Pretty Stellar Evolution
Benchmark (November 2015)
➔ Spend: $1,295.75(AdWords)
➔ Impressions: 30,570
➔ Clicks: 368
➔ Average CPC: $3.85
➔ Conversions: 23
➔ Conversion Rate: 6.25%
➔ CPA: $56.34
Post Optimizations (March 2019)
➔ Spend: $6,100
(Google Ads/Bing/Facebook)
➔ Impressions: 59,000
➔ Clicks: 2,000
➔ Average CPC: $2.69
➔ Conversions: 225
➔ Conversion Rate: 9.6%
➔ CPA: $27.07
| #StateOfSearch @navahf
• Built trust by identifying and
eliminating wasted spend brought
in by broad terms and tangential
searches.
• Focused budgets by geos served
and replicated winning structure
across those areas.
• Layered in display to educate
markets on why their approach to
training works.
How did we achieve
victory?
| #StateOfSearch @navahf
Naturally They
Wanted To Scale
| #StateOfSearch @navahf
We Expanded
Markets!
| #StateOfSearch @navahf
Some Markets Really Struggled – Driving Up Costs
| #StateOfSearch @navahf
We Had To Make Some Budget Allocation Choices
| #StateOfSearch @navahf
Not All Markets Deserved “Focus” On High Value
Board & Train
| #StateOfSearch @navahf
The Landing
Pages Had
Multiple Numbers
– Lost Local Focus
| #StateOfSearch @navahf
Too Many Data Acquisition Sources
| #StateOfSearch @navahf
“Dog Training” Just As Broad – Worse Quality
| #StateOfSearch @navahf
• Paused dubious “dog trainer” in
favor of long-tail broad.
• Removed extra numbers
• Used “borrowed” budget to
invest in educational display
So We:
| #StateOfSearch @navahf
We Were Able To Unlock Profit In One Month!
| #StateOfSearch @navahf
For Profit!
| #StateOfSearch @navahf| #StateOfSearch @navahf
Build trust
through
transparency
about budgets
and timelines.
| #StateOfSearch @navahf| #StateOfSearch @navahf
Use extensions
to promote
expensive ideas
when your
budget cannot.
| #StateOfSearch @navahf| #StateOfSearch @navahf
Honor thy bid
to budget ratio
and conversion
rates
| #StateOfSearch @navahf| #StateOfSearch @navahf
Check for
alternative
ways to achieve
expensive
traffic, but if the
ROI is there,
invest!
| #StateOfSearch @navahf| #StateOfSearch @navahf
Acquisition
costs go down
with increased
exposure to
brands –
Display brings
the audience!
| #StateOfSearch @navahf
Thanks! Questions?
nhopkins@wordstream.com
@navahf

More Related Content

What's hot

From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpot
 From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpot From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpot
From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpot
Price Intelligently
 
How To 10X Your Content Team's Productivity
How To 10X Your Content Team's ProductivityHow To 10X Your Content Team's Productivity
How To 10X Your Content Team's Productivity
Hana Abaza
 
DeBora Conway Ltd Audit
DeBora Conway Ltd AuditDeBora Conway Ltd Audit
DeBora Conway Ltd Audit
Push Monster
 
DeBora Conway Ltd Audit
DeBora Conway Ltd AuditDeBora Conway Ltd Audit
DeBora Conway Ltd Audit
Push Monster
 
Lessons Learned along Insightly's Journey to Model Its Freemium Business - Ka...
Lessons Learned along Insightly's Journey to Model Its Freemium Business - Ka...Lessons Learned along Insightly's Journey to Model Its Freemium Business - Ka...
Lessons Learned along Insightly's Journey to Model Its Freemium Business - Ka...
Price Intelligently
 
Blogging in the Age of Modern Marketing
Blogging in the Age of Modern MarketingBlogging in the Age of Modern Marketing
Blogging in the Age of Modern Marketing
Hana Abaza
 
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
Knoxville HUG
 
Keyword planning in a close variant world search marketing summit 2018
Keyword planning in a close variant world   search marketing summit 2018Keyword planning in a close variant world   search marketing summit 2018
Keyword planning in a close variant world search marketing summit 2018
Navah Hopkins
 
Why Can't We Be friends? A Modern Marketer's Guide to Teaming with Sales
Why Can't We Be friends? A Modern Marketer's Guide to Teaming with SalesWhy Can't We Be friends? A Modern Marketer's Guide to Teaming with Sales
Why Can't We Be friends? A Modern Marketer's Guide to Teaming with Sales
Knoxville HUG
 
Top Grocery Store in Kanpur
Top Grocery Store in KanpurTop Grocery Store in Kanpur
Top Grocery Store in Kanpur
VidyaVerma4
 
A Game Changing AdWords Account Audit
A Game Changing AdWords Account AuditA Game Changing AdWords Account Audit
A Game Changing AdWords Account Audit
Nick Noble
 
Grow with HubSpot - Sydney Event Deck
Grow with HubSpot - Sydney Event DeckGrow with HubSpot - Sydney Event Deck
Grow with HubSpot - Sydney Event Deck
HubSpot
 
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Internet Marketing Software - WordStream
 
5 ppc mistakes that are costing you money
5 ppc mistakes that are costing you money5 ppc mistakes that are costing you money
5 ppc mistakes that are costing you money
Vantage Search Marketing
 
Inside Careers Audit
Inside Careers Audit Inside Careers Audit
Inside Careers Audit
Push Monster
 
A Game Changing AdWords Account Audit
A Game Changing AdWords Account AuditA Game Changing AdWords Account Audit
A Game Changing AdWords Account Audit
Nick Noble
 
How to Report on Your Marketing Like HubSpot #INBOUND13
How to Report on Your Marketing Like HubSpot #INBOUND13How to Report on Your Marketing Like HubSpot #INBOUND13
How to Report on Your Marketing Like HubSpot #INBOUND13
HubSpot
 
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Internet Marketing Software - WordStream
 
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...
The PPC Performance Pizza  - 8 Powerful Ingredients To Get The Perfect PPC Re...The PPC Performance Pizza  - 8 Powerful Ingredients To Get The Perfect PPC Re...
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...
KlientBoost
 
Green Thumb Lawn Treatment Audit (1)
Green Thumb Lawn Treatment Audit (1)Green Thumb Lawn Treatment Audit (1)
Green Thumb Lawn Treatment Audit (1)
Push Monster
 

What's hot (20)

From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpot
 From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpot From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpot
From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpot
 
How To 10X Your Content Team's Productivity
How To 10X Your Content Team's ProductivityHow To 10X Your Content Team's Productivity
How To 10X Your Content Team's Productivity
 
DeBora Conway Ltd Audit
DeBora Conway Ltd AuditDeBora Conway Ltd Audit
DeBora Conway Ltd Audit
 
DeBora Conway Ltd Audit
DeBora Conway Ltd AuditDeBora Conway Ltd Audit
DeBora Conway Ltd Audit
 
Lessons Learned along Insightly's Journey to Model Its Freemium Business - Ka...
Lessons Learned along Insightly's Journey to Model Its Freemium Business - Ka...Lessons Learned along Insightly's Journey to Model Its Freemium Business - Ka...
Lessons Learned along Insightly's Journey to Model Its Freemium Business - Ka...
 
Blogging in the Age of Modern Marketing
Blogging in the Age of Modern MarketingBlogging in the Age of Modern Marketing
Blogging in the Age of Modern Marketing
 
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
 
Keyword planning in a close variant world search marketing summit 2018
Keyword planning in a close variant world   search marketing summit 2018Keyword planning in a close variant world   search marketing summit 2018
Keyword planning in a close variant world search marketing summit 2018
 
Why Can't We Be friends? A Modern Marketer's Guide to Teaming with Sales
Why Can't We Be friends? A Modern Marketer's Guide to Teaming with SalesWhy Can't We Be friends? A Modern Marketer's Guide to Teaming with Sales
Why Can't We Be friends? A Modern Marketer's Guide to Teaming with Sales
 
Top Grocery Store in Kanpur
Top Grocery Store in KanpurTop Grocery Store in Kanpur
Top Grocery Store in Kanpur
 
A Game Changing AdWords Account Audit
A Game Changing AdWords Account AuditA Game Changing AdWords Account Audit
A Game Changing AdWords Account Audit
 
Grow with HubSpot - Sydney Event Deck
Grow with HubSpot - Sydney Event DeckGrow with HubSpot - Sydney Event Deck
Grow with HubSpot - Sydney Event Deck
 
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
 
5 ppc mistakes that are costing you money
5 ppc mistakes that are costing you money5 ppc mistakes that are costing you money
5 ppc mistakes that are costing you money
 
Inside Careers Audit
Inside Careers Audit Inside Careers Audit
Inside Careers Audit
 
A Game Changing AdWords Account Audit
A Game Changing AdWords Account AuditA Game Changing AdWords Account Audit
A Game Changing AdWords Account Audit
 
How to Report on Your Marketing Like HubSpot #INBOUND13
How to Report on Your Marketing Like HubSpot #INBOUND13How to Report on Your Marketing Like HubSpot #INBOUND13
How to Report on Your Marketing Like HubSpot #INBOUND13
 
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...
 
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...
The PPC Performance Pizza  - 8 Powerful Ingredients To Get The Perfect PPC Re...The PPC Performance Pizza  - 8 Powerful Ingredients To Get The Perfect PPC Re...
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...
 
Green Thumb Lawn Treatment Audit (1)
Green Thumb Lawn Treatment Audit (1)Green Thumb Lawn Treatment Audit (1)
Green Thumb Lawn Treatment Audit (1)
 

Similar to Unlocking ROI 2019 State of Search

Time to grow 2019 pubcon
Time to grow 2019 pubconTime to grow 2019 pubcon
Time to grow 2019 pubcon
Navah Hopkins
 
Little Budgets with Big Profits - Navah Hopkins
Little Budgets with Big Profits - Navah HopkinsLittle Budgets with Big Profits - Navah Hopkins
Little Budgets with Big Profits - Navah Hopkins
State of Search Conference
 
Big profits with little budgets state of search
Big profits with little budgets state of searchBig profits with little budgets state of search
Big profits with little budgets state of search
Navah Hopkins
 
End of Under and Over Spending SMX.pptx
End of Under and Over Spending SMX.pptxEnd of Under and Over Spending SMX.pptx
End of Under and Over Spending SMX.pptx
Navah Hopkins
 
AdWorld Experience Turn Want Into Need 2020
AdWorld Experience Turn Want Into Need 2020 AdWorld Experience Turn Want Into Need 2020
AdWorld Experience Turn Want Into Need 2020
Navah Hopkins
 
Don't Be Spooked! 6 Tricks and Treats to Crush Google & Facebook Ad Automation
Don't Be Spooked! 6 Tricks and Treats to Crush Google & Facebook Ad AutomationDon't Be Spooked! 6 Tricks and Treats to Crush Google & Facebook Ad Automation
Don't Be Spooked! 6 Tricks and Treats to Crush Google & Facebook Ad Automation
Internet Marketing Software - WordStream
 
Big Profits With Little Budgets
Big Profits With Little BudgetsBig Profits With Little Budgets
Big Profits With Little Budgets
Navah Hopkins
 
Big profits with little budgets PubCon Florida 2018
Big profits with little budgets PubCon Florida 2018Big profits with little budgets PubCon Florida 2018
Big profits with little budgets PubCon Florida 2018
Navah Hopkins
 
HeroConf 2019 Chasing Quality Over Quality Score
HeroConf 2019 Chasing Quality Over Quality ScoreHeroConf 2019 Chasing Quality Over Quality Score
HeroConf 2019 Chasing Quality Over Quality Score
Navah Hopkins
 
Chasing Quality over Quality Score
Chasing Quality over Quality ScoreChasing Quality over Quality Score
Chasing Quality over Quality Score
Hanapin Marketing
 
Ws live chicago: Quality over Quality Score
Ws live chicago: Quality over Quality ScoreWs live chicago: Quality over Quality Score
Ws live chicago: Quality over Quality Score
Navah Hopkins
 
4 Keys To Effective Remarketing
4 Keys To Effective Remarketing4 Keys To Effective Remarketing
4 Keys To Effective Remarketing
Amy Bishop
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
Affiliate Summit
 
Big Profits with Little Budgets SFIMA
Big Profits with Little Budgets SFIMABig Profits with Little Budgets SFIMA
Big Profits with Little Budgets SFIMA
SFIMA
 
Big Profits With Little Budgets sfima
Big Profits With Little Budgets sfimaBig Profits With Little Budgets sfima
Big Profits With Little Budgets sfima
Navah Hopkins
 
Pubcon Pro: How Can I Tell I'm Winning
Pubcon Pro:  How Can I Tell I'm WinningPubcon Pro:  How Can I Tell I'm Winning
Pubcon Pro: How Can I Tell I'm Winning
Navah Hopkins
 
How To Predict Your SEO Success: A 5-Step Formula To Help You Win
How To Predict Your SEO Success: A 5-Step Formula To Help You WinHow To Predict Your SEO Success: A 5-Step Formula To Help You Win
How To Predict Your SEO Success: A 5-Step Formula To Help You Win
Search Engine Journal
 
Why We Report: Turn Reporting Into Action
Why We Report: Turn Reporting Into ActionWhy We Report: Turn Reporting Into Action
Why We Report: Turn Reporting Into Action
Hanapin Marketing
 
Dave Ruberto - Online marketing presentation
Dave Ruberto - Online marketing presentationDave Ruberto - Online marketing presentation
Dave Ruberto - Online marketing presentation
Dave Ruberto
 
SEO Strategies You Can Bank On: Driving Traffic That Builds Real Revenue - Fu...
SEO Strategies You Can Bank On: Driving Traffic That Builds Real Revenue - Fu...SEO Strategies You Can Bank On: Driving Traffic That Builds Real Revenue - Fu...
SEO Strategies You Can Bank On: Driving Traffic That Builds Real Revenue - Fu...
Edge Multimedia
 

Similar to Unlocking ROI 2019 State of Search (20)

Time to grow 2019 pubcon
Time to grow 2019 pubconTime to grow 2019 pubcon
Time to grow 2019 pubcon
 
Little Budgets with Big Profits - Navah Hopkins
Little Budgets with Big Profits - Navah HopkinsLittle Budgets with Big Profits - Navah Hopkins
Little Budgets with Big Profits - Navah Hopkins
 
Big profits with little budgets state of search
Big profits with little budgets state of searchBig profits with little budgets state of search
Big profits with little budgets state of search
 
End of Under and Over Spending SMX.pptx
End of Under and Over Spending SMX.pptxEnd of Under and Over Spending SMX.pptx
End of Under and Over Spending SMX.pptx
 
AdWorld Experience Turn Want Into Need 2020
AdWorld Experience Turn Want Into Need 2020 AdWorld Experience Turn Want Into Need 2020
AdWorld Experience Turn Want Into Need 2020
 
Don't Be Spooked! 6 Tricks and Treats to Crush Google & Facebook Ad Automation
Don't Be Spooked! 6 Tricks and Treats to Crush Google & Facebook Ad AutomationDon't Be Spooked! 6 Tricks and Treats to Crush Google & Facebook Ad Automation
Don't Be Spooked! 6 Tricks and Treats to Crush Google & Facebook Ad Automation
 
Big Profits With Little Budgets
Big Profits With Little BudgetsBig Profits With Little Budgets
Big Profits With Little Budgets
 
Big profits with little budgets PubCon Florida 2018
Big profits with little budgets PubCon Florida 2018Big profits with little budgets PubCon Florida 2018
Big profits with little budgets PubCon Florida 2018
 
HeroConf 2019 Chasing Quality Over Quality Score
HeroConf 2019 Chasing Quality Over Quality ScoreHeroConf 2019 Chasing Quality Over Quality Score
HeroConf 2019 Chasing Quality Over Quality Score
 
Chasing Quality over Quality Score
Chasing Quality over Quality ScoreChasing Quality over Quality Score
Chasing Quality over Quality Score
 
Ws live chicago: Quality over Quality Score
Ws live chicago: Quality over Quality ScoreWs live chicago: Quality over Quality Score
Ws live chicago: Quality over Quality Score
 
4 Keys To Effective Remarketing
4 Keys To Effective Remarketing4 Keys To Effective Remarketing
4 Keys To Effective Remarketing
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
Big Profits with Little Budgets SFIMA
Big Profits with Little Budgets SFIMABig Profits with Little Budgets SFIMA
Big Profits with Little Budgets SFIMA
 
Big Profits With Little Budgets sfima
Big Profits With Little Budgets sfimaBig Profits With Little Budgets sfima
Big Profits With Little Budgets sfima
 
Pubcon Pro: How Can I Tell I'm Winning
Pubcon Pro:  How Can I Tell I'm WinningPubcon Pro:  How Can I Tell I'm Winning
Pubcon Pro: How Can I Tell I'm Winning
 
How To Predict Your SEO Success: A 5-Step Formula To Help You Win
How To Predict Your SEO Success: A 5-Step Formula To Help You WinHow To Predict Your SEO Success: A 5-Step Formula To Help You Win
How To Predict Your SEO Success: A 5-Step Formula To Help You Win
 
Why We Report: Turn Reporting Into Action
Why We Report: Turn Reporting Into ActionWhy We Report: Turn Reporting Into Action
Why We Report: Turn Reporting Into Action
 
Dave Ruberto - Online marketing presentation
Dave Ruberto - Online marketing presentationDave Ruberto - Online marketing presentation
Dave Ruberto - Online marketing presentation
 
SEO Strategies You Can Bank On: Driving Traffic That Builds Real Revenue - Fu...
SEO Strategies You Can Bank On: Driving Traffic That Builds Real Revenue - Fu...SEO Strategies You Can Bank On: Driving Traffic That Builds Real Revenue - Fu...
SEO Strategies You Can Bank On: Driving Traffic That Builds Real Revenue - Fu...
 

More from Navah Hopkins

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
Navah Hopkins
 
Performance Max Session From PubCon Vegas 2024
Performance Max Session From PubCon Vegas 2024Performance Max Session From PubCon Vegas 2024
Performance Max Session From PubCon Vegas 2024
Navah Hopkins
 
ISS PPC Structure Deck.pptx
ISS PPC Structure Deck.pptxISS PPC Structure Deck.pptx
ISS PPC Structure Deck.pptx
Navah Hopkins
 
Audiences 2023.pptx
Audiences 2023.pptxAudiences 2023.pptx
Audiences 2023.pptx
Navah Hopkins
 
Brighton SEO Updated If this then that automation
Brighton SEO Updated If this then that automationBrighton SEO Updated If this then that automation
Brighton SEO Updated If this then that automation
Navah Hopkins
 
SMX If this then that automation.pptx
SMX If this then that automation.pptxSMX If this then that automation.pptx
SMX If this then that automation.pptx
Navah Hopkins
 
Pubcon End Of Over & Under Spending.pptx
Pubcon End Of Over & Under Spending.pptxPubcon End Of Over & Under Spending.pptx
Pubcon End Of Over & Under Spending.pptx
Navah Hopkins
 
Brighton SEO: SEO + PPC Working Together
Brighton SEO: SEO + PPC Working TogetherBrighton SEO: SEO + PPC Working Together
Brighton SEO: SEO + PPC Working Together
Navah Hopkins
 
DMO Advanced: Creating Conversion Experiences That Grow Trust & Revenue
DMO Advanced: Creating Conversion Experiences That Grow Trust & RevenueDMO Advanced: Creating Conversion Experiences That Grow Trust & Revenue
DMO Advanced: Creating Conversion Experiences That Grow Trust & Revenue
Navah Hopkins
 
Pubcon Ceative Section: How Do I Make Ads That Convert
Pubcon Ceative Section: How Do I  Make Ads That ConvertPubcon Ceative Section: How Do I  Make Ads That Convert
Pubcon Ceative Section: How Do I Make Ads That Convert
Navah Hopkins
 
Pubcon Audience Section: Who Are My Most Profitable People
Pubcon Audience Section: Who Are My Most Profitable People Pubcon Audience Section: Who Are My Most Profitable People
Pubcon Audience Section: Who Are My Most Profitable People
Navah Hopkins
 
Pubcon Account Build Section: How Do I Structure My Account
Pubcon Account Build Section: How Do I Structure My AccountPubcon Account Build Section: How Do I Structure My Account
Pubcon Account Build Section: How Do I Structure My Account
Navah Hopkins
 
PPC Audits in 2020
PPC Audits in 2020PPC Audits in 2020
PPC Audits in 2020
Navah Hopkins
 
The Art and Science of Profitable Ads
The Art and Science of Profitable AdsThe Art and Science of Profitable Ads
The Art and Science of Profitable Ads
Navah Hopkins
 
Finding and Converting Your Perfect Customers ASW2020
Finding and Converting Your Perfect Customers ASW2020Finding and Converting Your Perfect Customers ASW2020
Finding and Converting Your Perfect Customers ASW2020
Navah Hopkins
 
Man v Machine: How To Remain Relevant In An Automated World
Man v Machine: How To Remain Relevant In An Automated WorldMan v Machine: How To Remain Relevant In An Automated World
Man v Machine: How To Remain Relevant In An Automated World
Navah Hopkins
 
Chasing Quality Over Quality Score Search Marketing Summit
Chasing Quality Over Quality Score Search Marketing SummitChasing Quality Over Quality Score Search Marketing Summit
Chasing Quality Over Quality Score Search Marketing Summit
Navah Hopkins
 
SMX Munich Man vs Machine in Ad Copy
SMX Munich Man vs Machine in Ad CopySMX Munich Man vs Machine in Ad Copy
SMX Munich Man vs Machine in Ad Copy
Navah Hopkins
 
Chasing quality over quality score 2019 do
Chasing quality over quality score 2019 doChasing quality over quality score 2019 do
Chasing quality over quality score 2019 do
Navah Hopkins
 

More from Navah Hopkins (20)

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Performance Max Session From PubCon Vegas 2024
Performance Max Session From PubCon Vegas 2024Performance Max Session From PubCon Vegas 2024
Performance Max Session From PubCon Vegas 2024
 
ISS PPC Structure Deck.pptx
ISS PPC Structure Deck.pptxISS PPC Structure Deck.pptx
ISS PPC Structure Deck.pptx
 
Audiences 2023.pptx
Audiences 2023.pptxAudiences 2023.pptx
Audiences 2023.pptx
 
Brighton SEO Updated If this then that automation
Brighton SEO Updated If this then that automationBrighton SEO Updated If this then that automation
Brighton SEO Updated If this then that automation
 
SMX If this then that automation.pptx
SMX If this then that automation.pptxSMX If this then that automation.pptx
SMX If this then that automation.pptx
 
Pubcon End Of Over & Under Spending.pptx
Pubcon End Of Over & Under Spending.pptxPubcon End Of Over & Under Spending.pptx
Pubcon End Of Over & Under Spending.pptx
 
Brighton SEO: SEO + PPC Working Together
Brighton SEO: SEO + PPC Working TogetherBrighton SEO: SEO + PPC Working Together
Brighton SEO: SEO + PPC Working Together
 
DMO Advanced: Creating Conversion Experiences That Grow Trust & Revenue
DMO Advanced: Creating Conversion Experiences That Grow Trust & RevenueDMO Advanced: Creating Conversion Experiences That Grow Trust & Revenue
DMO Advanced: Creating Conversion Experiences That Grow Trust & Revenue
 
Pubcon Ceative Section: How Do I Make Ads That Convert
Pubcon Ceative Section: How Do I  Make Ads That ConvertPubcon Ceative Section: How Do I  Make Ads That Convert
Pubcon Ceative Section: How Do I Make Ads That Convert
 
Pubcon Audience Section: Who Are My Most Profitable People
Pubcon Audience Section: Who Are My Most Profitable People Pubcon Audience Section: Who Are My Most Profitable People
Pubcon Audience Section: Who Are My Most Profitable People
 
Pubcon Account Build Section: How Do I Structure My Account
Pubcon Account Build Section: How Do I Structure My AccountPubcon Account Build Section: How Do I Structure My Account
Pubcon Account Build Section: How Do I Structure My Account
 
PPC Audits in 2020
PPC Audits in 2020PPC Audits in 2020
PPC Audits in 2020
 
The Art and Science of Profitable Ads
The Art and Science of Profitable AdsThe Art and Science of Profitable Ads
The Art and Science of Profitable Ads
 
Finding and Converting Your Perfect Customers ASW2020
Finding and Converting Your Perfect Customers ASW2020Finding and Converting Your Perfect Customers ASW2020
Finding and Converting Your Perfect Customers ASW2020
 
Man v Machine: How To Remain Relevant In An Automated World
Man v Machine: How To Remain Relevant In An Automated WorldMan v Machine: How To Remain Relevant In An Automated World
Man v Machine: How To Remain Relevant In An Automated World
 
Chasing Quality Over Quality Score Search Marketing Summit
Chasing Quality Over Quality Score Search Marketing SummitChasing Quality Over Quality Score Search Marketing Summit
Chasing Quality Over Quality Score Search Marketing Summit
 
SMX Munich Man vs Machine in Ad Copy
SMX Munich Man vs Machine in Ad CopySMX Munich Man vs Machine in Ad Copy
SMX Munich Man vs Machine in Ad Copy
 
Chasing quality over quality score 2019 do
Chasing quality over quality score 2019 doChasing quality over quality score 2019 do
Chasing quality over quality score 2019 do
 

Recently uploaded

10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
Top Klickz
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Flow Agency (formerly Flow SEO)
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
Rajesh Math
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
Markonik
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
shahdmahmoudattia
 
Content Optimization Master Class - Matt Raven
Content Optimization Master Class - Matt RavenContent Optimization Master Class - Matt Raven
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
ArhamBaloch1
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024
Jomer Gregorio
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
Kaushal445159
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 
ABM, The True Story - Rob Griffin, G5 Futures
ABM, The True Story - Rob Griffin, G5 FuturesABM, The True Story - Rob Griffin, G5 Futures
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 

Recently uploaded (20)

10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
 
Content Optimization Master Class - Matt Raven
Content Optimization Master Class - Matt RavenContent Optimization Master Class - Matt Raven
Content Optimization Master Class - Matt Raven
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
 
How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 
ABM, The True Story - Rob Griffin, G5 Futures
ABM, The True Story - Rob Griffin, G5 FuturesABM, The True Story - Rob Griffin, G5 Futures
ABM, The True Story - Rob Griffin, G5 Futures
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 

Unlocking ROI 2019 State of Search